The diploma thesis is focusing on the analysis of the globalisation trends in the world beer industry and a prediction of their future development. Therefore, the first part of the thesis is describing the current situation in the global beer industry including a global production, consumption, export and import of beer. The role of the Czech Republic in the global beer industry is analyzed in the second part of the paper. It includes an analysis of current trends in production and consumer demand. Third part of the thesis is analyzing the biggest player in the global beer industry - company called AB InBev. The focus is put especially on the company's strategy concerning the internationalization and the choice of the foreign markets to enter. The final part of the thesis offers a prediction of the future trends and regions with high potential of growth within the beer industry.

This report attempts to determine what craft beer can tell us about American culture, and to situate craft brewing within the larger discourse on food and locality. Following political scientist Carlton Larsen, who posited that craft beer associations are creating a “nascent public sphere within the dynamics of profit-driven production,” and that proponents of the craft beer community see it as “constituting a pragmatic, alternative community to international capitalist mass production,” I investigate Austin, Texas’ Black Star Co-op, the first cooperatively owned brewpub in the United States. I also take inspiration from Amy Trubek’s formulation of the American “taste of place,” which builds on and adapts the French concept of terroir. Trubek argues that the taste of place in America needs to be entrepreneurial and based in community, and that “taste makers” in America are engaged in a process of synthesis, blending our nation’s many historical pasts with its present to create a new taste of place. I argue that Black Star’s unique position as both a taste-making institution and as a business based in the economic radicalism of cooperative self-management and participatory economics allows them the possibility of a degree of local influence that goes beyond what Trubek or Larsen had previously envisioned. I conclude by arguing for an expansion of Trubek’s model that would comprehensively chart the taste of place in a single location, such as Austin, Texas, by looking at various institutions in all aspects of community life. / text

La investigación que presentamos tuvo por finalidad establecer la viabilidad de mercado, técnica, económica y financiera de la implementación de una planta elaboradora de cerveza artesanal en Lima Metropolitana. Esta industria se viene desarrollando muy bien en países con una cultura cervecera más desarrollada como EEUU, Alemania, Colombia o Chile. En el Perú aún está en una etapa rudimentaria. / The research presented was aimed to establishing market, technical, economic and financial viabiliity of implementing a craft beer manufacturing plant in Lima. This industry has develope with huge successl in countries with more developed beer culture as USA, Germany, Colombia or Chile. In Peru it is still in an embryonic stage. / Trabajo de investigación

"What's on Tap, Texas?" is an exploration of the interrelated worlds of the home brewer and the craft brewer in Texas.

In 1990, the U.S. Congress approved an increase in the federal excise tax on beer from $9 to $18 per barrel. This tax was required to be paid by all brewers and importers, on all produced units as of January 1991. The hike, which was equivalent to an additional 65 cents in federal taxes per 288 ounces (a 24 pack), represented the largest federal tax increase for beer in U.S history. Interestingly, retail prices increased by an average of $1.40 per pack; that is, the tax pass-through was “over-shifted” by approximately 115% (i.e. 75 cents above the 65 cent increase). Economic theory raises questions about the standard assumption that the pass-through rate of alcohol taxes to consumer prices is equal to 100%, but does not provide exact predictions. This study analyzes the determinants of tax over-shifting observed as a result of the 1991 federal tax increase on U.S. beer production. This thesis reports cross-sectional OLS regressions where several variables at the market, firm and brand level are used to explain the change in the nominal price of beer between the last quarter of 1990 and the first quarter of 1991. After controlling for as many factors as the available dataset permits, a robust result across specifications is that non–price vertical restraints (exclusive territory and exclusive dealing contract between beer manufacturers and beer distributors), advertising expenditures (a proxy for product differentiation) and the number of brands are important determinants of pass-through rate. While the three determinants appear to be statistically significant, it is the first two that seem to be of greater economic importance. The fact that vertical restraints are associated with a smaller pass-through rate is consistent with the idea that vertical restraints can serve to mitigate the double marginalization problem; the reason for this interpretation is that theoretical work suggests that a more severe double-marginalization problem can magnify the pass-through rate. Conversely, the effect of advertising is consistent with the theoretical notion that less price-elastic (i.e. more heavily advertised) products will experience a higher pass-through rate. Together, advertising expenditures (evaluated at the mean of the data) and the absence of vertical restraints, can account for $1.075 out of the $1.40 price increase (i.e. 76.8% of the pass-through rate).

by Cheng Shu Yan, Sin Kim Nam. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 82-83). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.iv / LIST OF TABLES --- p.v / PREFACE --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- OBJECTIVE --- p.5 / Chapter III. --- METHODOLOGY --- p.6 / Chapter IV. --- HONG KONG BEER MARKET --- p.9 / Chapter V. --- PHENOMENA OF HONG KONG BEER MARKET --- p.26 / Chapter VI. --- BRAND IMAGE AND BRAND IDENTITY: LITERATURE REVIEW --- p.30 / Chapter VII. --- RESEARCH ON BRAND IMAGE AND PERSONALITY OF BEER BRANDS --- p.44 / Chapter VIII. --- DISCUSSION --- p.57 / Chapter IX. --- CONCLUSION --- p.62 / APPENDIX --- p.66 / BIBLIOGRAPHY --- p.82

El estudio evalúa la viabilidad comercial, técnica, financiera, económica y social de la instalación de una planta productora de cerveza artesanal tipo ale en Lima, compuesta por agua, cebada malteada, lúpulo y levadura. Esta se diferencia por su sabor único y su exclusividad. / The study evaluates the commercial, technical, financial, economic and social viability of the installation of an ale craft beer microbrewery in Lima, composed of water, malted barley, hops and yeast. This craft beer is distinguished by its unique taste and exclusivity. / Trabajo de investigación

Today there seems to be an increasing number of products similar to one another, especially on the fast-moving consumer goods market. Due to this recent trend, differentiation is necessary for companies to define their brand in relation to its competitors. One of the possibilities is the implementation of the brand extension strategy. The main objective of this master thesis is to investigate and analyze the effects of different types of brand extension strategies with the focus on the beer market. The first part of the thesis includes a thorough research of primary and secondary data, which provides insight into new trends and factors that influence the brand extension strategy and its success. The second part is more practical and is devoted to a case study of a Czech premium brand called Frisco. Given its increasing competition on the market, Frisco has recently changed its core strategy and extended portfolio.

The target of this thesis is to compare suitable application methods at intercompany comparison. Used methods are divided into three sections. In the first part, the multiple criteria decision methods are described. Within this part, common used methods (method of simple order, method of standard variables, method of distance from virtual subject) and more advanced methods taught in the class of Theory of decision (WSA, Topsis, ELECTRE III, Mappac and other) are described. As part of these methods the determination preferences are defined. Further Data envelope analyses are introduced. The last method mentioned in the theoretical part is index IN05 method. All of the above described methods are applied to the beer industry. In conclusion the comparison of all used methods is presented.

Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. Therefore, the aim of this study is to investigate the consumer preferences in the Swedish craft beer market, focusing on how various attributes of craft beer influence consumer choices and how the consumer factors and craft beer attributes can segment consumers.