Billboarding är en teknik som ofta används i tv- eller dataspel för att prestandaeffektivt skapa objekt i en spelmiljö. Tekniken går ut på att istället för en 3d-modell ritas en bild med genomskinlig bakgrund ut på ett polygonplan som alltid vrids mot spelaren. Hur skulle detta kunna utvecklas? Problemformuleringen för denna studie lyder: Hur uppfattar betraktaren karaktärer som representeras av billboards ur flera vinklar istället för en 3d-modell?En spelmiljö med både 3d-karaktärer och billboardskaraktärer skapades. Billboardskaraktärerna bestod av bilder av 3d-karaktärerna för att ge illusionen av att de också var 3d-karaktärer. Kvalitativa intervjuer genomfördes för att ta reda på olika respondenters uppfattning om dessa billboardskaraktärer. Resultatet blev positivt. Även om ett fåtal kunde skilja på 3d-karaktärerna och billboardskaraktärerna kunde ingen genomskåda att billboardskaraktärerna inte var 3d-karaktärer. Resultatet skulle kunna utvecklas ytterligare genom att testa billboardskaraktärer på detta sätt i en större miljö och/eller använda videotexturer istället för bilder.

Thesis (Ph.D.)(Landscape Architecture) -- University of Pretoria, 2002. / Summaries in Afrikaans and English. Includes bibliographical references.

Thesis (MTech (Graphic Design))--Cape Peninsula University of Technology, 2016. / In the South African advertising industry, blame is often cast on the designer for a failed campaign. However, human interactions are multi-faceted and deserve further exploration, particularly if the designer is expected to be socially responsible. If this is the case, one has to consider society as a whole if potentially life-saving or socially transformative advertising campaigns are going to be impactful. This study focuses on a specific public awareness campaign related to HIV/Aids education, the loveLife campaign, and how its billboards were interpreted. This study employs a qualitative research design and semiotic analysis with student participants from schools in Cape Town, South Africa, to investigate how the target audience understands and interprets campaign billboards.

Made available in DSpace on 2015-03-05T13:53:45Z (GMT). No. of bitstreams: 0 Previous issue date: 25 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / Esse trabalho tem por objetivo apresentar um modelo para geração e animação de céus em tempo-real, onde as nuvens possuem uma representação volumétrica e sua visualização é feita através de billboards. A iluminação das nuvens utiliza vertex-shaders e uma técnica de absorção de luz similar a ray-casting. A principal aplicação deste modelo é em jogos e entretenimento interativo, onde grandes áreas de natureza são exibidas e portanto faz-se necessário uma representação realista do céu. As principais contribuições deste trabalho são: a geração semi-automática de modelos tridimensionais de nuvens, iluminação das nuvens levando-se em conta a perda de energia da luz no interior da nuvem e o conceito de variação climática. / The objective of this work is to present a model for generation and animation of skies, in real-time, where clouds have a volumetric representation implemented using billboards. Clouds illumination performed using vertex-shader and a technique of light absorption similar to ray-casting algorithms. The main application of the model is for games and interactive entertainment, where large areas of nature must be visualized in a realistic representation. The main contributions of this work are: semi-automatic generation of three-dimensional clouds models, cloud illumination using a technique of light absorption to simulate dark areas of the cloud and the concept of climatic variation.

Thesis (MA (Information Science))-University of Pretoria, 2006. / Includes bibliographical references.

‘Africa Rising’ is an ideology which is gaining increasing traction and momentum amongst economists, analysts and those who would wish to present a positive perspective on the continent’s future.Advertising, more than any other mass media platform stratifies its audience along patterns of consumption and as such manipulates, underlines and marks social difference in ways which are now so embedded as to be commonplace. Using a familiar repertoire of images, Africa Rising is ‘advertising’ the message of positivity and optimism in the same way a soap manufacturer might sell a new handwash. The language and techniques of mass-market billboard advertising – what Stuart Hall would identify as a signifying practice – have technical and semiotic echoes in the branding applied to this ‘renaissance’ theme. The effect of this ideological makeover is to forge a conducive environment to gain buy-in from a sector of Kenyan society that can afford the luxury of the aspiration Africa Rising promises. The messages and values communicated by Africa Rising demonstrate ‘a new ideological use for pictures’ (Sontag 2003: 29), however they are not targeted to those at the base of the pyramid who remain socially and economically trapped by poverty and basic subsistence. The visual rhetoric employed by Africa Rising mines a semiotic vocabulary replete with norms and codes which have meaning inside and beyond the continent and which rely on traditional and received visual conventions. If the African renaissance is to translate into a meaningful ideology of transformation rather than ‘a new brick in the wall of cliches’ (Pieterse 2002: 60) it has to speak to all sectors of society and recognize that external indicators of progress do not necessarily serve those who least have the means to serve themselves.

My study offers a strategy to examine the effects of outdoor advertising on traffic safety. Innovations in the out-of-home advertising industry suggest the potential for outdoor advertising to increase driver distraction and therefore vehicle accident rates. Moreover, city planners need to understand how sign-free zones perform relativecompared to other areas and whether there is a safety rather conservational or aesthetic motivation for such planned zones. In addressing these issues, the present study uses panel data collected from the Massachusetts Departments of Transportation and Revenue and the American Community Survey on cities and towns in Massachusetts from 2008 to 2012 to assess whether off-premise advertising displays have a significant impact on vehicle accident rates. Ultimately, this study finds no evidence that sign density, or the number of signs per road mile, consistently impacts accident rates. However, the presence of signs in general significantly and adversely affects traffic safety, increasing collision rates. While this detected effect may be causal, it may also be indicative of differences in city-specific policies and environmental circumstances across Massachusetts cities with and without off-premise advertising signs.

[pt] A partir de uma plataforma conceitual, pretendeu a pesquisa criar condições para avaliação do uso da mídia externa de painéis nas empenas laterais dos prédios do Rio de Janeiro, considerando o painel como instrumento de informação e contribuição na percepção da cidade. A identidade do Rio de Janeiro é intensamente marcada pela presença exuberante da natureza de significativa participação na vida dos cariocas, para quem o espaço aberto é mais importante do que em qualquer outra capital. Entendendo os painéis de empena dos prédios das médias e grandes cidades como um desafio para encontrar uma solução adequada do ponto de vista do design, numa interpretação da sua utilidade no atendimento às necessidades de comunicação da população urbana, pretendeu-se que as referências e considerações analíticas apresentadas possam induzir a que o tema seja avaliado, sem desconsiderar o aspecto mercantilista, para, inserindo-o no âmbito do urbanismo, da arquitetura e do design, incluir a participação dos profissionais dessas áreas na sua projetação. Imaginou-se, portanto, que, o ambiente questionador e reflexivo possa propiciar indagações e avaliações, dando respaldo à ação do estado na revisão e aplicação da lei, ao possibilitar maior harmonia entre o público e o privado, favorecendo o atendimento às necessidades de comunicação da população urbana através dos painéis de empena. / [en] Through considerations about sidewalls´ billboard on the buildings of Rio overlooking beyond trade objectives the author evaluated aspects of how these information designs, nevertheless a needed service, can interfere on building finishing, on the legibility and volumetry of the city of Rio de Janeiro, within the knowledge of how important is nature to its inhabitants. A challenge in finding a cue from design´s point of view, in a clear interpretation that sidewalls´ billboard could help as a response to lack of information to people walking and/or driving in the streets. Imagining that the use of billboards on buildings under the disciplines of urbanism, architecture and information design could help to act more ideological to better understanding the use of sidewalls in Rio where living outside in open space is most important than to all other Brazilian cities and understanding that updating the law would assure actions of the state to avoid conflicts between public and private attending the needs for better intercommunication for the citizens.

Electronic digital billboards (Digital Signage).With the enhancement of market acceptance and concern by the industry, the manufacturers see that as a new market. In fact, digital signage is a new concept, in order to change the way for media management. In this study, we start our research for the panel manufacturers and industrial computer(IPC)manufacturers to explore the products and status of the industry, and analysis of industry competition and the current literature review and interviews with companies to understand the digital signage industry that how to combine techniques to achieve dimensional transportation network Focus Media's business model. In this study, industry analysis and strategy theory with relevant industry news, interviews by case companies in order to provide management and development of this industry reference, can be found with the following conclusions: 1. Outdoor media business and the new choice: to make broadcast media, the effect can be segmented and re-positioning traditional advertising model of profit-sharing and profit-making. 2. Through the integration of Internet and computer technology: electronic billboard advertising from the traditional master-slave relationship with the audience becoming the development of relations between the evolution of interactive 3. Industry can combine the information through a variety of service components in order to create added value. 4. Through the provision of technical cooperation and strategic cooperation has become the key to advancing industrial development.

Crisis pregnancy center advertisements like billboards that ask whether a downcast woman of color is "Pregnant? Scared?" appear to be a locus of the overlapping factors of United States racial politics, bodily control, and a neoliberal sensibility. In order to investigate these relationships, I situate analyses of anti-abortion media products alongside current U.S. political discourses. What is the relationship between the elements of racism and bodily control in CPC visual rhetoric and growing neoliberal culture? This project brings these factors into a dialogue by analyzing the anti-abortion rhetoric shaped by CPC organizations and the white U.S. mainstream. As I discuss in Chapter One, anti-abortion organizations target specific communities and use large-scale media advertising to retain disproportionate control over the image of abortion in the U.S. cultural imaginary. The second chapter details how that imaginary and the current political situation overlap in immigration, population, and border panic that reduces Latinas to sexualized stereotypes. In Chapter Three, I report on the U.S. medical and political systems' shameful oppression of black women's reproductive freedom in order to situate the advertising rhetoric of three more anti-abortion organizations. The discourses these groups perpetrate are all reflected in the moral individualism of a growing neoliberal social politic. In sum, anti-abortion organizations use neoliberal rhetoric and racialized advertising to perpetuate destructive discourses of what it means to be a person of color in reproductive crisis. These discourses approach race with entrenched stereotypes, paternalistic moralizing, and euphemistic concern for low-income people of color. A critical feminist lens helps draw serious attention to dangerous patterns in anti-abortion rhetoric and the politics of race and reproductive justice. / text