<p>Nowadays, China bus industry has stepped into a relative fast development stage. Domestic manufacturers have turned their attention to the international market. Yu-tong Bus Company, as one of the first-class and representative manufacturers in the industry, has made indubitable achievements in the international market, especially in middle and low-end market. However, for the process of internationalization, Yu-tong still needs to confront some barriers and obstacles. Particularly, for high-end market, more gaps exist which lead to the limitation of its competitive forces. In the thesis, we made the SWOT analysis about the export condition of Yu-tong according to the materials and data that we collected, combining with the relevant theories, conducting various analysis and investigations, we considered “Reverse FDI”(Reverse Foreign Direct Investment) as more appropriate and effective way for the internationalization, and revolving around the theory, we mainly concentrated on the extending of high-end market, tabled some proposals about seeking the breakthrough in the internationalization of Yu-tong Bus Company.</p>

Nowadays, China bus industry has stepped into a relative fast development stage. Domestic manufacturers have turned their attention to the international market. Yu-tong Bus Company, as one of the first-class and representative manufacturers in the industry, has made indubitable achievements in the international market, especially in middle and low-end market. However, for the process of internationalization, Yu-tong still needs to confront some barriers and obstacles. Particularly, for high-end market, more gaps exist which lead to the limitation of its competitive forces. In the thesis, we made the SWOT analysis about the export condition of Yu-tong according to the materials and data that we collected, combining with the relevant theories, conducting various analysis and investigations, we considered “Reverse FDI”(Reverse Foreign Direct Investment) as more appropriate and effective way for the internationalization, and revolving around the theory, we mainly concentrated on the extending of high-end market, tabled some proposals about seeking the breakthrough in the internationalization of Yu-tong Bus Company.

The aim of this study was to examine how three newspapers covered the question of guilt while reporting about the bus accident in Sveg where three school children died. The questions examined were: How does the local newspaper Borås Tidning and Barometern and the evening newspaper Aftonbladet report about the question of responsibility of the bus accident in Sveg? What are the differences and similarities between the three newspapers? We made a discourse analysis of 23 news articles from three different newspapers. The result shows that the newspapers reported about possible reasons that caused the disaster. If the society had taken responsibility and maintained the road then maybe the bus had not crashed. The passengers are described as guilty because of their lack of using seat belts. Simultaneously the bus driver is represented as irresponsible who could have prevented the misfortune by not driving so recklessly. Another aspect of the question of responsibility produce the bus company as the scapegoat of the tragical incident because of the miserable working conditions. We discovered that the newspapers are driven by figuring out the question of guilt in order to give answers to the readers about the tragedy in Sveg. Conclusions drawn from this study are that the media coverage are influenced by news values like their proximity to the persons involved.

The diploma thesis analyzes the changes in transport policy during the time of Thatcher and Major conservative governments. It tries to answer why the traffic situation resulted in a permanent break with the concept raised in the 1940s by labour government. The changes are associated with principles of Thatcherism which also influenced the transport industry. The contribution of the work consists of creating a compact view of the privatization of bus and rail transport, including consideration and evaluation of options and results. Both the same and different elements of the privatization of two transport sectors are mentioned. Author uses information from contemporary sources obtained in the National Archives, London-Kew as well as modern literature and scientific studies.

p. 1-163 / Submitted by Santiago Fabio (fabio.ssantiago@hotmail.com) on 2013-03-19T18:02:29Z No. of bitstreams: 1 22222.pdf: 1050858 bytes, checksum: ce4219fa73772a7da834a80afb30904e (MD5) / Approved for entry into archive by Tatiana Lima(tatianasl@ufba.br) on 2013-04-03T18:56:07Z (GMT) No. of bitstreams: 1 22222.pdf: 1050858 bytes, checksum: ce4219fa73772a7da834a80afb30904e (MD5) / Made available in DSpace on 2013-04-03T18:56:08Z (GMT). No. of bitstreams: 1 22222.pdf: 1050858 bytes, checksum: ce4219fa73772a7da834a80afb30904e (MD5) Previous issue date: 2005 / Este estudo tem como objeto os consórcios de operação formados por empresas de ônibus no município de Porto Alegre na década de 90. O seu principal objetivo foi o de investigar se os benefícios assegurados pelo modelo de organizações em rede podem ser estendidos aos consórcios gaúchos. De forma secundária, buscou-se caracterizar a estrutura de organização, entender o seu processo de formação e identificar que mudanças sofridas pelo transporte público de Porto Alegre no período 1990-2005 lhes podem ser atribuídas. A pesquisa se desenvolveu com base em fontes secundárias e a partir de entrevistas com informantes-chave do sistema de transporte local, empresários consorciados, gestores públicos e representantes dos trabalhadores do setor. É muito rica a experiência dos consórcios gaúchos, sobretudo nos seus aspectos negociais e institucionais, mas o modelo se traduz, apenas, numa representação imatura ou incompleta do modelo de organizações em rede, não estando pronto a usufruir de todas as suas vantagens, inclusive no que tange à sua manutenibilidade. / Salvador