<p>Purpose/Aim: The purpose is to describe, analyze and compare the two communication campaigns Världens Chans and Utrota Fattigdomen Nu, and discuss how and to what extent communication campaigns in Sweden can be used to reduce global poverty. The theoretical framework is mainly based on communications strategies and other relevant aspects of the planning process of campaigns.</p><p>Material/Method: Within the qualitative case study as an overall method, the main material to the two cases is obtained through five qualitative interviews with the premier representatives of the campaigns.</p><p>Main results: Världens Chans can be seen as an information campaign by the government which purpose is to contribute to the fulfilment of the millennium goals by drawing the attention of the public to their existence. Utrota Fattigdomen Nu, on the other hand, is an influence campaign by the civil society which purpose is to exterminate poverty by putting a pressure on power holders and to change the attitudes and the behaviours among the public. Both campaigns are based on a network with lots of different actors, functioning as opinion makers. Furthermore, communication campaigns are important tools in the fight against poverty.</p>

Thesis (Ph. D.)--Ohio State University, 2006. / Title from first page of PDF file. Includes bibliographical references (p. 112-124).

Thesis (Ph. D.)--University of Oregon, 2006. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 145-149). Also available for download via the World Wide Web; free to University of Oregon users.

Außenpolitik - häufig ein kontrovers diskutiertes Thema. Wie steht es mit der Offenlegung außenpolitischer Grundsätze der Parteien in Zeiten des Wahlkampfes? Sollte man sich nur vorsichtig äußern, um potentiellen Koalitionspartnern nicht vor den Kopf zu stoßen?

The thesis is focused on lubricants and roll wear in striprolling. Regarding lubricants, the possibility of introducing newones, which are less detrimental towards environment, isstudied in laboratory scale. This is done for cold rolling,both of an Al- alloy and a low carbon steel. The lubricationperformance of such newly developed–water-based–synthetic lubricants is compared with currently used mineraloils and emulsions. By using the experimental method of"forward slip" measurements combined with slab methodcalculations and FE- simulations, friction coefficients areevaluated for different single pass reductions. Lubricantsbearing capacity and the product surface roughness are alsoevaluated. The results are encouraging. A synthetic water-based lubricant, used in the cold rollingof an Al- alloy, showed good lubrication capability, betterthan the mineral oil but worse than the emulsion. The rolledAl- strip finish was found to be finest for the syntheticlubricant followed by the mineral oil and the emulsion. Similarresults were obtained from the steel rolling. Here foursynthetic lubricants were compared with two mineral oils andone emulsion. The best lubricant was found to be one of thewater-based synthetics, showing the lowest value of thefriction coefficient and a smooth product surface. The aim of the wear study is to develop an accurateroll-wear prediction for hot strip finishing mills, which takesmore influential parameters into account. A new model of higheraccuracy is presented. This model is based on a large amount ofproduction campaigns. The strategy of the work is describedbelow. After a comprehensive literature study a promising modelstructure was found. The corresponding equation is tested ontwo hot strip mills. Predicted wear is found to be inqualitative agreement with industrial experience and measuredwear. Thus the structure–taking the influence of back-uprolls into account–was chosen for further development.This was done on behalf of results obtained from one mill builtup by six stands and three different work-roll materials.Campaigns of "mixed" and "similar" strip grades were used. Theobtained model is tested successfully in two other hot stripmills. Contradictory to the currently used on-line model, the newmodel takes the work roll flattening and back-up rolls contactarea into consideration. Also the influence of strip- and workroll grades is included. The model enables increased rolledstrip length and prolonged lifetime of the rolls, because ofimproved process control. Further more, grinding cost and timefor roll changing can be minimized. Of course thesepossibilities should result in considerable energy saving. <b>Keywords:</b>Strip rolling, lubricants, environment, rollwear modeling, production campaigns, regression analysis

I explore the effectiveness of fan campaigns to save television shows through the lens of audience participation and fandom studies. Beginning with a background of active audience reception theory and the evolution of fan studies, I identify what elements are necessary for a successful fan campaign. The most important factors of a successful campaign are numbers and adherence to the television economy. Using case studies, I trace the development of fan campaigns from the 1960s to the present and analyze the effectiveness of various tactics used. I also explore how the Internet, particularly social media, has changed both the perception of fans and the effectiveness of fan campaigns.

Texting is ubiquitous; the International Association for the Wireless Telecommunications Industry reported that 4.1 billion text messages were sent per day in the first half of 2009. In isolation, texting does not injure individuals; however, when combined with driving, lives have changed for the worse. The National Safety Council estimates that 1.6 million crashes per year can be attributed to distracted drivers either talking on cell phones or texting while driving and nearly 28 percent of all crashes in the United States can be ascribed to these behaviors. An increasing number of texting while driving fear appeal campaigns are being utilized in the media. Therefore, the purpose of this research was to create and test theoretically-based messages aimed at discouraging texting while driving. Formative research along with the Extended Parallel Process Model was used for guidance in the creation of the fear appeal messages. No low threat message was used for the main study after repeated message validations failed. For the study, three high threat messages varied only by a single paragraph which targeted beliefs about benefits, mastery, and ubiquity of texting while driving. 155 undergraduates at Texas A & M University completed a pretest, read the high threat message, and answered a posttest. Need for cognition and sensation seeking tendencies were measured in order to understand the effects such personality traits have on message perceptions. Five major outcomes were revealed even though numerous hypotheses were unsupported. There was a significant interaction between perceived threat and sensation seeking tendencies on message realism. There was a significant interaction between perceived threat and need for cognition on message realism. There was a significant interaction between perceived threat and need for cognition on message accuracy. There was a significant interaction between perceived threat and need for cognition on attitudes. There was a significant positive correlation between perceived threat and perceived message sensation value. This project provides support that sensation seeking tendencies and need for cognition do interacted with perceived threat on perceptions of message effectiveness and that perceived message sensation value was positively related to perceived threat. Results also revealed the prevalence of texting while driving behavior and relationships between personality traits and texting while driving. Sensation seeking tendencies were positively correlated with initiating text messages while driving. Need for cognition was negatively correlated with reading and replying to text messages while driving.

Purpose/Aim: The purpose is to describe, analyze and compare the two communication campaigns Världens Chans and Utrota Fattigdomen Nu, and discuss how and to what extent communication campaigns in Sweden can be used to reduce global poverty. The theoretical framework is mainly based on communications strategies and other relevant aspects of the planning process of campaigns. Material/Method: Within the qualitative case study as an overall method, the main material to the two cases is obtained through five qualitative interviews with the premier representatives of the campaigns. Main results: Världens Chans can be seen as an information campaign by the government which purpose is to contribute to the fulfilment of the millennium goals by drawing the attention of the public to their existence. Utrota Fattigdomen Nu, on the other hand, is an influence campaign by the civil society which purpose is to exterminate poverty by putting a pressure on power holders and to change the attitudes and the behaviours among the public. Both campaigns are based on a network with lots of different actors, functioning as opinion makers. Furthermore, communication campaigns are important tools in the fight against poverty.

<p>What are the effects of political information on public opinion, political participation, and electoral outcomes? In this dissertation, I address these questions and investigate the ways that people acquire and incorporate information based on their levels of political knowledge and attentiveness. I examine the effects of political information among three groups whom we would expect to learn differently: those people with little knowledge or interest in politics; the potentially interested who possess some, but not much, knowledge; and the attentive experts. </p><p>In my first chapter, I look at the effects of information on people with little or no knowledge of politics by asking, "Do candidate visits affect voting decisions and candidate evaluations?" I link survey data with the location and topics of all speeches given by George W. Bush and John Kerry in 2004 to empirically test the conventional wisdom that candidate appearances change electoral outcomes. I find that candidate visits do provide information to voters and that those effects are conditioned on consumption of local media. In my second chapter, I look at people with some knowledge of politics: college students. I ask, "How does the information that students 'incidentally' encounter in electronic social networks like Facebook.com shape their knowledge of current political events and their participation?" To answer these questions, I conducted a survey with an embedded experiment. I find that students do learn from Facebook, though the effects are small and vary across groups. My third chapter investigates the ways that the politically attentive incorporate information by asking, "What campaign information matters? Which campaign events are actually informative?" I develop a new measure of information flow using data from a political prediction market and a Bayesian estimation technique that adapts models from the economics literature. This measure offers a reliable way to describe the importance of campaign events that does not suffer from either post hoc judgments or reports from the principals involved in the campaign. Together, these projects address the consequences of political information in contemporary politics.</p> / Dissertation

<p>The thesis is focused on lubricants and roll wear in striprolling.</p><p>Regarding lubricants, the possibility of introducing newones, which are less detrimental towards environment, isstudied in laboratory scale. This is done for cold rolling,both of an Al- alloy and a low carbon steel. The lubricationperformance of such newly developed–water-based–synthetic lubricants is compared with currently used mineraloils and emulsions. By using the experimental method of"forward slip" measurements combined with slab methodcalculations and FE- simulations, friction coefficients areevaluated for different single pass reductions. Lubricantsbearing capacity and the product surface roughness are alsoevaluated. The results are encouraging.</p><p>A synthetic water-based lubricant, used in the cold rollingof an Al- alloy, showed good lubrication capability, betterthan the mineral oil but worse than the emulsion. The rolledAl- strip finish was found to be finest for the syntheticlubricant followed by the mineral oil and the emulsion. Similarresults were obtained from the steel rolling. Here foursynthetic lubricants were compared with two mineral oils andone emulsion. The best lubricant was found to be one of thewater-based synthetics, showing the lowest value of thefriction coefficient and a smooth product surface.</p><p>The aim of the wear study is to develop an accurateroll-wear prediction for hot strip finishing mills, which takesmore influential parameters into account. A new model of higheraccuracy is presented. This model is based on a large amount ofproduction campaigns. The strategy of the work is describedbelow.</p><p>After a comprehensive literature study a promising modelstructure was found. The corresponding equation is tested ontwo hot strip mills. Predicted wear is found to be inqualitative agreement with industrial experience and measuredwear. Thus the structure–taking the influence of back-uprolls into account–was chosen for further development.This was done on behalf of results obtained from one mill builtup by six stands and three different work-roll materials.Campaigns of "mixed" and "similar" strip grades were used. Theobtained model is tested successfully in two other hot stripmills.</p><p>Contradictory to the currently used on-line model, the newmodel takes the work roll flattening and back-up rolls contactarea into consideration. Also the influence of strip- and workroll grades is included. The model enables increased rolledstrip length and prolonged lifetime of the rolls, because ofimproved process control. Further more, grinding cost and timefor roll changing can be minimized. Of course thesepossibilities should result in considerable energy saving.</p><p><b>Keywords:</b>Strip rolling, lubricants, environment, rollwear modeling, production campaigns, regression analysis</p>