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El presente trabajo se basa en la propuesta de un plan de negocios para la creación de una microempresa de tejido de vestidos y chalecos hechos a mano y/o a crochet. La idea parte de la necesidad de formalizar un negocio que actualmente está encaminado, pero de manera informal y debido a la buena acogida y aumento de demanda que está teniendo por la calidad de sus productos, requiere dar el siguiente paso en cuanto a crecimiento ya como empresa. Hemos realizado un análisis sobre el entorno, las características de nuestros clientes actuales y potenciales, así como la proyección económica y financiera. La propuesta de crear una microempresa parte del total anual de ventas proyectadas, así como la intención de acceder a algunos beneficios tributarios y gubernamentales que actualmente impulsan el desarrollo y formalización de las empresas a nivel país. Para poder tener una visión global del proyecto y determinar la ventaja competitiva de esta microempresa nos hemos apoyado en desarrollar diversos modelos y herramientas de análisis tipo PESTEL, FODA, CANVAS, entre otros. Nuestro plan estratégico tiene un enfoque de diferenciación del producto para lo cual nos estamos apoyando del plan de marketing propuesto. Los precios de venta se han determinado en base a una sólida estructura de costos que hemos armado, así como el análisis de nuestro mercado actual. Esto nos ha dado como resultado una proyección positiva de rentabilidad tanto económica como financiera, lo cual nos confirmaría la viabilidad del proyecto. / The present work is based on the proposal of a business plan for the creation of a microbusiness of hand-made dresses and vests. The idea is based on the need to formalize this business that is currently underway, but informally and due to the good reception and increased demand that it is having for the quality of its products, it requires taking the next step in terms of growth as a company. We have carried out an analysis of the environment, the characteristics of our current and potential clients, as well as the economic and financial projection. The proposal to create a microbusiness response to the annual projected sales total, as well as the intention of accessing some tax benefits and governments that currently drive the development and formalization of companies in our country. In order to have a global vision of the project and determine the competitive advantage of this microbusiness, we have relied on developing various models and analysis tools such as PESTEL, SWOT ANALYSIS, CANVAS, among others. Our strategic plan has an advantage differentiation approach for what we are supporting from the proposed marketing plan. Sales prices have been determined based on a cost structure that we have assembled, as well as the analysis of our current market. This has resulted in a positive projection of economic and financial profitability, which confirms the viability of the project. / Tesis

No description available.

Este trabalho propõe a implantação de um novo negócio e sua origem remonta os estudos desenvolvidos na disciplina de Empreendedorismo, do MBA e Gestão de Negócios, do IBMEC, entre setembro e outubro de 2013. Naquela ocasião, foi solicitado ao grupo formado citar um problema percebido em seu cotidiano, que pudesse apresentar uma solução, inicialmente, capaz de se tornar um novo negócio ou uma melhoria de processo. A partir daí, uma série de estudos foram realizados de forma a subsidiar a construção deste novo negócio, aplicando ferramentas obtidas durante o MBA, sobretudo o BMG Canvas. O resultado foi o primeiro passo para um Plano de Negócios que deve aprofundar-se em aspectos estratégicos e financeiros para ratificar a viabilidade do negócio. / TCC (MBA em Gestão de Negócios) - Ibmec Business School, Rio de Janeiro, 2014 / Bibliografia: p. 23

Submitted by Clebson Anjos (clebson.leandro54@gmail.com) on 2015-12-09T20:54:13Z No. of bitstreams: 1 arquivototal.pdf: 2363512 bytes, checksum: b361ceab4c61763eead69646a123f90c (MD5) / Made available in DSpace on 2015-12-09T20:54:13Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2363512 bytes, checksum: b361ceab4c61763eead69646a123f90c (MD5) Previous issue date: 2015-02-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The need for constant renewal organizations undertake to remain at the forefront of the dynamic demands of the market and society as well as the indispensable quest for expansion and business development have required practical approaches to foster creativity and to enable change, given that established processes to manage such objectives are not easily identified. By doing so, this organizational model facilitates the re-assessment the scope and proposal of each organization as a pathway to reinvention. Among numerous approaches, the Canvas method has been utilized by organizations with different sizes and backgrounds. It is presented as a model of renowned efficiency as it proposes not only structure but also a means to foment creative thinking, collaborative work, and the organization and its relationships as a whole. This study is aimed at the examination of the use of the Canvas methodology in promoting organizational planning and development within a managerial group focused on the service industry, food and trade. It takes into consideration concepts drawn from the literature regarding the perception of business professionals about the Canvas method and its application in aforementioned organizational context. This qualitative research study relied on observation and descriptive narrative and data derived from the review of documents and from interviews of managers and the consultant involved in the implementation of the methodology. The conclusion reveals that the implementation of the Canvas was successful as it made use of the original proposal developed by Professor Alexander Osterwalder. It also reveals that the successful implementation is the result of the strong entrepreneurship culture of the managers, of the advanced level of organizational maturity, of the favorable conjuncture, and of the approach with which the managers absorbed the methodology as a mental model. / A necessidade de constante renovação das organizações para fazer frente às demandas dinâmicas do mercado e da sociedade, juntamente com a imprescindível busca pela expansão e desenvolvimento de novos negócios tem requerido formas mais práticas de fomentar a criatividade e viabilizar a mudança, uma vez que não se verificam processos estabelecidos para gerenciar tais objetivos. É nesse sentido que a modelagem organizacional tem permitido reavaliar o perfil e a proposta de atuação de cada empresa como uma forma de se posicionar e se reinventar. Dentre as diversas abordagens, a metodologia Canvas vem sendo utilizada em organizações dos mais diversos tipos e setores e se apresenta como um modelo de reconhecida eficiência ao propor não apenas uma estrutura, mas um modo de fomentar o pensamento criativo, uma forma de trabalho colaborativa, e que considera a organização e suas relações como um todo. Esse estudo pretende verificar como o uso da metodologia Canvas proporciona o planejamento e desenvolvimento organizacional num grupo empresarial que atua nos setores de serviço, alimentação e comércio, considerando para isso, os conceitos da literatura e a percepção de valor por parte dos gestores ao descrever como o Canvas tem sido aplicado nesse contexto organizacional. Para tanto, a pesquisa se deu de forma qualitativa, através de um estudo de caso, com observação participativa, se utilizando de dados provenientes de documentos e entrevista com os gestores e o consultor envolvido na implantação. A investigação concluiu que o estabelecimento do Canvas se deu de forma bem sucedida ao utilizar a proposta original do professor Alexander Osterwalder e que, além disso, o resultado positivo também ocorreu devido à forte cultura empreendedora dos gestores, ao estado de maturidade organizacional, à conjuntura favorável e em decorrência da forma como os gestores absorveram a metodologia enquanto esquema mental.

The purpose of this degree project is to analyze and investigate how digitalization will affect business modeling in the district heating business. The chosen approach to this degree project was an iterative, abductive method, in order to always use a feedback-analysis and to keep the project open for new findings. The interviews were a mix of a structured method and a qualitative approach. With the structured method, the findings from the interviews were similar and regarding the research topic, and the qualitative approach in some open questions led to matters that otherwise would have been unnoticed. The interviews were performed via e-mail, phone and through personal interviews. This degree project concluded that digitalization has an impact on business modeling in district heating. Digitalization will affect some elements in a major way, for example key resources that will be characterized by digitalization. The findings from this work showed that a business model operating in district heating in a time of digitalization should focus on three main parts: economy, environment and easy visualization. An optimization tool should focus on delivering a value that consist of these three, and the remaining elements should together contribute to that value proposition. / Syftet med detta examensarbete är att analysera och undersöka hur digitaliseringen kommer att påverka affärsmodellering inom fjärrvärmebranschen. Det valda tillvägagångssättet för detta examensarbete är en iterativ, abduktiv metod för att hela tiden återkoppla och hålla studien öppen för nya intryck. Intervjuerna är en kombination av strukturerad metod blandad med en kvalitativ ansats. Med den strukturerade metoden blir svaren inom samma ram samtidigt som den kvalitativa aspekten lockar fram svar som annars skulle passera obemärkta. Intervjuerna genomfördes via mail, telefon samt genom personliga intervjuer. Detta examensarbete drar slutsatsen att digitaliseringen kommer påverka affärsmodeller inom fjärrvärme. Digitaliseringen kommer påverka vissa element i större utsträckning som till exempel nyckelresurserser som kommer präglas av digitaliseringen. Upptäckterna från studien visar att en affärsmodell verksam inom fjärrvärme i en tid präglad av digitaliseringen ska fokusera på tre delar: ekonomi, miljö och lättförstådd visualisering. Ett optimeringsverktyg ska fokusera på att leverera ett värde som innehåller dem tre delarna och resterande element ska tillsammans bidra till det värdeerbjudandet.

Submitted by Irene Nascimento (irene.kessia@ufpe.br) on 2016-06-22T17:17:22Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) dissertacao-emp-ABNT.pdf: 3116407 bytes, checksum: 8cd23c19daed8b6c62acf21e44c510b4 (MD5) / Made available in DSpace on 2016-06-22T17:17:22Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) dissertacao-emp-ABNT.pdf: 3116407 bytes, checksum: 8cd23c19daed8b6c62acf21e44c510b4 (MD5) Previous issue date: 2016-01-29 / Existem muitos estudos sobre inovação em modelos de negócios com startups e grandes empresas, mas a realidade das pequenas empresas é bem diferente e requer uma atenção especial. Neste sentido, o objetivo do trabalho é investigar como uma pequena empresa estabelecida do segmento de Tecnologia da Informação inova em seu modelo de negócio ao longo do tempo. Realizamos então um estudo de caso para identificar os fatores que incidiram sobre o modelo de negócio, sob a ótica dos nove blocos de construção do Business Model Canvas. Avaliamos também a aplicabilidade da ferramenta com relação às facilidades e dificuldades do processo de elaboração, à completude da ferramenta e às oportunidades futuras de inovação a partir do Canvas. O fator mais importante foi a inovação aberta, pois, além de manter o foco no negócio principal, a pequena empresa conseguiu responder às necessidades do mercado mais rapidamente e manteve os clientes engajados com a inovação. É essencial construir um ambiente interno capaz de fomentar a inovação e disseminar a visão sistêmica do negócio com toda a equipe, usando o Canvas como ferramenta auxiliar e permitindo à empresa se relacionar com agentes externos (institutos de pesquisa, grandes e pequenas empresas, startups). As boas parcerias incentivam o crescimento da empresa, gerando benefícios para ambos os lados e promovendo uma solução mais completa para o cliente. / There are many studies on business model innovation with startups and big corporations but the scenario for small businesses is quite different and requires special attention. The objective of this study is to investigate how an established small company of Information Technology innovates on its business model over time. To do this, we conducted a case study to identify the factors that impacted on the business model, from the perspective of nine building blocks of Business Model Canvas. We also evaluated the applicability of the tool related to strengths and difficulties of the drafting process, tool completeness and future opportunities of innovation from the Canvas. The most important factor was the open innovation, because in addition to keep the focus on the core business, the small business can respond to market needs faster and keeps customers engaged with innovation. It is essential to build an internal environment capable of fostering innovation and spreading to the whole team a systematic view of business, using Canvas as assistant tool and enabling the company to relate to external stakeholders (research institutions, big and small companies, startups). The good partnerships encourage the growth of the company while creating benefits to both and providing a complete solution to customers.

This Master´s thesis deals with performance analysis and creation of strategy for Eurostep s.r.o. The aim is to evaluate the current business model and to formulate the future strategy with its subsequent conversion into an implementable measurable form. This thesis is divided into theoretical and practical part. The theoretical part describes strategic analysis and the Balanced Scorecard. In the practical part, the analyzed company is introduced and a strategic analysis, consisting of value chain analysis, PEST analysis, Porter's five forces, Canvas business model, product analysis and financial performance analysis using INFA Benchmarking Diagnostic System, is presented. Based on the SWOT analysis, company´s mission, values and vision is defined and formulated strategy and strategic goals. Consequently, using the Balanced Scorecard system, a strategic map is developed and strategic goals analyzed within four perspectives. This determines the benchmarks, indicators and strategic actions of each strategic goal. At the end, probable scenarios of future business development are created.

Canvas was commissioned by the College Band Directors National Association (CBDNA) Consortium in fall 1999 for the CBDNA Biennium National Conference to be held at the University of North Texas in February 2001. This substantial and profound three-movement work is Pulitzer Prize winning composer George Walker's first work for wind ensemble and is a milestone in wind composition at the turn of the millennium. This analysis considers Walker's sophisticated use of octatonic collections and their subsets. Walker uses the three transpositions of the octatonic scale as a harmonic framework for the work. Within this framework, specific subsets of the collection are used in traditional harmonic ways. A hierarchy of pitch sets is created, lending a "tonic" function characteristic to prevalent and specifically placed sonorities. Onto this "canvas" of octatonic harmonies, Walker "paints" specific motivic gestures. These motivic gesture monopolize specific intervallic relationships that are initially presented in the beginning of the work. Certain motivic techniques are then employed in the ongoing development of the motivic content. These motivic techniques include melodic suspension, interval alternation, double stroke articulation, irregularly recurring patterns, chordal punctuations, interrupted sequences, and dramatic uses of silence. Formally, Walker uses short "cells" of similar motivic and harmonic content as a tool of organization.

Utbildning och undervisning har förändrats genom tiderna och många olika redskap har använts. Digitala lärplattformar är ett av dessa redskap. KTH:s lärandemiljö har utvidgats med en digitallärplattform, där Canvas är en del. KTH:s instans av Canvas förvaltas inom vad som benämns förvaltningsobjektet e-lärande (Institutionenför lärande (1), 2020).Syftet med denna studie var att undersöka hur studenter på KTH som använder Canvas uppfattar den digitala lärandemiljön och speciellt Canvas. Frågeställningen som använts för studien är: Hur upplever studenterna Canvas funktionalitet i samband med sina studier? Hjälpmedel för att förmedla kunskap har tagit steget från att endast vara i den fysiska världen till att delvis ha flyttat in i den digitalavärlden. Detta ger flera nya möjligheter till kommunikation och anpassning. Datorernas och Internets intågande i vardagen och utbildning, har accelererat under den senaste tiden. Internet har kommit att bli ett självklart verktyg för kommunikation med varandra och omvärlden. Studenter tillbringar inte bara tid i den fysiska miljön utan även i den digitala. Förstadiet för den första centrala digitalaplattformen på KTH för lärande föddes på mitten av 90-talet i en av KTH:s egna kurser för att senare utvecklas till Bilda/PING PONG. Canvas är en digital lärplattform (engelska: LMS, Learning Management System) och kan användas för att aktivera studenterna i sina studier, bland annat med funktioner som automaträttade frågor (quiz), betygsuppföljning, diskussionsforum med mera. Övergången till Canvas, startades med ett pilottest hösten 2016 (Stenberg, 2017). Sverige har undertecknat Agenda 2030 målen vilket påverkar KTH som är ett svenskt statligt universitet. Det fjärde målet är det som framförallt är riktat till skolor, universitet och högskolor. "Mål 4.Säkerställa en inkluderande och likvärdig utbildning av god kvalitet och främja livslångt lärande för alla" (Agenda 2030, u.å., s. 12). Agenda 2030 går väl att koppla ihop med delat av KTH:s värdegrund (KTH, u.å.) samt KTH:s policy för hållbar utveckling (Policy förhållbar utveckling för KTH, u.å.) Denna rapport är en liten del på vägen mot dessa mål. För att ta reda på hur studenter uppfattar den digitala lärandemiljön med avseende på funktioner och navigation, har en sekventiell explorativ ansats med blandade metoder valts. Studien baseras på en förstudie med semistrukturerade intervjuer och en kvantitativ enkätundersökning. Förstudien utgjordes av fyra semistrukturerade intervjuer samt en tematisk analys av transkriberingen av dessa intervjuer. Även om det handlar ett bekvämlighetsurval (Denscombe, 2019) kan gruppen som urvalet gjordes ur anses som representativ, då samtliga utbildningar på alla KTH:s campus var representerade där. Detta gjorde att förstudien inte kunde ses som allmängiltig utan mer orienterande, för att veta vad som var intressant att undersöka vidare i en enkät. Grunden för enkätens frågor skapades utifrån en analys av förstudiens intervjuer. Tematisk analys har använts på både innehållet i transkriptionen av intervjuerna och på fritextsvaren i enkäten. För att få en snabb överblick skapades en färgning av resultaten. Avidentifierade transkriptioner av intervjuerna samt valet av enkätfrågor följer "principen om uppgiftsminimering" (allmän dataskyddsförordning, 2016/ 679 , Skäl 156). Förstudien identifierade två starka teman. Den med flest kodningar var "läsa och hantera filer" med och "Användning" med tre underteman vardera, dessa utgjorde grunden till påståendena i enkäten. Enkäten har 614 svar, vilket var 4,5 procent av 2019 års, 13 514 helårsstudenter. (KTH Årsredovisning 2019.pdf, u.å., s. 4). Svarsfrekvensen planade ut mot slutet av svarstiden vilket visar på en mättnad av svarsvilja hos studenterna. Sammanfattningsvis svarade flertalet att de hade en positiv upplevelse av Canvas och att de hjälper dem i deras studier. Generellt fanns det utmaningar i kommunikation både meddelanden och forum. Enkätsvaren tyder på åsikten att plattformen har potential till skillnad från informanterna i förstudien som var mer kritiska och frustrerade över systemet. Genom att komplettera den fysiska undervisningen kan studenten utvecklas mer kontinuerligt, då lärandet inte är låst till undervisningstimmarna. Lärplattformen är ett digitalt redskap i undervisningen, för att stödja studenterna i studierna. Forumet och direktmedelanden kan vara en möjlighet för studenterna att bryta isolationen av att studera på egen hand och att få stöd av både lärare och andra studenter. Genom inlämningsuppgifter och automaträttade frågor (quiz) kan studenten öva och få förstärkning på kunskapsinhämtningen. Digitala plattformar kan öka tillgängligheten, oavsett om studenten behöver talsyntes eller studerar bättre på olika tider på dygnet. Områdena med utmaningar är diskussionsforumet, Canvas meddelandefunktioner, filhantering: att snabbt och enkelt hitta dokument och filer samt att Canvas delvis bara används för de obligatoriska momenten. Ändå svarar studenterna sammantaget med en positiv ton i de flesta svaren på enkäten. / Education and teaching have evolved, and todays teaching environment utilises many different tools and methods. A digital learning platform, such as Canvas, is one of those tools. KTH:s instance of Canvas is administrated by E-learning management object (The Department of Learning in Engineering Sciences, u.å.). The aim of this study was to investigate how students at KTH, who use Canvas, perceive the digital learning environment, especially Canvas. The focus question used for the study is: How do students experience Canvas' functionality in conjunction with their studies? Tools for conveying knowledge have moved from existing only in the physical world to having partially moved into the digital world. This provides several new opportunities for communication and adaptation. The use of computers in everyday life and studies has accelerated recently. The computer has become an obvious tool for communication within the world. Student life is not limited to the physical environment; it has expanded to the digital one. The start for one of the first digital platforms for learning at KTH was born in the mid-90s in one of KTH:s own courses and later to become Bilda /PING PONG. Canvas is an LMS (Learning Management System) which can be used to support students in their studies, and includes functions such as quizzes, grade follow-up, discussion forums and more. The transition to Canvas began with a pilot test in the autumn of 2016 (Stenberg,2017). The United Nations Sustainable Development Goals is something that Sweden has signed, which in turn affects KTH as a Swedish state university. The fourth goal is that which is primarily aimed at schools, universities and colleges: Ensure an inclusive and equal education of good quality and promote lifelong learning for all (Agenda 2030, u.å.,s. 12). The goals go hand in hand with KTH:s values (KTH, u.å.) and KTH:s policy for sustainable development (Policy för hållbarutveckling för KTH, u.å.). This thesis is a small step on the path towards fulfilling those goals. In order to survey how students perceive their digital learning environment, with regard to functions and navigation, a sequential exploratory approach with mixed methods was used. This study contains a pre-study with semi-structured interviews and a quantitative survey. The pre-study consisted of four interviews and a thematic analysis of the transcription of the interviews. Even if the selection is made for convenience (Denscombe, 2019), the group from which the interviewed students were selected from had all branches at all KTH:s campuses represented. Therefore, the group could be considered representative. This meant that the pre-study could not be seen as universal but gave an indication of the direction for the survey. The majority of the survey's statements was created by the themes that emerged in the analysis of the pre-study interviews. Thematic analysis has been used on both the content of the transcript of the interviews and for the free text answers in the survey. To get a quick overview, an indicative colouring of the results was created. The source data was deidentified at the time of transcription and the questions for the survey were carefully selected so that "the principleof data minimisation" (GDPR, 2016/ 679 reason 156) was adhered to. The pre-study identified two strong themes: "read and manage files" and "Usage", each with three sub-themes. These formed the basis for the statements in the survey. The survey had 614 answers, accounting for 4.5 percent of the 13,514 full-time students in 2019 (KTH Årsredovisning 2019.pdf, u.å., s. 4). The response rate slowed down towards the end of the response time, which shows a saturation of students' willingness to respond. In summary, the majority responded with Canvas being a positive experience and that it helped them in their studies. In general, there were challenges in communication both in messaging and forumfunction. The survey results indicate that the students were quitepositive about the platform and thought the platform had potential, unlike the informants in the pre-study who were more critical and frustrated with the system. By extending the physical classroom with online resources, the student can continuously develop, as the tutoring is not confined to the teaching hours. The forum and direct messages can be an opportunity for students to break the isolation of studying on their own and to receive support from both teachers and other students. Through assignments and quizzes, the student can practice and gain reinforcement in the acquisition of knowledge. Digital platforms may increase accessibility, regardless of whether the student needs speech synthesis, or studies better at different times of the day. The areas with challenges are the discussion forum, ease and efficiency of retrieving documents and files, and Canvas messaging functions. In addition, the survey showed that some students only used Canvas for the mandatory steps. Nevertheless, the students answered with a positive tone in most of the survey.