El presente Plan De Negocio Para La Introducción De Guantes De Jebe De Uso Doméstico En El Canal Tradicional En Lima Metropolitana nace a partir de haber identificado una brecha entre la penetración de los principales productos para la limpieza del hogar que maltratan las manos por el contacto directo y la penetración de los guantes de jebe como elemento protector en los hogares peruanos. Esta menor penetración de los guantes brinda una oportunidad de comercialización buscando alcanzar la penetración que tienen productos como los detergentes, lejías y limpiadores. Un catalizador relevante que contribuye con la idea de este negocio es la actual crisis sanitaria debido al COVID-19 pues tiene un impacto directo en los hábitos de su consumo. Nos concentramos en el canal tradicional que concentra el 60% de la venta de productos de esta categoría, para llegar a través de distribuidores especializados a los consumidores del NSE C que representan 1,234,250 hogares, en donde tenemos la expectativa de vender 4’800,000 pares de guantes aproximadamente por año. Nuestra estrategia es la diferenciación en el producto ofreciendo guantes de jebe de calidad a un precio competitivo que serán importados directamente de un fabricante en la región, resaltando en nuestra comunicación la importancia de la higiene, la salud y el cuidado de las manos. En cuanto al análisis financiero para este proyecto hemos determinado su factibilidad ya que hemos obtenido una tasa interna de retorno del 31% y un valor actual neto de S/ 426,322.59. / This Business Plan for the Introduction of Rubber Gloves for Domestic Use in the Traditional Channel in Metropolitan Lima was born from the identification of a gap between the penetration of the main household cleaning products that mistreat the hands by direct contact and the penetration of rubber gloves as a protective element in Peruvian homes. This lower glove penetration provides a marketing opportunity seeking to achieve the penetration that products such as detergents, bleaches and cleaners have. A relevant catalyst that contributes to the idea of ​​this business is the current health crisis due to COVID-19, since it has a direct impact on consumption habits. We focus on the traditional channel that concentrates 60% of the sale of products in this category, to reach 1,234,250 households of NSE C through specialized distributors, our expectation is to sell 4'800,000 pairs of gloves approximately per year. Our strategy is product differentiation by offering quality rubber gloves at a competitive price that will be imported directly from a manufacturer in the region, highlighting in our communication the importance of hygiene, health and hand care. Regarding the financial analysis for this project, we have determined its feasibility since we have obtained an internal rate of return of 31% and a net present value of S / 426,322.59. / Trabajo de investigación

The content of my diploma thesis is to develop necessary steps to set up a business. The first part describes the theoretical background, which primarily focuses on the characteristics of individual analyzes, including model CANVAS. The second part focuses on analysis of the market in which will the business operate, followed by characteristics of external environment and then I try to capture the principle of offered product, which is the subject of future business venture. In the design part of my work, I approach variable solutions of individual business models that are closely linked with the results of the SWOT matrix analysis. In the next section,i perform a comprehensive evaluation of the various options based on the principle BSC and at the end of the practical part I design the necessary steps to set up a business that uses the resulting business model.

Syftet med den här studien var att undersöka hur affärsmodeller beskrivs och används hos ett urval av småföretag inom byggbranschen i Nyköping. Studien ämnade även att identifiera likheter och skillnader i hur företagschefer inom byggbranschen formulerar konceptet affärsmodell. I studien tillämpades en surveyundersökning som forskningsdesign där datainsamlingen skedde i form av elektroniska enkäter och offentlig företagsinformation. Analysen av det insamlade datamaterialet genomfördes i form av en tematisk analys av primär- och sekundärmaterial.  De likheter som identifierades var att företagen formulerade sina svar konsekvent genom byggstenarna kundsegment, distributionskanaler och kundrelationer. Det var samma företag som redogjorde ingående för ovannämnda byggstenar och de resterande företagen formulerade byggstenarna delvis. Studiens resultat ansågs styrka tidigare forskning som menar att utbildning kan ha en positiv inverkan på hur chefer formulerar affärsmodellskonceptet. Gällande faktorn arbetslivserfarenhet kunde inte dess positiva inverkan konfirmeras i den här studien. Vidare använde inget av studiens företag konceptet affärsmodell i sitt dagliga arbete. Företagscheferna i den här studien ansågs vara insatta i sin verksamhet. Men den praktiska företagskulturen och logiken inom byggföretagen kunde medföra att formuleringen av affärsmodellskonceptet skiljde sig mot hur konceptet presenterades ur ett teoretiskt perspektiv. Följaktligen betonade studien vikten av användandet av affärsmodeller som ett teoretiskt hjälpmedel i byggbranschen. / The purpose of this study was to examine how business models are described and used among a selection of small companies within the construction industry in Nyköping. The study also aimed to identify similarities and differences in how company managers in the construction industry formulate the concept business model. The study applied a survey research design where data collection was in the form of electronic surveys and public company information. Analysis of the collected data material was carried out through thematic analysis of primary and secondary data.  The similarities identified were that companies consistently formulated their responses through the building blocks of customer segments, distribution channels and customer relationships. It was the same company that described the above-mentioned building blocks in detail and the remaining companies partially formulated the building blocks. The study's results were considered to strengthen previous research which presents that education could have a positive impact on how managers formulate the business model concept. The positive impact of the factor work experience cannot be confirmed in this study. Furthermore, none of the study companies used the concept business model in their daily work. The company managers in this study were considered to be familiar with their businesses. But the practical corporate culture and logic within the construction companies could mean that the formulation of the business model concept differs from how the concept is presented from a theoretical perspective. Accordingly, the study emphasized the importance of using business models as a theoretical tool in the construction industry.