Submitted by Pablo Possamai (pablopossamai@hotmail.com) on 2018-10-18T10:10:22Z No. of bitstreams: 1 Pablo Possamai_ Dissertacao MPA.pdf: 1765131 bytes, checksum: 4e094916d32dc4277f82617c65e9b309 (MD5) / Approved for entry into archive by Mayara Costa de Sousa (mayara.sousa@fgv.br) on 2018-10-25T15:10:05Z (GMT) No. of bitstreams: 1 Pablo Possamai_ Dissertacao MPA.pdf: 1765131 bytes, checksum: 4e094916d32dc4277f82617c65e9b309 (MD5) / Approved for entry into archive by Suzane Guimarães (suzane.guimaraes@fgv.br) on 2018-10-26T12:47:47Z (GMT) No. of bitstreams: 1 Pablo Possamai_ Dissertacao MPA.pdf: 1765131 bytes, checksum: 4e094916d32dc4277f82617c65e9b309 (MD5) / Made available in DSpace on 2018-10-26T12:47:47Z (GMT). No. of bitstreams: 1 Pablo Possamai_ Dissertacao MPA.pdf: 1765131 bytes, checksum: 4e094916d32dc4277f82617c65e9b309 (MD5) Previous issue date: 2018-09-20 / A busca por eficiência e constante redução de custos tem levado muitas organizações a reestruturarem seus processos e suas atividades de compras com o objetivo de gerar maior competitividade para o negócio a partir de processos mais robustos. As compras estratégicas de bens e serviços indiretos têm ganhado espaço nas organizações, o que pode ser explicado, em parte, pela competitividade global, pressão por resultados financeiros e mudanças estruturais na indústria. O objetivo deste trabalho foi demonstrar, mediante estudos de caso centrados em serviços de marketing, jurídico e de logística internacional, como as compras indiretas podem ser gerenciadas de forma mais estratégica, para tanto, analisando como esses processos são conduzidos em uma indústria de cosméticos e como se comparam com a literatura. Este estudo abordou as diferentes situações de gastos indiretos, nesse sentido, identificando os gaps e as oportunidades existentes que possam ser explorados. Neste estudo foi abordado como o gerenciamento por categorias de compras, de acordo com a Matriz de Kraljic (1983), comparase com a classificação interna da empresa segundo as áreas clientes e compras. Demonstra-se que as compras de bens e serviços, quando realizadas de forma estratégica, com o uso de tecnologia e uma estrutura independente, geram ganhos competitivos por meio da redução de custos e permite que as áreas funcionais concentrem seus esforços na atividade principal da área. Os campos analisados foram: gerenciamento por categoria, processo de compras e como compras se relaciona com as outras áreas. Na conclusão, algumas recomendações são propostas para aumentar a efetividade da gestão de compras indiretas de serviços. / The search for efficiency and constant cost reduction has led many organizations to restructure their processes and their sourcing activities in order to generate greater competitiveness for the business thru more robust processes. Strategic sourcing of indirect goods and services have gained space in organizations, which can be partly explained by global competitiveness, pressure for financial results and structural changes in industry. The objective of this work was to demonstrate, through case studies focused on marketing, legal and international logistics services, how indirect sourcing can be managed in a more strategic way, by analyzing how these processes are conducted in a cosmetics industry and how they are compared to the literature. This study addressed the different situations of indirect costs, in this sense, identifying the existing gaps and opportunities that can be explored. In this study it was approached how the category management, according to the Kraljic Matrix (1983), compares with the internal classification of the company according to the internal customers and sourcing areas. It is demonstrated that the sourcing of goods and services, when carried out in a strategic way, using technology and an independent structure, generates competitive gains through cost reduction and allows the functional areas to concentrate their efforts on thei main activities. The fields analyzed were: category management, sourcing processes and how the sourcing interacts with the other areas in the organization. In the conclusion, some recommendations are proposed to increase the effectiveness of indirect sourcing management.

Sortiment är hos många företag väldigt stort vilket leder till att företag inte kan hantera sina produkter rätt. Problematiken är att kunderna får för mycket valmöjligheter när det erbjuds ett helt produktsortiment. Varje företag behöver ifrågasätta sig hur de ska hantera sitt sortiment när kunderna har för mycket att välja mellan. I denna situation hjälper sortimentsreducering att öka effektiviteten och lönsamheten i förtaget. Ett välplanerat sortiment är en viktig faktor för kundens köpbeslut eftersom för många produktval i sortimentet kan leda till överbelastning. Studien är en fallstudie med syfte att ta fram faktorer och processer som bör beaktas vid en sortimentsreducering hos ett producerande företag. Studien kommer att avgränsas mot att studera sortimentsreducering hos ett svenskt företag som tillverkar kontorsmöbler. För att besvara syftet och frågeställningarna utfördes fyra semistrukturerade intervjuer och ett studiebesök med anställda som hade relevant kunskap inom området. I metoden har abduktion antagits som vetenskapligt angreppsätt. Den teoretiska referensram togs fram genom litteratursökningar via databaser och böcker som sedan diskuterades i en jämförelse mot den sammanställda empirin som analyserades och diskuterades. Studiens slutsats visade vilka faktorer och processer som företag bör beakta vid en sortimentsreducering. De framtagna faktorerna var sortimentets djup och bredd, företagsimage, flexibilitet, kategoristyrning samt implementering av modulära och standardiserade produkter. Genom att integrera dessa faktorer kan företag göra en reducering effektivt. Studien visade tre processer med hjälp av modeller vid hänsyn till sortimentsreducering som skulle kunna implementeras på företag. Dessa modeller är ABC-analysen, Porters femkraftsmodell och sortimentsplaneringsmodellen. Genom att integrera de olika faktorer och processer för sortimentsreducering kan företaget göra en lönsam reducering i sortimentet. / Many companies have a large assortment, where most are incapable of correctly handling their products. Result of such assortment usually is overload of customers with an abundance of options. Every company needs to question themselves how to handle their assortment when customers has to many choices to pick. In this situation assortment reduction helps to increase efficiency and profitability of organizations. A well-planned assortment is an important factor for the customers purchase decision as too many choices in the assortment can lead to overload.   This study is a thesis written with the purpose of developing factors and processes to take into account for a products assortment reduction at a producing company. This study is limited to studying product assortment reduction at a Swedish company that manufactures office furniture. The purpose and questions are answered through four semi-structured interviews and a study visit accompanied by employees with relevant knowledge to thesis. In the method, abduction has been adopted as a scientific approach. A theoretical frame of reference was developed through literature searches through databases and books, which were the discussed in a comparison with the compiled empirical data that were analyzed and discussed.  The study´s conclusion showed which factors and processes companies should take into account in an assortment reduction. The factors developed were assortment depth and breadth, corporate image, flexibility, category management, implementing modular and standard products. By integrating these factors, companies can make a reduction effective. The study showed three processes using models with regard to product assortment reduction that could be implemented in companies. These models are the ABC-analysis, Porters five forces and the assortment planning model. By integrating the various factors and processes for product assortment reduction, the company can make a profitable reduction in the assortment.