Recent exponential increases in attendance at wine tasting rooms resulted in growing research in this subject area as producers seek to learn more about wine tasting room customers and identify ways to capitalize on additional revenue-generating opportunities. Direct wine sales are big business with $3.4 billion in sales in the United States in 2010. Research has shown that small and medium-sized wineries have become financially dependent on direct sales linked to wine tasting rooms with an average of 70 percent of winery sales coming from the tasting room. With limited sources outlining best practices within wine marketing, there is a clear need to identify and classify the literature on this topic. This research applies a marketing theoretical approach using the 4Ps (product, place, price, and promotion) of the marketing mix in conjunction with a comprehensive citation-based global literature review, with the goal of assessing those factors, if any, which may impact wine tasting room profitability. Our findings highlight key differences in individual wine tasting room marketing mix strategies which emphasize the need to understand consumer tastes and preferences for the wine tasting experience. Research shows that investing in the product and promotion of the wine tasting room has a positive impact on profitability. Key profit drivers include investing in branding, tasting room staff, and aggressively pursuing word-of-mouth recommendations to enhance wine tasting room profitability. / Master of Science

The building will serve as a holiday bording house and in the additional wine cellar is located mill with seating. Floor plan house has a rectangular shape, the main entrance is oriented from the east. Bording house has two floors . Ceiling structure is continuous reinforced concrete slab thickness 200 mm. The truss is made of wooden roof trusses. The guest house is constructed from a ceramic system from Wienerberger. The external walls are made of ceramic blocks Porotherm 30 P + D and 15 cm of thermal insulation. The internal load-bearing walls are made of bricks Porotherm 30 AKU P + D. The internal non-load bearing walls - plasterboard walls are Knafo type Diamant (between bytes) W 155, W 151, W 152, W153 . Extension to the existing floor plan from the cellar has a rectangular shape , the main entrance is oriented to the west. Extension to existing from the cellar is constructed from a ceramic system from Wienerberger. The external walls are made of ceramic blocks Porotherm 30 P + D and 10 cm of thermal insulation. The internal load-bearing walls are made of bricks Porotherm 30 AKU P + D. The internal non-load bearing walls - plasterboard walls are Knafo type Diamant W 151, W 152. Floor plan of the summer has a rectangular shape, the inputs are oriented on the south side . Summer part is constructed from a ceramic system from Wienerberger. The external walls are made of ceramic blocks Porotherm 24 P + D. The internal load-bearing walls are made of bricks Porotherm 24 P + D. Interior non-bearing walls are made of bricks Porotherm 11.5 P + D. The construction will be included in family houses and wine cellars as an isolated object. The objects leads paving of sidewalks and driveway with parking.

The aim of this diploma thesis is to draw up project documentation for new multifunctional building in the city of Vyškov. The discussed building is designed on flat terrain and has partial basement with four floors above ground. The basement contains technical facilities and storage area for building residents. The first floor contains commercial premises made of three stores: drugstore, flower shop and wine cellar. The second and third floor each contains two residential units. On the fourth floor is one spacious studio apartment.

Jordkällare är en bortglömd byggnadstyp som många inte tänker på längre. Det saknas även kunskap om jordkällare och hur de används idag. Jordkällare är en företeelse med gamla anor men de ska inte ha blivit vanliga förrän potatisen kom till Sverige på 1700-talet. Undersökningen syftar till att öka kunskapen om jordkällare genom att ta reda på hur jordkällare använts och används samt hur de är utformade i byn Västra Fors. Frågeställningarna har varit: Hur är jordkällare i Västra Fors utformade? samt Hur används jordkällare i byn Västra Fors idag och hur har de använts tidigare? För att besvara frågeställningarna har en inventering och semistrukturerade intervjuer genomförts. Mallar för intervjuerna och inventeringen togs fram och jordkällarna har fotograferats samt okulärbesiktigats. Resultatet blev att den vanligaste utformningen på jordkällare i Västra Fors är en fristående jordkällare belägen i en sluttning. Vad gäller användningen blev resultatet att jordkällare i Västra Fors främst använts för att förvara saft, sylt och potatis i. Vid inventeringstillfället stod ungefär hälften av jordkällarna oanvända medan den andra hälften fortfarande användes. Bland de som fortfarande användes förvarades ungefär samma saker i jordkällaren som man historiskt förvarat där. / Root-cellars is a forgotten type of building that not many people think of anymore. There is also a loss of knowledge about root-cellars and how they are used today. Root-cellars is a phenomenon with old lineage, but they did not become common until the potato arrived in Sweden at the 1700s. This thesis aims to increase the knowledge about root-cellars by finding out how root-cellars been used and are used and also how they were designed in the village Västra Fors. The question formulations were: How is root-cellars in Västra Fors designed? and How are root-cellars used in Västra Fors and how have they been used before? To answer these questions an inventory and semistructured interviews have been carried out. Templates for the interviews and the inventory was produced and the root cellars have also been photographed and ocular inspectioned. The result was that the most common design of a root-cellar in Västra Fors was a freestanding root-cellar situated in a slope. As to the using the result was that the root-cellar in Västra Fors mostly been used to store juice, jam and potatoes. By the inventory-opportunity around half of the root-cellars were unused and the other half was still in use. Among them who were still in use almost the same things that were stored in there in the past was stored there now as well.

The aim of this thesis is to create a multifunctional four-storey building without an attic. This is a free vacant buildings in Brno. The house is designed for residential and Administration. On the ground floor are located shops and offices are located in the 2nd floor only offices and facilities for staff, top two floors are intended only for housing. Vertical support structure is brick Heluz system in combination with monolithic reinforced concrete. The horizontal structure is predominantly made up of reinforced concrete slabs Spiroll. The house is covered with a flat roof.

The thesis deals with design of kindergarten in Habry. The building is designed with 2 floors. On the first floor are two sections (for 20 children each) and rooms for technical equipment. Headquarters of school, speech therapy clinic, multifunctional room and two rooms for recreational course are situated on the second floor. Kindergarten is design of lightweight concrete system, external wall with ventilated cladding of cement-bonded particleboard. It is built with warm flat roof and the building is based on strip foundations.

Multifunctional sports hall designed as the local city sporting center. It’s including sport hall, pool hall,squash hall, and the parts including changing rooms, showers, toilets and technical equipment. The roofs are flat, the object has no cellar.

Diplom thesis is about design of an office building. Building floor plan is designed as a rectangle. The building consists of four floors. Roofing the object is solved by a flat roof with strips of m-PVC. The purpose of the internal arrangement is to be able to lease office space to individual firms on the floor. On the first floor is situated an entrance hall with space for the doorman and staircase area. At the hall is also a personal elevator and utility room. These spaces are common to all tenants. In the space for offices are located toilets for women, for men and one toilet for the disabled. Kitchen with lounge and six offices. These spaces are connected with single corridor. The other floors are connected to administrative with hall, which houses a staircase and an elevator. In office spaces 2.NP. 3.NP and 4.NP are located toilets for women, for men and one toilet for the disabled. Kitchen with lounge, utility room and nine offices. These spaces are connected with single corridor. From these levels, there is also access to the evacuation staircase, which is designed according to the requirements for fire protection. On the 4.NP in the utility room is located auditing roof ascent. The project was developed in the educational version of ArchiCAD 17 and processed in accordance with the requirements of a layout, architectural design, structural design, proper and safe use of the building.

Diploma thesis is occupy with the design of winehouse and the hotel nearby vilage Strachotín in South Moravia. Projekt solve architecture of producing and presentation wine, and the additive function is the building for short-time living. The design of nearby landscape belong to thesis also.

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