This dissertation is focused on exploring differences of perception of body image in consumer marketing in two relatively diverse cultural backgrounds - the United States and China - on a sample of respondents (university students), their fundamental differences in perceptions of ideal body image, differences in attitude to decorate, and modify body. Using content analysis of selected print media portrayed examines differences in female and male bodies in advertising in both countries examined, including analysis of product categories.

The thesis explains the term the commercial communication, especially parts of the communication mix. But mainly it analyzes contemporary situation in the commercial communication, which changes are happening and it also describes trends in the adressing the customers. One chapter is dedicated to the Purchasing cycle which is a product of the McCann-Erickson advertising agency.

This doctoral thesis investigates "gay marketing" as a phenomena in the environment of the Czech Republic market. Gay marketing here is understood in a broad way, as: any activities of companies towards addressing specifically homosexual consumers. The main question of the thesis is if the trend of specifically addressing homosexual consumers can and will come to the Czech market. The goal of the thesis is to recognize consumer behavior of Czech homosexuals, and based on that to find out the specificities of that consumer segment. To be able to meet the ultimate goal, the research and analysis were covering also: analysis of existing literature on that topic, comparison of the homosexuals' consumer behavior with consumer behavior of general Czech population, approach of Czech companies towards "gay marketing" and analysis of Czech press targeting homosexuals.

Nowadays firms are dealing with fierce competition and are "forced" to keep launching new products and strategies that would attract consumers'attention. One of the fastest growing marketing strategies - Cause-related marketing (CRM) addresses these trends as well as benefits from them. Cause-related marketing is a strategic partnership between a for-profit and non-profit organization. The contributions to the cause are made via consumer'purchases. As many statistics prove, CRM is a very effective strategy resulting in higher sales, enhanced image as well as loyalty. The question remains: how is it possible? What marketing concepts and techniques stand behind CRM? The diploma theses answers those questions and explains most important markteting and psychologial concepts from consumer's and firm's perspective.

The male condoms were massively expanded to Africa in 1990s as a result of growing HIV prevalence in most parts of Sub-Saharan Africa. Many transnational non-profit organizations together with national governments were engaged in this expansion of condom distribution. The biggest condom donator are the United States of America which have already provided tens of milliards of dollars to fight against AIDS by distribution of condoms. Was this financial aid used effectively and did the money have the right intended effect? Scientists agree on the statement that the effectiveness of condoms as contraceptives is around 90%. What is the efficiency of using condoms helping against the transmission of the virus HIV, if a single HIV virus cell is much smaller than a sperm cell? With the help of regression analysis using panel data we can give a definite answer to the crucial question -- do condoms help or prevent the spread of HIV virus?

K naší d i s e r t a č n í práci jsme si vybrali téma zvládání a g r e s i v n í h o a a u t o a g r e s i v n í h o chování u lidí s m e n t á l n í r e t a r d a cí a / n e b o s a u t i s m e m v ú s t a v e c h s o c i á l n í péče. V y c h á z í m e z naší n ě k o l i k a l e t é t e r a p e u t i c k é z k u š e n o s t i s a g r e s i v n í m i lidmi s a u t i s m em v A s o c i a c i p o m á h a j í c í lidem s a u t i s m e m - APLA Praha a naší s p o l u p r á c e s d e s í t k y ú s t a v y s o c i á l n í péče v c e l é ČR. V p o s l e d n í c h pěti l e t e c h došlo v Č e s k é R e p u b l i c e k v ý r a z n é mu p o s u n u ve s l u ž b á c h pro lidi s m e n t á l n í r e t a r d a c í a s p r o b l é m o v ým c h o v á n ím v ú s t a v e c h s o c i á l n í péče. V t o m t o období d o c h á z e l o a s t á l e ještě dochází k p l y n u l é m u přechodu od " r e s t r i k t i v n í ho n á h l e d u " na p r o b l é m o v é chování u ž i v a t e l e služeb k " n á h l e du p o d p ů r n é m u " . Z r u š i l a se k l e č o v á lůžka, počet s í ť o v ý c h se stále s n i ž u j e . Ve s p o u s t ě ÚSP se n a v y š u j e počet p e r s o n á l u . Naše práce m a p u j e t e n t o p ř e c h o d a s n a ž í se n a j í t o d p o v ě ď na s t ě ž e j n í otázku p e r s o n á l u v p ř í m é p é č...

Práce se zaobírá nákupním chováním českého spotřebitele, definuje rámec nákupního chování a vlivy, které ovlivňují nákupní chování spotřebitelů. Dále obsahuje vysvětlení kupního rozhodovacího procesu a jeho etap. Praktická část popisuje současnou všeobecnou situaci v České republice, zabývá se maloobchodními řetězci a odhaluje postoje a chování specifické právě pro české spotřebitele. Tato část navíc obsahuje zpracování výsledků průzkumu Market&Media&Lifestyle společnosti Median z roku 2004 a postihuje odlišnosti nákupního chování mužů a žen a rozdíly v nákupním chování mezi věkovými kategoriemi.

Hlavním cílem práce je analýza chování vybraných nejlikvidnějších českých akcií ve vztahu s definovanými proměnnými. Práce je rozdělena na dvě části. V první části jsou stručně popsány základní přístupy k objasňování chování akcií, vývoj efektivnosti českého kapitálového trhu, studie o insider trading a názory na způsob privatizace státních podílů ve společnostech. V druhé části je provedena analýza vybraných českých akcií, když je chování akcií analyzováno od roku 1998 do současnosti s tím, že je speciálně analyzováno chování akcií v obdobích privatizace jednotlivých společností. Chování akcií je analyzováno pomocí korelační analýzy. V této části je také analyzován vliv prohlášení významných osobností a politických rozhodnutí na výnosy akcií Českého telecomu. Analýza ukazuje, že chování akcií nereaguje na jednotlivé proměnné stabilním způsobem a také, že v obdobích privatizace nedochází k pozorovatelné změně těchto vztahů. Analýza vlivu prohlášení na akcie Českého telecomu prokazuje významný vliv politických rozhodnutí na výnosy akcií.

The Thesis looks into problems of in-store communication from Brief of POS to final placement at the store. The core of the Thesis is to reveal non-efficient fields of otherwise very successful tools. The goal is to verify hypothetic problems which influence full effectiveness of POS tools at retail stores. The Thesis brings a different frame of reference and tries to reveal problems and make them visible, but to find out solutions as well. The results are supported by researches from 3 different fields. They are the customer research, the supplier and POS implementer research, and retail research (hypermarket). The methods used are observation, interview (personal and questionnaire) and assisted shopping. Confirmed problems which follow from researches and influence the effectiveness of POS are these: no certain definition of POS goals; inadequate attractiveness of POS for customers; low-cost production instead of creativity and originality; no harmony between material of display and exposed products and bad cooperation between all subjects within process of POS.

Zootechnical and behavioural traits can vary substantially among wild allopatric European perch populations. Choosing wild European perch population(s) showing higher growth rate, lower cannibalism and size heterogeneity with specific behavioural traits such as low aggressive interaction rate and homogeneous spatial distribution in rearing units are crucial for the establishment of the European perch broodstock and subsequent selective breeding programs. Therefore, knowledge of the zootechnical and behavioural traits relative to geographic origin supported by genetic analyses may ultimately help to overcome current challenges and bottlenecks of European perch aquaculture. Population differences in zootechnical and behavioural traits can be shaped by genetic differentiation, phenotypic plasticity, or by their combination. However, it is not clear whether the inter-population differences are genetically- or environmentally-induced. Therefore, we explored the zootechnical traits of geographically different European perch populations at larval- (two Finish, two Polish, two Slovakian, one Czech; Chapter II) and juvenile-stages (Polish, Czech, Slovakian; Chapter III) in the same standardized conditions reducing the environmental effect. Additionally, we provided a genetic-based assessment on four mitochondrial markers: cytochrome b, D-loop of control region, 16S rRNA, and cytochrome oxidase I (Chapters II, III). In Chapter IV, we observed behavioural traits of larvae and juveniles from two Finish and one French populations. According to obtained results, zootechnical and behavioural traits differed among allopatric populations of European perch. Moreover, the differences in zootechnical traits were mainly observed between most genetically differentiated populations (both Finish in Chapter II, and Polish in Chapter III). This could suggest a genetic basis of the observed growth differentiation and, consequently, a potential heritability of this pattern. Additionally, higher growth rate of northern populations could be partly attributed to behavioural traits as we found more cohesive and homogenous group structure in both Finish compared to French populations which, on the other hand, showed higher aggressive interactions. However, European perch larvae and juveniles from genetically lower- or un-differentiated populations (i.e. Polish, Slovakian and Czech in Chapter II and Slovakian and Czech in Chapter III) showed variations in zootechnical traits as well. The variation could be a consequence of different food intake, health status, pre-collection environment, transgenerational effect and usage of conservative mitochondrial markers, i.e. the lack of genetic differentiation among some populations should be further assessed by higher resolution analyses (e.g. microsatellites). Further studies are needed to assess the importance of these factors in geographic differentiation of aquaculture performance.