The implementation of agritourism in the U.S. has increased in recent years. Agritourism provides social and economic benefits to rural communities, leads small-scale farms to achieve financial viability, and offers clientele an entertaining opportunity to meet local producers. Although multiple resources exist to educate individuals interested in pursuing agritourism business ventures, related materials cannot be generalized to Mississippi due to inapplicable data. This study aimed to gain knowledge about Mississippi’s agritourism clientele by administering surveys to attendees of the 2021 Mississippi State Fair. The survey instrument was amended from a previous study conducted by Nasers and Retallick (2009) in Iowa. Although most of the results corresponded with findings in similar studies, numerous recommendations were made that were specific to Mississippi farmers and agritourism operators.

Dedicamos estudar neste trabalho o ofício da música nas vilas de Recife e Olinda ao longo do século XVIII. Neste caso, partindo de um olhar etnomusicológico de um espaço-tempo histórico e com atenção aos conceitos "nativos", propomos compreender a partir dos esboços das trajetórias de cinco músicos e de suas redes de relações o exercício profissional dos músicos e suas práticas musicais no contexto sociocultural das vilas de Recife e Olinda. Assim, conseguimos perceber a existência de diversas compatibilidades culturais e estético/performáticas da música com o centro do Império Português, resultante dos frequentes trânsitos e comunicações dos músicos dos dois lados do Atlântico, o que justifica a frequente atuação na metrópole dos músicos transitados da capitania de Pernambuco para com uma forte rede clientelar lisboeta ao longo do século XVIII, composta pelos ricos comerciantes e mercadores, mas também pela alta nobreza e pelo alto clero. No espaço de Recife e Olinda propomos compreender como os músicos se articulavam em torno dos compartilhamentos, práticas e exercício profissional da música em uma sociedade altamente hierarquizada como a do Antigo Regime. Assim, percebemos a existência de uma "hierarquia do ofício da música", resultante não apenas do acúmulo de conhecimento prático e especulativo, mas também das redes clientelares constituída por esses músicos. Essas redes clientelares, fomentadoras inclusive dos trânsitos dos músicos à metrópole, eram responsáveis também por um subjetivo controle do ofício da música em grande parte dos setecentos, ao mediar a atuação dos músicos sob suas proteções. Entretanto, na segunda metade do século XVIII, ocorreu um aumento no número de músicos e uma redução dos serviços para com essas redes clientelares, decorrente das políticas econômicas das reformas pombalinas, o que resultou na necessidade da organização e controle do ofício da música na vila do Recife, acontecimentos que impulsionaram a constituição da Irmandade de Santa Cecília do Recife. Assim, ao construirmos os esboços das cinco trajetórias com suas redes de relações, tendo atenção ao contexto sociocultural desses músicos, conseguimos extrair e aprofundar questões subjetivas de possíveis práticas normativas musicais e sociais, possibilitando contribuir e avançar nos estudos musicológicos brasileiros, no sentido de uma maior compreensão dos músicos e das práticas musicais setecentistas da América Portuguesa. / This thesis studies the music craft in the villages of Recife and Olinda throughout the 18th century. Departing from an ethnomusicological perspective on this social space allied with an attention to "native" concepts, we propose to cover the trajectories of five musicians and their professional networks as well as their musical practices in the sociocultural context of these colonial villages. Thus, we can perceive the coexistence of diverse cultural and performative compatibilities of these musical practices with the center of the Portuguese Empire, as a result of the frequent transits and communications of musicians on both sides of the Atlantic. These transits clarifies the frequent presence in the metropolis of musicians transited from the captaincy of Pernambuco tied to a strong clientele composed of local wealthy merchants and merchants, but also tied to the high nobility and high clergy in Lisbon. In the space of Recife and Olinda we propose to understand how the musicians were articulated around the shares, practices and professional exercise of the music in the highly hierarchized society of the Ancien Régime. Thus, we perceive the existence of a "hierarchy of the music craft", resulting not only from the accumulation of practical and speculative knowledge, but also from the clientelistic networks constituted by these musicians. These patronage networks, including the transits of the musicians to the metropolis, were also responsible for a subjective control of the music trade in most of the seven hundred, in mediating the performance of the musicians under their protections. However, in the second half of the eighteenth century, there was an increase in the number of musicians and a reduction of services to these patronage networks, resulting from the economic policies of the Pombaline reforms, which resulted in the need to organize and control the music craft in the village of Recife, events that resulted in the formation of the Brotherhood of Santa Cecilia of Recife. Thus, in constructing the sketches of the five trajectories with their networks of relationships, taking into account the sociocultural context of these musicians, we were able to extract and deepen subjective questions of possible musical and social normative practices, making possible to contribute and advance in Brazilian musicological studies, towards a greater understanding of musicians and eighteenth-century musical practices in Portuguese America.

Dedicamos estudar neste trabalho o ofício da música nas vilas de Recife e Olinda ao longo do século XVIII. Neste caso, partindo de um olhar etnomusicológico de um espaço-tempo histórico e com atenção aos conceitos "nativos", propomos compreender a partir dos esboços das trajetórias de cinco músicos e de suas redes de relações o exercício profissional dos músicos e suas práticas musicais no contexto sociocultural das vilas de Recife e Olinda. Assim, conseguimos perceber a existência de diversas compatibilidades culturais e estético/performáticas da música com o centro do Império Português, resultante dos frequentes trânsitos e comunicações dos músicos dos dois lados do Atlântico, o que justifica a frequente atuação na metrópole dos músicos transitados da capitania de Pernambuco para com uma forte rede clientelar lisboeta ao longo do século XVIII, composta pelos ricos comerciantes e mercadores, mas também pela alta nobreza e pelo alto clero. No espaço de Recife e Olinda propomos compreender como os músicos se articulavam em torno dos compartilhamentos, práticas e exercício profissional da música em uma sociedade altamente hierarquizada como a do Antigo Regime. Assim, percebemos a existência de uma "hierarquia do ofício da música", resultante não apenas do acúmulo de conhecimento prático e especulativo, mas também das redes clientelares constituída por esses músicos. Essas redes clientelares, fomentadoras inclusive dos trânsitos dos músicos à metrópole, eram responsáveis também por um subjetivo controle do ofício da música em grande parte dos setecentos, ao mediar a atuação dos músicos sob suas proteções. Entretanto, na segunda metade do século XVIII, ocorreu um aumento no número de músicos e uma redução dos serviços para com essas redes clientelares, decorrente das políticas econômicas das reformas pombalinas, o que resultou na necessidade da organização e controle do ofício da música na vila do Recife, acontecimentos que impulsionaram a constituição da Irmandade de Santa Cecília do Recife. Assim, ao construirmos os esboços das cinco trajetórias com suas redes de relações, tendo atenção ao contexto sociocultural desses músicos, conseguimos extrair e aprofundar questões subjetivas de possíveis práticas normativas musicais e sociais, possibilitando contribuir e avançar nos estudos musicológicos brasileiros, no sentido de uma maior compreensão dos músicos e das práticas musicais setecentistas da América Portuguesa. / This thesis studies the music craft in the villages of Recife and Olinda throughout the 18th century. Departing from an ethnomusicological perspective on this social space allied with an attention to "native" concepts, we propose to cover the trajectories of five musicians and their professional networks as well as their musical practices in the sociocultural context of these colonial villages. Thus, we can perceive the coexistence of diverse cultural and performative compatibilities of these musical practices with the center of the Portuguese Empire, as a result of the frequent transits and communications of musicians on both sides of the Atlantic. These transits clarifies the frequent presence in the metropolis of musicians transited from the captaincy of Pernambuco tied to a strong clientele composed of local wealthy merchants and merchants, but also tied to the high nobility and high clergy in Lisbon. In the space of Recife and Olinda we propose to understand how the musicians were articulated around the shares, practices and professional exercise of the music in the highly hierarchized society of the Ancien Régime. Thus, we perceive the existence of a "hierarchy of the music craft", resulting not only from the accumulation of practical and speculative knowledge, but also from the clientelistic networks constituted by these musicians. These patronage networks, including the transits of the musicians to the metropolis, were also responsible for a subjective control of the music trade in most of the seven hundred, in mediating the performance of the musicians under their protections. However, in the second half of the eighteenth century, there was an increase in the number of musicians and a reduction of services to these patronage networks, resulting from the economic policies of the Pombaline reforms, which resulted in the need to organize and control the music craft in the village of Recife, events that resulted in the formation of the Brotherhood of Santa Cecilia of Recife. Thus, in constructing the sketches of the five trajectories with their networks of relationships, taking into account the sociocultural context of these musicians, we were able to extract and deepen subjective questions of possible musical and social normative practices, making possible to contribute and advance in Brazilian musicological studies, towards a greater understanding of musicians and eighteenth-century musical practices in Portuguese America.

Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-10-06T13:53:42Z No. of bitstreams: 1 laralunadasilveira.pdf: 529398 bytes, checksum: 60279fafe4410c35773610152a7b9283 (MD5) / Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-10-06T14:02:35Z (GMT) No. of bitstreams: 1 laralunadasilveira.pdf: 529398 bytes, checksum: 60279fafe4410c35773610152a7b9283 (MD5) / Made available in DSpace on 2016-10-06T14:02:35Z (GMT). No. of bitstreams: 1 laralunadasilveira.pdf: 529398 bytes, checksum: 60279fafe4410c35773610152a7b9283 (MD5) Previous issue date: 2009-02-16 / FAPEMIG - Fundação de Amparo à Pesquisa do Estado de Minas Gerais / Este trabalho refere-se à exposição da relação entre políticas públicas de saúde e a reprodução das desigualdades sociais no Brasil. Em um primeiro momento isso se dá por meio da reconstrução histórica das políticas de saúde que desembocaram na segmentação de clientelas, entre duas formas desiguais de assistência à saúde. O SUS “ideal”, que surgiu em virtude da crítica a este modelo de assistência, todavia, está longe de ser exeqüível. Entre os fatores que obstaculizam sua viabilização estão o financiamento e os problemas de gestão. Contudo, este trabalho busca dar relevância aos conflitos de classe entre usuários e profissionais da área, intensificados pelo funcionamento precário da instituição, resultado dos problemas citados. Este último aspecto torna-se importante para a compreensão das falhas na humanização dos cuidados em saúde. / This work is a reference to the exposition of the relation between public politics of heath and the reproduction of socials inequalities in Brazil. In a first moment, it occurs through the historic reconstruction of health politics that resulted in clientele segmentation between two unequal forms of health attendance. The “ideal” SUS, which had the proposal due into the critic to this health attendance model, however, is not feasible. Among the factors that make difficult his concretization exist the financing and administration problems. Nevertheless, this work try to accentuate the class conflicts among the clientele and health’s professionals, increased for the institution precarious work, result of the cited problems. This last aspect became important to understand the faults in the humanization of health care.

Liquidity is a measure of the ease with which an asset can be converted into cash. In a perfectly liquid market, conversion is instantaneous and does not incur costs. Amihud and Mendelson (1986:224) proposed that illiquidity increases the expected return on an investment (liquidity premium) and simultaneously lengthens the holding period. These two effects are known respectively as the “spread-return relationship” and the “clientele effect” and have theoretical as well as practical implications. From a theoretical perspective it may help to explain the gap between the capital asset pricing model (which assumes that markets are perfectly liquid) and the associated empirical evidence; which thus far has been rather poor. From a practical perspective, liquidity will influence stakeholders’ decisions and market competitiveness (Amihud&Mendelson, 1991:61-64). The relevant stakeholders are governments, stock exchange regulators, corporations, investors and financial intermediaries. Emerging economies such as the South African economy typically have less liquid markets than the developed world. While this may be attractive for investors looking for higher returns, Amihud and Mendelson (1991:61) are of the opinion that liquid markets are more generally favoured by investors. Constantinides (1986:842-858), also proposes a model for liquidity, but found the liquidity premium to be of lesser importance than that proposed by Amihud and Mendelson (1986:223-231) but also supports the suggestion that investors will favour liquid markets. Although it is by no means a perfect proxy, a security’s bid-ask spread has been found to be an attractive and effective measure of liquidity. It has been found to correlate with beta as well as market capitalisation and several other variables commonly used in capital markets research. Because of this correlation the effect of the bid-ask spread cannot be studied in isolation when regression techniques are employed (Ramanathan, 1998:166). This is particularly problematic because empirical evidence for beta, which is arguably the most important independent variable in financial cross sectional relationships, is weak. Beta has to be estimated and so it is not clear if real markets do not support CAPM theory or if beta cannot be estimated with the required accuracy. All of the common independent variables used in empirical capital markets research are correlated to beta, and for this reason it cannot be established if these variables have a real effect or if they are simply serving as a proxy for the difference between the real and the estimated beta. Various strategies have been proposed to increase the accuracy of beta estimation and these are discussed in detail in this research. Successes with these strategies have been mixed. A second problem encountered in the empirical research base relating to the CAPM is that in the theory the cross-sectional relationship is between expected market return (which cannot be observed due to the vast number of real investments beyond those listed on exchanges) and beta, whereas empirical research makes use of actual return on a market proxy and beta. In order for the actual return to approach the expected return, empirical studies have to be conducted over extended periods. Accurate data for such periods are generally lacking and severe macro-economic changes such as wars, may also affect rational economic behaviour. It has to be kept in mind that the entire CAPM theory flows from the simple assumption that investors aim to achieve the highest return per unit of risk, and so a rejection of beta is a rejection of rational investor behaviour. Liquidity however, addresses one of the assumptions of CAPM, namely that markets are perfectly liquid; which obviously is not met in real markets and so CAPM models expanded for liquidity should be a reasonably fundamental starting point for all empirical capital markets research. The current empirical evidence for the spread-return relationship is inconclusive. While some researchers have found a significant relationship, others have questioned the ability of the methodology to differentiate a true relationship from the ‘proxy for errors in the estimated beta’ problem. Deductions (as explained in section 4.3) that have been made from the research of Marshall and Young (2003:176-186) in particular, provide strong evidence that at least some of the relationship is due to the ‘errors in estimated beta’ problem. Little empirical work has been done on the clientele effect. Atkins and Dyl (1997:318-321) found a significant relationship between holding period and bid-ask spread, although their approach was somewhat unorthodox in the sense that portfolio formation was not done and the effect of beta was not tested. This study tests empirically both the spread-return relationship and the clientele effect on the Johannesburg Stock Exchange over the period stretching from January 2002 to June 2007. The methodology of Fama and Macbeth (1973:614-617) as well as the aggregated beta of Dimson (1979:203-204) were mainly used, with some modifications as suggested by other researchers. With regard to the spread-return relationship, the findings of this study do not support theoretical expectations. This may be due to the short time period that was used as well as the difficulty in estimating beta. To the contrary, very significant evidence for the clientele effect was found, with little to no influence from market capitalisation and beta, which is as expected. Further investigation into the spread-return relationship is required. If a liquidity premium is not present, foreign investors will favour liquid developed markets above the JSE. This implies that efforts of exchange regulators and the government to decrease illiquidity will lead to foreign portfolio investment inflow into the South African economy. / Dissertation (MBA)--University of Pretoria, 2008. / Graduate School of Management / unrestricted

The effects of individual income taxation direct the way they choose to receive capital flows. The clientele effect suggests, investor preferences are affected by their individual taxation. A shareholder with high marginal tax will according to theory invest in stocks with low or no dividend yield, while individuals with low marginal tax opts to invest in stocks with high dividend yield. In this study we analyse how the implementation of the investeringssparkonto affects the dividend clientele theory. With our impact analysis we are able to show that Swedish individuals are able to receive dividends at a lower tax rate than before. We establish proof that tax rates have lowered for all income levels of the Swedish populations since the implementation 2012, where the largest percentage increase happened among the lower income levels. While the largest unit tax rate cut happened at the top. The investeringssparkonto has created a new scenario where the effective tax rate is lower than the traditional aktie och fonddepå, when the dividend yield is higher than the government bond rate increased by one percent. Lower effective dividend taxation amount to stockholders receiving a larger share of the distributed profit. This new scenario where all individuals are prone to choose higher dividend yields, reduced the relevancy of who the dividend policy is adjusted to. All dividend clienteles prefer the same policy. / Effekterna av privatpersoners inkomstbeskattning styr hur de väljer att få sina kapitalflöden. Klienteleffekten antyder att investerarens preferenser kommer att påverkas av deras privata beskattning. En aktieägare med hög marginalskatt ska enligt teorin dras till aktier i företag där utdelningen är låg eller obefintlig, medan personer med låg marginalskatt är intresserade av att äga aktier i bolag med höga aktieutdelningar. I denna studie undersöker vi hur införandet av investeringssparkontot påverkar de tidigare teorierna om utdelningsklientel. Vi kan med vår konsekvensanalys visa att de svenska privatpersonerna har möjlighet att ta emot utdelningar till en betydligt lägre skattesats än tidigare. Vi kan konstatera att skatten har sjunkit för samtliga inkomstnivåer sedan införandet av investeringssparkontot 2012, det gick att se att den största procentuella skillnaden skedde bland de lägre inkomst nivåerna, men den största skillnaden sett till procentenheter sker i toppen. Investeringssparkontot har medfört ett nytt scenario där den effektiva skatten är lägre än i en aktie och fonddepå, då direktavkastningen överstiger statslåneräntan ökat med en procentenhet. Lägre effektiv skatt på utdelningar innebär att ägarna får en större del av den utdelade vinsten. Detta nya scenario där alla privatpersoner har ett incitament till hög direktavkastning, gör det mindre relevant vem utdelningspolicyn anpassas till då alla “klientel” föredrar samma policy.

Ce travail de recherche est dédié à l’analyse des politiques de dividendes dans le contexte des fusions-acquisitions américaines. Le premier chapitre de cette thèse décrit le cadre de l’étude. Il présente le cadre théorique des politiques de dividendes, puis celui des fusions-acquisitions avant d’exposer les champs exploratoires relatifs aux spécificités des politiques de dividendes lors des opérations de fusions-acquisitions. Il traite, à la fin, une illustration d’une fusion américaine qui incarne un cas réel des interactions des politiques de dividendes lors des rapprochements des firmes. Le deuxième chapitre de la thèse explore empiriquement l’impact de la différence entre les politiques de dividendes des firmes fusionnées sur la politique de dividendes post-fusion, et teste un éventuel effet de compensation de la prime de fusion. Le troisième chapitre part de l’idée que la réaction négative du marché à l’annonce des acquisitions en titres de firmes cotées est l’issu de l’évaluation incorrecte de l’acquéreur. De ce fait, il explore un possible rôle informationnel de la politique de dividendes de l’acquéreur dans ce type d’opérations qui peut réduire l’asymétrie d’information sur la valorisation de l’acquéreur, et ainsi alléger la réaction négative du marché à l’annonce. Le quatrième chapitre étudie les caractéristiques financières des firmes fusionnées qui sont déterminantes de leurs politiques de dividendes. Au vu de cela, il suppose que la réussite de la fusion peut être affectée par la différence entre les politiques de dividendes des firmes fusionnées issue de la différence entre leurs caractéristiques. Les résultats de nos recherches prouvent l’effet de la divergence entre les politiques de dividendes des firmes fusionnées sur le déroulement de la fusion au moment et après la transaction. La principale contribution de cette thèse est donc d’illustrer l’importance de tenir compte des politiques de dividendes des firmes impliquées dans des opérations de fusions-acquisitions, afin de pouvoir prendre les bonnes décisions lors du rapprochement. La généralisation de l’effet de clientèle sur les firmes fusionnées permet de détecter des chocs de clientèles de dividendes, et de révéler la nécessité d’absorber ces chocs par certains termes transactionnels et par la conduite post-fusion de la firme combinée. / This research is dedicated to the analysis of dividend policy in the context of U.S. mergers and acquisitions. The first chapter of this thesis presents the framework of the study. It outlines the theoretical framework of the dividend policies and the mergers-acquisitions before stating exploratory fields related to the specificities and contributions of dividend policies in the M&A setting. Furthermore, it discusses an illustration of an US merger that embodies a real case of interactions between dividend policies during mergers-acquisitions. The second chapter empirically explores the impact of the difference between merging firms’ dividend policies on the post-merger dividend policy, and tests a probable compensation effect of the bid premium. The third chapter starts from the idea that the negative market reaction to the announcement of stock acquisitions of listed firms is derived from the acquirer’s misevaluation. Thereby, it explores the information content of the acquirer dividend policy in such deals which may reduce the information asymmetry on the acquirer valuation, and thus alleviate the negative market reaction at the announcement. The fourth chapter examines the financial characteristics of merging firms that are determining their existing dividend policies. In light of this, it assumes that the merger completion may be affected by the difference between merging firms’ dividend policies which are resulting from the difference between their characteristics. The findings of our research confirm the impact of the difference between the merging firms’ dividend policies on the conduct of the merger during and following the transaction. The main contribution of this thesis is to illustrate the importance of considering the dividend policies of companies involved in mergers-acquisitions in order to make the right decisions in favor of the reconciliation. The generalization of the clientele effect on the M&A setting allow to detect dividend clientele shocks, and reveal the need to absorb these shocks by transaction specifics and the post-merger conduct of the merged firm.

A proposta da tese é investigar um grupo geracional de arquitetos ligados à Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo. O grupo, que formou uma linhagem com trunfos e oportunidades para controlar sua reprodução institucional, foi classificado por seus propagadores como \"Escola Paulista\" ou \"Escola Brutalista\", designação que dá ênfase a um programa estético reconhecido pela geometria concisa e pela austeridade da matéria-prima. A radicalidade formal e o compromisso social constituíram o mito de origem dessa linguagem, elementos ressaltados no processo de canonização dos arquitetos, celebrados em instâncias nacionais e internacionais. A análise privilegiou as trajetórias de Lina Bo Bardi, Vilanova Artigas e Paulo Mendes da Rocha, com a intenção de identificar os fatores que contribuíram para a viabilidade dessas carreiras. Buscou-se, sobretudo, situar as condições sociais dessa produção na trama de relações entre arquitetos, clientes, divulgadores e instituições. Enfatizase que, dependentes do mecenato privado, eles projetaram e mobiliaram residências de uma parte da burguesia ilustrada paulistana, grupos com disposições materiais e culturais para arcar com os arrojos formais do grupo. Essas frações emergentes acompanharam os novos andamentos da cultura e exprimiram seus gostos artísticos e posicionamentos políticos também nas formas de morar. / This thesis analyzes a generational group of architects connected to the Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo (Architecture and Urbanism College of the University of São Paulo). The group, which established a powerful lineage and had unique opportunities to control their institutional breeding, was classified by its disseminators as Paulista School or Brutalist School. The designation emphasizes an aesthetic program recognized by its concise geometry and rugged materials. Formal radicality and social commitment composed the myth of origin of their collective project and language concerning it. Those elements were highlighted in the canonization of the architects of this group, who were celebrated nationally and internationally. The dissertation focuses on the trajectories of Lina Bo Bardi, Vilanova Artigas, and Paulo Mendes da Rocha. The research aims to identify the factors that contributed to the achievement of their careers. Specifically, it aims to understand the social conditions of this production in the web of relations between architects, clients, publishers and institutions. The dissertation demonstrates that these architects (dependent on private patronage) designed and furbished residences belonging to a part of the illustrated bourgeoisie in the city of São Paulo, a social group with sufficient capital and culture to bear the expenses of design boldness. These emerging fractions followed new cultural movements of the time and expressed their taste and political position through their lifestyles, of which architecture and design were an essential part.

This paper determines relationships between three elements of the American policy process: legislature, agency, and administrative clientele. It concerns interrelationships between these elements and their affect to agency functions. A model is constructed; revealing the policy process, illustrating behavior patterns responsible for normal functioning and failure of policies and programs. The model develops through study of a single policy area. Supplemental data are provided from a survey. The paper concludes that the process is based on legislation-- causing activity in an agency or substantial change in programs; agency actions, seated in its own organizational objectives, and resultant to internal conflicts; and by clientele behavior, determined by agency actions or inactions. This model may help predicting policy outcomes, but only after similar but more comprehensive studies.

A proposta da tese é investigar um grupo geracional de arquitetos ligados à Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo. O grupo, que formou uma linhagem com trunfos e oportunidades para controlar sua reprodução institucional, foi classificado por seus propagadores como \"Escola Paulista\" ou \"Escola Brutalista\", designação que dá ênfase a um programa estético reconhecido pela geometria concisa e pela austeridade da matéria-prima. A radicalidade formal e o compromisso social constituíram o mito de origem dessa linguagem, elementos ressaltados no processo de canonização dos arquitetos, celebrados em instâncias nacionais e internacionais. A análise privilegiou as trajetórias de Lina Bo Bardi, Vilanova Artigas e Paulo Mendes da Rocha, com a intenção de identificar os fatores que contribuíram para a viabilidade dessas carreiras. Buscou-se, sobretudo, situar as condições sociais dessa produção na trama de relações entre arquitetos, clientes, divulgadores e instituições. Enfatizase que, dependentes do mecenato privado, eles projetaram e mobiliaram residências de uma parte da burguesia ilustrada paulistana, grupos com disposições materiais e culturais para arcar com os arrojos formais do grupo. Essas frações emergentes acompanharam os novos andamentos da cultura e exprimiram seus gostos artísticos e posicionamentos políticos também nas formas de morar. / This thesis analyzes a generational group of architects connected to the Faculdade de Arquitetura e Urbanismo da Universidade de São Paulo (Architecture and Urbanism College of the University of São Paulo). The group, which established a powerful lineage and had unique opportunities to control their institutional breeding, was classified by its disseminators as Paulista School or Brutalist School. The designation emphasizes an aesthetic program recognized by its concise geometry and rugged materials. Formal radicality and social commitment composed the myth of origin of their collective project and language concerning it. Those elements were highlighted in the canonization of the architects of this group, who were celebrated nationally and internationally. The dissertation focuses on the trajectories of Lina Bo Bardi, Vilanova Artigas, and Paulo Mendes da Rocha. The research aims to identify the factors that contributed to the achievement of their careers. Specifically, it aims to understand the social conditions of this production in the web of relations between architects, clients, publishers and institutions. The dissertation demonstrates that these architects (dependent on private patronage) designed and furbished residences belonging to a part of the illustrated bourgeoisie in the city of São Paulo, a social group with sufficient capital and culture to bear the expenses of design boldness. These emerging fractions followed new cultural movements of the time and expressed their taste and political position through their lifestyles, of which architecture and design were an essential part.