Our world is made up by millions of colors. Everywhere we go we see a variation of colors that describes the environment. Artists use colors to give an emotion to the viewer and give a deeper meaning to the art. Companies have different colors in their logos and on their websites. For example, a red colored logo can give a feeling of passion, energy and power. But used in a different situation, a red color can implicate dangerand death. The research about colors goes very deep, but there is still alot that has not been tested or discovered. This study will examine whether companies can use colors to mediate the right feeling to their customers. The method to do this included a lot of theoretical background and knowledge about colors. When data was collected a mid-fi prototype of a website was created. This mid-fi website was then transformed into three different high-fi prototypes. The three prototypes had the same content but what put them apart was their color schemes. The tests was done face to face or over the internet. The test person had to answer a short questionnaire were the person described the feelings that appeared when using the three different prototypes. After the test a short interview with each test person took place were some expressions from the test was discussed. The result for the first and second website showed a correlation between the two websites. The users had similar answers on these websites, but they also had some comments that separated the websites. The second website was in the end the most popular website which supported the hypothesis.The conclusion from the study is that colors are a very powerful tool to use if a company wants to attract more customers. This was a quite small study and to draw the conclusion that the right colors actually gives more clicks on a website, a larger and longer study must be made. This is so that the study can compare previous years sales with the year werethey introduced the new color scheme.

Det visuella uttrycket har länge varit viktigt inom grafisk formgivning eftersom det förmedlar så mycket mer än ögat ser. Ett varumärke representerar inte bara namnet på företaget utan också dess syfte och idé. Därför ska den visuella profilen utstrålar organisationens visioner på ett tydligt sätt och ge betraktaren en skön helhets upplevelse. Många gånger hjälper det att fräscha upp ett varumärkes visuella profil för att på så sätt kunna lansera företaget på nytt och i viss mån även öka dess konsumtion. Detta examensarbete redovisar för produktionen och designprocessen kring re-design av Sveriges Kommunikationsbyråers (Komm!) specialpris Titanpriset. Komm! tyckte Titanpriset behövde få en egen identitet och gav mig i uppgift att skapa detta. Den nuvarande logotypen var inte harmonisk eller speciellt bra utförd och därför krävde företaget en re-design av Titanpriset. Kriterierna för reproduktionen av Titanpriset var att de ville ha en stilren, tydlig och kreativ ny designlösning.  För att komma fram till det resultat som presenteras i slutet av uppsatsen har en intervjustudie samt innehållsanalys genomförts. Dessa metoder användes i syfte att få en djupare förståelse över vad som utgör visuella profiler och dess logotyper. Även forskning i form av tidigare examensarbeten och vetenskapliga artiklar har läst för att införskaffa mer kunskap om ämnet. / The expression of visual design have sins long been important in graphic design because it conveys so much more than the eye see. A brand does not only represent the name of the company but also its purpose and idea. Therefore is it so important that the visual profile radiates the organization's vision in a clear way and gives the viewer a pleasant overall experience. Many times can it help to freshen up a brand's visual identity in order to successfully launch the company again and to some extent also increase its consumption. This essay presents the production and the designprocess of Sveriges Kommunikationsbyråers ( Komm! ) Titan award. Komm! thought the Titan award needed to have its own identity and gave me the task to create this. The current logo was not harmonious or particularly well executed and therefore did the company demand a re-production of the Titan award. The criteria for the reproduction of the Titan award was that they wanted a clean, clear and creative new design solution. An interview and content analysis have been performed to get the results presented at the end of the studie. These methods have been used to gain a deeper understanding of what constitutes visual profiles and logos. Also research of previous work and scientific papers have been read to acquire more knowledge about the topic.

Purpose – As screen time per individual increases, more users of digital devices experience ocular related diseases. The purpose of this study is to gather reasons for the vast popularity Dark Mode gained in contemporary society, by investigating previous design eras. As a general lack of trend analysis within user interface design has been identified, the goal of the study is to lay the foundation for further research in the field of user interface design. Method – The study relies on a qualitative literature review. Publications related to Dark Mode, light-on-dark color schemes and digital trends were analyzed for topic-specific content that was then elaborated to give a critically viewed framework of the emerging trend. Findings – The results of our study indicate that various factors led to creation of the hyped trend, known as Dark Mode. It was first and foremost practicality of the light-on-dark color scheme that paved the way for Dark Mode. All operating systems, many apps, platforms and even websites incorporated it in their design. Being an optional feature, Dark Mode makes it more comfortable for users to use their devices outside the light hours or in environments with bad lighting conditions. With Dark Mode users get a far-reaching personalization tool, that visually changes essentially the whole OS or app. From a psychological point of view this improves user satisfaction, as humans naturally are seeking way to be in control. Being in control of own devices is undoubtedly an important aspect of it. Besides that, Dark Mode houses potential to lower energy consumption of devices and provides users with longer battery times. This, however, only applies to devices with display technology like OLED, where backlighting is at least divided into zones, that can be turned off when not in use. Devices with conventional LED displays cannot benefit from lower energy consumption. Implications – The study indicates that individuals use Dark Mode for a more satisfying user experience as they feel e.g. less eye strain with a dark themed user interface. Editing and coding software is mostly designed in a light-on-dark color scheme, as users often work for long continuous hours on screen, surrounded by dark environment. As screen time per individual increases, more users are experiencing ocular diseases. In counteraction, society demanded dark themed interfaces for operating systems, websites, and apps. As individuals were already using unofficial dark themes on different interfaces, tech companies started releasing system updates to make Dark Mode a choice. As Apple released their user interface update just in 2019, Dark Mode is still a relevant trend discussed in the industry and society. Experts indicate that Dark Mode is here to stay, as it satisfies preferences of many users and makes current OLED screens and future digital devices with appropriate display technology more sustainable. Limitations – The time frame of the study, as well as the Covid-19 pandemic greatly limited the possibilities of conducting the study. Due to the novelty of the trend, there is lack of previous research, which limited the view on the subject to only work available. Keywords – Dark Mode, dark-on-light color scheme, retro trends, user interface design, user experience, digital trends, display, screen, screen time, eye strain

Complex spatial relationships and patterns in multivariate data are relatively simple to identify visually but di cult to detect computation- ally. For this reason, Anivis, an interactive tool for visual exploration of multivariate quantitative pure serial periodic data was developed. The data has four dimensions depth, laterality, frequency and time. The data was visualized as an animated heatmap, by mapping depth and laterality to coordinates in a pixel grid and frequency to color. Transfer functions were devised to map a single variable to color through parametric curves. Anivis implemented heatmap generation through both weighted sum and deconvolution for comparison reasons. Deconvolution exhibited a to have better theoretical and practical performance. In addition to the heatmap visualization a scatter-plot was added in order to visualize the causal relationships between data points and high value areas in the heatmap visualization. Performance and applicability of the tool were tested and verified on experimental data from the Karolinksa Institute’s Department of Neuroscience. / Komplexa spatiala mo ̈nster och fo ̈rh ̊allanden i multivariat data a ̈r rel- ativt sv ̊ara att identifiera via bera ̈kningar men simpla att identifiera vi- suellt. Att visualisera data fo ̈r denna typ av data-analys anva ̈nds ofta i m ̊anga olika typer av fa ̈lt. Detta motiverade utvecklingen av Anivis; ett interaktivt verktyg fo ̈r visuell utforskning av multivariat kvantitativ data av neural aktivitet. Anivis anva ̈nder sig av dataset baserade p ̊a experi- mentell data fr ̊an en forskningsgrupp p ̊a Karolinska Institutets Institution fo ̈r Neurovetenskap. Dessa fyrdimensionella dataset best ̊ar av ma ̈tningar fr ̊an neuroner i form av deras position, aktivitet i form av frekvens och tidpunkt. Denna data anva ̈nds fo ̈r att generera en animerad heatmap, da ̈r neuroners frekvensva ̈rden visas i form av f ̈arg. Frekvensva ̈rdena om- vandlades till fa ̈rgva ̈rden via ̈overg ̊angsfunktioner som kopplar numeriska va ̈rden till fa ̈rgva ̈rden via parametriserade kurvor. Anivis lyckades imple- mentera tv ̊a olika metoder f ̈or att generera heatmap, viktade summor och dekonvolution. Dessa tv ̊a metoder ja ̈mfo ̈rdes med varandra, varav dekon- volution visade sig vara den teoretiskt och praktiskt e↵ektivaste meto- den. Utvecklingen av Anivis visade a ̈ven behovet fo ̈r ett punktdiagram fo ̈r att visualisera f ̈orh ̊allandet mellan ma ̈tta frekvensv ̈arden och spatial frekvensfo ̈rdelning i heatmappen.