The title: The communicative stratégy of F2 fitness center in Strakonice The aim: The main aim of this diploma thesis is to propose new measures of the communication strategy for the following years. To obtain the data, there will be an analysis of the current communication strategy and the related awareness of population of Strakonice in terms of F2 fitness center in Strakonice. Methods: In this diploma thesis, methods in both qualitative and quantitative research were used. In terms of qualitative research, there were interviews (structured interview according to instructions) with the head of the fitness center and participating observations at F2 fitness center. Quantitative research was used mainly for the method of personal interviewing the individual respondents. The total number of respondents interviewed is 211. Results: The result of the diploma thesis is the proposal of new measures regarding the communication strategy of F2 fitness center in Strakonice. The measures contain some novelty in the field of modern communication that F2 did not have at the time of writing this work. This primarily concerns digital marketing, involving social networks focusing on PPC and CPM advertisement and their mutual interconnection between individual accounts. New measures also include the use of other...

The subject of my final thesis is to emphasize the importance of communication and the usage of communicative tools in towns (by municipal authorities). The theoretical part is focused on the principles of communication and municipal marketing in relation to the public sector. The practical part is devoted to the evaluation of communicative strategies of the town Třebíč aimed at chosen age groups. The reason why I have chosen Třebíč for this analysis of communicative activities is its wide variety of communicative tools which the local municipal authorities use. In the conclusion there are suggestions for the future usage of communicative tools by the town (Třebíč municipal authorities).

The aim of this thesis is to contribute to the knowledge of linguistic tools typical for French political discourse. The thesis is based on an analysis of selected political speeches of former French President Nicolas Sarkozy. It tries to capture how a change in a specific political situation of a particular author can affect communicative strategies, discursive practices, and then select the linguistic tools due to the addressee in a particular communicative situation and the communicative intention. The first part of the thesis is focused on the rhetoric and stylistics, which contribute to the typological definition of texts falling within the French political discourse. The second part is based on an analysis of three essential political speeches Nicolas Sarkozy.

L’objet de notre recherche est l’analyse des interactions didactiques dans les classes du français langue seconde à l’école primaire au Liban. Plus particulièrement, nous avons analysé les stratégies communicatives d’enseignement verbales et non verbales mises en œuvre par les enseignants pour assurer l’intercompréhension et maximiser l’acquisition des savoirs et des savoir-faire par les apprenants. Notre étude s’appuie sur un corpus recueilli dans des classes de français dans les écoles publiques et privées à Nabatieh. Le travail vise à analyser le rôle de l’école dans la réussite d’un bilinguisme actif arabe- français. L’analyse qualitative et quantitative nous a permis de mettre l’accent sur les principales stratégies les plus fréquemment utilisées par les enseignants ; d’en analyser les principales formes et fonctions et de dégager les spécificités discursives et structurelles des interactions didactiques à l’école primaire au Liban. Les éléments dégagés de l’observation permettent d’ouvrir la réflexion sur une pédagogie à concevoir dans le contexte scolaire libanais. / In our research, we analyze the didactic interactions in the classes of the French language that is taught as a second language in the elementary school in Lebanon. More precisely, we had analyzed the communication strategies of verbal and nonverbal teaching, which are utilized by the teachers to ensure mutual comprehension and to maximize the acquisition of the knowledge and know-how of learners. Our study is based on a corpus collected from French classes in the public and private schools in Nabatiyé. The objective of this work is to analyze the role of the school in the success of a French Arab active bilingualism. The qualitative and quantitative analysis enabled us to explore the principal strategies that are frequently used by the teachers; to analyze the principal forms and functions and to extract from them the discursive and structural specificities of the didactic interactions in the elementary school in Lebanon. The obtained elem! ents from the observation open the road for fabricating a new pedagogy conception in the Lebanese scholar context.

En el presente estudio se investiga la importancia de la comunicación no verbal (CNV) en el aprendizaje de lenguas extranjeras. En relación con el aprendizaje y la enseñanza de verbos de rutina identificamos un posible problema que surgía durante la enseñanza de ciertos momentos gramaticales cuando estos se introducían de manera exclusivamente lingüística. El objetivo de esta tesina es por tanto analizar y describir cómo podría favorecer al aprendizaje de español como lengua extranjera (ELE) el uso de la gesticulación como estrategia didáctica no lingüística en el salón escolar sueco; ya que este tipo de comunicación no verbal es común entre los hispanoparlantes y hace parte del contexto cultural de la lengua meta. Nuestro estudio nace tras la observación realizada durante las prácticas pedagógicas que tuvieron lugar en Suecia, país en el que la CNV está presente en los planes curriculares. Con base en las observaciones de campo se hizo posible constatar que el docente ante problemáticas asociadas con la comprensión y la fluidez comunicativa, utilizaba inmediatamente el sueco cuando surgía un problema de comprensión (Skolinspektion, 2010). Este tipo de deficiencias podrían ser solventadas mediante el uso de gestos corporales ilustrativos (Cestero, 2017), como una estrategia compensatoria, esto es un conjunto de técnicas de aprendizaje que solventan un problema comunicativo (Rodríguez Ruiz y Merás García, 2005). En nuestro estudio han colaborado seis grupos de alumnos pertenecientes a cuatro escuelas suecas además de los respectivos docentes de cada grupo. También se realizaron encuestas a algunos alumnos y entrevistas a parte del equipo docente. Finalmente, los resultados obtenidos muestran como el aprendizaje de verbos reflexivos es más efectivo cuando se utiliza la CNV como estratégica didáctica en el aula de ELE mejorando también el proceso de enseñanza-aprendizaje. / This study investigates the importance of non-verbal communication (CNV) in learning foreign languages. In relation to learning and teaching routine verbs, we identified a possible problem that arose when, during the teaching of certain grammatical moments, these were introduced exclusively linguistically. The objective of this dissertation is therefore to analyze and describe how the use of gesturing as a non-linguistic teaching strategy in the Swedish school classroom could favor learning Spanish for foreigners (ELE); since this type of nonverbal communication is common among Spanish speakers and is part of the cultural context of the target language. Our study was initiated after the observation made during the pedagogical practices that took place in Sweden, a country where the CNV is present in the curricular plans. Based on the field observations, it became possible to verify that when the teacher faced problems associated with comprehension and communicative fluency, she usually turned to the mother tongue immediately when a comprehension problem arose (Skolinspektion, 2010). These types of deficiencies could be solved through the use of illustrative body gestures (Cestero, 2017), as a compensatory strategy understood as a type of learning technique that solves a communication problem (Rodríguez Ruiz and Merás García, 2005). Six groups of students belonging to four Swedish schools have collaborated in our study in addition to the respective teachers of each group. Surveys were also carried out with some students and interviews with part of the teaching team. Finally, the results obtained show how the learning of reflexive verbs is more effective when the CNV is used as a didactic strategy in the ELE classroom, also improving the teaching-learning process.