This student thesis deals with a problem of manufacturing and competition ability of the joint stock company ZVVZ in the range of its manufacturing program - radial fans. The thesis compares the present and the innovated type of small radial fans from the view of manufacturing technology and manufacturing costs. The study comes out the technological documentation and demand forecast of future market. Finally the thesis summaries conditions which are necessary for the successful entrance of the innovated type of radial fans into the manufacturing process.

This Master´s Thesis introduces options of using Comptitive Intelligence to predict future actions of Competitor. The first part describes the current situation of the company and theoretical assumptions. In the second part are shown possible methods of application of competitive intelligence in the company.

Syftet med detta examensarbete var att marknadsundersöka och identifiera nya kundmarknader samt konkurrenter inom den privata sektorn för företaget Green Landscaping AB i Stockholm. Genom intervju av företagets befintliga kunder tillsammans med teorin, kunde företagets olika marknadssegment och dess konkurrenter identifieras och jämföras. Utifrån analysen identifierades segment A, som det mest attraktiva segmentet för att företaget skulle positionera sig inom. Segment A utgör större delar av marknader vilket bidrar till att företaget får möjligheter till flera nya potentiella marknader som består av kunder där företaget har lätt att övertyga i val av leverantör. Företag C valdes som den primära konkurrenten bland de identifierade konkurrenterna eftersom företaget får utvecklingsmöjligheter för att förbättras och avancera sig inom olika områden genom konkurrens med ett stort företag. En konkurrens mellan stora företagen påverkar även de mindre företagen indirekt t ex vid en pristjustering då följer små företagen utveckling, eftersom det är de stora företagen som är marknadsledande. / The purpose of this thesis was to research and identify new customer markets and competitors within the private sector for Green Landscaping AB in Stockholm. The company's different market segments and its competitors could be identified and compared by theory together with interviewing the company's existing customers. Based on the analysis, segment A was identified as the most attractive segment for the company to position itself. Segment A covers larger parts of the markets, which means that the company has opportunities for several new potential markets consisting of customers where the company has easy to convince in the choice of supplier. Company C was chosen as the primary competitor among identified competitors because the company has development opportunities to improve and advance in different areas through competition with a large company. A competition between large companies also affects the smaller companies indirectly for example in price adjustments the small companies are following the large companies development because they are the market leaders.

<p>This study empirically investigates the levels of entrepreneurial orientation (EO) and market orientation (MO), and their links to performance within the context of French Small and Medium Sized Enterprises (SMEs).</p><p>SMEs represent today the heart of the European strategy and account fro 99% of the total companies in France. The current study argues that SMEs and especially French ones deserve a particular attention.</p><p>Besides, even though many studies have been conducted in the fields of entrepreneurial orientation and market orientation, when combining both, only a few included performance in their empirical analyses. Moreover, most relied on large established companies or MNE. Little concern has been put in SME and none have been done on the case of French SMEs. The current study propose a cross-sectional analysis to investigate the combination of EO and MO and its impact on performance through a quantitative research method.</p><p>Based on existing theories and previous studies, three hypotheses have been formulated :</p><p>H1 : Companies that are entrepreneurial oriented outperform companies that are not.</p><p>H2 : Companies that are market oriented outperform companies that are not.</p><p>H3 : Companies that are both entrepreneurial and market oriented outperform companies that are either one or none.</p><p>In order to test those hypotheses, a online 24 questions survey has been administrated to a sample of 338 French SMEs. All questions were based on the works of Covin and Slevin (1989), Narver and Slater (1990), Lumpkin and Dess (1996), and Blois and Carson (2000).</p><p>The results show that all hypothesis are verified. However, if no correlation was found between EO and MO, the combination of both enables SMEs to achieve higher performance.</p>

This study empirically investigates the levels of entrepreneurial orientation (EO) and market orientation (MO), and their links to performance within the context of French Small and Medium Sized Enterprises (SMEs). SMEs represent today the heart of the European strategy and account fro 99% of the total companies in France. The current study argues that SMEs and especially French ones deserve a particular attention. Besides, even though many studies have been conducted in the fields of entrepreneurial orientation and market orientation, when combining both, only a few included performance in their empirical analyses. Moreover, most relied on large established companies or MNE. Little concern has been put in SME and none have been done on the case of French SMEs. The current study propose a cross-sectional analysis to investigate the combination of EO and MO and its impact on performance through a quantitative research method. Based on existing theories and previous studies, three hypotheses have been formulated : H1 : Companies that are entrepreneurial oriented outperform companies that are not. H2 : Companies that are market oriented outperform companies that are not. H3 : Companies that are both entrepreneurial and market oriented outperform companies that are either one or none. In order to test those hypotheses, a online 24 questions survey has been administrated to a sample of 338 French SMEs. All questions were based on the works of Covin and Slevin (1989), Narver and Slater (1990), Lumpkin and Dess (1996), and Blois and Carson (2000). The results show that all hypothesis are verified. However, if no correlation was found between EO and MO, the combination of both enables SMEs to achieve higher performance.

This thesis studies the impact of market orientation on the business performance of the Sri Lankan apparel manufacturing organizations in the post MFA environment. An attempt is made to enhance the existing market orientation theory by addressing a research gap and highlighting the importance of the relationship perspective in business to business marketing. A four dimensional market orientation construct is developed to overcome the limitations identified in the extant market orientation theories. The study also identifies resource availability as an antecedent of market orientation along with six other antecedents which are commonly discussed in literature. It further investigates whether the market orientation-business performance relationship is moderated by the prevailing business environment. The proposed modifications to the theory are empirically tested within the context of the apparel industry.

Aim: The purpose of the study is to understand how SME companies uses market orientation to target customers through Google AdWords.  Method: This study uses a qualitative method approach as the purpose of the study is to increase understanding. Furthermore, the empirical data used has been collected through eight semi-structured interviews. These interviews were conducted at eight SME companies in Stockholm, Gävle and Uppsala. The keywords identified in the analysis were created by setting theory and empirical elements against each other and thus creating a pattern. Result and Conclusion: The result shows that all companies use market orientation and Google AdWords to gather and disseminate information. However, the work of market orientation and Google AdWords varies in relation to the theory. All companies in the study find Google AdWords to be a profitable marketing tool. Suggestions for future research: Future studies can use the empirical model found in the study to see how companies work with market orientation and Google AdWords in a specific market where competing companies are investigated to try to find the best approach. Inter-functional coordination is also a topic that should be further studied since this study did not find a clear work on the design. Future research should have the new Data Protection Act (GDPR) in mind as the law changes a lot about how personal information can be saved and spread by companies, especially by Google. As well as a change of a Swedish game license that will be introduced. Contribution of the thesis:  The study has contributed in an increased understanding of how SMEs work with SEM tools, such as Google AdWords, to be market oriented from a practical and theoretical perspective. The contribution of the study has found that all companies use some form of market orientation when using Google AdWords. / Syfte:  Syftet med studien är att förstå hur SME:s marknadsorienterar sig mot kunder genom Google AdWords.   Metod: Studien använder en kvalitativ metod. Syftet med studien är att öka förståelse för fenomenet Google AdWords. Vidare har den empiriska data som används samlats in via åtta semistrukturerade intervjuer, dessa intervjuer utfördes på åtta SME:s i Stockholm, Gävle och Uppsala. De nyckelord som identifierats i analysen har skapats genom att teori och empiridel ställts mot varandra och skapat nyckelord för de iakttagelser som gjorts.   Resultat och slutsats: Resultatet visar att samtliga företag använder sig av marknadsorientering och Google AdWords. Dock varierar arbetet med marknadsorientering och Google AdWords i förhållande till teorin. Samtliga företag i studien finner Google AdWords att vara ett upplevt lönsamt marknadsföringsverktyg.   Förslag till fortsatt forskning: Framtida studier kan använda den empiriska modell som finns i studien för att se hur företag arbetar med marknadsorientering och Google AdWords inom en specifik marknad. Interfunktionell koordinering är också ett tema som bör studeras vidare eftersom studien inte fann ett uttalat arbete med konstruktionen. Framtida forskning bör ha nya personuppgiftslagen GDPR i åtanke eftersom lagen förändrar hur personuppgifter får sparas och spridas av företag. Samt att en förändring av svensk spellicens som kommer att införas.   Uppsatsens bidrag: Studien har bidragit med en ökad förståelse för hur SME:s arbetar med SEM-verktyget Google AdWords för att marknadsorientera sig ur ett praktiskt och teoretiskt perspektiv. Bidraget studien har kommit fram till är att samtliga företag använder någon form av marknadsorientering när de använder Google AdWords.

In this study, the reassociation kinetics of codling moth (Cydia pomonella) was performed in order to characterize the molecular composition of the codling moth (Cydia pomonella) genome and to isolate highly repetitive and unique DNA components. The effectivity of distinct repetitive DNA fractions as a specific competitor in fluerescence in situ hybridization was tested.

The subject of this thesis is description and evaluation the situation of the selected company in the market environment. The base of thesis is characteristic of the basic internal analyses of the business entity and external analyses of the business environment and their application on any selected company. The thesis includes description of selected company, analysis of their external environment including Porter's five forces model, competitor analysis, analysis of attractiveness of the branch and STEP analysis. The internal analyses are applied by SWOT analysis, portfolio analysis and SPACE analysis. In the end of thesis is suggest of opportunity drawing funds from the European Union and so improve market position.

Diploma thesis deals with the topic of social networks and their usage in terms of business support. The main goal of the thesis is to find out the possibilies of using social networks for business support in the perspective fitness industry. Theoretical part contains recent theoretical findings in areas of online marketing, social media, social networks and use of social networks for business. The analysis of the tools for monitoring and analysis of social networks is an important part of the theoretical part. One chosen tool is used for the comprehensive competitor analysis of online shops, that deal with online sales of fitness products and supplements. The outcome of the thesis is the system design of use of social networks for the support of competitiveness in chosen sector.