Embodied in my art practice is the exploration of the relationship between my subjective self as consumer and the material culture of home. As an artist this praxis suggests alternative ways of reconstructing domestic subjectivity (self-portrait) through the formal processes of drawing and cataloguing insignificant collections acquired through 'lived experience'. This analysis utilises Michel de Certeau's concept of bricolage, a 'tactic' of fragmentation that 'makes do with what is at hand' to corrupt the 'proper' space and time of a contemporary productionist society. In the course of developing an art practice, I seek to re-value marginal space and reappropriate time from a modern culture designed for efficiency.Through the introduction of key elements in process drawing, I have adopted a method to subvert modernist representations of the domestic. As Certeau writes 'mak[ing] use of techniques of re-employment in which we can recognise the procedures of everyday practice' is a political deployment, an individual 'tactic' orchestrated against social 'strategy'. A fragmentary tactical operation allows me fleeting moments of visibility to record 'lived experience' through an installation based art practice.

The purpose of the present study was to investigate the moderating role of hedonic shopping value in shopping experience satisfaction in the context of clothing shopping. Hedonic shopping value is an emotional and hedonic appreciation of shopping. According to the existing literature, consumers' hedonic shopping value is associated with several antecedents such as involvement, variety seeking, and physical environment of stores. Involvement may heighten consumers' excitement with the shopping experience. Hedonic shoppers tend to seek variety and use exploratory buying behavior to experience the emotion of pleasant arousal in a retail setting. Emotional responses in stores can be affected by the store's environment, arguing positive mood is a significant predictor of both extra time, unplanned spending in shopping, and shopping satisfaction. To test the proposed model, a convenience sample of male and female Korean college students was employed. Pearson correlation, chi-square statistics, t-test, ANOVA, and EQS for structural equation modeling were utilized. The results of the study showed that people who, in general, enjoy clothing shopping feel more satisfied with their clothing shopping. It appears that the shopping skills acquired by consumers who are more involved in and enjoy shopping may lead to higher satisfaction. Female respondents were more involved in clothing shopping, were more satisfied with clothing shopping, and had a higher level of hedonic shopping value. Expectedly, the structural model for female subjects confirmed the existence of the mediating role of hedonic shopping value in shopping experience satisfaction whereas the model for male respondents and for all respondents in which male and female respondents combined did not. For the female group, involvement and variety seeking had no direct influences on shopping experience satisfaction. Rather, they influenced shopping experience satisfaction indirectly through hedonic shopping value. Hedonic shopping value did not play a role as an intervening variable for male consumers. This may be attributed to the fact that male respondents had considerably low levels of hedonic shopping value to be an intervening determinant. This result implies that male respondents may have greater utilitarian construct for clothing shopping satisfaction rather than hedonic constructs. / Graduation date: 2002

According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and United States), type of clothing (formal and casual clothing), and gender (female and male) on consumers' clothing values (aesthetic, economic, political, religious, social, and theoretic clothing values). The data collection method was a direct handout questionnaire in classes at Oregon State University in the United States and at National Pingtung University of Science and Technology in Taiwan. A seven-point scale was used to measure the mean scores of six clothing values. The questionnaire also measured the validity of Hofstede's framework and the respondent's demographic characteristics. The questionnaire was first developed in English, translated into Chinese, and then translated back into English. Overall, 487 of the questionnaires from the United States and 903 from Taiwan (the total number was 1390) were eligible for analysis in this study. Data from the questionnaires were analyzed using a multivariate analysis of variance and paired-sample analysis t-test. The results revealed that six consumers' clothing values were affected by national culture and the type of clothing and partially influenced by gender. As hypothesized, the mean scores of consumers' economic and religious clothing values were significantly higher in high long-term orientation (Taiwan) than in low long-term orientation (United States), whereas the mean scores of aesthetic clothing value was significantly lower in high long-term orientation (Taiwan) than in low long-term orientation (United States). Significant differences were found for gender on consumers' aesthetic, political, social, and theoretic clothing values. As hypothesized, female consumers scored significantly higher on aesthetic and social clothing values than did male consumers. Based on the results from this study, the similarities and differences among consumers' clothing values in different national cultures, between genders, and type of clothing can be important basic information for international marketers when planning and implementing marketing plans across countries. / Graduation date: 2004

<p>The aim of this research is to find out what’s attitude Swedish consumers have to Chinese food. The questionnaires based on the Food Choice Questionnaire (FCQ) are handed out to 100 Swedish respondents in order to investigate their motivation on Chinese food choice. 78 questionnaires which were filled completely were selected for this study. Eleven factors involved in the questionnaire are labeled health, mood, convenience, sensory appeal, natural content, price, weight control, familiarity, image of China, culture and safety. The information from two semi-structured interviews with Chinese food suppliers showed Swedish consumers’ attitude to Chinese food in another angles. The ABC model and Balance Theory are seen as the theoretical basis for empirical research analysis. The eating habits of Swedish and Chinese are compared to show their difference which influence consumers on food choice more or less. According to the result of the questionnaire survey, Swedish consumers have positive attitude to Chinese food on factors of health, sensory appeal, natural content, safety, price and mood and relative negative attitude on factors of convenience, familiarity and image of China. This outcome is confirmed by the information collected from interviews. Most Swedish consumers choose Chinese food from information processing perspectives; few of them are from behavioral learning processing; some of them are from hedonic consumption perspective. The relationship among Swedes, Chinese food and China is unstable at present time. Swedes do not know much about China and they are not familiar with Chinese food either. Competitors of Chinese food in Sweden such as Thai food, Japanese sushi and west fast food are important aspects which disperse people’s attention and enlarge their food choice range.</p>

We study the effect of strategic consumer behavior on pricing, inventory decisions, and inventory release policies of a monopoly retailer selling a single product over two periods facing uncertain demand. We consider the following three-stage two-period dynamic pricing game. In the first stage the retailer sets his inventory level and inventory release policy; in the second stage the retailer faces uncertain demand that consists of both myopic and strategic consumers. The former type of consumers purchase the good if their valuations exceed the posted price, while the latter type of consumers consider future realizations of prices, and hence their future surplus, before deciding when to purchase the good; in the third stage, the retailer releases its remaining inventory according to the release policy chosen in the first stage. Game theory is employed to model strategic decisions in this setting. Each of the strategies available to the players in this setting (the consumers and the retailer) are solved backward to yield the subgame perfect Nash equilibrium, which allows us to derive the equilibrium pricing policies. This work provides three primary contributions to the fields of dynamic pricing and revenue management. First, if, in the third stage, inventory is released to clear the market, then the presence of strategic consumers may be beneficial for the retailer. Second, we find the optimal inventory release strategy when retailers have capacity limitation. Lastly, we numerically demonstrate the retailer's optimal decisions of both inventory level and the inventory release strategy. We find that market clearance mechanism and intermediate supply strategy may emerge as the retailers optimal choice.

Purpose The main purpose of the research is to continue to the understanding of the relationship between the country-of-origin effects and automobile evaluation and apply the Extended COO-ELM model(Bloemer, Brijs and Kasper, 2009) for the cognitive processes underlying country of  origin-effects. The study also aims to give managers some information to assess consumer's purchase intentions of car and assist them in managing their product's COO. Design/methodology/approach A self-administered survey was used in this study.The main samples consist of the 31 students in Linnaeus university from more than 10 countries.The Spss software was used to analyze the empirical data which provide the source of judging three hypothesis of the study. Findings The results indicated the impact of country of origin on automobile evaluation is mainly moderated by other prior country-product knowledge rather than the perceived economic development.In addition, the different cognitive processes  underlying country of origin-effects occur when responders evaluating Chinese automobile and Swedish automobile Originality?Value The paper applies ELM model with extensions.This finding yields some insight for the efficiency in marketing strategy of Chinese car and Swedish car. By designing the marketing strategy more efficiently, the managers will subsequently make a better decision of how brand and country of origin should be managed. Paper type Research paper

Abstracts Under the medical environment change, medical institutions must take the strategy of diversification for personalized health management services, such as high-grade health examination. High-grade health examination has a extensive of medical market, becoming the main target markets of the various medical institutions. The high-grade consumers are the target customer of high-grade health examination. Knowing their demands is necessary. This study sample consists of two major groups: 16 persons who in charge of health examination department, and 31 high-grade consumers. The data was collected by questionnaires and based on the statistical analysis to investigate the demands of high-grade health examination. The purpose of this study is to identify the difference between the customers and the medical institutions. Providing information for high¡Vgrade health examination marketing. The results show that high-grade consumers more emphasis on "progressive facilities ", "doctors¡¦speciality", " hygienic environment", "explain the details before examination "and "explain the results by the doctors ". Medical institutions more care the factors about "dealing with customers¡¦ complaints "," reasonable price "," customization "," doctors¡¦speciality " and" explain the process of examination ". A comparison of the two groups indicates that the medical institutions care much more than consumers on ¡§ insurance provided "," reasonable price "," dealing with customers¡¦ complaints "," medical information providing "," health promotion consultation "and" customized exercise prescription " . Attention on " environment comfortable and spacious " is pronounced in high-grade consumers . Key words ¡Ghealth examination, high-grade consumers, choice of hospital

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Thesis (M.S.)--University of Delaware, 2009. / Principal faculty advisor: John C. Bernard, Dept. of Food & Resource Economics. Includes bibliographical references.

Thesis (M. Sc.)--University of Alberta, 2010. / Title from pdf file main screen (viewed on Jan. 21, 2010). A thesis submitted to the Faculty of Graduate Studies and Research in partial fulfillment of the requirements for the degree of Master of Science in Food Science and Technology, Department of Agricultural, Food, and Nutritional Science, University of Alberta. Includes bibliographical references.