Aim: To determine the use and interpretation of the nutrition information on the food label of selected fat spreads by female consumers aged 25 to 45 years, living in Pietermaritzburg. Objectives: This study set out to determine the following objectives regarding the food label: what the demographics of the consumers making use of the label were; how these consumers used the label and their motivation behind this label use and did the use of the label alter the purchase of that product? Method: One hundred and fifty women aged 25-45 years were chosen from an accidental, non-probability sample of consumers shopping at selected supermarkets within Pietermaritzburg. Respondents were presented with a four part questionnaire surrounding the purchase of selected fat spreads. Results: The greatest number of respondents were from the white population group (n = 65), followed by black respondents (n = 46), Indian respondents (n = 29) and then coloured respondents (n = 10). Results showed that the respondent who was most likely to use the nutrition information on the food label had a tertiary education; was a primary food purchaser, lived with other people, had more than R1000 a month to spend on food and was conscious of choosing the healthier option. Fifty five percent of this study sample (n = 82) claimed to use the nutrition information on the label to assist with purchases and 68% (n = 102) found the nutrition information important for purchasing a new product. Of the potential factors that have previously been found to impede the use of the nutrition information label:-inadequate print size, lack of education as well as lack of nutrition information on the food label were found to be factors restricting label use in this study. The most commonly used sources of nutrition information were the media as well as friends and family and the most trusted source was the Health Professional. Discussion: If the nutrition information is to be used both correctly and effectively, there must be a major educational campaign that sets out to meet the needs of the population that are most vulnerable, especially those with an inadequate education. Conclusion: The consumer most likely to use the nutrition information on the food label has a tertiary education, is a primary food purchaser with a large amount of money available for groceries and is conscious of choosing a healthier option. The label is most likely to be used when purchasing a fat spread for the first time. / Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2006.

This study is focused on identifying cultural typologies of the Indian population group. These typologies or dimensions are analysed from a consumer behaviour perspective with strong implications for marketers who need to take cognisance of these typologies when developing new product offerings and devising marketing campaigns targeted at this population group. The consumption behaviour of Indians are compared and contrasted with the other predominant race groups in South Africa (namely Whites, Blacks and Coloureds), in terms of expenditure and buying power. Further, an analysis of Indian culture typologies provides marketers with insight into cultural issues that have a bearing on the development of marketing strategies. The findings that have emerged from this study are important for various reasons. Over 75% of the total Indian population live in KwaZulu-Natal (Census 1996). Further, compared to other race groups, the Indian population has a high rate of urbanisation with 96.8% of the population living in metropolitan areas (ibid.). Education levels supercedes those of the Black and Coloured population groups with 30.4% of Indians having completed matric and l0.4% having furthered their education (South Africa in Transition: StatsSA). In keeping with this trend, in comparison with the other race groups, Indians have a high penetration of English spoken as a first language (93.2%). While 21% of the Indian population are characterised as middle to upper income earners, occupying LSM's 6 to 10, Indian households in the Durban Metropolitan area have more earners (33.2%) per household in comparison to the Black and White population groups (Stats South Africa). In addition, an increasing number of Indian women are entering the workforce and are becoming more active in decision-making. Findings related to Indian culture have unearthed that while Indian culture has imbibed a global culture as far as dress, entertainment and lifestyle are concerned, traditional beliefs and values, including that of religion, are steadfastly held onto. However, this dissertation also finds that the Indian population group is highly materialistic and great attention is focussed on the accumulation of possessions. Further, materialism within the Indian population, is seen as a reflection of status. / Thesis (MBA)-University of Natal, Durban, 2002.

Thesis (M. Soc. Sc.)--University of Hong Kong, 1998. / Includes bibliographical references.

Thesis (M.Soc.Sc.)--University of Hong Kong, 1998. / Includes bibliographical references. Also available in print.

The diploma thesis analyzes the range of consumers credit in the Czech banking and non-banking market. In the first part, there are basic concepts related to the consumers loans introduced to the reader. Subsequently there are individual companies described according to the offered consumers loan. These knowledge is summarized in tables for better illustration The main goal is to choose the optimal consumers loan for the specific client.. In conclusion to meet the aim of the work the two model examples were used to compare the certain offers on the market.

Submitted in fulfillment of the requirements for the degree Masters in Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2017. . / The increasing interest in people’s wellbeing has seen the growth of health and fitness centres (HFC) all across South Africa. It has been a decade since Virgin Active and Planet Fitness expanded their business into townships, with this endeavour resulting in the opening of HFC in Khayelitsha and Soweto. The motivation behind this study is therefore to examine the effect of service quality on customer satisfaction in the HFC industry in Ntuzuma, Umlazi, Kwa-Mashu, Clermont, and Phoenix, all townships in the greater Durban Area. Thus, the main purpose of this research is to ascertain service quality at selected HFC in townships within the greater Durban area. Interest in service quality has grown over the last decade due to increasing competition, which has led managers to finding ways of improving profitability. One area of interest is service quality and how it affects customer satisfaction and its impact on the bottom line, which is why ascertaining service quality at selected HFC in the greater Durban area’s townships is significant. The study was descriptive, quantitative and cross-sectional in nature, probing the effect of service quality on clients’ customer satisfaction. From these findings the Health and Fitness Centres can identify more specifically the failures in its service quality and seek to improve upon them. Service quality dimensions that are deemed to be good predictors of service quality for members of the HFCs offering have been related to factors such as the “Tangibility”, Reliability”, “Responsiveness”, “Assurance” and “Empathy. It is hoped that the results obtained will aid to support these centres in adopting practical customer service quality measures that will assist them to succeed in the highly competitive health and fitness industry. / M

Submitted in fulfillment of the requirements for the Masters in Business Administration, Durban University of Technology, Durban, South Africa, 2016. / This study is aimed to explore the perceptions and attitudes of South African towards products or services of foreign origin, in particular a Jamaican restaurant in Pretoria. The study objectives were to explore that perceptions and attitudes of South Africans toward products and services of foreign origin, investigating the various factors influencing the consumer buyer behaviour towards products including foreign products and services, and to make recommendations regarding the marketing of foreign products and services. A literature review was conducted which detailed the factors influencing consumer buyer behaviour and the various components of the country of origin effect that has consequences on the marketing of products of foreign origin. The study was a quantitative study where a sample of 231 participants between 18 and 65 years of age were selected using availability sampling at a shopping mall in Pretoria. Questionnaires were given to selected participants who completed and returned the completed questionnaire to the researcher. All the selected participants completely filled the questionnaires. The data from the questionnaires was collated using Microsoft Excel spreadsheets. The data was then presented as pie and bar charts generated from the frequency tables. Data was analysed using simple descriptive statistics, interpreting the meaning of the data and discussing the data in line with the findings of the literature review. The results showed that the participants’ responses displayed significant phenomena that relates to the perceptions and attitudes of citizens towards foreign products and services. The results demonstrated that many of the participants displayed a significant degree of animosity against foreign products, with ethnocentrism and patriotism. There was also a display of a degree of protectionism of the local industry from the influx of foreign products and services. A significant number of participants also stated that foreign goods must be regulated through higher taxation to protect the local manufacturing industry and prevent further unemployment. However, the results also showed that a significant number of participants do not display animosity towards foreign goods, and neither do they feel bound by ethnocentrism and patriotism, hence they perceive that buying foreign goods is an option. Participants also noted that they consider the country of origin of the products so as to determine the perceived quality, price and utility, often from the perceived country image. / M

Dining out has become an important part of the American lifestyle, greater frequencies as well as increased portion sizes have led to concern. The number of Americans that are classified as overweight or obese has also increased considerably, and the foodservice industry has become a target. Mandatory labeling of menu items has been avoided to this point, but the subject has moved to the forefront and continues to be debated. This study surveyed 502 patrons at a student-run restaurant in Texas. Respondents provided information concerning their health and dining habits as well as their attitudes toward and intended usage of nutritional information (NI) on menus in full-service restaurants. Gender, education levels, age, and household income affect the attitudes toward and intended usage of NI. Exercise frequency, the current use of nutritional information on packaged foods, and the practice of healthy eating habits are all related to the intended use of NI while dining out.

The purpose of the study was to determine consumer attitudes toward privacy and the influence of demographic factors on these attitudes. The study also sought to determine the willingness of participants to disclose selected individual information items and determine the awareness and acceptance level of technological innovations such as radio frequency identifiers (RFID) as they relate to privacy. A quantitative instrument was developed and a convenience sample of university students (N=203) was tested. Results showed that educational background played a role in the way participants perceived the applications of RFID.

Thesis (M. Sc. Agriculture (Agricultural Economics)) -- University of Limpopo, 2021 / South Africa is characterised by low production which can be attributed to a lack of diversification and flexibility in agricultural production. There has been an explosive change in consumer-food relationships due to increased knowledge in the food industry. It is no longer just about supplying what you have, but about what you are selling as a producer that can meet the required need of consumers. Producers’ primary objective in the food industry is to provide the product that consumers need. Rabbit meat is recognised in rural areas, however, most rural smallholder farmers do not take initiative in rabbit production. Madiga Village is one such area where rabbit production is not practised. Farmers at Madiga Village are focusing on livestock such as cattle, goat, sheep and pork; and none of them are focusing on rabbit production. This study’s main purpose was to understand consumers perception of and willingness to pay for rabbit meat and analysing this perception and willingness in relation to their socio-economic characteristics. Moreover, since rabbit meat competes with other types of meat, it was imperative for the scope of this study to compare rabbit meat with other types of meat. As such, rabbit meat was compared with chicken, beef, pork and mutton. Information for this study on the perception of and willingness to pay was collected using a structured questionnaire that was administered through face-to-face interviews. The data that was collected was entered into a Microsoft Excel Spreadsheet and SPSS for analysis. This study used a sample size of 120 respondents at Madiga Village that were randomly selected. Analytical techniques used to analyse the data were Descriptive Statistics, Binomial Logit Model, Likert Scale and Chi-square Analysis. Firstly, the socio-economic characteristics of the respondents were identified and described. From the 120 households sampled and interviewd at Madiga Village, the results revealed that 57% of the respondents were males as compared to 43% of females. The majority, constituting 58% of the respondents were unemployed, whereas 28% of the respondents in this study were full-time employed with only 14% being self-employed. The household size of the respondents was found to be on an average of 5 with a minimum of 1 and a maximum of 13 members. From the Likert scale results using ten items, it was found that rabbit meat was perceived to be the easiest to cook and prepare relative to all the meat types it was compared with. Furthermore, it was perceived to be more nutritious, healthy and cheaper. However, it was found that respondents perceived it as being the difficult meat to find. Rabbit meat was also perceived as tasty compared to pork, chicken, beef and sheep (mutton) meats. To understand socio-economic characteristics affecting perception and willingness to pay, the Binomial Logit Model and Chi-square Analysis were used, respectively. The Binomial Logit results indicated that males were more likely to pay for rabbit meat if it was sold on a farm. Moreover, The results indicated that as household size increases by one, respondents would be more likely to pay for rabbit meat. Furthermore, respondents who perceived rabbit meat as better than pork and sheep meats were likely to pay for rabbit meat. Therefore, the null hypotheses were rejected as there are socio-economic characteristics and consumer perceptions that affect their willingness to pay. Rabbit farming is promising at Madiga village and farmers who would like to take an initiative in rabbit farming are encouraged to do so. The potential of this enterprise suits it to be incorporated into the livestock governmental financial budget as a new business initiatives.