by Sum Mei Lin. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 80-81). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF FIGURES AND TABLES --- p.v / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Business Problem --- p.1 / Background --- p.2 / Research Objectives --- p.5 / Chapter II. --- LITERATURE REVIEW --- p.6 / Conceptual Framework --- p.6 / Conceptual Model --- p.8 / Hypotheses --- p.10 / Chapter III. --- METHODOLOGY --- p.13 / Research Design --- p.13 / Operationalization --- p.13 / Sample and Sampling Method --- p.16 / Data Collection --- p.16 / Data Analysis --- p.17 / Chapter IV. --- RESULTS AND DISCUSSION --- p.19 / Measurement Model --- p.19 / Chapter ´Ø --- Reliability of Measurement / Chapter ´Ø --- Validity of Measuremet / Structural Model --- p.22 / Chapter ´Ø --- Model Fit / Chapter ´Ø --- Parameter Estimates and Variance Explained / Model Refinement --- p.25 / Chapter ´Ø --- Model 2 - Reliability and Validity of Measurement / Chapter ´Ø --- Model 2 - Fit and Structural Equations / Discussion --- p.30 / Chapter V. --- CONCLUSION --- p.34 / Managerial Implications --- p.35 / Chapter ´Ø --- Fostering Favorable Norm / Chapter ´Ø --- "Reducing Disapproval from Family, Friends and Colleagues" / Chapter ´Ø --- Cultivating Favorable Attitude / Limitations --- p.42 / Future Research Directions --- p.44 / APPENDIX / Chapter I --- Questionnaire - English --- p.46 / Chapter II --- Questionnaire - Bilingual --- p.50 / Chapter III --- Sample Distribution of Age Group and Salary Range --- p.54 / Chapter IV --- Sample Distribution of Employer's Industry and Gender --- p.55 / Chapter V --- SPSS Output for Scale Reliability Analysis --- p.56 / Chapter VI --- LISREL Output for Model1 --- p.65 / Chapter VII --- LISREL Output for Model2 --- p.73 / BIBLIOGRAPHY --- p.80

by Elaine Bien McKay. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 36-38). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.0 --- Overview --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Research Objective --- p.2 / Chapter 1.3 --- Conceptual Model --- p.3 / Chapter 1.4 --- Outline of the Paper --- p.3 / Chapter CHAPTER II --- A BACKGROUND OF THE INSURANCE INDUSTRY / Chapter 2.0 --- Overview --- p.4 / Chapter 2.1 --- Hong Kong - General Statistics --- p.4 / Chapter 2.2 --- Hong Kong Insurance Market --- p.5 / Chapter 2.3 --- The Online Insurance Market / Chapter 2.3.1 --- Hong Kong Insurance Online --- p.6 / Chapter 2.3.2 --- United States Insurance Online --- p.7 / Chapter 2.4 --- Conceptual Framework --- p.9 / Chapter 2.4.1 --- Product Related Factors --- p.10 / Chapter 2.4.2 --- Internet Related Factors --- p.11 / Chapter 2.4.3 --- Personal Characteristics --- p.12 / Chapter 2.4.4 --- Attitudes and Intentions --- p.13 / Chapter CHAPTER III --- RESEARCH DESIGN AND METHODOLOGY / Chapter 3.0 --- Overview --- p.14 / Chapter 3.1 --- Data Collection --- p.14 / Chapter 3.2 --- Operationalization --- p.15 / Chapter 3.3 --- Data Analysis --- p.17 / Chapter CHAPTER IV --- ANALYSIS AND RESULTS / Chapter 4.0 --- Overview --- p.19 / Chapter 4.1 --- Measurement Model Evaluation --- p.19 / Chapter 4.2 --- Structural Model Results --- p.20 / Chapter CHAPTER V --- CONCLUSION / Chapter 5.0 --- Overview --- p.23 / Chapter 5.1 --- Managerial Implications --- p.23 / Chapter 5.2 --- Limitations --- p.25 / APPENDIX / BIBLIOGRAPHY

Lai Man-wai Conttia. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 101-107). / Abstracts in English and Chinese. / ABSTRACT (ENGLISH) --- p.ii / ABSTRACT (CHINESE) --- p.iii / ACKNOWLEDGMENTS --- p.iv / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.vi / LIST OF FIGURES --- p.vii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- LITERATURE REVIEW --- p.16 / Chapter III --- HYPOTHESES --- p.48 / Chapter IV --- METHOD --- p.50 / Chapter V --- FINDINGS --- p.65 / Chapter VI --- DISCUSSION --- p.73 / Chapter VII --- CONCLUSIONS --- p.81 / APPENDIX --- p.85 / REFERENCES --- p.101

by Tso Miu Lin Debbie. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 55-61). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ISSUSTRATIONS --- p.vii / LIST OF TABLES --- p.viii / PREFACE --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- METHODOLOGY --- p.3 / Sample --- p.4 / Basic Contents of the Questionnaire --- p.4 / Limitation of the Questionnaire --- p.5 / Chapter III. --- FINDINGS OF THE RESEARCH --- p.6 / General Card Users Distribution --- p.6 / Credit Card Holding --- p.6 / Type of Credit Card Held --- p.7 / Different Aspects of Credit Cards --- p.8 / Important Aspects --- p.8 / Reasons for Not Paying by Credit Card --- p.10 / Reasons for Paying by Credit Card --- p.11 / Marketing Program of Credit Cards --- p.12 / Effective Marketing Channels to General Users --- p.12 / Effective Marketing Channels to High-end Users --- p.13 / Default Risk of Credit Cards --- p.13 / Total Credit Limit to Revenue Ratio --- p.13 / Credit Card Balances --- p.14 / Roll Over of Credit Card Balances --- p.15 / Roll Over of Card Balances to Revenue Ratio --- p.15 / Rejection of Credit Card Application --- p.16 / Interest-bearing Credit Cards Users --- p.16 / Demographic Characteristics of Interest-bearing Credit Card Users --- p.17 / Consumption Pattern --- p.17 / Gender --- p.18 / Age --- p.18 / Occupation --- p.19 / Home Condition --- p.19 / Education --- p.20 / Credit Card Behaviors of Interest-bearing Credit Card Users --- p.20 / Heavy Credit Cards Users --- p.21 / Demographic Characteristics of Heavy Credit Card Users --- p.21 / Consumption Pattern --- p.21 / Gender --- p.22 / Age --- p.22 / Occupation --- p.23 / Home Condition --- p.23 / Education --- p.24 / Credit Card Behaviors of Heavy Credit Card Users --- p.24 / Roll over frequency --- p.24 / Roll over card balances --- p.25 / Chapter IV. --- ANALYSIS OF RESEARCH FINDINGS --- p.26 / General Card Users Distribution --- p.26 / Different Aspects of Credit Cards --- p.26 / Physical Functions Vs Psychological Functions --- p.26 / Card Issuers Vs Co-branding Partners --- p.27 / Price Conscious Credit Card Users --- p.28 / Credit Cards Usage --- p.28 / Default Risk of Credit Cards --- p.28 / Effective Marketing Program --- p.29 / Effective Marketing Program for General Users … --- p.29 / Effective Marketing Program for Interest-bearing Users --- p.30 / Effective Marketing Program for Heavy Users --- p.31 / Chapter V. --- RECOMMENDATION --- p.32 / Product --- p.32 / Functional Aspects of Credit Cards --- p.32 / Co-branding Partners of Credit Cards --- p.33 / Price --- p.33 / Place --- p.34 / Promotion --- p.35 / Promotion for General Credit Card Users --- p.35 / Promotion for Interest-bearing Credit Card Users --- p.36 / Promotion for Heavy Credit Card Users --- p.37 / Default Risk --- p.38 / Chapter VI. --- CONCLUSION --- p.39 / GLOSSARY --- p.42 / APPENDIX --- p.46 / Questionnaire (English version) --- p.46 / Questionnaire (Chinese version) --- p.51 / BIBLIOGRAPHY --- p.55

by Tsoi Wing, Yeung Yin Ping. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaf 78). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / Chapter CHAPTER I. --- BACKGROUND --- p.1 / Growing Maturity of the Mobile Telecommunications Industry --- p.1 / Intense Competitions in the Industry --- p.3 / Company Overview: Hutchison Telecom --- p.9 / Significance of Customer Satisfaction and Loyalty --- p.12 / Objectives of this study --- p.13 / Chapter CHAPTER II. --- MACRO-ENVIRONMENT ANALYSIS --- p.14 / Political /Legal Impact --- p.14 / Economic Impact --- p.16 / Socio-cultural Impact --- p.17 / Technology Impact --- p.18 / Chapter CHAPTER III. --- INDUSTRY ANALYSIS --- p.20 / Internal Rivalry --- p.20 / Market Entry --- p.31 / Substitutes --- p.31 / Buyer Power --- p.32 / Supplier Power --- p.33 / Overall Implications --- p.33 / Chapter CHAPTER IV. --- COMPANY ANALYSIS --- p.34 / Strengths --- p.34 / Weaknesses --- p.37 / Opportunities --- p.39 / Threats --- p.40 / Chapter CHAPTER V. --- MARKET SURVEY --- p.42 / Survey Objective --- p.42 / Research Methodology --- p.42 / Limitations --- p.43 / Results and Findings --- p.44 / Chapter CHAPTER VI. --- RECOMMENDATIONS --- p.59 / Product Strategy --- p.59 / Pricing Strategy --- p.62 / Place Strategy --- p.63 / Promotion Strategy --- p.63 / Chapter CHAPTER VII. --- CONCLUSIONS --- p.64 / Chapter CHAPTER VIII. --- APPENDICES --- p.66 / Appendix 1 - Recent Major Events of Hutchison --- p.66 / Appendix 2 - Organization Structure and Objectives of OFTA --- p.67 / Appendix 3 - Customer Survey Questionnaire --- p.68 / Appendix 4 - Customer Survey Results --- p.71 / Chapter CHAPTER IX. --- BIBLIOGRAPHY --- p.78

"The purpose of the present study is to observe how the consumers select ready-to-wear dresses in a small oil town, which had a population of 3,336 in June, 1940...A brief summary of the entire study follows. (1) Of the 215 customers, 60 percent were sales customers and 60 percent stated the price they wished to pay. (2) The 135 dresses purchased were about equally distributed among $7.95, $10.95,$16.95 and $29.95 values. (3) The color desired was specified by 83 percent of the customers. Navy and tan were the two leading colors. (4) While 97 percent of the women designated the size they needed, only 83 percent purchased the size requested. Size 16 was bought by more women than any other size. (5) Customers had little knowledge regarding trade names and materials. Of the dresses sold, 64 percent were rayon. (6) About 90 percent of the women designated in some manner the type of dress they desired. Almost 50 percent of the purchasers selected tailored garments. (7) Slightly less than half of the customers check on the quality of workmanship or the material in the dress. Only 15 percent of the women asked for a guarantee of any type. (8) Ten percent of the women objected to the alteration of the garments which they contemplated buying and did not make a purchase because of this."--Leaves 35-36.

by Frostig Na'ama, Yang Mei-Ling. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves [46]-50). / Abstract --- p.4 / Introduction --- p.6 / Research Objectives --- p.7 / Research Methodology --- p.8 / The Context of Hong Kong As An International City --- p.10 / Consumer Socialization of the Expatriate Teenagers in Hong Kong --- p.12 / Conceptual Background --- p.13 / Characteristics of Expatriate Teenagers in Hong Kong --- p.16 / The Expatriate Teenagers' Consumer Skills --- p.25 / Expatriate Teenagers and Cosmopolitanism --- p.33 / The Formation of Ethnic Identity --- p.34 / Citizens of the World --- p.38 / Failing to be Cosmopolitan --- p.39 / Conclusion --- p.43 / References

Researchers have shown that strategies focused on building long-term competitive advantage tend to be more profitable for businesses. Further, companies have traditionally put their focus on strategies and on marketing tangible attributes of products and services such as quality, price and so on to differentiate from the competitors (Mascarenhas et al, 2006). Nonetheless, researchers have studied that consumers do not put any more emphasis in those characteristics when purchasing product or services underlining the needs to put the consumer as central aspect of a firm’s strategy (Morrison & Crane, 2007). In addition, it has been found that focusing on customer experience and use of correct brand management techniques and marketing initiative nowadays drives the company to have a competitive advantage and long-term economic sustainability. All being said it is true both generically speaking and in the specific context of kitchen appliances. In fact, market research suggests that in the kitchen appliances industry companies have begun to compete along new dimensions, whereby putting the consumers and their experiences as a central aspect of the business has become increasingly important for actors who wish to stay and be competitive in the business. However, in the existing literature, there is not accordance on how to define customer experience and scholars identified that it depends on the context, which makes it difficult and confusing when marketing experts and firms want to identify the key aspects to improve the experience of their customers. On top, it has been found that brand identities are more or less relevant depending on the context, country culture and such, where the brand market its product and services. In according to what said, the purpose of this study is to explore and identify the most important dimensions and touchpoints in the specific kitchen appliances context that has more impact on the customer experience, with the aim to better define customer experience in the kitchen appliances context that could give indication to companies operating in the market how to address to some extent those problematics. The research adopted an exploratory qualitative study design. Interviews were used to gather primary empirical data that together with secondary empirical data and insight from the literature review had allowed the researchers to explore and address the research questions and state conclusions that however cannot be considered conclusive according to the nature of the study. In addition, the research reveals that consumer experience is a broad topic that accounts for and depends of many different aspects all interconnected one to another. In addition, it has been found that the aspects around brands, consumer experience and its touchpoints vary not only in relation to the context in study, but as well according to different stakeholders that deal with them. In addition, in the consumer journey, critical aspects reside in both tangible attributes of products and services and intangible attributes that together become critical and in the specific context shape how people think about the brand, and consequently their experiences. Finally, a possible definition of customer experience according to what found was given

The purpose of this study is to investigate the impact corporate stadium naming rights. In particular, this project will assess consumer perceptions of stadium naming rights as a means for determining its effectiveness as a marketing approach. A survey of CSUSB students was conducted in order to obtain their perceptions of the relative marketing attractiveness of naming rights for a local minor league baseball stadium.

Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.