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1	The National Basketball Association Communications Strategy for the 2019-20 Season Restart Jones, Trevor Dale 12 April 2024 (has links) (PDF) This paper analyzes the NBA's communications efforts from June 4 to July 30, 2020 as it prepared for an unprecedented season restart in the early days of a global pandemic. While scholars have examined the media's framing of the NBA in this period, there is a gap in the literature when looking at the official NBA communications strategy of the organization itself. As the first study to use risk communication theory in a sports scenario while also employing corporate social advocacy as the second theoretical basis of analysis, this qualitative study is a thematic and textual analysis of 14 NBA press releases and three existing video interviews of NBA Commissioner Adam Silver. Findings show that risk communication theory holds up in a sports context as the NBA employed effective use of widely accepted risk communication criteria. The study also puts forth a basis for CSA in sports communication regarding social justice. framing NBA risk communication corporate social advocacy textual/thematic analysis press release Communication
2	Corporate Social Advocacy on the BLM Movement: A Content Analysis of Corporate Responses via Instagram Tunji-Ajayi, Oromidayo Racheal 01 August 2021 (has links) Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand responses should be significant in respect to clarity and intentionality. Therefore, to answer the research questions, a five-coding scheme was created. Results suggested that a brand’s frequency of responses to BLM, direct reference to BLM, and response content influence followers’ engagement and speak volumes of their stance while addressing BLM. CSR Corporate Social Advocacy Black Lives Matter Content Analysis Instagram Framing Priming Signaling. African American Studies Arts and Humanities Organizational Communication Public Relations and Advertising Race and Ethnicity Social Justice Social Media

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The National Basketball Association Communications Strategy for the 2019-20 Season Restart

Corporate Social Advocacy on the BLM Movement: A Content Analysis of Corporate Responses via Instagram