University of Macau / Faculty of Arts and Humanities. / Department of English

Depuis des décennies. The Economist est considéré comme une référence incontournable pour tous ceux qui s'intéressent à l'actualité politique et économique internationale. The Economist apparaît comme un journal d'opinion qui vise à renforcer l'influence d'une élite possédant un pouvoir économique et culturel dans le monde. L'hebdomadaire vante souvent son objectivité, son indépendance ainsi que sa vocation internationale ; cependant, le lecteur averti perçoit The Economist comme un magazine qui n'est pas si différent des autres dans la mesure où il cherche à défendre sa cause, sa doctrine et à faire valoir sa propagande. Cette thèse tente d'analyser l'image d'une personnalité politique, le Premier ministre britannique, Tony Blair, et de mettre en relief sa politique européenne et sa relation anglo-américaine à travers unelecture critique de The Economist de mai 1997 à mai 2005. Cette étude, qui se base sur l'approche de l'analyse critique du discours, envisage de souligner l'absence de partialité de The Economist, qui défend des valeurs néolibérales et tente ainsi de répondre aux attentes des lecteurs et de défendre sa vision du monde / For decades. The Economist has been considered as an indispensable reference for those who are interested in international, political and economic news. The Economist has established itself as a journal which aims to reinforce the elite's influence on decision-making in economics, politics and culture in the world. The weekly magazine frequently proclaims its objectivity and its independence as well as its international appeal; nevertheless, the alert reader perceives The Economist as a magazine which is not so different from the others in that it defends its own cause, advocates its own doctrine and promotes its chosen propaganda.This thesis tries to analyze the image of a political figure, the British Prime Minister Tony Blair, and to focus on his European policies and Anglo-American relations through the study of The Economist between May 1997 and May 2005. The methodology of critical discourse analysis will help to demonstrate the partiality of The Economist, which vehicles neoliberal ideas, thus fulfilling readers' expectations while defending its own vision of the world

Nesta dissertação, temos por objetivo estudar a polifonia em notícias relacionadas à Educação, publicadas no jornal Folha de S. Paulo, nas décadas de 1930, 1940, 1970 do século XX e na primeira década do século XXI, sob a perspectiva teórica da Análise Crítica do Discurso. Para tanto, foram selecionadas 30 notícias com o objetivo de investigar a construção argumentativa do texto, a partir da inserção de outras vozes presentes, bem como os atores sociais responsáveis por tais declarações. Considerando que a polifonia é uma categoria que vai além da simples introdução de uma voz ou de um efeito de autoridade no texto, analisaremos o uso dos discursos direto e indireto. No discurso direto, marcado pelas aspas, o enunciador se apropria da fala do outro e a transcreve para talvez se ter um maior distanciamento do que é dito. Já o discurso indireto é entremeado pela fala do ator social, sem o uso das aspas, no qual o enunciador disserta, com suas próprias palavras, sobre o que foi dito pelo outro. Nesse jogo de vozes e atores os discursos inseridos nas notícias formam um processo argumentativo, pois o simples fato de o enunciador escolher uma declaração e não outra implica uma estratégia argumentativa. / This research aims to study polyphony in news stories related to education, as published in the newspaper Folha de S. Paulo, in the 1930s, 1940s, 1970s, and in the first decade of the 20th century, under the theoretical framework of the Critical Discourse Analysis (CDA). We have selected 30 news stories to investigate the construction of arguments from the different voices in the text, in addition to social actors uttering such statements. Based on the idea that polyphony is a linguistic construction that goes beyond the mere introduction of different points of view in the utterance, or authority effects of the text self, we analyze the use of quoted and reported speeches. In quoted speech, which appears within quotation marks, we say exactly what someone has said word by word to attain a detachment effect from what is said. On its turn, reported speech does not use quotation marks to enclose what the person said and it does not have to be word by word, and when reporting someone else\'s speech we are usually talking about a time in the past. In this game of voices and actors, the discourse inserted into news articles make up an argumentative process because by simply uttering one thing and not another Implies an argumentative strategy.

No description available.

The aim of this study was to examine how men and women were portrayed in a fashion magazine through time. Magazines convey pictures of gender through both text and image, which subconsciously affects us in the daily life. The study examines a total of 17 reportages from the year 2008 and 2018. A critical discourse analysis constitutes the study’s methodological framework, combined with a semiotic analysis. After I separately examined men and women in the fashion magazine Damernas värld, I compared them to get a result of how the magazine portrayed the genders in different ways. The differences were relatively big in how the magazine portrayed women in 2008 and 2018. There were also a noticeable difference in how the magazine portrayed men in the different periods. The results show that the way women were portrayed in 2008, were similar to how the magazine portrayed men in 2018. There were also similarities in the portrayal of men in 2008 to women in 2018.  The result indicates that the magazine followed existing cultural gender norms in 2008, but has taken a different path in 2018.

O objetivo deste trabalho é fazer uma análise comparativa entre os anúncios de publicidade das empresas BASF e PFIZER, veiculados nas revistas semanais VEJA (brasileira) e DER SPIEGEL (alemã) durante o ano de 2005, a fim de detectar diferenças e semelhanças entre os trabalhos elaborados para esses dois países. A peça publicitária será encarada como uma construção multimodal, cuja existência advém da interação dos vários elementos que a compõem. Espera-se, com esse estudo comparativo entre os mecanismos argumentativos, acionados pelas publicidades brasileira e alemã, desvendar um pouco mais os sentidos próprios dessas criações em cada um desses países. Será pesquisado: de que forma esses percursos argumentativos - visuais e lingüísticos - vão sendo montados nas peças publicitárias e quais sentidos buscam criar; com qual inventário perceptual os produtos ou serviços vão sendo ligados; quais elementos mitológicos são acionados, recriados, cultivados, estimulados em ambos os países, com o intuito de ancorar a marca na mente dos leitores. Será examinado, ainda, de que forma a transmissão de informações acerca do produto ou da marca reflete possíveis valores dos consumidores e da cultura na qual estão imersas. Em relação aos pressupostos teóricos, nos apoiaremos, principalmente, na Análise Crítica do Discurso, na teoria da Argumentação/Retórica de Aristóteles, Perelman e Spang, assim como em Kress; van Leeuwen e Dondis, para as análises visuais e em Jung, Campbell e Randazzo para as categorias mitológicas. / This piece of research aims at making a comparative analysis between advertisements for the companies BASK and PFIZER found in the weekly magazines VEJA (Brazilian) and DER SPIEGEL (German) during the year 2005 in order to detect differences and similarities between the work produced for these two countries. The publicity piece will be considered to be a multimodal construction whose existence derives from the interaction of different elements. By comparing the argumentative mechanisms triggered by both Brazilian and German advertisements, we expect to reveal, a bit further, the meanings of these creations in each of these countries. The research will cover: how the argumentative paths - both visual and linguistic - are built in advertising and which meanings they seek to create; which perceptual inventory the products or services are being linked to; which mythological elements are triggered, rebuilt, cultivated, motivated with the intention of anchoring the brand on the readers\' minds. It will also be examined how the transmission of information about the product or the brand reflect customers\' possible values and the culture in which they are immersed. In relation to the theoretical framework, the research will rely heavily on the Critical Discourse Analysis, the Theory of Argumentation/Aristotles\' rhetoric, Perelman, Spang, as well as on Kress, van Leeuwen and Dondis, for the visual categories and on Campbell and Randazzo for the mythological categories.

This Critical Discourse Analysis examined the classroom discourse of six secondary social studies teachers during lessons dedicated to the study of Africa and the Middle East. The study focused on the phenomenon of otherness and the ways in which teachers contribute to or challenge the depiction of various African and Middle Eastern populations as the other. The study found that no normative discourse existed within or across classrooms whereby teachers consistently portrayed African or Middle Eastern populations as the other. Teacher employed multiple contending discourses that both promoted perceptions of otherness while also explicitly challenging and deconstructing such notions. The study found that teachers tend to frame the study of Africa and the Middle East around narratives of conflict. These narratives restrict the classifications available for understanding certain communities and reinforce associations of violence, radicalism, and terrorism with Africa and the Middle East.

Magister Artium - MA / At the dawn of democracy, Higher Education in South Africa was in dire need of change. One of the essential initiatives in response to transformation in Higher Education was the mandate from the Ministry of Education for each university to develop a language policy. Along with other initiatives, the language policies were intended to address issues of access and success in Higher Education, especially given the unequal opportunities people of colour had been given to access Higher Education in the country’s apartheid past. Although there is widespread acknowledgement of the barrier which language poses to epistemological access, and concern that in Higher Education the linguistic dimensions of transformation are yet to be institutionalised, the explanation commonly offered hinges on the non-implementation of university language policies. The relevant discourse presupposes that existing language policy instruments are otherwise adequate to transform language practices in the country’s universities. As a consequence, there has been relatively little research problematizing the texts of university language policies from the standpoint of policy design and those interests which conceivably make language transformation difficult. Against this backdrop, this thesis draws on work in policy analysis and critical discourse analysis to analyse the language policies of Stellenbosch University and of the University of the Western Cape. The detailed textual analysis to which both language policy documents are subjected draws on experiential analysis, demodalisation, activation, the use/non-use of conditional clauses and modality. The analysis reveals that even though the policies express unequivocal commitment to the country’s multilingual heritage and to the promotion of Afrikaans, English and isiXhosa, they betray a pattern of differential commitment to English versus Afrikaans and isiXhosa. Together with the key informant interviews, the analysis suggests that many of the concerns regularly expressed around a transformation of language practices are issues of policy design which have their origin in both the discourses around the language policy texts, and the policy texts themselves.

Abstract A textbook is a key component in the arsenal of a teacher of English. For this reason, it is of importance that textbooksused in Swedish schools are compliant with the fundamental values of equality, provided in the LPO 94. I will attempt to discover the extent to which English textbooks present males and females in non-stereotyped ways and as equal. I want to provide an overview to show how they deal with gender issues. In addition, I aim at establish whether there are any connection between learning and gender, and whether it hinders the pupil’s language learning. My analysis will draw on previous research  and theories presented by prominent figures in the field, such as, Butler (1990), Mills (1995), Renner (1997), Ravitch (2004) and Jones, Kitetu & Jane Sunderland (1997)among others. Thereafter, these theories, and my own research will be compared, to and contrasted with the guidelines from the Swedish National Agency of Education. This dissertation comprises a qualitative critical discourse analysis of two randomly selected textbooks that have been, or are being used, in Swedish secondary schools. For my study, I have chosen Team 8 (1984) and Wings 8 (2000). In my analyses, a number of different aspects will be taken into consideration, such as the   gender distribution of narrators, main characters and sub characters, as well as the   description of gender/gender roles, and the representation of gender in illustrations. Further, I will study what kind of language is used: the extent to which it is gendered or de-gendered language.  These aspects will be collected quantitatively. The findings from the analysis show that the language in Wings 8 gives a broad and non-stereotypic view of gender roles, which is in accordance with the fundamental values of LPO 94. However, the illustrations tend to portray males and females in what can be considered as quite stereotypical. Team 8, on the other hand, contains gendered language and male dominance; women were placed in the background or left out completely.  Therefore, Team 8 would not be deemed to be compliant with the requirements set by the Swedish National Agency of Education today.   Key words: Education, teaching material, Wings, Team 8, gender, critical discourse analysis.

Este trabalho verificou como os jornais Folha de S. Paulo e O Estado de S. Paulo cobriram assuntos relacionados a árabes e muçulmanos seis meses antes dos atentados de 11 de setembro de 2001 e seis meses depois. Com base no Orientalismo, tese desenvolvida por Edward W. Said, e na Teoria Social do Discurso, de Norman Fairclough, foram analisadas as escolhas lexicais de ambos os jornais em relação aos assuntos que mais apareceram nos dois recortes. O estudo concluiu que dogmas orientalistas se mostraram presentes nos dois períodos e que os jornais naturalizaram discursos hegemônicos, que se colocaram em contraposição aos de árabes e muçulmanos. / This paper analyzed how the newspapers Folha de S. Paulo and O Estado de S. Paulo covered issues relating to Arabs and Muslims six months before the September 11, 2001 attacks and six months after. Based on the thesis of Orientalism, developed by Edward W. Said, and on the Social Theory of Discourse by Norman Fairclough, lexical variations from both newspapers were analyzed with regard to the issues that most appeared in the clippings. The paper concluded that Orientalist dogmas were present in both periods and that the newspapers frequently crystalized hegemonic discourse, contrary to Arabs and Muslims ones.