The Swedish magazine Åter, which offers a forum for people with an interest in making a self-sufficient household, constitutes the material for this study. The magazine is exemined with an interest in finding outspoken and unspoken ideological values that may be considered as the motivation to actively choose an alternative lifestyle such as the one a self-sufficient household represents. The main interest for doing so is to elucidate any views on modernity from the many voices in the magazine. Previous studies of similar lifestyle choices have had a focus on them being a part of a social movement or a result of an enviromental awareness. This study increases the understanding of this lifestyle as being a reaction against a modernity that does not agree with their individual experiences of a meaningful existence. Several complementary theoretical perspectives have been regarded in order to examine the ample material, with main emphasis on Ulrich Beck and his notion of subpolitics and reflexive modernity. As a result, the study suggests that the magazine offers an intellectural fellowship for people interested in creating a self-sufficient household. Within that community spirit several issues are raised against the industrial modernity, as well as numerous suggestions for how to create a new, reflexive, modernity.