The Swedish Island of Gotland is well-known for being prosperous in cultural  and natural values, as well as for its attractiveness as a touristic destination that draws local and international visitors to its myriad of cultural activities, offerings and establishments. For those reasons, Region Gotland has created comprehensive plans aimed at achieving goals related to exalting the image of the island as place for sustainable tourism and the promotion of culture. However, it is important to identify possible problematics that may arise during the implementation of such plans, and additionally it is important to compare and analyze the directives of the Region against what cultural actors and artists perceive in their day-to-day activities. Therefore, based on the existing literature, the collected data, and the identified themes in this research, a model that seeks to incorporate concepts related to the Promotion of Culture, Culturally Sustainable Enterprises and Cultural Tourism will be presented as a solution to tackle the problems and issues that cultural destinations such as Gotland might face.

The thesis briefly defines basic concepts of the basic landmarks and distribution. Options owners of historic buildings, their rights and obligations. Outlines the options are and what support may be listed structures by the State of the European Union and by various endowment funds for recovery and subsequent use for the future and future generations. Analyzes aspects of the approach to the use of selected monuments.