Antoni Ludwicki Development of the radio broadcast news after the World War II Abstract The aim of this thesis is the analysis of changes in style of radio broadcast news in the second half of the 20th century. The main source for this research is the Archive of Czech radio. Theoretical part of this work contains scientific literature and the determination what a radio broadcast news should be like. This part contains also a description of radio broadcasking in Czechoslovakia before the World War II. A significant part of this work contains transcriptions and analyses of recording of radio news. The analysis begins with records from 1968 as no data was found on the research in the Archive of Czech radio before that date. The research was divided into chapters based on historical events. Last part of the analysis of style is the comparison between theoretical and practical research and conclusions. The purpose of this thesis is the analysis of style in radio broadcast news and changes of this style within chosen decades.

Diploma thesis Language in athletics is focused on stratification of Czech national language and deals with vocabulary and its layers. The thesis describes slang and different aspects of slang in detail, brings a closer view to a language processes, to the beginning of sports slang and to a sport journalism. Furthermore, thesis describes a history of Czech athletics, the origin of terminology in physical education and the origin of Czech athletic terminology. The thesis uses linguistic research for a description of current athletic terminology and completes it by a new slang expressions. This diploma thesis contains both a vocabulary of athletic terminology and slang extended by some equivalents of English and Russian terminology. Key words: language, athletics, sports slang, athletic slang, terminology in athletics, czech stylistic, analysis, linguistic research, vocabulary, comparison between Czech, English and Russian

The goal of the master's thesis is to prepare the opening statement of financial position according to the International Financial Reporting Standards. The theoretical part commences with the analysis of the current regulation of IFRS in the Czech Republic. Then follows the explanation of conditions and reasons for transition to IFRS. In the end of the theoretical part, the process of transition is explained as well as the application of IFRS 1. The practical part deals with the detail analysis of the individual line items of the statement of financial position according to the Czech GAAP. There also analyzed the relevant regulation of individual line items according to IFRS as well as performed adjustments required from the entity in order to transition to IFRS.

Submitted diploma work deals with the Common Agricultural Policy of European Union and its influence on the Czech international trade with agrarian products. Main objective of this thesis is to highlight the changes in agricultural international trade after the Czech Republic's EU accession, which also meant a full adoption of principles of the Common Agriculture Policy. First, the work is focused on historical development and working of the whole mechanism of the common agriculture policy of the EU. All the reforms up to now are given afterwards. The second half of this diploma work is analyzing the Czech agriculture and regarding the comparison of "pre-accession" period with "post-accession" period it shows the changes that have occurred in the Czech agricultural international trade.

Thesis deals with security characteristics, legislation, premiums and reinsurance treaty program. An important part of the thesis is to ensure the new arrangements. Here I highlighted the major changes that the new rules provide for entry into the field of insurance. Finally, the thesis focuses on the first specialized undertaking in the Czech Republic. Securing private insurance plays an irreplaceable role. Facilitates the distribution of insurance and reinsurance risks at the global level, increased insurance and reinsurance of the insurance and reinsurance capacity. Reinsurance is important because of the financial stability of insurance and reinsurance, it is an essential element in ensuring the financial soundness and stability of insurance markets.

Sports have become economic activity. Marketing, especially marketing communication has played an important role in its shift from pure nonprofit basis to more commercial character. The thesis examines development of communication in one of the sports, athletics (track & field) in the Czech Republic (CR). In terms of narrow approach to marketing in sports it focuses on these subjects - Czech athletic federation, meetings in the CR, Czech athletes. It analyzes level of communication, suggests solutions to improvement of athletics` status in the Czech Republic using promotion. It is one of the first sources of marketing communication in given sports branch.

The thesis deals with the issue of public diplomacy at the level of bilateral relations between the Czech Republic and Germany. The thesis defines the importance of public diplomacy; it introduces a fundamental concept of both Czech and German public diplomacy with a focus on cultural diplomacy. Historical part outlines the contribution and influence of both countries to the public of the other, and the example of the Czech Centre in Munich shows the Czech practice of cultural diplomacy as an important tool of public diplomacy and the form of the image presented by the Czech Republic in Germany.

The master's thesis focuses on the perception of Czech origin of the products. The main goal was to analyze the perception of the origin of the products in terms of consumers that prefer to buy Czech products, and which designations of Czech origin on products they trust. In particular, the work deals with the so-called "official designations" of Czech origin, for example "Regionální potravina" (Regional food), "Regionální produkt"(Regional product), "Český výrobek - garantováno Potravinářskou komorou České republiky"(Czech product - guaranteed by Food Chamber of the Czech Republic) and others. On the other hand, it highlights the presence of so-called "unofficial designations" and their influence on the consumer's perception. It is also focused on the legal issue of the Czech products. In the practical part of the thesis, we deal with the quantitative and qualitative research of the perception of Czech products to the consumer, which verifies the preference of Czech products and confidence in official designation of Czech origin. Finally, my work deals with the designation "made in EU" and its perception of the consumer. The conclusion of the work is that the studied subject is missing a legal description (in the Czech law system) and enables a manipulation with customers that are not familiar with the current system and could be misled.

The Diploma Thesis deals with the business idea -- establishment of a tour operator. This tour operator is about to be focused on organising outdoor school courses, adaptation courses, skiing courses and summer courses as a part of domestic tourism. The first part of the Diploma Thesis includes theoretical facts regarding problematic of tour operators and domestic tourism. Then, there is business idea described from the theoretical point of view -- different kinds of a business plan and especially its structure because there is specific business idea of the author of this Diploma Thesis written in the second part. The aim of the Diploma Thesis is to make up real business idea which can be implemented into reality. The business plan includes the characteristics of business partners, products, marketing strategy and tools. Based on these parts, there was a financial plan created. As there are positive results of the financial plan at the end of the second year already, it was decided that it is worth to start the business.

The thesis deals in its theoretical part of the Czech food market - their promotions and opportunities for improvement in the context of establishing the Marketing fund with the insipration taken from the Austrian and German models. It shows some of the proven mechanisms of applied Wine Fund of the Czech Republic. A separate chapter is devoted to the Federation of the Food and Drink Industries of the Czech Republic, which its 20 years of history inseparable part of the food market and one of the main promoters of establishing a Marketing fund in the Czech Republic. Other chapters are devoted to the Austrian model of Marketing fund (Agramarkt austriacus AMA) which works flawlessly since Austria's entry to the European Union and analysis of implementation of the Fund in the Czech environment.