Export promotion policy in general, its importance, single instruments and regulation on the international level and within the framework of the EU. Comparison of systems of the export promotion policy, particular provided services and institutions dealing with the export promotion policy. Export strategy of the Czech Republic for the period of 2006 - 2010 and the austrian initiative Go International.

This thesis is focused on the evaluation of influence the balneology at regional economies. The theoretical part is first given a brief analysis of the leading authors of publications focused on balneology and tourism. It also deals with the historical development of balneology and position of balneology in the national economy. In its practical part is focused on definition of regions where the balneology is significant. Followed by analysis of selected spa regions at the administrative district of municipalities with extended powers. In the selected regions are defined major spa companies, whose economic's indicators is analysed the importance of localization in the region. Thesis contains a description of balneology in regions of Czech Republic and komplex decsription of selected spa regions.

The goal of this thesis is to assess the impact of the smart grids implementation on PRE Distribuce, a third largest electricity distributor in the Czech Republic. The first part of the thesis presents an overview of the current energy value chain, including the division of tasks and responsibilities. Following this is the definition of the smart grid, its drivers, benefits and key barriers of its implementation. The analytical part provides a scenario analysis of the smart grid roll-out, where the first scenario assumed implementation of all technologies and components within five years and the second scenario assumes implementation in line with the depreciation of traditional components. Furthermore, the cash flow impact and NPV of the project under both scenarios is provided.

The diploma thesis valuates the readiness of Czech Republic for entrance to eurozone with regard to the economic level. The thesis describes steps and procedures that were taken by governments to enable Czech Republic to enter eurozone, further the work analyzes and quantifies the most important criteria associated with the entrance of Czech Republic to eurozone. After analyzing these criteria, the work is oriented to one of real criteria-- the economic level. The general economic level and the potential for economic growth are valuated within the economic level. Czech Republic is valuated with regard to the average of eurozone 16 and with regard to countries that are below the average of eurozone 16. The work uses the basic indicator GDP per capita and other alternative indicators as for example GNP per capita. The substantial part of the thesis is the valuation of the economic potential, namely on the basis of investment in physical capital, investment in human capital, technical progress and competitiveness of economy on foreign markets. This valuation was used in the last part of the work to prognosticate the economic level of Czech Republic in 2015.

This thesis focuses on the general and economic characteristics of Norway, Iceland and Sweden. Analysis is made primarily of the economic situations of the individual countries and their relationships to the Czech Republic, focusing on economic development, principal areas of economic activity and foreign trade. The impact of these factors on the relationships of these countries to the Czech Republic is examined, specifically in the areas of the import/export commodity structure and the resulting balance of trade. The thesis also evaluates the effect of the global economic crisis on trade relations with the Czech Republic.

This thesis deals with the current situation in the use of marketing communications activities in the realm of the public sector. After placing the issue of the work, followed by an explanation of the significance of marketing communication use in the state sector, the share of public sector to create the image of law, the importance of linking public sector - citizen in relation to the perception of non-commercial sector. The text outlines the methodology for the use of marketing communication strategies in public administration, and there are examples of communication techniques which public institutions in the Czech Republic use. The next chapter deals with similar situations in the Principality of Liechtenstein including a comparison with the Czech Republic. The practical part deals with the marketing research among Czech citizens and institutions of governance in the country related to the thesis topic.

This master thesis focuses on Czech Radio and its role in the support of culture. Culture has been carefully covered by the broadcasting of Czech Radio since its very foundation. The thesis provides a thorough overview of various activities that Czech Radio has been organising in this area in the programme offer of its stations, its marketing and PR activities and the organisation of cultural events as such. Based on the working experience at the Communications and External Relations Division of Czech Radio, this thesis presents a handbook for both the specialised public and potential partners and helps them understand the whole environment prior to the actual submission of their request for cooperation. This is valid for both the media cooperation and media partnership as well as the consequential possibilities and steps arising from the acceptance of the request.

The aim of this dissertation is to test the financial position of companies operating cafe chains in the Czech Republic. It concentrates on the company CHI Czech s.r.o., which runs the cafe chain coffeehaven. The analysis of the financial viability of the company is tested via set of analytical index and the company's results are compared with results achieved by other cafe chains.

The diploma thesis deals with the impact of the Global Financial Crisis to the Czech Economy. The aim of the thesis is to analyze the actual implications of the Global Financial Crisis to the Czech economy. The thesis is divided into three parts. The first part describes the causes of crisis and the way how the crisis split from the USA to Europe and other countries. The second part deals with the impact of the financial crisis on the Czech Republic. The impact of the financial crisis to the individual areas of the Czech economy is described as well as the reaction of monetary policy and government including the fiscal impact. The third part deals with the possibility of the Czech Republic's entry to the European Monetary Union in the light of current financial crisis.

This Master's thesis proposes to map the current situation of Czech boys' choirs in the marketing sphere and to compare it with boys' choirs from Central Europe. The parts of the comparing are the choirs Boni pueri (Hradec Králové) Bonifantes (Pardubice), Pueri gaudentes (Prague), Bratislavský chlapčenský zbor (Bratislava, Slovakia), Wiener Sängerknaben (Vienna, Austria) and Thomanerchor Leipzig (Leipzig, Germany). The comparison is based on the web presentations, the repertoire, concert and recording activities and cooperation with the media and organizations and institutions of the choirs. Based on the realized facts follows a chapter, that presents proposals and options how to give support to marketing activities of boys choirs. First at all in the Master's Thesis there were used comparative and analytical methods of scientific research.