In recent years the ideas of good governance and the responsibility of corporate South Africa to contribute to the society in which they operate have become an undeniable part of organisational conception. Indeed, South Africa is considered to be a leader in the field of corporate governance internationally. Forming part of governance practices is Corporate Social Investment (CSI) whereby corporate organisations contribute to causes and societal groupings in need of financial and other assistance. Among these societal groupings that receive support from CSI activities are non-profit organisations (NPOs) that rely on funding from their corporate donors for survival. Based on the exchange of funding and a shared attempt at social development, a relationship between the two parties emerges. From the perspective of the stakeholder theory, corporate organisations, through their CSI activities, and NPOs are stakeholders of each other and a positive relationship between them could strengthen their individual and collective goals. This study explored and described the relationship between corporate donors and recipient NPOs in order to understand the state of the relationship and to critically consider the way in which the relationship is defined, described and measured. First, the relationship was explored by means of partially structured interviews based on well-known relationship indicators where it appeared that the relationship is not only fraught with negative perceptions from both sides, but also where the relationship indicators used to explore the relationship were not entirely suited for the specific context of this relationship. The negative perceptions and inappropriate relationship indicators formed the basis of a theoretical inquiry of literature on CSI, stakeholder relationships and participatory development communication. Subsequently, the partially structured interviews and the literature review informed the design of two corresponding survey questionnaires that could test both findings quantitatively. The results of validity and reliability testing confirmed the qualitative finding that a contextualised measurement is suited for this relationship. A mix of existing and newly formulated items grouped in contextual elements and redefined relationship indicators was used to describe the relationship. A combined analysis of qualitative and quantitative results indicated that the relationship is not as negative as the qualitative research might have suggested (possibly a result of contextualised measurement); but that very specific relational challenges are present and it is suggested that these challenges need a realistic approach of which accurate description is a starting point. The research contributes twofold with the first contribution being a clearer understanding of the relationship between corporate donors and recipient NPOs and the second being a set of redefined and contextualised relationship indicators with which to define and measure this relationship. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2014

In recent years the ideas of good governance and the responsibility of corporate South Africa to contribute to the society in which they operate have become an undeniable part of organisational conception. Indeed, South Africa is considered to be a leader in the field of corporate governance internationally. Forming part of governance practices is Corporate Social Investment (CSI) whereby corporate organisations contribute to causes and societal groupings in need of financial and other assistance. Among these societal groupings that receive support from CSI activities are non-profit organisations (NPOs) that rely on funding from their corporate donors for survival. Based on the exchange of funding and a shared attempt at social development, a relationship between the two parties emerges. From the perspective of the stakeholder theory, corporate organisations, through their CSI activities, and NPOs are stakeholders of each other and a positive relationship between them could strengthen their individual and collective goals. This study explored and described the relationship between corporate donors and recipient NPOs in order to understand the state of the relationship and to critically consider the way in which the relationship is defined, described and measured. First, the relationship was explored by means of partially structured interviews based on well-known relationship indicators where it appeared that the relationship is not only fraught with negative perceptions from both sides, but also where the relationship indicators used to explore the relationship were not entirely suited for the specific context of this relationship. The negative perceptions and inappropriate relationship indicators formed the basis of a theoretical inquiry of literature on CSI, stakeholder relationships and participatory development communication. Subsequently, the partially structured interviews and the literature review informed the design of two corresponding survey questionnaires that could test both findings quantitatively. The results of validity and reliability testing confirmed the qualitative finding that a contextualised measurement is suited for this relationship. A mix of existing and newly formulated items grouped in contextual elements and redefined relationship indicators was used to describe the relationship. A combined analysis of qualitative and quantitative results indicated that the relationship is not as negative as the qualitative research might have suggested (possibly a result of contextualised measurement); but that very specific relational challenges are present and it is suggested that these challenges need a realistic approach of which accurate description is a starting point. The research contributes twofold with the first contribution being a clearer understanding of the relationship between corporate donors and recipient NPOs and the second being a set of redefined and contextualised relationship indicators with which to define and measure this relationship. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2014

A prerequisite for a healthy, sustainable democracy is an informed citizenry that partakes in the democratic process. This line of thought can be drawn back to the work of Habermas (Habermas, 1989:49). Accordingly, such active engagement necessitates communication to transpire between a citizenry and its chosen representatives as to sustain the democratic process. This also suggests that citizens should be able to participate in the communication process. Consequently, in recent years much discourse on the media and democracy correlation has focused on the potential role that the internet could play in the furtherance of democratic values. Optimistically, a virtual political public forum in which matters of general political concern are discussed could enhance political participation and the consolidation of political rights. The Habermasian public-sphere model incorporates three key elements, which could be applied in this context persons should have universal access to the sphere, the freedom to express diverse opinions, the freedom to receive diverse opinions and information, in addition to the freedom of participating in the public sphere without interference from state or mercantile imperatives (cf.Habermas, 1989). A qualitative content analysis of the web site of Elections Canada showed that the supposedly non-operational public-sphere model could be recovered within a new media context such as the internet despite the fact that the inherent interactive nature of the internet was not fully exploited by Elections Canada. Against this background, the assumption was made that the public-sphere's concepts could also be applied in the context of a developing democracy and accordingly that the sustainability of the democratic system could be further consolidated. The Electoral Commission (IEC) was chosen as a case study, since it is constitutionally mandated to establish a democratic South African society. The creation of an internet public sphere could therefore be one of the ways in which the IEC could contribute to this consolidation process. Through extensive content analysis, it was established that the organisational web site of the IEC was mainly expended as an information dissemination and organisational image-profiling tool. As a result the web site was did not focus on participatory communication. Universal access to the web site was also rather restricted, resulting in limited web site participation to voters from specific socio-economic, cultural, and language backgrounds. It was discovered, nevertheless, that some of the contents available on the web site could at least facilitate 'offline" participatory democracy and public opinion formation. Therefore, although the web site did not implement all of the normative prescriptions of the public-sphere ideal, voters were able to retrieve valuable electoral information that would assist them in capably participating in electoral democracy. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.

In this study it is argued that organisations can contribute to development through their Corporate Social Responsibility Initiatives (CSR). Therefore one should consider CSR programmes similar to development programmes and should be managed accordingly. When one communicates in a development context it happens within the extensive field of development communication. In this field the participatory approach to development communication is regarded as the normative approach. In view of this, this study argues that communication in CSR programmes should conform to the principles of the participatory approach. Participatory evaluation is one of the elements of the participatory approach; therefore the evaluation of programmes should adhere to the principles of the participatory approach to contribute to sustainable development. For this reason this study is informed by the relevant principles of the participatory approach to evaluation: dialogue; participation; empowerment and diversity. These principles of participatory evaluation are rooted in the mentioned principles and they are: partnership; participation in evaluation; acknowledgement of local knowledge; empowerment and change. The financial sector in South Africa is one of the largest financial contributors towards CSR. As a result, two financial organisations were chosen to be studied. The research question of this study is: What is the nature of the communication during evaluation of CSR programmes in the financial sector? A qualitative approach is used in this study to obtain the relevant information. Qualitative content analysis, semi-structured interviews and focus groups were used as research methods. The conclusion is made that none of the five programmes in this study use participatory evaluation to evaluate their CSR programmes. In two of the programmes a limited partnership is identified between the organisation and/or the program leader and the beneficiaries, while no partnership was found in the other three programmes. Limited participation from the beneficiaries of the two programmes during evaluation was observed; hence limited local knowledge is recognised in these two programmes. It was also found that only two programmes' beneficiaries are empowered through evaluation and only these two programmes changed according to the beneficiaries’ input. These findings that were made through an empirical study indicate that in spite of the limited presence of some principles of participatory evaluation in two of the five programmes, neither of the organisations uses participatory evaluation methods to evaluate their CSR programmes. / Thesis (MA (Communication Studies))--North-West University, Potchefstroom Campus, 2013

The Student RAG Community Service (SRCS), a unique non-governmental organisation (NGO) of the Potchefstroom Campus of the North-West University, aims to support and to enable other NGOs to function independently. For this reason, the communication between the SRCS and these NGOs is viewed from the sub discipline of development communication, with the participative approach currently being perceived as the normative approach to communication for development. Communication between the SRCS and representatives of the NGOs should therefore conform to the principles of the participative approach to development communication to contribute to empowerment and development. The principles of the participative approach that was identified as relevant to this study are participation, dialogue, cultural sensitivity, to enable the community to be self-reliant and community development. This study is qualitative in nature and the research methods used to gather information about the nature of communication between the SRCS and the representatives of the projects are qualitative content analysis, partially structured interviews and observer–participant reporting. Although this study has focused only on early child development projects, the nature of these projects and their communication varied to a large extent. The overall conclusion of this study is that there are gaps in the participative communication between the SRCS and the representatives of all the researched projects. The type of communication between the SRCS and early childhood development projects did not conform to the principles of cultural sensitivity, community development and the enablement of the community to be self-reliant. These gaps are attributed in part to the present documentation of the SRCS (2010 annual report, portfolio descriptions, transfer reports and minutes of 2010’s and 2011’s meetings) as well as the fact that this NGO’s training guidelines do not emphasise the importance of participatory principles, and do not offer sufficient training in the implementation of these principles to its various members. Although the results indicate that the communication between the SRCS and the representatives of the projects presently does not conform to the principles of participative communication, the organisation is committed to addressing these gaps in future. / Thesis (MA (Communication Studies))--North-West University, Potchefstroom Campus, 2013.

In this study it is argued that organisations can contribute to development through their Corporate Social Responsibility Initiatives (CSR). Therefore one should consider CSR programmes similar to development programmes and should be managed accordingly. When one communicates in a development context it happens within the extensive field of development communication. In this field the participatory approach to development communication is regarded as the normative approach. In view of this, this study argues that communication in CSR programmes should conform to the principles of the participatory approach. Participatory evaluation is one of the elements of the participatory approach; therefore the evaluation of programmes should adhere to the principles of the participatory approach to contribute to sustainable development. For this reason this study is informed by the relevant principles of the participatory approach to evaluation: dialogue; participation; empowerment and diversity. These principles of participatory evaluation are rooted in the mentioned principles and they are: partnership; participation in evaluation; acknowledgement of local knowledge; empowerment and change. The financial sector in South Africa is one of the largest financial contributors towards CSR. As a result, two financial organisations were chosen to be studied. The research question of this study is: What is the nature of the communication during evaluation of CSR programmes in the financial sector? A qualitative approach is used in this study to obtain the relevant information. Qualitative content analysis, semi-structured interviews and focus groups were used as research methods. The conclusion is made that none of the five programmes in this study use participatory evaluation to evaluate their CSR programmes. In two of the programmes a limited partnership is identified between the organisation and/or the program leader and the beneficiaries, while no partnership was found in the other three programmes. Limited participation from the beneficiaries of the two programmes during evaluation was observed; hence limited local knowledge is recognised in these two programmes. It was also found that only two programmes' beneficiaries are empowered through evaluation and only these two programmes changed according to the beneficiaries’ input. These findings that were made through an empirical study indicate that in spite of the limited presence of some principles of participatory evaluation in two of the five programmes, neither of the organisations uses participatory evaluation methods to evaluate their CSR programmes. / Thesis (MA (Communication Studies))--North-West University, Potchefstroom Campus, 2013

The Student RAG Community Service (SRCS), a unique non-governmental organisation (NGO) of the Potchefstroom Campus of the North-West University, aims to support and to enable other NGOs to function independently. For this reason, the communication between the SRCS and these NGOs is viewed from the sub discipline of development communication, with the participative approach currently being perceived as the normative approach to communication for development. Communication between the SRCS and representatives of the NGOs should therefore conform to the principles of the participative approach to development communication to contribute to empowerment and development. The principles of the participative approach that was identified as relevant to this study are participation, dialogue, cultural sensitivity, to enable the community to be self-reliant and community development. This study is qualitative in nature and the research methods used to gather information about the nature of communication between the SRCS and the representatives of the projects are qualitative content analysis, partially structured interviews and observer–participant reporting. Although this study has focused only on early child development projects, the nature of these projects and their communication varied to a large extent. The overall conclusion of this study is that there are gaps in the participative communication between the SRCS and the representatives of all the researched projects. The type of communication between the SRCS and early childhood development projects did not conform to the principles of cultural sensitivity, community development and the enablement of the community to be self-reliant. These gaps are attributed in part to the present documentation of the SRCS (2010 annual report, portfolio descriptions, transfer reports and minutes of 2010’s and 2011’s meetings) as well as the fact that this NGO’s training guidelines do not emphasise the importance of participatory principles, and do not offer sufficient training in the implementation of these principles to its various members. Although the results indicate that the communication between the SRCS and the representatives of the projects presently does not conform to the principles of participative communication, the organisation is committed to addressing these gaps in future. / Thesis (MA (Communication Studies))--North-West University, Potchefstroom Campus, 2013.

A prerequisite for a healthy, sustainable democracy is an informed citizenry that partakes in the democratic process. This line of thought can be drawn back to the work of Habermas (Habermas, 1989:49). Accordingly, such active engagement necessitates communication to transpire between a citizenry and its chosen representatives as to sustain the democratic process. This also suggests that citizens should be able to participate in the communication process. Consequently, in recent years much discourse on the media and democracy correlation has focused on the potential role that the internet could play in the furtherance of democratic values. Optimistically, a virtual political public forum in which matters of general political concern are discussed could enhance political participation and the consolidation of political rights. The Habermasian public-sphere model incorporates three key elements, which could be applied in this context persons should have universal access to the sphere, the freedom to express diverse opinions, the freedom to receive diverse opinions and information, in addition to the freedom of participating in the public sphere without interference from state or mercantile imperatives (cf.Habermas, 1989). A qualitative content analysis of the web site of Elections Canada showed that the supposedly non-operational public-sphere model could be recovered within a new media context such as the internet despite the fact that the inherent interactive nature of the internet was not fully exploited by Elections Canada. Against this background, the assumption was made that the public-sphere's concepts could also be applied in the context of a developing democracy and accordingly that the sustainability of the democratic system could be further consolidated. The Electoral Commission (IEC) was chosen as a case study, since it is constitutionally mandated to establish a democratic South African society. The creation of an internet public sphere could therefore be one of the ways in which the IEC could contribute to this consolidation process. Through extensive content analysis, it was established that the organisational web site of the IEC was mainly expended as an information dissemination and organisational image-profiling tool. As a result the web site was did not focus on participatory communication. Universal access to the web site was also rather restricted, resulting in limited web site participation to voters from specific socio-economic, cultural, and language backgrounds. It was discovered, nevertheless, that some of the contents available on the web site could at least facilitate 'offline" participatory democracy and public opinion formation. Therefore, although the web site did not implement all of the normative prescriptions of the public-sphere ideal, voters were able to retrieve valuable electoral information that would assist them in capably participating in electoral democracy. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2010. / 131 p. / This thesis explores how six commercial local newspapers based in the towns of Swellendam, Bredasdorp, Caledon and Gansbaai are reporting on gender and HIV/AIDS in ways that may help to shift specific attitudes as well as to generate appropriate community responses. The overall aim of the study is to advance theories around the location of commercial news media in the development context. It also aims to inform and empower development workers and activists on the opportunities or pitfalls in engaging with rural local media to advance their development goals. In most prior studies into the nature of gender or HIV/AIDS reporting in the media in South Africa, the focus has been exclusively on mainstream corporate and/or urbanbased media titles and very little investigation has been done into the performance of small ruralbased media. The study employs two methods of data collection namely, a quantitative content analysis of newspapers and structured interviews with the editors of the papers, and a sample group of government employees and community activists in the respective towns. The structured interviews provide a qualitative dimension to the content analysis, bearing in mind the dangers of quantifying media content and making isolated judgements on the actual context of journalistic practice. Through the interviews, the researcher has been able to explore the extent to which the perceptions of the media editors visavis a public interest role with respect to gender and HIV/AIDS actually differs from the quantitative evidence of their performance and the perceptions of key informants in their communities. The findings of the study suggest that local rural media hold out great hope with respect to the advancement of development communication goals through commercial media platforms. The editors in the four towns have established organic connections with their community, albeit tenuous, but which extend into the ranks of development workers in their towns. The data from the content analysis suggests that women enjoy high visibility in the pages of their local papers, and they are most likely to be portrayed as positive achievers than as women encountering violence. The tenuous nature of the connections between editor and community are most starkly evident around the issue of HIV/AIDS, with coverage of this being very low despite much work being undertaken in the community to deal with the pandemic. With respect to the issue of gender, there was demonstrable evidence from actual examples of content, that showed on the one hand the capacity to motivate for change in women's lives, but also on the other hand a danger of reinforcing attitudes that compound women's oppression. The study offers recommendations to a range of roleplayers to ensure, firstly, the continued survival of local rural newspapers, and also support in building capacity to see these papers mature into journalism products that are integrative and transformative. / Ford Foundation and the Media Development and Diversity Agency

This diploma thesis focuses on the communication competence of young learners with speech impediments. The theoretical part describes the development of young learners at primary school, speech ontogenesis from the child´s birth to their entering the first class. Then there is also analyzed communication and related communicative competence. Another section focuses on speech disorders, their classification. It is important to mention the prevention of speech therapy and the subsequent development of communication skills. The practical part is focused on research to determine the influence of defects on the level of speech communication skills of young pupils. This section is based on information obtained through interviews with teachers and five selected students´ parents at the basic school of speech therapy and the analysis of governesses and teachers´ diaries. The resulting data is recorded in case reports, tables and graphs.