The diploma thesis titled „Proposal of Activities for Development of Strategic Cooperation in the Area of Sales of Bakery Ovens“ focuses on proposals for the creation of a strategic framework with the aim of developing a strategic alliance between the strategic business unit of company Sklářské stroje Znojmo, s.r.o. and chosen partner.

This thesis is divided into three main sections that deal with optical and magnetic thin films properties and their measurements techniques. Principles of the spectroscopic reflectometry and measurements of optical properties are described in the first part. Results of imaging reflectometry are most important. This technique is based on in situ monitoring of optical properties of SiO2 thin films during etching over the area cca 10 × 13 mm2. In next section magnetic properties of thin films and new apparatus built on the Institute of Physical Engineering of BUT are shown. Magnetic properties were observed by longitudinal magneto-optical Kerr effect. The construction of the device is based on a light beam with rectilinear polarization reflected from magnetic material with turned polarization. For investigation of local magnetic properties of microstructures a microscope objective focusing laser beam on the sample is used. The last part of the thesis is aimed on improving of a spin valve structure Co/Cu/NiFe. This work was done within the frame of the Erasmus project in Laboratoire Louis Néel in Grenoble. The goal was to achieve the value of GMR (Giant Magnetoresistance) as high as possible by changing of deposition parameters. This value describes the rate of resistances in different mutual directions of magnetization in trilayers.

Metastable paramagnetic face-centered cubic (fcc) Fe thin films deposited on a Cu(100) single-crystal are good candidates for focused ion-beam magnetic patterning, due to their structural and magnetic phase transformation to ferromagnetic body-centered cubic (bcc) Fe upon ion-beam irradiation. However, pure fcc Fe films undergo spontaneous transformation when their thickness exceeds 10 ML. This limit can be extended to approximately 22 ML by deposition of Fe at increased CO background pressures. We show that much thicker films can be grown by alloying with Ni, that stabilizes the fcc phase. The amount of Ni necessary to stabilize non-magnetic, metastable fcc Fe films in dependence on the residual background pressure during the deposition is determined and a phase diagram revealing the metastable region is presented. It is also shown that the stabilizing effect of CO can be removed by artificial O saturation of the surface and thus the Ni-stabilized films can be grown also in systems with lower vacuum. Finally, we present fabrication of micro- and nanostructures in 44 ML thick films of Fe alloyed with Ni on Cu(100) by focused ion beam.

This master's thesis deals with the creation of visual effects in 3D graphics applications. Rendering scenes using rasterization method and OpenGL library is assumed. The theoretical part describes several selected effects and then analyzes the approach used for their implementation. It focuses on the principles of rendering passes. Subsequently, the thesis focuses on the development of a software library which aims to simplify the process of programming effects. The resulting library reduces the time and knowledge required for the creation of effects. Automatic shader code generation is performed. Substantial feature is also the possibility to combine definitions of effects into a single unit.

Tato diplomová práce byla vypracována při studijním pobytu na University of Eastern, Finland. Tato práce se zabývá analýzou pohybů očí jakožto charakteristiky lidských úmyslů. Během hraní hry 8Puzzle byly extrahovány pohyby očí a rozděleny na základě stisku tlačítka, které ve hře symbolizovalo hráčův úmysl pohnout herní kostičkou. Takto rozdělené sekvence představují reflexivní chování oka, tzv. pohledové gesto, které představují zdroj příznaků. Příznaky extrahované z pohybů očí pak popisují pohledová gesta spojená jak s úmysly a tak bez úmyslů. Nově bylo do analýzy zahrnuto také pozorování změn v zorničce jakožto zdroj informací, který by mohl pomoci v rozlišení úmyslných pohledů od pohledů bez záměru. Tento úkol zahrnuje binární klasifikaci, která byla realizována pomocí navrženého predikčního modelu s využitím SVM a RBF jádra. Tato práce se také zaměřuje na studium vlivu normalizace na celkové výsledky. Vyhodnocení modelu bylo realizování pomocí křivky pod grafem. Z výsledků bylo dobře patrné, že datová sada příznaků založená na fixacích a sakádách lépe rozlišila úmyslné sekvence od neúmyslných, zatímco úspěšnost sad příznaků postavených na odezvách pupily se pohybovala na hranici náhodného klasifikátoru. Přestože dosažené výsledky vyzývají k dalšímu studiu lidských úmyslů pomocí pohybů očí, přestože klasifikace v reálném čase na základě takto navržených příznaků by prozatím nebyla 100% spolehlivá.

This diploma thesis is aimed at the issue of synergistic effects selected consolidated entities in the Czech Republic. The objective of this thesis is the evaluation of whether the synergic effects arise in selected concerns from "Wholesale trade, retail trade; repairs and motor retail trade" industry. The decision about the presence of synergistic effects is based on the comparison of values of selected indicators for parent company and the concern.

This master thesis deals with the problem of synergistic effects. There is the basic characteristic of transformations of companies and of consolidated financial statements in opening chapters. After that attention is paid to the suitable indicators to monitor the synergistic effects. In following chapters, the thesis is focused on the evaluation of the synergistic effects in the selected companies.

The diploma thesis focuses on the assessment of synergistic effect in a consolidated entity. The thesis is necessary to select appropriate indicators for the analysiss of the achievement of synergy. It is evaluated whether the consolidated group achieved a synergistic effect of the acquisition based on the evaluation indicators and other available informations.

This semester thesis deals with the greenhouse effect, various gases and methods of measurement. On the greenhouse effect is viewed from its historical dating, despite changes in atmospheric composition and reactions of individual institutions. It contains a theoretical analysis of the individual gases. It focuses on the most harmful greenhouse gases such as water vapor, carbon dioxide, nitrous oxide, methane, ozone, chlorofluorocarbons and halons. Analysis methods for detection of gaseous substances. Part of this work is focus on the detection of nitrogen dioxide and chloro-fluorocarbon. The data is processed using a microcontroller and then sent to an Internet server thingspeak.com. If the device proves successful, will be used as a laboratory exercise in the course Ecology in electronics.

The presented dissertation thesis deals with the issue of national image and its influence on increasing of competitiveness of domestic producers in the domestic wine market. Customers are currently affected by many factors that companies try to use to gain their competitive advantage and strengthen their competitive position in the market. The thesis is divided into three main parts. The first part defines the main objectives of the thesis, as well as the milestones, through which the main objective is accomplished. Furthermore, the research assumptions, which are verified on the basis of statistical hypotheses, are defined here and in the end, the research methods that will lead to the fulfilment of the main goal of this work are defined. This work combines several approaches to achieve the most accurate results. The second part summarizes the current literature point of view on the main topics of the work. It is divided into three sub-units, the first unit focuses on the definition, measurement and shaping of the national image. The second sub-unit deals with consumer behaviour, models of consumer behaviour according to the traditional and the modern concept and using online media to influence customer attitudes. The third sub-unit describes the concepts of competitiveness which are available in the literature. The third part is the research part. The research is carried out in the area of customers, producers and external organizations that are involved in raising awareness of domestic products of the wine industry on the domestic market. For each of the areas the key findings are set out at the conclusion, which are then followed by the creation of the concept of competitiveness usable in the wine industry and the creation of functioning communication models tailored to the specifics of the wine market.