This thesis explores the relationship between the revitalization of watercourses and recreation in the countryside. The literature search analyses and describes the issue of the modification of watercourses in the urban landscape, and discusses the examples of good and worst practice of implementation in the Czech Republic as well as abroad. The practical part characterises the model locality of the Blanice River in Vlašim. The recreation effect of the revitalizations carried out is evaluated in the model locality and other selected examples of rivers in the Czech Republic and it also includes the public preferences method the questionnaire survey method, guided interview method, which focuses on the awareness of the population about the modifications of the watercourses. Using SWOT analysis, the factors of external and internal environment of the recreation potential are determined in the model locality. Based on the findings, the conclusion of the paper suggests some measures for improving the recreational conditions in the model locality.

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Táto práca skúma vplyv globálnych masmédií na tvorbu medzinárodnej politiky počas vybraných konfliktov na Blízkom východe. Zameriava sa konkrétne na vojnu v Perzskom zálive a vojnu v Iraku. Jej hlavným cieľom je analýza, do akej miery môžu masmédiá ovplyvňovať proces tvorby medzinárodnej politiky resp. byť v nej využívané ako nástroj jej hlavných aktérov. Zhodnocuje, že masmédiá hrajú v medzinárodnej politike významnú úlohu ako nástroj propagandy. V budúcnosti sa stanú masmédiá kľúčovým faktorom pri zaisťovaní informačnej dominancie v nových konfliktoch. Masmédiá na Blízkom východe majú, ale zároveň potenciál stať sa nástrojom budovania demokracie.

Táto práca skúma vplyv globálnych masmédií na tvorbu medzinárodnej politiky počas vybraných konfliktov na Blízkom východe. Zameriava sa konkrétne na vojnu v Perzskom zálive a vojnu v Iraku. Jej hlavným cieľom je analýza, do akej miery môžu masmédiá ovplyvňovať proces tvorby medzinárodnej politiky resp. byť v nej využívané ako nástroj jej hlavných aktérov. Zhodnocuje, že masmédiá hrajú v medzinárodnej politike významnú úlohu ako nástroj propagandy. V budúcnosti sa stanú masmédiá kľúčovým faktorom pri zaisťovaní informačnej dominancie v nových konfliktoch. Masmédiá na Blízkom východe majú, ale zároveň potenciál stať sa nástrojom budovania demokracie.

Cílem práce je popsat a modelovat vstup České republiky do eurozóny a jeho dopad na vývoj exportu a importu. Důraz je kladen hlavně na vztah volatility měnového kurzu a zahraničního obchodu. Práce se také zabývá Roseovým efektem a jeho propojením s Evropskou měnovou unií.

NIMBY is widely used acronym for people's unwilingness to house noxious facilities in their immediate neighborhood. People feel that they are somewhat and they expect to be compensated for this. Goal of this thesis is to evaluate influence of monetary compensations on people's willingness to accept these facilities. Evaluates effects of Crowding Theory, extristic and intristic motivations on willingness to accept these facilities. Used method was qualitative analysis in form of controlled interviews with key stakeholders (mayor and town citizens). Author tries to evaluate if the NIMBY effect is the main reason for generally bad acceptance of this facilities. This thesis explores the NIMBY effect on construction of one of these facilities in town Chotíkov with a view on the gradual development of view throughout the population of this town.

The Diploma thesis deals with the current situation of bancassurance in Europe. The first part focuses on the theoretical concept of bancassurance and its historical and regulatory context. In the next section SWOT analysis captures the potential benefits and difficulties of this distribution channel, the following are forms of cooperation of financial institution in bancassurance and bancassurance products. The third part through cluster analysis categorizes the situation of distribution channel across EU countries. At the end, the situation is evaluated by other research papers and articles and the conclusions are compared with the results of this thesis. There are also recommendations for banks and insurance companies regarding bancassurance channel.

The synergism of Candidatus phytoplasmy prunorum and Plum Pox viru was investigated in this study. Both diseases are globally widespread and extremely dangerous. The only existing protection is prevention. European Stone Fruit Yellows is caused by Candidathus Phytoplasma Prunorum. Candidathus Phytoplasma Prunorum is microorganism without a cell wall that belongs to group Tenericutes and class Mollicutes. Sharka disease is caused by Plum Pox virus. Plum Pox virus is microorganism that belongs to group Potyviridae class Potyvirus. In 2014 a long-term experiment was founded by Mendel University in MENDELEUM in Lednice. Possible synergic effect between European Stone Fruit Yellows and Sharka disease was researched in this experiment. The experiment is based on observation of plants with double inoculation (PPV and ESFY). Symptoms were observed every two weeks and put in to a table. As it is a long-term experiment only partial results were reached

The diploma thesis focuses on the identification of the impact of the euro on the macroeconomic indicators of selected eurozone member states and states outside the eurozone. Part of this work is also the confirmation or refutation of the Rose. To define the impact of the euro on individual indicators, it was firstly necessary to study professional sources, both domestic and foreign, and secondly to analyse panel data. The panel regression with fixed effects was used in the thesis. This analysis also explains the reasons for the resulting effects of the euro on the indicators.

Evgenyeva, E. Decoy pricing. Master thesis. Brno: Mendel University, 2019. This diploma thesis deals with the cognitive bias Decoy pricing, which is currently the subject of interest for companies working in retail. The tenets of the decoy effect on consumer behavior are analyzed in detail in the literature review, the findings of research and experiments are also taken into account in this part. The analytical part of the thesis is focused on exploring the connection of respondents choice with respect to generation, gender, product group and other variables. After determining the general conclusions resulting from the questionnaire survey and the compiled Logit models, attention is paid to the generation Z. The eye-tracking experiment extends the boundaries and possibilities of the research, showing values that cannot normally be found. Heat maps are compiled, the area of interest and the stimulus analyzed. The results of the experiment are appended by in-depth interviews with respondents, which are full of unexpected findings and discoveries. The final part compares the results with the information and experiments described in the literary overview of this thesis. Based on the results of experiments and findings, there are made recommendations for companies that decide to use the pricing strategy of Decoy pricing on the Czech market.