Fertilizer plays a major role in the profitability of the farmer’s business, his/her future success as well as the sustainability of his business. Fertilizer is also one of the most expensive farm inputs, and therefore, has the ability to make or break the farmer. The emerging farmer market segment is expanding and holds a great deal of potential for fertilizer companies to supply the growing need of fertilizer in this market. Almost all fertilizer marketing strategies of South African companies have been designed to cater for the commercial farming sector; however, if fertilizer suppliers want to focus on the emerging farmer market segment, they need to understand buying behaviour of emerging farmers as well as their needs when developing strategies to utilize opportunities in this developing market. This study aims to do just that by identifying factors playing an important role in the buying behaviour of emerging farmers in the Free State when purchasing fertilizer. This study was conducted in two phases. During phase one, a literature review was conducted; phase two consisted of an empirical study. Questionnaires were used as a measuring instrument and were filled out by 32 participants to determine emerging farmer buying behaviour. Data was analysed by means of descriptive statistics and correlation analyses. The Coefficient of Cronbach’s Alpha was employed to verify the validity of the data. The results show that four (4) factors; (i) Service, (ii). Brand, (iii) Product and (iv). Learning/Psychological factors highly influence emerging farmers’ fertilizer purchase decision. The study also finally draws recommendations and conclusions for managerial perusal. / MBA, North-West University, Potchefstroom Campus, 2014

Fertilizer plays a major role in the profitability of the farmer’s business, his/her future success as well as the sustainability of his business. Fertilizer is also one of the most expensive farm inputs, and therefore, has the ability to make or break the farmer. The emerging farmer market segment is expanding and holds a great deal of potential for fertilizer companies to supply the growing need of fertilizer in this market. Almost all fertilizer marketing strategies of South African companies have been designed to cater for the commercial farming sector; however, if fertilizer suppliers want to focus on the emerging farmer market segment, they need to understand buying behaviour of emerging farmers as well as their needs when developing strategies to utilize opportunities in this developing market. This study aims to do just that by identifying factors playing an important role in the buying behaviour of emerging farmers in the Free State when purchasing fertilizer. This study was conducted in two phases. During phase one, a literature review was conducted; phase two consisted of an empirical study. Questionnaires were used as a measuring instrument and were filled out by 32 participants to determine emerging farmer buying behaviour. Data was analysed by means of descriptive statistics and correlation analyses. The Coefficient of Cronbach’s Alpha was employed to verify the validity of the data. The results show that four (4) factors; (i) Service, (ii). Brand, (iii) Product and (iv). Learning/Psychological factors highly influence emerging farmers’ fertilizer purchase decision. The study also finally draws recommendations and conclusions for managerial perusal. / MBA, North-West University, Potchefstroom Campus, 2014

Thesis (M.Sc. (Agriculture)) --University of Limpopo (Turfloop Campus), 2008 / A large number of emerging farmers in South Africa is involved in subsistence agriculture as a result of poor resource endowment or due to other constraints. Relatively few agricultural products from emerging farmers reach the formal agricultural market. Livestock production is common among emerging farmers and a large proportion of the national livestock is in the hands of the rural poor. Horticultural crops are generally perishable and require immediate disposal, thus implying that the farmers who produce horticultural crops do so with intention to sell their products. Most studies tend to group farmers regardless of their line of production. Only few studies have attempted to investigate the socioeconomic characteristics of farmers, differentiating the commodities that they produce. The objective of this study is to identify and compare the socioeconomic characteristics that determine the farm income of the emerging livestock farmers and horticultural farmers in South Africa. Such an analysis would allow more targeted policy responses for different groups of emerging farmers. The data used in this study consisted of 202 livestock farmers and 126 horticultural farmers selected through quota sample covering all nine provinces in South Africa. The data were collected by the Development Bank of Southern Africa in 2005. Descriptive Analysis and Discriminant Analysis are applied to determine the factors that matter the most in determining incomes of livestock and horticultural farmers. Farm iv income is used as the dependent variable, and fourteen independent variables were identified. The factors that matter the most in determining livestock farmers’ income are, namely access to finance, farm size, age of the household head, membership to farmer organizations and government support. The factors that matter most in determining horticultural farmer’s income are namely farm size, age of the household head, land type (land ownership), and extension services. The results of this study showed that access to land and age of the household head matter the most to both livestock and horticultural farmers. The study found that poor access to land is one of the major constraints facing emerging farmers in South Africa. Land is also one of the factors that may determine the amount of credit the emerging farmers can obtain and, if farmers produce on communal land, it becomes harder to obtain credit. Memberships to farmer’s organisations, government support and access to finance are characteristics that matter the most to livestock and do not seem to matter that much to horticultural farmers. Farmer organisations often lobby for collective provision of appropriate and needed services for their membership. The services that are often lobbied for are services such as extension, marketing and provision of training to empower women and young people so as to enable them to participate fully in farming activities. The results of this study show that there are differences in socio-economic characteristics that matter the most in determining farm income for livestock and horticulture farmers. v Horticulture farmers should be given much support to improve access to get enough land and training while in livestock farming assistance focus should be on access to finance and support services. vi

Thesis (MSc (Agriculture)) --University of Limpopo, 2007 / The main objective of this study is to identify the socio-economic factors associated with the level of annual farm turnover of emerging farmers in South Africa. This study defines emerging farmers as those farmers that are participating in the market and have intentions to produce and sell more. The study is based on a randomly selected quota sample of 500 emerging farmers surveyed from the nine provinces of SA in 2005. Descriptive statistics, factor analysis and logistic regression are used to analyse the data. Factor analysis is used to determine the emerging farmers’ access and utilization of agricultural infrastructure and support services. The logistic regression is used to predict the likely positioning of emerging farmers in the high and low farm turnover groups. Farm turnover is based on how a farm household organizes and manages its resources and how it is able to interact with the outside stakeholders. The level of annual farm turnover is categorized into four groups, low turnover group 1 (LTG1), low turnover group 2(LTG2), high turnover group 1 (HTG1) and high turnover group 2(HTG2). Whilst many studies on constraints to production in agriculture in South Africa have identified infrastructure as such a constraint, few have attempted to study the extent to which emerging farmers are able to access and utilize output markets infrastructure. The results show that the local output markets are generally more accessible to emerging farmers. Access to external markets is absent. The implication of this is that it is important for policymakers to know that farmers access output markets in a package form and that the role of locating output markets in centers can stimulate agricultural and rural development. The creation of favourable environments for the participation of emerging farmers in the mainstream of the economy has been the most significant initiative in promoting structural change, away from subsistence farming towards commercialization of agriculture in South Africa. Despite the new opportunities that have been created to facilitate participation of emerging farmers in the first economy, emerging farmers continue to face a host of challenges ranging from socio-economic to farm based constraints. These constraints have made some emerging farmers to fall in the high farm turnover group and others in the low farm turnover group. Logistic regression analysis is used to identify socio-economic factors that place emerging farmers in one group versus the other and to identify constraints faced by emerging farmers. Six logistics models are developed to distinguish emerging farmers in one group from another. Model 1 compares the HTG2 and the LTG1. The factors that increase the likelihood of being in an HTG2 rather than in an LTG1 are farm size, level of education, sugar farming, tarred road to the local fresh produce market, distance to the output market, being NAFU (National African Farmers Union) membership, and access to ground water. Horticulture and livestock farming decrease the chances of being in the HTG2. Factors that increases the likelihood of being in the HTG2 rather that LTG2 are farm size, level of education, sugar farming, road conditions to the local fresh produce market and access to ground water. Farm structure decreases the chances of being in the HTG2. The main factors affecting most of the emerging farmers in South Africa are the size of farm, level of education, distance to output market which leads to lack of transport and that most of the emerging farmers uses surface water for irrigation. Some of the farmers face poor road condition to the output market and they produce less to the output market. Access to high value commodities such as sugar does increase. The policy required to encourage commercialization must be tailored to the needs of the different categories of emerging farmers in South Africa. The low turnover group of farmers appears to contain community garden farmers. These farmers will require the comprehensive set of programmes that are commonly recommended. The programmes include land reform, educational programmes, infrastructural services, marketing and / Land and Agricultural Development Bank of South Africa

Thesis (DTech. degree in Business Informatics)--Tshwane University of Technology, 2009. / South Africa’s post-apartheid Black farmers commonly referred to nowadays as “emerging farmers” need knowledge support to be successful in agricultural productions. Web-based learning enables knowledge users and knowledge providers to actively engage interactively, and provides a dynamic platform of knowledge support with unparallel flexibility and convenience. However, this technology is yet to be adequately harnessed to the benefit of South Africa Black emerging farmers, whourgently requires knowledge support that could enable their transformation into market oriented farming. In this study we present a model to solve this problem. Qualitative grounded theory approach was utilized as the research methodology. Theresearch revealed that weakly on-demand knowledge support, lack of requisite formal agricultural education, management skill and knowledge for market oriented farming will remain a major setback to the transformation of Black emerging farmers. The researcher proposed an agricultural knowledge support portal-model. In order to cover the entire spectrum of agricultural knowledge support process of the emerging farmers, this study has modelled a number of fundamental components such as synchronous and asynchronous knowledge support systems, Interactive services for personalised knowledge support; Virtual laboratory for researchers and expert viii networking; knowledge bureau for problems presentation and linkage with expert through expert directory; knowledge repository for resource re-use and knowledge sharing; and e-learning for formal agricultural education of farmers and their family. The benefit of this research and knowledge support model will enables large groups of dispersed knowledge providers to directly support individuals, thereby creating a link between agricultural knowledge systems, educational institution and other research organization to pool resources and provide a coherent platform for action. In addition, it will provide a platform of interaction, collaboration and enhance access to knowledge based on requirement on the web. Emerging farmers will no longer seek solutions, rather personalized solutions comes to the farmers. Knowledge support portal holds a promise to enhance agricultural knowledge acquisition and utilization, for the transformation of Black emerging farmers into market oriented or commercial farming.

Thesis (MScEng (Industrial Engineering))--University of Stellenbosch, 2009. / South Africa has a two-fold agricultural sector consisting of large-scale, industrialised, commercial farmers, as well as small-scale, resource poor subsistence farmers. One of the aspirations of the post-1994 South African Government is to rectify the imbalances in South African agriculture, where less than 20% of the farmers produce more than 80 % of total national agricultural products. In an attempt to improve supply from previously disadvantaged farmers, a land redistribution programme was launched with the goal of transferring 30% of total agricultural land to black farmers by 2014. However, farmers that are beneficiaries of the land transformation and redistribution programme often struggle to sustain the previous levels of productivity of the land. This is due to inexperience in macro-agriculture as well as a lack of resources. In such cases the beneficiaries revert back to subsistence type farming on previously productive and successful commercial farms. This phenomenon can have a devastating effect on the country’s food security, Gross Domestic Product, unemployment rates and the farmer’s prosperity and development opportunities. By reverting to small-scale farming, access to formal marketing chains is also restricted because of the economies of scales required to sustain a competitive supply to these markets. Urgent strategies are therefore required to improve the competitiveness of farmers who farm on a small scale due to restricted resources and inexperience. In this regard two proven theories to analyse industries for improved competitiveness exist, namely value chain analysis and clustering. Both are investigated in this study in order to determine their suitability for application in the emerging farming sector of South Africa. Value chain analysis has been widely applied to production and manufacturing industries (including agricultural production and agri-food manufacturing) to scrutinise production processes. Valuable insight into an industry’s strong and weak points can be gained by studying various factors. These include the inputs required for the manufacturing of the final product, the steps or processes required in the chain of events, the value added in each step, the contributors in the chain, as well as the linkages between the contributors. Knowledge is also gained regarding chain and process optimisation potential for improved competitiveness. The clustering of small firms to improve their ability to compete in formal markets has received a significant amount of academic interest over the past 100 years. In this regard it is important to determine the factors that influence competitiveness, and to develop strategies to improve the potential of small-scale manufacturing firms to compete with larger scale enterprises. The clustering or grouping of small firms to co-operate with each other and to compete against larger firms – as opposed to competing against each other – has resulted in improved competitiveness for many small firms across the world. A number of common key success factors for improving the competitiveness of smallscale, resource poor farmers are identified in this study through the investigation of a host of case studies. The results from these case studies also provide adequate evidence that the analysis and upgrading of value chains, as well as the promotion of collective action by small farmers, are key components for improving competitiveness and market access. This study focuses on the development of a framework to guide the development of strategies for improving competitiveness amongst small-scale, resource poor farming industries, including a production cost analysis sheet to calculate the competitiveness of farmers in this sub-sector. The Framework is also evaluated for its functionality by looking at the implementation thereof amongst a group of emerging farmers in the Western Cape.

Philosophiae Doctor - PhD / This study examines the problems of implementing water allocation policy in the context of the local state bureaucracy as well as the specific experiences of local black emerging farmers in the Breede Gouritz Water Management Area. This study used qualitative research methods and is based on many hours of interviews and observing bureaucrats and stakeholders at the receiving end of the bureaucratic business process of water allocation. It is not only concerned with the physical and technical aspects of access but explores how the different role players interact, navigate, shape, frame and manage challenges to gain access to and control water for productive use. The actual experiences and understandings of the stakeholders in their own contexts when engaging with the access to water are crucial to gain a comprehensive understanding and insight into the influence of bureaucracy and power relations. This thesis therefore maps the confusions and incapacities and shows that even though the South African laws are based on the best international frameworks, they fail, as they do not sufficiently address the unique environment and landscape. Existing scholarship has not adequately researched local bureaucratic power. At the coalface of implementation, bureaucrats make up their own rules to cope with rapid policy churning. Combined with existing power relations, policy implementation and policy direction is steered towards different and unintended trajectories, making transformation a challenge to achieve. Consequently, my main finding is that there have been constant and rapid legislative and policy changes but they have simply added to the confusion and instability.

Land is a major factor in agricultural production, so agricultural land allocated to smallholder farmers through Land Reform Program or by traditional leader need to be actively utilised for enhancement of agricultural business. The study assessed land utilisation by small and emerging farmers in the Greater Tzaneen Municipality. Data was collected from 86 farms and analysed using SPSS Version 23. The results indicate that 74% of the farmers fully utilised their farm lands. Results of Logit model revealed that, the amount received from leasing, value adding to products, annual farm income and savings had positive significant impact on the area of cultivation, while skills pertaining to farming activities and the proportion of farm inputs purchased with the farmer’s own money had negative impact. The significant variables should be considered to influence full farmland utilisation by small and emerging farmers in the study area; farmers need production inputs, affordable loans and other forms of funding to improve farmland utilisation / Agriculture, Animal Health and Human Ecology / M. Sc. (Agriculture)

Land is a major factor in agricultural production, so agricultural land allocated to smallholder farmers through Land Reform Program or by traditional leader need to be actively utilised for enhancement of agricultural business. The study assessed land utilisation by small and emerging farmers in the Greater Tzaneen Municipality. Data was collected from 86 farms and analysed using SPSS Version 23. The results indicate that 74% of the farmers fully utilised their farm lands. Results of Logit model revealed that, the amount received from leasing, value adding to products, annual farm income and savings had positive significant impact on the area of cultivation, while skills pertaining to farming activities and the proportion of farm inputs purchased with the farmer’s own money had negative impact. The significant variables should be considered to influence full farmland utilisation by small and emerging farmers in the study area; farmers need production inputs, affordable loans and other forms of funding to improve farmland utilisation / Agriculture, Animal Health and Human Ecology / M. Sc. (Agriculture)

Dpartment of Agricultural Economics and Agribusiness / MSc.AEC