Los recursos naturales están siendo puestos en peligro y/o agotados por el ser humano, ello genera cambios drásticos en el medio ambiente como incendios forestales, extinción de especies, desertización, calentamiento global, entre otros. Sin embargo, gran parte de la población mundial ha tomado en cuenta la importancia del cuidado de nuestro planeta y ha optado por realizar cambios en su estilo de vida para la preservación de este; como el reciclaje, uso de productos eco-amigables, compra de productos orgánicos, entre otros. Dado el contexto, el objetivo del presente plan de negocio es analizar la viabilidad de la creación e implementación de un e-commerce enfocado en la venta de productos eco-amigables en el Perú. La propuesta consiste en vender productos que generen impacto positivo en el cuidado del medio ambiente a través de una plataforma digital; estos productos serán adquiridos mediante diversos proveedores peruanos, dado que se busca ofertar la mayor variedad de categorías de productos que cuenten con dicha característica (ser eco-friendly) e incentivar la compra de productos nacionales. Cabe resaltar que, actualmente, debido a la pandemia que nos encontramos atravesando, esta plataforma web es de gran ayuda para impulsar las ventas de los socios claves, ya que podrán ofertar sus productos y obtener ganancias de manera digital sin necesidad de exponer su salud y la de sus clientes. / "Natural resources are being endangered and/or depleted by human beings, which generates drastic changes in the environment such as forest fires, species extinction, desertification, global warming, among others. However, a large part of the world's population has taken into account the importance of caring for our planet and has chosen to make changes in their lifestyle to preserve it, such as recycling, use of eco-friendly products, purchase of organic products, among others. Given the context, the objective of the present business plan is to analyze the viability of the creation and implementation of an e-commerce focused on the sale of eco-friendly products in Peru. The proposal is to sell products that generate positive impact on the care of the environment through a digital platform; these products will be acquired through various Peruvian suppliers, since it seeks to offer the greatest variety of product categories that have this feature (be eco-friendly) and encourage the purchase of domestic products. It is worth noting that, currently, due to the pandemic that we are going through, this web platform is of great help to boost the sales of key partners, since they will be able to offer their products and obtain profits digitally without having to expose their health and that of their clients. " / Trabajo de investigación

¿Sabías que los vehículos eléctricos como transporte serian la solución tecnológica para la contribución con el cuidado del medio ambiente? Decimos esto porque hoy en día los vehículos eléctricos son de rápida implementación que contribuye a resolver el problema de la contaminación del medio ambiente, con un transporte ecológico también se mejora la calidad del aire ya que a la circular no emiten el CO2 porque el motor no emite ningún tipo de humo, debido a que estos son impulsados por uno o varios motores eléctricos en vez de motores de combustión (gasolina o diésel). Ahora ¿Tenias conocimiento que los vehículos eléctricos se recargan por 8 horas y tienen una capacidad especifica de kilometraje de duración de recarga y que las baterías se pueden enchufar a la red cuando estén estacionados? En comparación con los vehículos de motor de combustión, el transporte eléctrico tiene ventajas obvias en cuanto a las emisiones y nuestra salud, ya que solo el transporte es responsable de cerca del 23% de las emisiones de dióxido de carbono energéticas a nivel mundial. Lo que se pretende es lanzar al mercado son estaciones de recarga se podría reducir el tiempo de carga en 20minutos en lugares estratégicos sin necesidad de regresar a casa. Actualmente casi el 80% de los dueños de los vehículos realizan sus cargas en sus propios domicilios, por ello las diferencias entre cargar en estaciones y los hogares, es que en los hogares puede demorar entre 4 y 6 horas una recarga completa. / Did you know that electric vehicles as transport would be the technological solution for the contribution to caring for the environment? We say this because nowadays electric vehicles are of rapid implementation that contributes to solving the problem of environmental pollution, with an ecological transport the air quality is also improved since in the circular they do not emit CO2 because the engine does not emit no smoke, because they are powered by one or more electric motors instead of combustion engines (gasoline or diesel). Now, did you know that electric vehicles recharge for 8 hours and have a specific capacity of mileage of recharge duration and that batteries can be plugged into the network when parked?. Compared to combustion engine vehicles, electric transport has obvious benefits in terms of emissions and our health, as transport alone is responsible for around 23% of global energy carbon dioxide emissions. What is intended is to launch to the market are recharging stations, the charging time could be reduced by 20 minutes in strategic places without the need to return home. Currently, almost 80% of vehicle owners carry out their charges in their own homes, so the differences between charging at stations and in homes is that in homes it can take 4 to 6 hours to fully recharge. / Trabajo de investigación

El presente proyecto de negocio tiene un propósito económico-ambiental sobre la producción y comercialización de envases eco amigables, compuesto principalmente por el bagazo de caña de azúcar, para el traslado de alimentos en distintos establecimientos de comida para el sector A y B en Lima metropolitana, en la cual tenemos determinado un segmento especifico. A partir de la información obtenida, se obtuvo que 87% de los encuestados que tiene un establecimiento están dispuestos aminorar el impacto ambiental de los desechos de envases plásticos descartables que entregan los restaurantes. Actualmente, los establecimientos de pollos a la brasa, chifas, comida rápida y cafés; usan envases descartables a base de poliestireno expandido (EPS) denominado como Tecnopor, y tereftalato de polietileno (PET) sin presentar una opción eco amigable para el comensal. Por otro lado, existen esfuerzos políticos como la propuesto y aprobación del decreto supremo (D.S.) 013-2018-MINAM, los cuales buscan una reducción progresiva del plástico de un solo uso y el consumo responsable por parte de los usuarios; sin embargo, aún no hay políticas de interés a nivel nacional que desarrolle cambios en los hábitos del consumidor para promover el cuidado del medioambiente. Gracias al análisis y estudio a profundidad de todos los asuntos relacionados de forma directa a la propuesta de negocio hemos podido establecer que esta propuesta es viable tanto en la perspectiva financiera y comercial. / The present business project has an economic-environmental purpose on the production and marketing of eco-friendly packaging, consisting mainly of sugarcane bagasse, for the transfer of food in different food establishments for sector A and B in metropolitan Lima, in which we have determined a specific segment. From the information obtained, it was obtained that 87% of the respondents that has an establishment are willing to lessen the environmental impact of the waste of disposable plastic containers that the restaurants deliver. Currently, grilled chicken, chifa, fast food and coffee establishments; They use disposable containers based on expanded polystyrene (EPS) called Tecnopor, and polyethylene terephthalate (PET) without presenting an eco-friendly option for consumer. On the other hand, there are political efforts such as the proposed and approval of Supreme Decree (D.S.) 013-2018-MINAM, which seek a progressive reduction of single-use plastic and responsible consumption by users; however, there are still no policies of national interest that develop changes in consumer habits to promote environmental care. Thanks to the in-depth analysis and study of all matters directly related to the business proposal, we have been able to establish that this proposal is viable both from a financial and commercial perspective. / Trabajo de investigación

Made available in DSpace on 2014-12-17T15:38:49Z (GMT). No. of bitstreams: 1 RosiresMBB_DISSERT.pdf: 4842010 bytes, checksum: 6881e449282f7203659a5bf5c828b31b (MD5) Previous issue date: 2010-08-31 / Dengue is currently considered one of the most relevant public health problems worldwide. Studies indicate the surroundings of the houses as the preferred sites for the proliferation of Aedes aegypti. The residential areas are privileged environments for human development and contribute to the formation of the individual s identity and for the establishment of affective, social and cultural bonds. The purpose of this study was to investigate possible links between psychological indicators of pro-environmentalism and conservation status of residential backyards. Data collection was performed in 147 homes and methodological strategy involved the use of interview, the Scale of Ecocentric and Anthropocentric Environmentalism, Scale of Consideration of Future Consequences and a tool for environmental evaluation. It was found that the participants expressed as environmental practices the garbage recycling, besides they had the knowledge of how the transmission of dengue occurs. These residents showed ecofriendly motivated commitment: pro-environmentalist ecocentric and anthropocentric. In evaluating the backyard it was verified that the conservation conditions, in almost half of the homes, appeared as carelessness on the part of residents and those conditions are conducive to the proliferation of Aedes aegypti. The pro-environmentalists and guidance for the future identified by the scales were not associated with the conservation status of the backyards. However, it was found that the trends of reduction and stability of infestation levels are associated with self-reported environmental care. These results can contribute to the discussion and design of new mosquito control actions and practices of education and health information among the population / O dengue ? considerado, atualmente, um dos principais problemas de sa?de p?blica no mundo. Os estudos realizados apontam o entorno das moradias como locais preferenciais para a prolifera??o do Aedes aegypti. Os ambientes residenciais s?o ambientes privilegiados para o desenvolvimento humano e contribuem para a forma??o da identidade do indiv?duo e para o estabelecimento de v?nculos afetivos, sociais e culturais. O prop?sito deste estudo foi investigar poss?veis rela??es entre os indicadores psicol?gicos de pr?-ambientalidade e o estado de conserva??o dos quintais residenciais. A coleta de dados foi realizada em 147 resid?ncias e a estrat?gia metodol?gica envolveu a utiliza??o de entrevista, da Escala de Ambientalismo Ecoc?ntrico e Antropoc?ntrico, da Escala de Considera??o de Consequ?ncias Futuras e de um instrumento de avalia??o ambiental. Verificou-se que os participantes expressaram como pr?tica de cuidado ambiental a reciclagem do lixo, al?m de conhecerem a forma de transmiss?o do dengue. Esses moradores apresentaram compromisso pr?-ecol?gico motivado, duplamente, por pr?-ambientalidades ecoc?ntrica e antropoc?ntrica. Na avalia??o dos quintais foi verificada que as condi??es de conserva??o, em quase metade das moradias, se configuravam como descuido por parte dos moradores e essas condi??es s?o prop?cias para a prolifera??o do Aedes aegypti. As pr?-ambientalidades e a orienta??o de futuro identificadas pelas escalas n?o foram associadas ao estado de conserva??o dos quintais. Entretanto, foi verificado que as tend?ncias de redu??o e estabilidade dos ?ndices de infesta??o est?o associadas ao autorrelato de cuidado ambiental. Os resultados encontrados podem contribuir para a discuss?o e delineamento de novas a??es de controle do mosquito e pr?ticas de educa??o e informa??o em sa?de junto ? popula??o

El proyecto, es una Planta de Reciclaje: Eco Parque Tecnológico, para Integración de Población, Industria y Medioambiente. Esta planta es un plan piloto para ordenamiento de los residuos en nuestro país y un diseño adecuado de industria medioambiental, que tenga un espacio urbano para integración de la población con la industria, un edificio híbrido. El objetivo principal es el diseño de una planta de recolección, selección y separación de residuos, que incluya abrirse hacia la ciudad a través de espacios, áreas verdes, y que, a la vez, ayude a difundir conocimientos relacionados con el reciclaje y el cuidado ambiental, además de crear un vínculo más personal entre esta industria y el usuario, todo esto se logra por el diseño inclusivo personalizado del proyecto donde integra oficinas, industria y parque. Además, se mostraría un concepto mejor llevado de la arquitectura industrial, ya no se va a ver como la industria apartada de todo sino como la industria que está involucrada con un ambiente de enseñanza y recreación, además de ser ecológicamente amigable. El proyecto es auto sostenible ya que se plantea una planta de tratamiento de aguas residuales, con esto se tiene agua para mantenimiento de áreas verdes y para los inodoros de las instalaciones del parque, por otro lado, energía limpia para abastecer las instalaciones del proyecto y materiales de bajo mantenimiento e impacto ambiental. / The project is a Recycling Plant: Eco Parque Tecnológica, for the Integration of Population, Industry and Environment. The project is a pilot plan for garbage management in our country and an adequate design of environmental industry, which has an urban space for integration of the population with the industry, a hybrid building. The main objective is the design of a waste collection, selection and separation plant, which includes opening to the city through spaces, green areas, and, at the same time, helping to disseminate knowledge related to recycling and care environmental, in addition to creating a more personal link between this industry and the user, all this is achieved by the custom inclusive design of the project where it integrates offices, industry and park. In addition, a better concept of industrial architecture would be shown, it will no longer be seen as the industry apart from everything but as the industry that is involved with a teaching and recreation environment, as well as being ecologically friendly. The project is self-sustainable since a wastewater treatment plant is planned, with this there is water for maintenance of green areas and for the toilets of the park facilities, on the other hand, clean energy to supply the project facilities and Low maintenance materials and environmental impact. / Trabajo de suficiencia profesional

Made available in DSpace on 2014-12-17T15:40:38Z (GMT). No. of bitstreams: 1 FernandaFG.pdf: 2354279 bytes, checksum: 47db6f147e9f7dea16659630213c50d4 (MD5) Previous issue date: 2009-04-17 / The general purpose of the study was the analysis of residents' participation in the program of door-by-door collection of recyclable residuals in Natal, Rio Grande do Norte. Even though the conception of such program by municipal managers was basically aimed at providing job opportunities and income for the collectors, the main objective of the investigation was to verify whether residents' participation could be attributed to their environmental commitment. Data collection involved three municipal districts and was performed in three stages, with complementary methodological strategies (observation, questionnaire, and interview), and characterized by selfevaluation, by residents, and hetero-evaluation, by collectors. Social, demographic, situational/contextual, and dispositional data were identified to help in the analysis of residents' adherence to the program. Separating and delivering recyclable residuals was the most frequent type of residents' participation, which demonstrates their low level of appropriation of decisions related to the program, taking part on it as passive agents. Two forms of motivation towards participating in the program were found: environmental and social. Despite the first being more frequent, it was associated to lack of environmental awareness related to the process, which may very well imply a mere reproduction of pro-environmental discourse. Motivation towards social issues was strongly connected to philanthropic forms of help. Knowledge was revealed as na important predictor for participation, as well as social networks, formed by neighbors, relatives and friends. Despite the social emphasis in the design of the program, it is possible to conclude that some residents also perceive its environmental benefits, possibly as consequence of a knowledge originated outside the program. Initiatives of environmental education should be promoted in order to minimize the allegation of lack of knowledge as justification for non-participation. Similarly, actions to put together municipal management and population would be welcome, to promote joint decisions towards sustainable styles of life / O prop?sito deste estudo foi investigar a participa??o do morador no programa de coleta seletiva de lixo domiciliar na modalidade porta em porta existente em Natal-RN. Buscou-se compreender se essa participa??o ? decorr?ncia de compromisso pr?ambiental do morador, apesar de a concep??o do programa por seus gestores ter sido fortemente embasada na cria??o de trabalho e renda para os catadores. A coleta de dados envolveu tr?s bairros da cidade e foi realizada em tr?s etapas, de estrat?gias metodol?gicas complementares (observa??o, question?rio e entrevista), com destaque para a auto- e hetero-avalia??o realizadas, respectivamente, por moradores e catadores. Identificaram-se as condi??es s?cio-demogr?ficas, situacionais/contextuais e disposicionais que determinam a ades?o do morador ao programa. Verificou-se que a separa??o e entrega do material ? o tipo de participa??o mais freq?ente dos moradores no programa, o que demonstra que eles se apropriam pouco do processo decis?rio, participando de modo passivo. Existem duas motiva??es principais para a participa??o no programa: ambiental e social. Embora a primeira seja a mais freq?ente, constata-se pouca conscientiza??o ambiental associada ao processo, o que pode ser reflexo de uma mera reprodu??o do discurso pr?-ambiental vigente. A motiva??o por quest?es sociais se apresenta fortemente relacionada ? ajuda ao pr?ximo/filantropia. Conhecimento apresentou-se como um indicador importante para a participa??o, que tamb?m sofre influ?ncia das redes sociais, formadas por vizinhos, parentes e amigos. Pode-se concluir que, a despeito de o desenho do programa enfatizar o social, alguns moradores percebem tamb?m o benef?cio ambiental embutido, possivelmente como fruto de um conhecimento oriundo de fontes externas ao programa. Programas de educa??o ambiental, que minimizem o argumento do desconhecimento como justificativa para a n?o-participa??o, e a??es que aproximem gest?o municipal e popula??o deveriam ser promovidos, a fim de que se decida conjuntamente sobre as atividades que buscam a sustentabilidade

Segundo relatório sobre a situação da saúde no mundo, da OMS em 2006, cerca de ¼ da carga global de doença decorre de causas ambientais evitáveis. Partindo do pressuposto que a interface saúde-ambiente está ainda inserida de forma incipiente na prática da saúde, torna-se relevante a obtenção de conhecimento sobre o modo como a Saúde Ambiental está incorporada, de fato, na assistência à saúde na lógica da Atenção Primária à Saúde (APS) em modelo de atenção da Estratégia Saúde da Família (ESF). O objetivo deste estudo foi analisar a inserção da Saúde Ambiental nos 8 (100%) serviços da ESF de um município do interior de Minas Gerais, à luz de fatores ambientais priorizados para ações no campo da Vigilância em Saúde Ambiental, pela OPAS/OMS e pelo Subsistema Nacional de Vigilância em Saúde Ambiental (SINVSA). Trata-se de um estudo exploratório-descritivo e de abordagem mista (qualitativa e quantitativa). A geração de dados foi realizada por meio de grupos focais (GF), entrevistas e análise documental. Os GF e entrevistas foram realizados com 40 (45,97%) sujeitos das equipes de saúde da família desta investigação. Para a análise documental foi utilizado um Check List, construído a partir dos fatores de risco ambientais tomados como referência. Foram avaliados 132 (1,8%) prontuários do total de famílias cadastradas nos serviços pesquisados. Com a aplicação da Análise de Conteúdo Temático foram categorizadas 4 unidades temáticas: determinantes ambientais na concepção do processo saúde-doença das equipes de saúde da família; determinantes ambientais nas ações de saúde desenvolvidas na ESF; determinantes ambientais nos territórios das equipes de saúde da família; e, conhecimento das Equipes de Saúde da Família sobre Saúde Ambiental. Os sujeitos, em seus depoimentos, revelaram, de certa forma, um conceito ampliado do processo saúde- doença, uma vez que grande parte abordou outros aspectos, além dos físicos, na concepção de saúde, sem, no entanto, ter sido observado, em seus depoimentos, significado para os fatores ambientais. Também, no que se refere às ações em seu cotidiano, revelaram ações com o foco na promoção da saúde e prevenção e tratamento de doenças, também sem citar aspectos da Saúde Ambiental. Em contrapartida, foram constatados nos prontuários 67 registros de ações relacionadas a determinantes ambientais, pelos agentes comunitários de saúde (ACS). A divergência entre discurso e registro de atividades permite pressupor uma prática de ações desarticuladas e até mesmo mecanizadas, sem significado para seus atores, no que se refere ao objeto de estudo. As respostas dos sujeitos sobre determinantes abrangeram diversos fatores que correspondem às áreas priorizadas pela OPAS/OMS e SINVSA, tais como vetores, reservatórios e hospedeiros, animais peçonhentos, qualidade da água para consumo humano, contaminantes químicos e desastres ambientais naturais. Comparando-se com os documentos analisados, tais áreas não foram identificadas na mesma proporção que nos GF e entrevista. Ao considerar o conjunto dos depoimentos, alguns fatores ligados à Saúde Ambiental foram identificados, porém de forma fragmentada; embora ao agrupá-los foi possível perceber uma ligação com o conceito de Saúde Ambiental. No entanto, os resultados revelaram fragilidade na concepção e ação dos sujeitos da pesquisa, em termos da sustentação de concepção e conteúdos da Saúde Ambiental em sua prática, confirmando a hipótese de que o processo de inserção da Saúde Ambiental no contexto da Estratégia Saúde da Família no município estudado está incipiente na prática da saúde e muito aquém da práxis na saúde / According to a report on the health situation in the world, from WHO in 2006, about a quarter of the global total of disease is due to preventable environmental causes. Assuming that the health-environment interface is still inserted in the incipient health practice, it becomes important to obtain knowledge about how the Environmental Health is incorporated, in fact, in health care in the logic of Primary Health Care (PHC) model of care in the Family Health Strategy (FHS). The aim of this study was to analyze the insertion of Environmental Health 8 (100 %) of the FHS services of a city in Minas Gerais, in the light of environmental factors prioritized for action in the field of environmental health surveillance, PAHO / WHO and Subsystem National Environmental Health Surveillance (SINVSA). This is an exploratory - descriptive approach and mixed (qualitative and quantitative). The data generation was done through focus groups (FG), interviews and document analysis. The GF and interviews were conducted with 40 (45.97 %) subjects of family health teams in this investigation. For documentary analysis was used Check List, constructed from the environmental risk factors taken as reference. We evaluated 132 (1.8 %) records of all families enrolled in the services surveyed. With the application of Thematic Content Analysis were categorized four thematic units: environmental determinants in the design of the health - disease family health teams; environmental determinants in health care developed in the ESF; environmental determinants in the territories of family health teams and, knowledge of Family Health Teams of Environmental Health. The subjects in his testimony revealed, in a way, an expanded concept of the health-disease process, once largely addressed other aspects, besides the physical, the concept of health, without, however, have been observed in their testimony, meant for environmental factors. Also, with regard to actions in their daily lives, revealed actions with a focus on health promotion and prevention and treatment of diseases, also without citing aspects of Environmental Health. On the other hand, were found in the records 67 records actions related to environmental factors, the community health agents (CHA). The divergence between discourse and activity log lets assume a practice of disjointed actions and even mechanized, without meaning to his actors, with regard to the object of study. The subjects\' responses on determinants covered various factors that correspond to areas prioritized by PAHO / WHO and SINVSA, such as vectors, reservoirs and hosts, venomous animals, water quality for human consumption, chemical contaminants and natural environmental disasters. Comparing with the documents analyzed, such areas were not identified in the same proportion as in GF and interview. When considering the set of discourses, some factors related to Environmental Health were identified, but in a fragmented way, although the grouping them we could perceive a connection with the concept of Environmental Health. However, the results revealed weaknesses in the design and action of the subjects in terms of sustaining the design and content of Environmental Health in their practice, confirming the hypothesis that the process of insertion of Environmental Health in the context of the Family Health Strategy the studied community is incipient in the practice of health and well short of praxis in health

Segundo relatório sobre a situação da saúde no mundo, da OMS em 2006, cerca de ¼ da carga global de doença decorre de causas ambientais evitáveis. Partindo do pressuposto que a interface saúde-ambiente está ainda inserida de forma incipiente na prática da saúde, torna-se relevante a obtenção de conhecimento sobre o modo como a Saúde Ambiental está incorporada, de fato, na assistência à saúde na lógica da Atenção Primária à Saúde (APS) em modelo de atenção da Estratégia Saúde da Família (ESF). O objetivo deste estudo foi analisar a inserção da Saúde Ambiental nos 8 (100%) serviços da ESF de um município do interior de Minas Gerais, à luz de fatores ambientais priorizados para ações no campo da Vigilância em Saúde Ambiental, pela OPAS/OMS e pelo Subsistema Nacional de Vigilância em Saúde Ambiental (SINVSA). Trata-se de um estudo exploratório-descritivo e de abordagem mista (qualitativa e quantitativa). A geração de dados foi realizada por meio de grupos focais (GF), entrevistas e análise documental. Os GF e entrevistas foram realizados com 40 (45,97%) sujeitos das equipes de saúde da família desta investigação. Para a análise documental foi utilizado um Check List, construído a partir dos fatores de risco ambientais tomados como referência. Foram avaliados 132 (1,8%) prontuários do total de famílias cadastradas nos serviços pesquisados. Com a aplicação da Análise de Conteúdo Temático foram categorizadas 4 unidades temáticas: determinantes ambientais na concepção do processo saúde-doença das equipes de saúde da família; determinantes ambientais nas ações de saúde desenvolvidas na ESF; determinantes ambientais nos territórios das equipes de saúde da família; e, conhecimento das Equipes de Saúde da Família sobre Saúde Ambiental. Os sujeitos, em seus depoimentos, revelaram, de certa forma, um conceito ampliado do processo saúde- doença, uma vez que grande parte abordou outros aspectos, além dos físicos, na concepção de saúde, sem, no entanto, ter sido observado, em seus depoimentos, significado para os fatores ambientais. Também, no que se refere às ações em seu cotidiano, revelaram ações com o foco na promoção da saúde e prevenção e tratamento de doenças, também sem citar aspectos da Saúde Ambiental. Em contrapartida, foram constatados nos prontuários 67 registros de ações relacionadas a determinantes ambientais, pelos agentes comunitários de saúde (ACS). A divergência entre discurso e registro de atividades permite pressupor uma prática de ações desarticuladas e até mesmo mecanizadas, sem significado para seus atores, no que se refere ao objeto de estudo. As respostas dos sujeitos sobre determinantes abrangeram diversos fatores que correspondem às áreas priorizadas pela OPAS/OMS e SINVSA, tais como vetores, reservatórios e hospedeiros, animais peçonhentos, qualidade da água para consumo humano, contaminantes químicos e desastres ambientais naturais. Comparando-se com os documentos analisados, tais áreas não foram identificadas na mesma proporção que nos GF e entrevista. Ao considerar o conjunto dos depoimentos, alguns fatores ligados à Saúde Ambiental foram identificados, porém de forma fragmentada; embora ao agrupá-los foi possível perceber uma ligação com o conceito de Saúde Ambiental. No entanto, os resultados revelaram fragilidade na concepção e ação dos sujeitos da pesquisa, em termos da sustentação de concepção e conteúdos da Saúde Ambiental em sua prática, confirmando a hipótese de que o processo de inserção da Saúde Ambiental no contexto da Estratégia Saúde da Família no município estudado está incipiente na prática da saúde e muito aquém da práxis na saúde / According to a report on the health situation in the world, from WHO in 2006, about a quarter of the global total of disease is due to preventable environmental causes. Assuming that the health-environment interface is still inserted in the incipient health practice, it becomes important to obtain knowledge about how the Environmental Health is incorporated, in fact, in health care in the logic of Primary Health Care (PHC) model of care in the Family Health Strategy (FHS). The aim of this study was to analyze the insertion of Environmental Health 8 (100 %) of the FHS services of a city in Minas Gerais, in the light of environmental factors prioritized for action in the field of environmental health surveillance, PAHO / WHO and Subsystem National Environmental Health Surveillance (SINVSA). This is an exploratory - descriptive approach and mixed (qualitative and quantitative). The data generation was done through focus groups (FG), interviews and document analysis. The GF and interviews were conducted with 40 (45.97 %) subjects of family health teams in this investigation. For documentary analysis was used Check List, constructed from the environmental risk factors taken as reference. We evaluated 132 (1.8 %) records of all families enrolled in the services surveyed. With the application of Thematic Content Analysis were categorized four thematic units: environmental determinants in the design of the health - disease family health teams; environmental determinants in health care developed in the ESF; environmental determinants in the territories of family health teams and, knowledge of Family Health Teams of Environmental Health. The subjects in his testimony revealed, in a way, an expanded concept of the health-disease process, once largely addressed other aspects, besides the physical, the concept of health, without, however, have been observed in their testimony, meant for environmental factors. Also, with regard to actions in their daily lives, revealed actions with a focus on health promotion and prevention and treatment of diseases, also without citing aspects of Environmental Health. On the other hand, were found in the records 67 records actions related to environmental factors, the community health agents (CHA). The divergence between discourse and activity log lets assume a practice of disjointed actions and even mechanized, without meaning to his actors, with regard to the object of study. The subjects\' responses on determinants covered various factors that correspond to areas prioritized by PAHO / WHO and SINVSA, such as vectors, reservoirs and hosts, venomous animals, water quality for human consumption, chemical contaminants and natural environmental disasters. Comparing with the documents analyzed, such areas were not identified in the same proportion as in GF and interview. When considering the set of discourses, some factors related to Environmental Health were identified, but in a fragmented way, although the grouping them we could perceive a connection with the concept of Environmental Health. However, the results revealed weaknesses in the design and action of the subjects in terms of sustaining the design and content of Environmental Health in their practice, confirming the hypothesis that the process of insertion of Environmental Health in the context of the Family Health Strategy the studied community is incipient in the practice of health and well short of praxis in health

Eco-labeling is an important matter in the modern world, because of its relationship to the significant issues of the society, i.e. environmental and health care. More and more people pay great attention to the ‘green’ aspect of their lives. Many researchers, in their turn, unveil the topic devoted to the eco-labeling strategies in their academic papers.  However, there is a certain knowledge gap in the existing literature, which allowed the researchers of this paper to focus the study on consumers' preferences towards eco-labeled products and purchase intention in the context of cultural diversity. Cultural aspect might have the crucial effect and predetermine consumers’ behavior to some extent. Thus, for companies’ management it is highly important to be aware of cultural context of the country they are already operating in or only going to internationalize into. Prior to empirical data collection a literature review on eco-labeling, cultural diversity, and purchase intention were conducted, followed by the integration of gained information into the theoretical model. The theoretical model, developed by the authors, presents the research of the perceived association between consumers’ preferences, as presented by own health care and environmental care, and purchase intention under the impact of the moderating effect of national culture. In order to test the hypotheses formulated on the literature and model bases, primary data from respondents from three different countries (namely, the USA, Sweden, and Russia) and secondary data from existing literature were collected, the integration of which allowed getting some relevant conclusions and results. After the data collection and all the statistical process analyzing it, the researchers concluded that culture has an impact on the association of consumers' preferences and purchase intention of eco-labeled products, but this moderating effect varies in terms of the context of consumers' preferences and different cultural dimensions.

En janvier 2008, la Commission européenne adopte le « Paquet Climat-Energie contraint les 27 États membres à atteindre trois objectifs d'ici à 2020 : réduction de 20% des émissions de gaz à effets de serre, augmentation de 20% de la part des énergies renouvelables dans le bouquet énergétique, et réduction de 20% de la consommation énergétique. Cettedirective se traduit dans les Etats membres par des programmes nationaux de développement des filières renouvelables. Dans ce cadre, notre réflexion porte sur les conditions de leur diffusion en France et au Royaume-Uni. Sous leurs formes décentralisées, celles-ci se heurtent à des freins techniques, matériels et symboliques qui leur confèrent un statut d’énergies « alternatives ». Cette recherche s’attache à comprendre les systèmes d’actions associés à la décision d’investissement, d’acquisition et d’intégration de quatre technologies renouvelables décentralisées dans la sphère domestique : les chauffe-eau solaires, les systèmes photovoltaïques, les pompes à chaleur, ainsi que les mini-éoliennes au Royaume-Uni. En procédant à une étude des filières, nous cherchons à identifier les conditions sociales entourant la diffusion de ces innovations technologiques auprès de ménages particuliers. Dans une perspective méso-sociale et micro-sociale, nous nous concentrons sur cinq groupes d’acteurs : individus appartenant aux sphères de l’Etat, du marché, de la société civile, ménages adoptants, et ménages non-adoptants ayant interrompu leur processus d’acquisition / In January 2008, the European Commission votes the "Climate and Energy Package", which forces the 27 Member States to achieve three goals by 2020: reduction in EU greenhouse gas emissions of at least 20% below 1990 levels; 20% of EU energy consumption to come from renewable resources, 20% reduction in primary energy use compared with projected levels, to be achieved by improving energy efficiency. This directive is reflected in the member states through national programs of development of renewable energy sources. In this context, our research focuses on the conditions of their diffusion in France and in the UK. As decentralized renewables, they have to cope with technical, material and symbolic barriers which give them an "alternative" status. This research seeks to analyze the systems of actions associated with the decision, the acquisition and the integration of four decentralized renewable technologies in the domestic space: solar thermal heating systems, photovoltaics, heat pumps, as well as mini-wind turbines in the UK. In analyzing these renewable networks, we seek to identify the social conditions surrounding the spread of these technological innovations to individual households. In a meso-social and a micro-social perspective, our research focuses on five groups of actors, belonging to the spheres of government, market, civil society, adopters and non-adopters who interrupted their process of acquisition