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<p dir="ltr">Appealing to individuals’ social identity is a powerful form of social influence, capable of changing the way people process information, the information they think about, and how they evaluate other people. This form of social influence can function through perceptions of normal behavior within a social group, in which members of a group interpret ambiguous information through the lens of what is considered to be normal in their ingroup. The Social Identity Decision Process hypothesis, based on Social Identity Theory and Probabilistic Persuasion Theory, suggests that group norms associated with a decider's social identity can alter the perceived importance of attributes or cues in a decision environment and the strategies that are used to make choices in situations in which the group identity is salient. Taking the U.S. political landscape as a context and examining Republican and Democrat social identities, norms from these political groups were expected to impact the attributes and strategies partisans use when choosing whether to have solar panels on a house. Two studies are reported that examined these effects through multi-attribute decision making, in which predefined decision process models assessed participant behavior to analyze which attributes best describe participants’ decision making.</p>

Introduction: This study considered the role that safety, health and environmental (SHE) risk culture should play in the improvement of SHE risk management. The study focused on the perception of SHE risk culture at management and non-management levels in a manufacturing organisation in South Africa. SHE risk culture was viewed in terms of tone from the top and operational understanding of the risk management process. Method: A SHE risk culture questionnaire was created based on information available in the academic literature. The aim of this exploratory questionnaire was to assess the status of the SHE risk culture within the targeted organisation and to recommend improvements. The questionnaire included items designed to assess five aspects of SHE risk culture: understanding of the SHE risk approach; understanding of SHE risks and controls; SHE risk involvement and buy-in; communication; and governance, leadership and accountability. The target group for this study consisted of operations personnel and risk and SHE employees at different levels in the company. Survey data were obtained from 224 employees from a wide range of jobs in the company. Results: The data from the Likert-scale items in the questionnaire showed a number of significant differences between the perceptions of managers and non-managers with respect to the status of the SHE risk culture in the organisation. These differences indicated that management felt more comfortable with their understanding of the SHE risk approach, of the actual SHE risks, and of risk management controls than the non-management group. Also, management showed greater support for, and buy-in to, the SHE risk approach than the non-management group. In addition, participants shared their views of how the SHE risk culture in the organisation may be improved. The top five recommendations were: improve communication on SHE risk culture; standardise the SHE risk management approach; enhance SHE risk-related training to build capacity and understanding; emphasize the significance of leadership’s approach to embedding the SHE risk culture; and acknowledge the importance of involving employees in the development and implementation of the desired SHE risk culture. Conclusion: This study illustrated the importance of a number of factors required to improve the SHE risk culture in the organisation both in terms of tone from the top and operational understanding of SHE risks: they include well-structured communication; standardising and simplifying SHE risk management; SHE risk capacity building; and encouraging employee participation when developing and improving the desired SHE risk culture. The central role played by leadership to set the tone from the top and lead by example when implementing the desired organisational SHE risk culture was also highlighted by the participants. Practical application: This study provides evidence-based guidance for the manufacturing sector on how to evaluate and improve a desired SHE risk culture. The paper also shows how the concept of risk culture can be applied to SHE risk culture. The questionnaire used in this study can be used by management teams wishing to get an understanding of the prevailing SHE risk culture in their organisations. The results of the survey can be used to inform change interventions to improve the existing SHE risk culture in the organisation studied. The questionnaire should also be useful for further research on the concept of risk culture and in particular SHE risk culture.

Introduction: This study considered the role that safety, health and environmental (SHE) risk culture should play in the improvement of SHE risk management. The study focused on the perception of SHE risk culture at management and non-management levels in a manufacturing organisation in South Africa. SHE risk culture was viewed in terms of tone from the top and operational understanding of the risk management process. Method: A SHE risk culture questionnaire was created based on information available in the academic literature. The aim of this exploratory questionnaire was to assess the status of the SHE risk culture within the targeted organisation and to recommend improvements. The questionnaire included items designed to assess five aspects of SHE risk culture: understanding of the SHE risk approach; understanding of SHE risks and controls; SHE risk involvement and buy-in; communication; and governance, leadership and accountability. The target group for this study consisted of operations personnel and risk and SHE employees at different levels in the company. Survey data were obtained from 224 employees from a wide range of jobs in the company. Results: The data from the Likert-scale items in the questionnaire showed a number of significant differences between the perceptions of managers and non-managers with respect to the status of the SHE risk culture in the organisation. These differences indicated that management felt more comfortable with their understanding of the SHE risk approach, of the actual SHE risks, and of risk management controls than the non-management group. Also, management showed greater support for, and buy-in to, the SHE risk approach than the non-management group. In addition, participants shared their views of how the SHE risk culture in the organisation may be improved. The top five recommendations were: improve communication on SHE risk culture; standardise the SHE risk management approach; enhance SHE risk-related training to build capacity and understanding; emphasize the significance of leadership’s approach to embedding the SHE risk culture; and acknowledge the importance of involving employees in the development and implementation of the desired SHE risk culture. Conclusion: This study illustrated the importance of a number of factors required to improve the SHE risk culture in the organisation both in terms of tone from the top and operational understanding of SHE risks: they include well-structured communication; standardising and simplifying SHE risk management; SHE risk capacity building; and encouraging employee participation when developing and improving the desired SHE risk culture. The central role played by leadership to set the tone from the top and lead by example when implementing the desired organisational SHE risk culture was also highlighted by the participants. Practical application: This study provides evidence-based guidance for the manufacturing sector on how to evaluate and improve a desired SHE risk culture. The paper also shows how the concept of risk culture can be applied to SHE risk culture. The questionnaire used in this study can be used by management teams wishing to get an understanding of the prevailing SHE risk culture in their organisations. The results of the survey can be used to inform change interventions to improve the existing SHE risk culture in the organisation studied. The questionnaire should also be useful for further research on the concept of risk culture and in particular SHE risk culture.

Cette thèse porte sur la construction de la crise environnementale à travers la circulation des discours qui en parlent. Nous avons défini cette crise comme un ensemble de manifestations, à la fois physiques, sociales et discursives, qui ont trait à l’environnement. Ces manifestations ont été rendues possibles par une relation de disjonction entre l’homme et la nature dont les racines remontent à l’invention de la phusis chez les Grecs. Elles oscillent entre dysfonctionnements et incertitudes d’une part, et recherche de solutions pour atteindre un nouvel état d’équilibre d’autre part. La crise environnementale est constituée de plusieurs problèmes publics « environnementaux », ainsi que de plusieurs autres questions qui sont en « gestation ».L’étude des discours constitutifs de cette crise en contexte nous a permis d’appréhender ces différents problèmes et questions comme une globalité. À travers l’analyse d’un corpus de textes fondateurs du droit de l’environnement français et international, et de rapports RSE, nous avons reconstitué quelques-uns des contenus de cette crise et leur organisation. Pour ce faire, nous avons eu recours à la combinaison de trois méthodes d’analyse. Nous avons d’abord utilisé une méthode d’analyse du discours quantitative pour définir les thèmes de la crise environnementale. Nous avons ensuite fait appel à une méthode d’analyse du discours qualitative, afin de déterminer les stratégies discursives utilisées par les différents émetteurs pour mettre en scène ces différents thèmes. Enfin, nous avons eu recours à une analyse des représentations au niveau sémiotique sous-jacent, dans le but de mettre au jour les récits qui constituent cette crise. / This thesis focuses on the construction of the environmental crisis through the flow of environmental discourses. We define the environmental crisis as a range of physical, social and discursive manifestations that are related to the Environment. They are caused by the separation of Man and nature, a relationship that derives from the Hellenistic concept of phusis. These manifestations oscillate between disruptions and uncertainties on the one hand, and on the other, the research of solutions whose objective is to find a new balance. The environmental crisis is composed of a set of public problems, as well as of numerous issues that have yet to be problematized or publicized in the public sphere. Through the careful study of some of environmental crisis discourses, we were able to examine these public problems and non-publicized issues as a wholeness. We analyzed a corpus of French and international environmental law foundation texts and Corporate Social Responsibility (CSR) reports, and reconstructed some of the contents of this crisis. As we had three research objectives, we combined three methods of analysis. The first, a quantitative method, allowed us to define the themes of the environmental crisis. The objective of the second, a qualitative discourse analysis method, was to identify and describe the different strategies used by the different issuers of both institutional texts and CSR reports. Finally, narrative and cultural semiotics facilitated the comprehension of the organization of environmental representations, by reconstructing the underlying narratives behind the environmental crisis discourses.

Análise de trânsitos discursivos multidimensionais (CITELLI, 2012) relacionados à \"ecocrise\", em busca de encaminhamentos práticos e epistêmicos para promover reflexão e estímulo à proatividade socioambiental cidadã a partir do eixo Comunicação-Educação. Entre os objetivos específicos do estudo, do qual participaram 514 sujeitos de pesquisa (distribuídos em 12 grupos heterogêneos), incluem-se: estudar possibilidades de preenchimento de falhas na comunicação vinculada ao cenário atual de múltiplos agravantes ao meio ambiente e envolver diferentes grupos da sociedade civil na pesquisa acadêmica, verificando oportunidades de contato e estabelecendo pontes participativas entre universidade e coletividade. A abordagem teórica multirreferencial associada a um conjunto de expedientes variados para captação de dados de campo configuram o método estabelecido para a investigação, de natureza quali/quantitativa. Assim, a observação e análise de aportes em circulação midiática, de interfaces dialógicas físicas e virtuais, bem como a oferta de palestras, minicursos, realização de entrevistas e dinâmicas, aplicação de questionários virtuais e presenciais perfazem uma combinação de técnicas (LOPES, 2005; PONTUSCHKA, 2011) cuja intenção foi recolher fluxos discursivos socioambientais de diferentes dimensões/direções, por meio dos quais verificamos aspectos medulares da comunicação socioambiental contemporânea. Entre os principais resultados, destacam-se: a) percepções díspares quanto à comunicação ambiental em rede, sugerindo que variáveis como faixa etária, interesses, velocidade de contato, tipo de páginas implicam (in)eficácia das interações digitais voltadas à temática ambiental; b) percepções uníssonas quanto ao papel da escola básica em favor do compartilhamento de conteúdos educomunicativos socioambientais na perspectiva do território; c) persistência da incomunicação cidadão-poder público (e vice-versa) no tangente a assuntos socioambientais urbanos; d) ratificação da percepção coletiva de que a comunicação ambiental a circular hoje nos espaços pesquisados está mais próxima de informação e não de comunicação propriamente dita (capaz de sensibilizar para engajamento concreto); e) confirmação de preferência majoritária entre os respondentes por atividades ecopedagógicas que envolvam deslocamento pelo bairro/pela cidade, acopladas ao emprego de meios para produção de tecnoimagens -- preferencialmente estáticas; f) observação de que circuitos colaborativos de informação, comunicação e ação socioambiental podem ser proficientes se conjugada reelaboração de conteúdos científicos (teóricos e práticos, incluindo resultados de campo) a aportes midiáticos para apresentação/discussão presencial dos trânsitos discursivos recolhidos e recombinados; g) observação de que o estudo do discurso coletivo socioambiental proporcionado pela verificação e análise de trânsitos discursivos multidimensionais evidenciou-se como fresta epistêmica e estratégia metodológica viável para: g1) incremento da ação socioambiental proativa entre habitantes de áreas urbanas ambientalmente prejudicadas e g2) planejamento multi-institucional dos processos pesquisa-ensino correlacionados ao binômio comunicação-educação ambiental em tempo de progressivo agravo ecológico. Nossa investigação aponta, entretanto, para a urgência em amplificar contato institucional da universidade com escolas de ensino básico (públicas e privadas), instituições religiosas, instâncias de governo e instituições outras, a fim de desenvolver projetos territorializados de comunicação e educação ambiental integrados ao ensino formal, não formal e informal. Tal movimento vem ao encontro da necessidade de identificar novos mecanismos discursivos, comportamentais, institucionais e epistêmicos aptos a reduzir a distância entre as políticas públicas e a participação dos cidadãos nos processos decisórios ligados à qualidade da vida citadina. / Analysis of multidimensional discursive transits (CITELLI, 2012) related to \"ecocrisis\", in search of practical and epistemic referrals to promote reflection and stimulation of citizen socio-environmental proactivity from the Communication-Education axis. Some of the specific objectives of the study, which involved 514 research subjects (distributed into 12 heterogeneous groups), are: studying possibilities of filling in communication gaps linked to the current scenario of multiple aggravating factors to the environment and involving different groups of civil society in academic research, verifying opportunities for contact and establishing participatory bridges between university and community. The established qualitative/ quantitative research method consists of the multireferential approach coupled with a set of varied tactics for field data collection. Thus, the observation and analysis of contributions in media circulation, of physical and virtual dialogic interfaces, as well as the offer of lectures, mini-courses, interviewing and dynamics, virtual and face-to-face questionnaires constitute a combination of techniques (LOPES, 2005; PONTUSCHKA, 2011) whose intention was to collect socio-environmental discursive flows from different dimensions/directions, through which we verify the core aspects of contemporary socio-environmental communication. Among the main findings: a) disparate views regarding environmental network communication, suggesting that variables such as age range, interests, speed of contact, type of pages influence in the (in)effectiveness of the digital interactions focused on the environmental theme; b) unified perceptions about the role of the middle and high school in favor of the sharing of socio-environmental educational contents in the perspective of the territory; c) persistence of the incommunication citizen-public power (and vice versa) when it comes to urban socio-environmental issues; d) ratification of the collective perception that the available environmental communication nowadays in the researched places is closer to information and not to communication itself (which is capable of raising awareness for concrete engagement); e) confirmation of majority preference among respondents for ecopedagogical activities involving walking around the neighborhood / city, together with the use of means to produce techno-images -- preferably static ones; f) observing that collaborative circuits of information, communication and socioenvironmental action can be proficient by combining re-elaboration of scientific contents (theoretical and practical, including field results) to media contributions used to face-to-face presentations/discussions of collected and recombined discursive transits; g) observing that the study of the socio-environmental collective discourse provided by the verification and analysis of multidimensional discursive transits was evidenced as an epistemic gap and viable methodological strategy for: g1) increasing of proactive socio-environmental action among inhabitants of environmentally impaired urban areas and g2) multi-institutional planning of the research-teaching processes correlated to the binomial communication-environmental education in a time of progressive ecological damage. Our research points, however, to the urgency of amplifying the university\'s institutional contact with public and private elementary, middle and high schools, religious institutions, government agencies and other institutions, in order to develop territorial communication and environmental education projects integrated into formal, non-formal and informal teaching. Such a movement meets the need to identify new discursive, behavioral, institutional and epistemic mechanisms capable of reducing the gap between public policies and citizen participation in decision-making processes linked to the quality of city life.

The consumption of wine has served as an international communication expedient for thousands of years. From classical symposiums of ancient times to religious ceremonies practiced for centuries, wine has played a significant part in countless social gatherings across the ages and continents. Recent growth in international wine trade, however, has impacted an increasingly disrupted natural environment through amplified carbon output, overuse of synthetic chemicals, topsoil erosion, and water mismanagement. Vintners, or winemakers, have been tasked by the implementation of new legal standards, as well as the urging of ecologically aware prospective consumers, to instill a winemaking process that is green, or environmentally friendly, in order to demonstrate the employment of proactive measures for the long-term sustainability of an unstable Earth. As New World wine producers, Australia commands specific attention as many vineyards in this particular geographic area are actively advancing green wine production standards. Fueled by the emergent field of environmental communication, this dissertation investigates the sustainable practices being implemented by South Eastern Australian vintners during their winemaking process to offset environmental degradation and examines the new marketing discourse communicated via wine bottle labels to construct an environmentally friendly image. Ultimately, this research compares the green product marketing strategies between organic and non-organic wineries to determine the extent to which ecological messages are being promoted on wine bottle labels as a form of environmental communication.

This dissertation explores a number of issues facing international nonprofit organizations and individuals working in agricultural interventions supporting rural development with the goal of creating an ethical foundation of communication values and practices. A theoretical framework is formulated, with the principles of environmental communication as a foundation. Special emphasis is placed upon knowledge management strategies utilized when working with indigenous populations. From these theoretical foundations, the emergent 7Cs ethical model of communication is constructed via the concepts of: Collaboration, Culture, Community, Conservation, Capacity, Care, and Consistency. A critical-rhetorical ethnographic case study of the Binational Agriculture Relief Initiative?s discourse is offered to explore the functionality and applicability of the 7Cs model. Using the 7Cs model as a guide, this analysis examines issues associated with nonprofit advocacy and developing communication strategies for international organizations serving agricultural development. Conclusions for the 7Cs ethical model of communication offer perspective on the model as a discursive response to neoliberal policies and international development ethics.

Submitted by Irene Nascimento (irene.kessia@ufpe.br) on 2017-04-12T16:48:48Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) TESE_JEANCERQUEIRA_PPGOM_CAC_UFPE_2016.pdf: 2814555 bytes, checksum: e1fcb2662a21ea4b892c5ca0f21b79c4 (MD5) / Made available in DSpace on 2017-04-12T16:48:48Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) TESE_JEANCERQUEIRA_PPGOM_CAC_UFPE_2016.pdf: 2814555 bytes, checksum: e1fcb2662a21ea4b892c5ca0f21b79c4 (MD5) Previous issue date: 2016-04-07 / Capes / Neste trabalho analisamos as representações dos discursos ambientais em animações brasileiras veiculadas em três dos mais relevantes festivais internacionais realizados no país e com foco no audiovisual ambiental: Festival Internacional de Cinema e Vídeo Ambiental (FICA), Festival Latino Americano de Cinema Ambiental (FestCineAmazônia) e Festival Internacional do Audiovisual Ambiental (Filmambiente). Considerando que no cinema de animação as questões ambientais ganharam maior atenção a partir do final do anos 1990, quando essa temática passou a ser representada de forma mais intensa em produções comerciais hollywoodianas, e com mais vigor na vertente autoral e independente, entendemos que a animação comporta, no seu conjunto, uma diversidade de discursos e de problemáticas ambientais, compondo filmes que representam as relações entre homem e natureza, cujas abordagens mais críticas foram convencionalmente chamadas de enviro-toons. Contudo, diante da polissemia do termo natureza, da complexidade e multidimensionalidade das questões ambientais e da diversidade de discursos acerca do ambiente, sustentamos a tese de que predomina nas animações uma representação significativa dos discursos orientada para a perspectiva hegemônica do meio ambiente, antropocêntrica e reformista, de acomodação ao capitalismo industrial globalizado. A análise das 40 animações do corpus, veiculadas nas edições dos festivais realizadas no período compreendido entre 1999 a 2014, reforça a hipótese aqui defendida. Pois apesar de revelar a emergência de uma animação ambiental brasileira caracterizada por uma diversidade técnica, estética, temática e autoral, torna evidente que as representações dos discursos ambientais valorizam histórias em que as relações homem/ambiente são desenvolvidas sem problematizações consistentes. Sendo predominantemente limitadas a responsabilizar o indivíduo, sem atribuir maiores responsabilidades à estrutura social. Por outro lado, observamos que as limitações discursivas observadas nesse corpus revelam a animação ambiental brasileira em sua capacidade de refratar e refletir as contradições e disputas que caracterizam o debate ambiental no contexto nacional. Fundamentalmente, a pesquisa adotou como suporte teórico os estudos de Rousseau, Descartes e Heidegger sobre a natureza, ambos no campo da filosofia, de Goldblatt, Dunlap e Hannigan sobre as causas estruturais da problemática ambiental, ambos no campo da sociologia ambiental, de Corbett, Hansen e Cox acerca das singularidades da comunicação ambiental, dos trabalhos de Ingram, MacDonald e Ivakhiv sobre o cinema ambiental, os estudos de Murray e Heumann, Starosielski, Whitley e Wells sobre a animação e o meio ambiente, além dos estudos de Dryzek e Corbett sobre os discursos ambientais, e de Fairclough e Maingueneau, acerca da constituição, circulação, poder e ideologia nos discursos. / This study analyzes the representations of environmental discourses of Brazilian animations broadcasted in three important international festivals of environmental audiovisual films held in Brazil: Festival Internacional de Cinema e Vídeo Ambiental (FICA), Festival Latino Americano de Cinema Ambiental (FestCineAmazônia) and Festival Internacional do Audiovisual Ambiental (Filmambiente). Considering that environmental issues have gained greater attention on animated cinema. From the late 1990s, when this issue started to be represented more often in Hollywood commercial productions, and strongly by independent audiovisual productions, we understand that animation movies have a diversity of discourses and environmental issues, making films that represent and question the relationship between man and nature, whose most critical approaches have been conventionally called enviro-toons. However, given the polysemy of the term nature, as well as the complexity and multidimensionality of environmental issues and the diversity of speeches about the environment, we maintain the hypothesis that the predominant representation of the discourses of animations have hegemonic, anthropocentric and environmental reformist perspectives that tend to accommodation to globalized industrial capitalism. The analysis of a corpus of 40 animations broadcasted in the editions of the festivals held in the period 1999- 2014 reinforces our hypothesis. Despite revealing the emergence of a Brazilian environmental animation characterized by a technical, aesthetic, thematic and authorial diversity, the analysis makes it clear that their representations of environmental discourses value stories in which the man/environment relationships are developed without consistent problematizations. The discourses are predominantly limited to blame the individual, without giving more responsibility to the social structure. On the other hand, we observed that the discursive limitations observed in this corpus reveal the Brazilian environmental animation in its ability to refract and reflect the contradictions and disputes that characterize the environmental debate in the wider context, the green public sphere. Fundamentally, we adopted as theoretical support studies about the nature of Rousseau, Descartes and Heidegger, both in the field of philosophy, Goldblatt, Dunlap and Hannigan about the structural causes of environmental problems, both in the field of environmental sociology, Corbett, Hansen and Cox about the singularities of environmental communication, of Ingram works, MacDonald and Ivakhiv about environmental cinema, of Murray and Heumann, Starosielski, Whitley and Wells about animation and environment, in addition to the Dryzek and Corbett studies about environmental discourses, and Fairclough and Maingueneau about the circulation, power and ideology in discourses.

Análise de trânsitos discursivos multidimensionais (CITELLI, 2012) relacionados à \"ecocrise\", em busca de encaminhamentos práticos e epistêmicos para promover reflexão e estímulo à proatividade socioambiental cidadã a partir do eixo Comunicação-Educação. Entre os objetivos específicos do estudo, do qual participaram 514 sujeitos de pesquisa (distribuídos em 12 grupos heterogêneos), incluem-se: estudar possibilidades de preenchimento de falhas na comunicação vinculada ao cenário atual de múltiplos agravantes ao meio ambiente e envolver diferentes grupos da sociedade civil na pesquisa acadêmica, verificando oportunidades de contato e estabelecendo pontes participativas entre universidade e coletividade. A abordagem teórica multirreferencial associada a um conjunto de expedientes variados para captação de dados de campo configuram o método estabelecido para a investigação, de natureza quali/quantitativa. Assim, a observação e análise de aportes em circulação midiática, de interfaces dialógicas físicas e virtuais, bem como a oferta de palestras, minicursos, realização de entrevistas e dinâmicas, aplicação de questionários virtuais e presenciais perfazem uma combinação de técnicas (LOPES, 2005; PONTUSCHKA, 2011) cuja intenção foi recolher fluxos discursivos socioambientais de diferentes dimensões/direções, por meio dos quais verificamos aspectos medulares da comunicação socioambiental contemporânea. Entre os principais resultados, destacam-se: a) percepções díspares quanto à comunicação ambiental em rede, sugerindo que variáveis como faixa etária, interesses, velocidade de contato, tipo de páginas implicam (in)eficácia das interações digitais voltadas à temática ambiental; b) percepções uníssonas quanto ao papel da escola básica em favor do compartilhamento de conteúdos educomunicativos socioambientais na perspectiva do território; c) persistência da incomunicação cidadão-poder público (e vice-versa) no tangente a assuntos socioambientais urbanos; d) ratificação da percepção coletiva de que a comunicação ambiental a circular hoje nos espaços pesquisados está mais próxima de informação e não de comunicação propriamente dita (capaz de sensibilizar para engajamento concreto); e) confirmação de preferência majoritária entre os respondentes por atividades ecopedagógicas que envolvam deslocamento pelo bairro/pela cidade, acopladas ao emprego de meios para produção de tecnoimagens -- preferencialmente estáticas; f) observação de que circuitos colaborativos de informação, comunicação e ação socioambiental podem ser proficientes se conjugada reelaboração de conteúdos científicos (teóricos e práticos, incluindo resultados de campo) a aportes midiáticos para apresentação/discussão presencial dos trânsitos discursivos recolhidos e recombinados; g) observação de que o estudo do discurso coletivo socioambiental proporcionado pela verificação e análise de trânsitos discursivos multidimensionais evidenciou-se como fresta epistêmica e estratégia metodológica viável para: g1) incremento da ação socioambiental proativa entre habitantes de áreas urbanas ambientalmente prejudicadas e g2) planejamento multi-institucional dos processos pesquisa-ensino correlacionados ao binômio comunicação-educação ambiental em tempo de progressivo agravo ecológico. Nossa investigação aponta, entretanto, para a urgência em amplificar contato institucional da universidade com escolas de ensino básico (públicas e privadas), instituições religiosas, instâncias de governo e instituições outras, a fim de desenvolver projetos territorializados de comunicação e educação ambiental integrados ao ensino formal, não formal e informal. Tal movimento vem ao encontro da necessidade de identificar novos mecanismos discursivos, comportamentais, institucionais e epistêmicos aptos a reduzir a distância entre as políticas públicas e a participação dos cidadãos nos processos decisórios ligados à qualidade da vida citadina. / Analysis of multidimensional discursive transits (CITELLI, 2012) related to \"ecocrisis\", in search of practical and epistemic referrals to promote reflection and stimulation of citizen socio-environmental proactivity from the Communication-Education axis. Some of the specific objectives of the study, which involved 514 research subjects (distributed into 12 heterogeneous groups), are: studying possibilities of filling in communication gaps linked to the current scenario of multiple aggravating factors to the environment and involving different groups of civil society in academic research, verifying opportunities for contact and establishing participatory bridges between university and community. The established qualitative/ quantitative research method consists of the multireferential approach coupled with a set of varied tactics for field data collection. Thus, the observation and analysis of contributions in media circulation, of physical and virtual dialogic interfaces, as well as the offer of lectures, mini-courses, interviewing and dynamics, virtual and face-to-face questionnaires constitute a combination of techniques (LOPES, 2005; PONTUSCHKA, 2011) whose intention was to collect socio-environmental discursive flows from different dimensions/directions, through which we verify the core aspects of contemporary socio-environmental communication. Among the main findings: a) disparate views regarding environmental network communication, suggesting that variables such as age range, interests, speed of contact, type of pages influence in the (in)effectiveness of the digital interactions focused on the environmental theme; b) unified perceptions about the role of the middle and high school in favor of the sharing of socio-environmental educational contents in the perspective of the territory; c) persistence of the incommunication citizen-public power (and vice versa) when it comes to urban socio-environmental issues; d) ratification of the collective perception that the available environmental communication nowadays in the researched places is closer to information and not to communication itself (which is capable of raising awareness for concrete engagement); e) confirmation of majority preference among respondents for ecopedagogical activities involving walking around the neighborhood / city, together with the use of means to produce techno-images -- preferably static ones; f) observing that collaborative circuits of information, communication and socioenvironmental action can be proficient by combining re-elaboration of scientific contents (theoretical and practical, including field results) to media contributions used to face-to-face presentations/discussions of collected and recombined discursive transits; g) observing that the study of the socio-environmental collective discourse provided by the verification and analysis of multidimensional discursive transits was evidenced as an epistemic gap and viable methodological strategy for: g1) increasing of proactive socio-environmental action among inhabitants of environmentally impaired urban areas and g2) multi-institutional planning of the research-teaching processes correlated to the binomial communication-environmental education in a time of progressive ecological damage. Our research points, however, to the urgency of amplifying the university\'s institutional contact with public and private elementary, middle and high schools, religious institutions, government agencies and other institutions, in order to develop territorial communication and environmental education projects integrated into formal, non-formal and informal teaching. Such a movement meets the need to identify new discursive, behavioral, institutional and epistemic mechanisms capable of reducing the gap between public policies and citizen participation in decision-making processes linked to the quality of city life.