Covering the issue of climate change is not always talking about what we as humans can do to save the planet. For many people in the Global South, it is about climate injustice – how the marginalized become the most affected people by climate crisis, yet they contribute to so much less emission compared to the people in the North / Western countries. Adding the concept of Anthropocene to that shows a larger problem of inequality. Applying postcolonialism perspective towards environmental issue means questioning the idea that the knowledge that Western countries produced are the absolute truth. This thesis builds on case studies of organizations in Jakarta and Bali and their grassroot approach, from experience and challenges to be in their line of work, to listen to the voice of the practitioners as it shapes the field of communication for development and social change. Postcolonial critique concepts from McEwan (2018) are used to analyze the practices of environmental communication towards their target and the public, but also to highlight structural and external challenges that they may face in doing their work. Result of the interviews identified the notions of 1) Indonesian postcolonial identity, 2) Neoliberalism tendency, 3) Power relations, 4) Knowledge produced in the ‘West’, and 5) Non-inclusive development practices / Representation issue. This thesis highlights several identified challenges, from how certain local and cultural practices are sometimes overlooked within sustainable development practices, how foreign concepts and the use of English poses problems within the communication process, international project-based development approach presented problems for the local environmental organization, and how the slogan ‘Think Globally, Act Locally’ that are popular within environmental discourses should be rethought to shift the paradigm that global environmental issues are not as global as certain people might think.

No description available.

Collaborative Consumption is an economic model wherein consumers gain access to goods without acquiring ownership, for example through sharing, trading, swapping, or renting (Belk, 2014). This approach is often viewed as a means to enhance resource efficiency and transform the economy in a sustainable way (Botsman, 2013). Likewise, the concept of toy rental suggests a more eco-friendly alternative to purchasing, extending a toy's lifespan through shared usage among multiple families (Martin-Woodhead & Waight, 2023). The empirical data for this thesis was gathered through in-depth interviews, centered around a case study involving the toy-rental subscription service Tribu Box. This thesis aims to gain a deeper understanding of the behavioral drivers that influence parents’ adoption of Collaborative Consumption behavior within the children’s goods industry. This includes exploring internal and external motivators and barriers, as well as shedding light on how this consumption model contributes to sign-value and self-expression. The findings highlight that parents primarily value Collaborative Consumption in the form of toy rental for its practical utility, simplifying daily life and decluttering. Additionally, it enables parents to construct an identity centered around family time rather than material possessions and differentiating them from previous generations through increased adaptability and flexibility. Building on these findings and drawing on previous literature on environmental communication, the second part of this thesis formulates communication strategies that aim to promote sustainable consumption behaviors, encouraging consumers to embrace various forms of Collaborative Consumption.

No description available.

Människors konsumtionsmönster och kostvanor påverkar miljön på många olika sättoch då jordens population växer samtidigt som efterfrågan på mer miljöbelastandelivsmedel ökar, är det viktigare än någonsin att de företag som tillhandahållermiljösmarta alternativ, har verktyg för att kommunicera sina produkters miljövärdentill sina konsumenter. Syftet med denna studie var att med kvalitativa intervjuerundersöka hur den miljöinformation som företaget Oatly kommunicerar på sinaprodukter och i sin marknadsföring upplevs av konsumenter och av personer medexpertkunskap inom miljö och kommunikation. Resultatet visar att konsumenterupplever Oatly som ett miljövänligt företag men att de har svårt att förklara varför ochatt det på grund av en bristande miljökommunikation finns en känsla av att derasuppfattning är ogrundad. Även experterna som medverkade i studien efterlyser enökad miljökommunikation för att legitimera företaget, dess verksamhet och derasprodukter gentemot sina intressenter och föreslår att Oatly utvecklar enmålgruppsanpassad miljökommunikation på flera nivåer. / The consumption and dietary patterns of mankind affect the environment in manyways, and while the population of the world is growing and the demand for eatableswith a higher environmental impact is increasing, it is more important than ever thatcompanies that provide environment-friendly alternatives have the right tools forcommunicating their products environmental values to their consumers. The purposeof this study was to use qualitative interviews to examine how consumers and expertsin communication and environmental science experience the environmentalcommunication of the company Oatly. The results show that consumers experienceOatly as an environment-friendly company without actually knowing why, andbecause of the lack of environmental communication, they feel that their perceptionlacks evidence. The experts who participated in the study also called for an increasedenvironmental communication to legitimize the company, its activities and itsproducts toward its stakeholders, and suggest a new targeted two-levelcommunication.

This dissertation explores strategies for addressing identity-related barriers to environmental problem-solving through the lens of two social-psychological theories: self-affirmation theory and moral foundations theory. Through one theoretical review, two online experiments and one in-lab experiment I explore, integrate and test theoretically grounded strategies for reducing the defensive information processing that can exacerbate intergroup divisions in multi-stakeholder settings. The specific objectives of this dissertation are to 1) integrate self-affirmation theory and moral foundations theory into the current knowledge about collaborative conservation (Chapter 2), 2) evaluate ways of tailoring environmental communication to better reach socially and politically diverse audiences (Chapter 3), and 3) experimentally test the effectiveness of an approach, based on self-affirmation theory, to facilitate productive discussion of complex, value-laden issues in group settings. Before presenting the results of this work, I provide a broad overview of the problem of group-based divisions in environmental conflict and the theoretical underpinnings of the dissertation (Chapter 1). Finally, I summarize the results and discuss the broader implications of the research (Chapter 5). The results of this research offer initial insights into how tools grounded in these theories can most effectively be applied to help alleviate identity-based barriers to environmental problem-solving. / Doctor of Philosophy / This dissertation explores strategies for addressing identity-related barriers to environmental problem-solving through the lens of two social-psychological theories: self-affirmation theory and moral foundations theory. Through one theoretical review, two online experiments and one in-lab experiment I explore, integrate and test theoretically grounded strategies for reducing the defensive information processing that can exacerbate intergroup divisions in multi-stakeholder settings. The specific objectives of this dissertation are to 1) integrate self-affirmation theory and moral foundations theory into the current knowledge about collaborative conservation (Chapter 2), 2) evaluate ways of tailoring environmental communication to better reach socially and politically diverse audiences (Chapter 3), and 3) experimentally test the effectiveness of an approach, based on self-affirmation theory, to facilitate productive discussion of complex, value-laden issues in group settings. Before presenting the results of this work, I provide a broad overview of the problem of group-based divisions in environmental conflict and the theoretical underpinnings of the dissertation (Chapter 1). Finally, I summarize the results and discuss the broader implications of the research (Chapter 5). The results of this research offer initial insights into how tools grounded in these theories can most effectively be applied to help alleviate identity-based barriers to environmental problem-solving.

ABSTRACT Vi-Agroforestry communication has been studied to see how they use communication as a tool to attract donors. The aim is to be able to contribute to shed some light on the importance of image and text as a unified communication. Its about acknowledge what the sender (aid organization) sends out to tell potential donors. It examines how the organization communicates the problems they want to solve, which method they want to solve it with and why their organization should be the preferred option before the interest is gone by the recipient. By examine the reliability (ethos), the emotional connection (pathos) and the factual conviction (logos) of the Vi Agroforestry communication it helps to understand the organizations way of communicate with their listeners. The study examined Vi-Agroforestry communication through image and text. The author hopes to contribute to explore what an aid organization, like Vi-Agroforestry, choose to focus on regarding when they get to talk about their organization and their work. The organization has been analyzed based on the rhetorical basics to go on to see which framework they create their communications. / SAMMANFATTNING Vi-skogens kommunikation har studerats för att kunna se på hur de använder sig av kommunikation som verktyg för att locka givare. Förhoppningen är att kunna bidra med att öppna upp betydelsen av bild och text i sitt sammanhang vid kommunikation. Det handlar om vad avsändaren (biståndsorganisationen) skickar ut för att nå ut till potentiella givare. Det undersöks hur organisationen kommunicerar ut de problem som de vill lösa, vilken metod de vill lösa den med och varför just deras organisation ska vara det självklara alternativet innan intresset är borta hos mottagaren. Detta studeras med hjälp av att undersöka den tillförlitlighet (ethos), den känslomässig koppling (pathos) och den saklig övertygelse (logos) i Vi-skogens kommunikation. Studien studerat Vi-skogens kommunikation genom bild och text. Författaren hoppas bidra med att undersöka vad en biståndsorganisation, som Vi-skogen, väljer att belysa och fokusera på när de själva får berätta om sin organisation och sitt arbete. Organisationen har analyserats utifrån de retoriska grunderna för att gå vidare för att se vilket ramverk de skapar sin kommunikation.

As one of the earliest attempts to apply immersive technology in environmental communication, this design research project tries to answer the following research question: how do we communicate the connections between food-related behaviors and environmental impacts through immersive storytelling? During the project, an immersive story called "Trik’s' Party" for dome shows and a journey map of an immersive visitor experience are created. These design outcomes and this paper are built on the knowledge of scientific findings, communication methods, content creations, and service design. To support the creation process, new sketching, storyboarding and prototyping methods were developed for dome content creations. The core message of this paper is that effective environmental communication is not just about informing the public about facts and data from scientific studies. It is also about giving individuals and communities the knowledge, tools and spaces to develop a vision of their own future. Immersive storytelling is one of the methods for creating these spaces. It has a large potential to raise public empathy with other people and their future-self when the long-term and abstract impacts of the environmental problems become more visible and comprehensible in an imaginary space.

Karst landscapes are vulnerable to human influence, especially agricultural practices. The interconnectedness between surface activities and subsurface environments make karst landscapes particularly susceptible to soil erosion and water contamination. The likelihood of these two phenomena happening increases when agricultural intensification, irrigation, or fertilizer application occurs. This situation arises frequently in Vietnam, where 18% of the country is karst terrain and 60% of the population depends on agriculture for their livelihoods (Farming First 2009). In order to mitigate the negative consequences of agriculture on karst landscapes, effective implementation of policy to regulate human activities and increased communication of these policies to appropriate communities is needed. This study occurred in Phong Nha- Kẻ Bàng National Park, Vietnam, a UNESCO World Heritage site dominated by karst landscapes, extensive agricultural communities, and minimal regulation efforts specific to karst terrains. Interviews, observation, and GPS analysis were used to analyze the effectiveness of policy communication and karst protection in PN-KB. The research revealed that karst protection policy in the region is minimally communicated and, when communicated, often delivered in an ineffective manner to the wrong individuals. Despite the known harm agriculture causes to karst landscapes, intensification, irrigation, and the use of fertilizers still occurs frequently and is often supported by government officials in PN-KB. Policy and karst landscape information is concentrated among park officials and rarely presented in an informal setting, leaving those in most frequent contact with the karst landscape—the farmers—without any information about the vulnerability of karst terrain to agricultural activities and the subsequent consequences to human health. Through analyzing the interactions between farmers and management officials in Phong Nha-Kẻ Bàng National Park, general conclusions on communicating policies to protect karst terrain in agricultural regions can be drawn. The communication of karst science and the implementation of policy to protect karst landscapes must be presented both formally to governing officials and local representatives, as well as through informal networks to general citizens. Through these means of communication, protection for karst landscapes and their inherent natural resources can successfully be implemented.

On the 15th of March 2019, more than 1.6 million students have protested in 125 countries against the climate change effects, as part of the Fridays for Future movement. The manifestations represented the biggest day of global climate action ever taken, according to media outlets. At the core of this movement stands Greta Thunberg, a Swedish 16-year old climate activist and a Nobel Prize nominee, whose actions and speeches serve as inspiration for both students and adults.  With a focus on environmental communication and climate activism, this research aims to find how the teenager addressed climate change topics and how she succeeded in conveying her ideas to audiences. It discusses how the rhetoric was constructed within her speeches, and which of the argumentative elements gave Greta Thunberg the ability to convince the public. The study combines frame and rhetoric analysis with a focus on the text of the speeches that Greta Thunberg delivered in three major international events. The purpose is to observe and understand the nature of Greta Thunberg’s activism by analyzing how the high school student used the linguistic tools and tactics in her public speeches, and to explore a few theories within the text: the issue framing of the climate crisis; the argumentative and discursive techniques that helped her to gain media and public attention.  The thesis concludes that the evolution of Greta Thunberg’s climate activism, from ‘no attention’ to global reputation, is based on grassroots activism, particular personality features, and efficient use of rhetoric devices combined with moral purpose argumentation. / <p><strong>Acknowledgements</strong></p><p>I take the opportunity to thank my Master thesis supervisor professor Paola Sartoretto, from Stockholm University, for the valuable professional support that she offered. Additionally, I thank professor Mia Verhoeff Friman from Jönköping University, for her useful remarks and input during this 2-year Master’s Program.</p><p>Last but not least, I want to express my gratitude for all the encouragement I received in my efforts to attend this program and to address special thanks to my mother Otilia for her continuous guidance and love, for always believing in me, and for being my role model as a mother, woman, teacher, and respected professional.</p>