The state of cultural journalism has been a subject of discussion within journalism research for a long period of time. The core of the discussion is that cultural journalism differs from journalism in many ways, which creates friction. Some researchers illustrate this friction as a battle between two separate paradigms – the journalistic paradigm and the aestethic paradigm – and their values. The aesthetic paradigm strives for values such as subjectivity, pedagogicality and expertise, while the journalistic paradigm focuses on effectivity, objectivity and ethics. The research concerning this has mostly been aimed at literature and music, but not film to the same extent. This study aimed to fill that gap by investigating the changes within swedish film criticism during the time between the late ‘90s and today. The platforms that we analysed are Moviezine, Barometern and Aftonbladet and the film reviews from them were analysed from the perspective of language, method of production and the values of the two paradigms. The study showed that these three platforms took their own paths; some of them have moved towards the aesthetic paradigm, while others have gone in the opposite direction. 2016 is the most divisive year of the analysed years.