Techn. Universiẗat, Diss., 2003--Chemnitz.

Universiẗat, Diss., 2006--Bayreuth.

The thesis deals with the issue of management and Event is divided into two parts. The first part is a literature review that addresses in detail the terms of event management, Their interdependence and continuity of the marketing mix. The Theoretical part is focused on the planning, goals and typology of events. The second section converts these theoretical knowledge, into practical part, which deals with the organization of the event by Bomton, on behalf of Aichi or Art Image Challenge International. Here is description of the process of preparation and subsequent Implementation of the event. The emphasis is on the Principles of organization this event, observation and the instruction of instructions for organizing this event. Also determines whether it complied with all of targets. With assistance of a guided interview with the organizer of the event and the survey with the guests of the event determines whether the objectives have been Achieved events. This event helps created comprehensive guide that ensures the successful holding of the gala evening and contentment from both side from Bomton and from visitors of the event.

No description available.

For managing a city, the role of city marketing becomes more and more important. Modern cities are all hoping through every event to satisfy city residents or marketing the city externally. Therefore increase the approval rating of residents or create the image to boost the tourism or attract investors. City marketing also involved self-identification and uniqueness. Therefore, marketing framework directly impact the identification and perspectives both internally and externally. This research tracked marketing tactics of The World Games in Kaohsiung after the Mayor Chen Chu was elected. This paper also discussed the marketing framework and the reasons behind that, so the future city managers can use it as reference. The research questions as follows: 1. What framework was used in marketing the World Games in Kaohsiung? 2. Is frame alignment used? This research is based on Frame Theory as the core research structure, through newspaper reports analysis data, and concludes the framework that was used by The World Games in Kaohsiung. Also combined the in-depth interviews with the officials who are responsible for marketing The World Games. Understanding the framework and the planning that was used by the organizer to market the World Games, in order to conduct the research of this topic. The result show, the World Games in Kaohsiung existed two main frameworks including the World Games and the elected official politics needs . Under these two main frameworks also have several sub-frameworks, along with diversity tolerance values and people¡¦s affairs, which are two mixed frameworks. Between each framework have certain degree of coalition. The base of mobilization therefore extended through the framework coalition. The organizer successfully marketing the city through the World Games, also help the residents identified themselves with the city and presents the uniqueness of the city. It is also a successful politics public relations and push Mayor Chen Chun to another high point to her career. She later won the 2010 mayor election by a landslide victory, taking over 50% (52.8%) of the votes.

Univ., Diss. u.d.T.: Brunner-Sperdin, Alexandra: Qualitätsmanagement in der Erlebnisökonomie--Innsbruck, 2006. / Literaturverz. S. 187 - 199.

Zugl.: Göttingen, Universiẗat, Diss., 2008.

Zugl.: Konstanz, Universiẗat, Diss., 2008.

The aim of my Master's thesis is to analyse event marketing in the organisation ESN VSE Prague - Buddy System o.s. The thesis is devided into two parts. The theoretical part consists of explaining the terms event marketing as a part of the marketing mix, a typology of events and the proper planning of events. The practical part focuses on the analysis of the event called Nation2Nation. Here I describe how the event was organised in the very beginning and deal with the analysis of the current situation. I set up three hypotesis that I confirmed on the grounds of my analysis. The primary source of information were questionnaires filled by visitors, interview with the former head of Nation2Nation and my observation. In the final chapter I made a summarizing evaluation and recommendations.

No description available.