Recently, the advertising industry has implemented new methods to improve the relationship between brands and their consumers. To understand how to achieve this effect in a positive way, several studies have turned to the examination of advertising actions aimed at boosting brand experience. However, there are few studies that deepen the knowledge of the importance of creating brand experiences through innovative communication technologies such as virtual reality (VR). The present research explores how the use of VR in advertising helps in the generation of brand experiences. A qualitative methodology of phenomenological design was used with advertising professionals in the city of Lima. In addition, the exploratory scope of the analysis followed a descriptive coding process. It was evidenced that the properties of VR, such as immersion, presence, and its sensory capabilities are crucial to promote brand experiences with greater intensity. This category of virtual brand experiences influences brand image, affects purchase intentions and, above all, builds brand loyalty. / Revisión por pares

No description available.

Destination competitiveness has become a critical issue in today's increasingly challenging tourism market. Many studies have indicated that tourists and their needs stand as the ultimate driving force which influences competition and competitiveness in the tourism destination. Today, destinations eventually compete on the quality of tourism experience offered to visitors. However, limited research has been undertaken to examine destination competitiveness from the tourists' perspective. The purpose of this study is to investigate the effect of quality of tourism experience on tourists' perception of destination competitiveness. A destination competitiveness model based on the perceptions of tourists and a measurement instrument to assess the constructs of the model were developed for this study. The model proposes that tourists' perceived destination competitiveness is affected by the quality of tourism experience, which includes the experience in pre-trip planning, en-route, on-site, and after-trip (reflection) phases. Furthermore, tourist involvement, as an important salient dimension of consumer behavior, is introduced into the model as a moderating factor in the relationship between quality of tourism experience and perceived destination competitiveness. The sample population of this study consists of residents of Virginia who are 18 years old or above and took at least one leisure trip away from home in the past 18 months. Three hundred and fifty-three usable questionnaires were utilized in the data analysis of the study. Canonical Correlation Analysis (CCA) and Structural Equation Modeling (SEM) analysis were performed to test the study hypotheses. The results indicated that the quality of tourism experience and tourists' perception of destination competitiveness do relate to each other as substantiated by the existence of shared common variances between these two major constructs. The study also revealed that tourists' perception of destination competitiveness is positively influenced by the quality of tourism experience in terms of different phases (pre-trip planning, en-route experience, on-site instrumental experience, on-site expressive experience, and after-trip reflection). Furthermore, tourist involvement appears to have a moderating effect on the relationship between pre-trip planning experience, en-route experience, on-site expressive experience, and perceived destination competitiveness. The study also provided managerial implications to destination managers and marketers based on the research findings. / Ph. D.

Hlávková Barbora. User experience focused on credibility in e-commerce. Brno: Mendel University in Brno, 2017. The thesis deals with User experience focused on credibility in e-commerce survey of the Y generation. To determine the perception of the credibility on e-shops was used eye tracking (n = 30) with in-depth interviews (n = 30) and questionnaire survey (n = 155). The aim of the thesis is to suggest general recommendations for e-commerce in terms of consumer trust.

In August of 1976, a factory employing 210 workers began a phased layoff of all employees. This study focused on the subsequent reemployment problems of the workers. Specifically, methods of job search were analyzed to determine if they had an influence upon placement and quality of employment. Two means of data collection were used in this study. Questionnaires were mailed to all former employees of Hesston Farm Machinery Company and oral interviews were conducted with public and private individuals involved with placement assistance to displaced workers. Results of the study indicated that public employment offices, private employment agencies, and Hesston's Personnel Department were ineffective in placing workers. Applying in person and obtaining employment from friends/relatives were both more common and more effective than other methods of job search.

The purpose of this study was to describe the lived experiences of the learners in a fifth-grade coteaching classroom. Because the practice of coteaching is gaining popularity in schools, there is increasing use of this teaching method in general education classrooms. If learning in a coteaching classroom is to be meaningful for students, it is important to have their perspective of this instructional delivery option. Through careful listening, observation, and interpretation of the students’ lived experience, a better understanding of the students’ perspective in a coteaching classroom was gained. Data for this qualitative study were triangulated using classroom observations, student drawn images, and interviews with selected students and the coteachers. Findings indicate that (1) students can give voice to their lived experience when given the opportunity to use images to do so; (2) the ability of coteachers to get along with each other is an important aspect of students lived experience in the coteaching classroom; (3) another aspect of the lived experience of students in the coteaching classroom is learning the ethics of the caring classroom from their coteachers. The findings support the literature, which suggests coteaching can be an effective teaching delivery option and that the voices of the learners in the classroom are an important source of information about what works in schools. These results are significant because they help to inform future decisions about the practice of coteaching. The results of this study also clarify ways the coteaching model can be strengthened or improved for greater success and benefit for both the teachers and the students.

In an era of comprehensive school reform, it appears that the voice of teachers is seldom solicited or recognized in the process of planning and implementing school-wide reform. The primary purpose of this study was to report the lived experiences of teachers at Timberton North High School (pseudonym) as it related to the Smaller Learning Community (SLC) reform initiative. Research questions addressed how the faculty experienced the SLC initiative and how their experiences were different from their perceived notion of what SLCs were trying to accomplish and in what ways SLCs initiated a socially constructed understanding of educational purposes. This study utilized a social constructivist lens to identify the nuances of reform and the interplay of effects upon the social, historical, and cultural constructs as they existed on the Timberton North campus and in the minds of the faculty members who participated. The lived experience of the faculty members who participated in this study could be summed up in terms of frustration. The concept of frustration was manifest throughout the data as a unifying thread of a socially constructed understanding. Members of the faculty who formally and informally participated cited various evidences to substantiate their position of frustration, which proved invaluable to the success of this research. The theme of frustration, coupled with disaggregated subthemes, offers a hermeneutic understanding as to what was experienced on the Timberton North Campus. An additional theme of “hope” emerged from the data, as each of the faculty members expressed, in one way or another that something good would come as a result of their SLC efforts in the future. There is considerable attention given in this study to the way the SLC concept was first articulated by the school and district and what was actually realized on the Timberton North campus. This further situates the lived experience within the context of the themes. The themes that were derived in this study have also been situated into the current literature that elaborates on issues of teacher emotionality, educational policy, administrative leadership, and educational reform in general. This particular study is primarily beneficial to those who participated. However, this piece of research will provide some breadth to the growing body of research that involves how teachers influence comprehensive high school reform agendas.

The focus of this thesis is a certain family of ontological positions. These positions say that there is some class of objects and properties, to which both physical objects and properties reduce and which are the kinds of things we confront in perceptual experience. Though largely absent from contemporary discussions of ontology, there are various reasons to think they deserve consideration. Species of this family, and similar views, have a prominent role in early analytic philosophy. Though endorsement of these views has been systematically de-emphasized in historical work on the period, Ernst Mach, William James, and Bertrand Russell are among philosophers who endorse such views in their work. Their views were motivated by a number of different considerations. Here, I set to the side the issue of what has motivated these views in the past. I bring them up only for the purpose of giving attribution. I make no claim to ontological novelty nor will I be giving them an all-out defense. Accordingly, many considerations relevant to choice of ontology are bracketed. Instead of an all-out defense, what I offer here is an explanation of how adopting such a view allows us to solve two related problems. This amounts to two related reasons for taking a view like this seriously. One is for those who think that intuitions of a certain sort are a guide to what we should believe is ontologically the case. The other is for those who find merit in a disjunctive theory of perception. / Master of Arts

No description available.

Faculty of Humanities. School of Humanities and Communitiy Development. 0214946y tespsuch@yahoo.com / The five-factor model (FFM) of personality has established itself as the predominant model of personality trait structure (Digman, 1990). The NEO-PI-R has been used as one of the most useful FFM measures. Its reliability and validity has been approved through out the world and this study sought to explore the utility of the NEO-PI-R in the Eritrean context as well by translating the NEO-PI-R English version into Tigrigna language. Reliability and validity analyses were considered and an effort was also made to establish Eritrean norms. The descriptive statistics, norms and reliability co-efficients obtained in this study were not exactly similar to the USA sample, and this was not surprising having cultural difference, however, it was quite satisfactory as a pioneer study in Eritrean context. The scree plot showed that five factors could be extracted in this study. These findings lend support to an extent to the cross-cultural applicability of the instrument. In addition evidence of face, and content validity explorations indicated that this instrument was valid across cultures. Further evidence from inter-group comparisons across variables like age, gender, and level of education supports this argument. However, since the sample size and composition were problematic, there was question in the norming. As a whole the study suggested that NEO-PI-R could make a contribution in the Eritrean context as an initial personality assessment instrument.