This diploma deals with strategic analysis in a company Lázně Aurora, s.r.o. There is a description of the theoretical-metodological in the first part with relates to a particular strategy and to strategic analysis. There is direct application of the theoretical learnings into the practice in the cecond part.

The aim of my thesis is to analyse selected enerprise, which is agricultural co-operative in Dolní Cerekev by using specific methods. Implement external analysis and analysis of internal sources, introduce the market in which the firm operates and analyse situation in this market. On account of gained information propose concrete suggestions to firm's management, which should lead to next development of this firm.

Work up a strategic analysis, make external and internal analysis and prepare a strategy for future business development.

This diploma thesis focuses on strategic analysis of Škoda Auto, a. s. Its first part summarizes strategic analyses theory. The next part analyses factors of internal and external potential. The main emphasis is on a warning against possible difficulties and a recommendation for evaluation. It compares students' opinions with the opinions of company and group management and in appropriate cases the opinion of dealers. Their opinions are based on questionnaire survey. The end of the thesis deals with a strategic analysis of the effect on sales forecasting.

The European Central Bank implements its monetary policy within the Euro Area -- the biggest project of monetary union in the history. This fact itself draws our attention and gives rise to the questions about the efficiency of the adopted steps in the scope of fulfilling the main objective -- price stability. However when evaluating the overall economic balance we are not only interested in price stability. This paper is focused on ECB monetary policy from a theoretical point of view as well as through comprehensive analysis of its practical effects on economic performance. External and internal balance indicators help us to evaluate the ECB's achievement from 1999 till now. Therefore we can see the origins of the current miserable state of the common currency not in the bad decisions undertaken by the ECB, but in the general conditions, which enabled the formation of the EMU on a very unstable foundation.

Strategic analysis on a theoretical level. The use of the theory in the practice in the company MANE BETON a.s. with a particular focus on internal and external analysis, and their connection during the SWOT analysis. Interpretation of the information, evaluation of analysis, a strategy with recommendations for further development of the company.

The aim of this thesis was to perform a strategic analysis of the enterprises Neva-Trade s.r.o., Neva-TST s.r.o. and Delta Kardasova Recice a.s., which operate as one enterprise. In the theoretical part was described some fundamental characteristics of strategic management and methods of strategic analysis. In the practical part, I applied internal and external analysis to the enterprise. Last, I put togerher SWOT analysis of obtained results and based on this analysis I have formulated a strategy that I suggested to the enterprise to implement in the future.

The aim of this thesis is creating marketing strategy of ORP CENTRUM, which can be characterized as a small family business. The company operates in a dynamic environment with a strong competition. The theoretical part includes the analysis of external and internal environment of the company which are applied in the practical part. The results after the proposal is based marketing strategy.

On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.

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