Studien undersöker samt diskuterar vilka kommunikationsstrategier ideella organisationer använder för att nå externa intressenter och svarar på följande frågor: Vilka kommunikationsstrategier använder ideella organisationer för att nå externa intressenter? Finns likheter respektive skillnader i hur ideella organisationer kommunicerar, vilka? Studiens teoretiska ramverk bygger på ideella organisationers möjligheter samt utmaningar med perspektiv på strategisk kommunikation. Den primära metod som används är en kvalitativ textanalys av Cancerfondens samt Ung Cancers hemsida då vi granskar hur organisationerna strategiskt arbetar i sin kommunikation. Textanalysen kombineras med kvalitativa samtalsintervjuer och används som komplement för att lyfta samt stödja resonemang. Resultatet visar att Cancerfonden och Ung Cancer på olika vis är duktiga kommunikatörer inom ramen för ett gott anseende. Cancerfonden med fokus på forskningsfinansiering och kunskapsspridning är transparenta och konsistenta i sin kommunikation då statistiska redogörelser och resultat genomsyrar hemsidan. Ung Cancer låter på ett systematiskt sätt integrera frivilliga i kommunikationsprocessen och gör sig mer mottaglig samt öppen för dialog med externa intressenter, vilket resulterar i mer intima relationer med medlemmar. Vad som förenar organisationerna är deras initiativ att göra skillnad. Trots lika engagemang mynnar deras visioner ut i olika spår därmed krävs olika kommunikationsstrategier i den externa kommunikationen.

Made available in DSpace on 2014-12-17T14:09:16Z (GMT). No. of bitstreams: 1 JesusLSA_TESE_CAPA_pag143.pdf: 3891956 bytes, checksum: 979c7822b8f806860f7665c2bf39650c (MD5) Previous issue date: 2013-04-08 / A legisla??o ambiental e os principais agentes que se relacionam com a empresa se constituem em fatores ex?genos que n?o podem ser negligenciados ao formular-se e avaliar-se a pol?tica ambiental corporativa. As influ?ncias ex?genas e seus efeitos sobre a gest?o ambiental e o gerenciamento de projetos de explora??o e produ??o (E&P) e, por essa via, sobre o desempenho ambiental, foram objetos de estudo desta tese. Embora o desempenho ambiental seja um assunto relevante, a pesquisa sobre esse tema ainda ? escassa. Tal car?ncia desponta ainda mais acentuada quando se aborda o desempenho ambiental de projetos na ind?stria de petr?leo e g?s. O principal objetivo deste estudo foi avaliar a rela??o entre a legisla??o ambiental vigente, as a??es de ?rg?os reguladores, fornecedores, empresas terceirizadas e comunidades locais e o desempenho ambiental dos projetos de E&P na ind?stria de petr?leo e g?s e, tamb?m, analisar os efeitos do sistema de gest?o ambiental e o gerenciamento dos projetos sobre tal desempenho. Na fase abdutiva, foi conduzido um estudo de caso com abordagem qualitativa em uma grande empresa brasileira do setor de petr?leo e g?s, na fase dedutiva, foi realizada uma pesquisa survey explanat?ria de corte transversal com abordagem quantitativa, incluindo 113 projetos de E&P de cinco unidades executoras da empresa. Foi formulado um modelo conceitual, com cinco construtos e sete hip?teses de pesquisa, representativo dos efeitos de fatores externos sobre o desempenho ambiental dos projetos de E&P. Os dados foram tratados aplicando a An?lise Fatorial Explorat?ria e a Modelagem de Equa??es Estruturais com aplica??o dos softwares IBM? SPSS? Statistics 20.0 e IBM? SPSS? Amos 18.0. O modelo de equa??es estruturais foi reespecificado e estimado utilizando o m?todo de M?xima Verossimilhan?a e o procedimento bootstrap com 2000 reamostragens, at? alcan?ar adequados valores dos ?ndices de ajustamento. O modelo mostrou boa ader?ncia ?s evid?ncias emp?ricas, representando uma teoria explicativa dos fatores que influenciam o desempenho ambiental dos projetos de E&P na empresa estudada. As estat?sticas descritivas apontaram adequado desempenho dos projetos de E&P com rela??o aos efluentes descartados, volume de ?gua reutilizada, redu??o de res?duos e pr?ticas de reciclagem. Identificou-se que projetos de maior porte alcan?am melhor desempenho ambiental em rela??o aos de menor tamanho. N?o foram achadas diferen?as significativas entre os desempenhos de projetos executados por unidades operacionais distintas. Os resultados da modelagem indicaram que nem a legisla??o ambiental, nem os agentes externos exercem influ?ncia significativa sobre a sistem?tica da gest?o dos projetos de E&P. Os agentes externos atuam sobre a gest?o ambiental da empresa exercitando capacidades colaborativas, obstrutivas e propositivas. A legisla??o ambiental ? percebida como entrave ao desenvolvimento dos projetos ao longo de seu ciclo de vida, principalmente, pelas defici?ncias dos ?rg?os ambientais. Identificou-se que o sistema de gest?o ambiental influencia diretamente o Programa de Desenvolvimento e Execu??o de Projetos de E&P, que, por sua vez, provoca efeitos diretos e indiretos sobre o desempenho ambiental. Finalmente, comprovou-se que o Sistema de Gest?o Ambiental da empresa ? determinante para o desempenho ambiental dos projetos de E&P, tanto pelos seus efeitos diretos, como pelos indiretos, estes ?ltimos mediados pela sistem?tica de gest?o dos projetos de E&P

Stakeholder involvement in strategic planning: a strategy to mitigate the effects of HIV and AIDS on secondary education in Botswana. This study explores the involvement of stakeholders in strategic planning to mitigate the effect of HIV and AIDS in secondary education in Botswana. The prevalence of HIV and AIDS-related illness and deaths is high in Botswana and affects both teachers and learners. Education provision has been affected through increased mortality and morbidity and increased absenteeism which affect education-related personnel and the demand for education has been reduced due to growing numbers of orphaned and vulnerable children as a consequence of parent/guardian mortality and morbidity related to HIV and AIDS. The problem was investigated by means of a literature review and an empirical inquiry which combined quantitative and qualitative data collection. Based on the findings, in addition to medical and other interventions, an education management approach is required to mitigate the effects of HIV and AIDS on secondary education in Botswana. The strategies of coping, caring and preventing have been effective in this regard. Some internal stakeholders of the Department of Secondary Education (DSE) are not meaningfully involved in strategic planning. Similarly, most of the selected external stakeholders were not involved in the DSE HIV and AIDS strategic plan. Both external and internal stakeholders should be involved at all stages of planning. Furthermore, inducement-contribution exchanges and teacher credibility should be considered in a strategic plan. To improve the current DSE strategic plan, a stakeholder involvement model to involve internal and external stakeholders was designed. Based on this model and the above findings, recommendations for practice and suggestions for future research are made. / Educational Studies / D.Ed.(Educational Management)

Stakeholder involvement in strategic planning: a strategy to mitigate the effects of HIV and AIDS on secondary education in Botswana. This study explores the involvement of stakeholders in strategic planning to mitigate the effect of HIV and AIDS in secondary education in Botswana. The prevalence of HIV and AIDS-related illness and deaths is high in Botswana and affects both teachers and learners. Education provision has been affected through increased mortality and morbidity and increased absenteeism which affect education-related personnel and the demand for education has been reduced due to growing numbers of orphaned and vulnerable children as a consequence of parent/guardian mortality and morbidity related to HIV and AIDS. The problem was investigated by means of a literature review and an empirical inquiry which combined quantitative and qualitative data collection. Based on the findings, in addition to medical and other interventions, an education management approach is required to mitigate the effects of HIV and AIDS on secondary education in Botswana. The strategies of coping, caring and preventing have been effective in this regard. Some internal stakeholders of the Department of Secondary Education (DSE) are not meaningfully involved in strategic planning. Similarly, most of the selected external stakeholders were not involved in the DSE HIV and AIDS strategic plan. Both external and internal stakeholders should be involved at all stages of planning. Furthermore, inducement-contribution exchanges and teacher credibility should be considered in a strategic plan. To improve the current DSE strategic plan, a stakeholder involvement model to involve internal and external stakeholders was designed. Based on this model and the above findings, recommendations for practice and suggestions for future research are made. / Educational Studies / D.Ed.(Educational Management)