Submitted by Maicon Juliano Schmidt (maicons) on 2015-05-27T13:19:56Z No. of bitstreams: 1 Augusto Rodrigues Parada.pdf: 4487965 bytes, checksum: f4ff387e3c5ec9c20160bc7b7ddc1f0c (MD5) / Made available in DSpace on 2015-05-27T13:19:56Z (GMT). No. of bitstreams: 1 Augusto Rodrigues Parada.pdf: 4487965 bytes, checksum: f4ff387e3c5ec9c20160bc7b7ddc1f0c (MD5) Previous issue date: 2015-02-26 / Nenhuma / Esta tese busca, em primeiro lugar, perceber o espaço relacional estabelecido entre organizações e seus públicos em ambientes de conhecimento compartilhados na rede mundial de computadores. Com o estabelecimento de parâmetros sobre os públicos de uma organização a partir da ideia de poder, configura-se um pressuposto de público, denominado fã organizacional. O mesmo reforça as diretrizes apontadas dos fãs culturais, principalmente no que se refere aos preceitos de socialização e compartilhamento de bens simbólicos. Desse ponto, o elemento mnêmico ganha destaque, uma vez que entendido como um desses constitutivos simbólicos a serem compartilhados pelos fãs, reforçam os sentimentos de identificação e de identidade do público e das organizações. O objeto de estudo desta tese é o Canal Viva – emissora do Grupo Globo, que tem como matéria prima dos seus produtos a própria memória. A partir da Teoria Fundamentada, como norte metodológico, as plataformas do Canal Viva na Internet foram analisadas e divididas em três movimentos: Facebook, Portal e Conteúdo Paralelo. As conversas dos públicos nesses três ambientes foram categorizadas e analisadas para que, ao final da tese, pudéssemos apresentar uma nova dimensão de público (fã organizacional), cujo comportamento nesses ambientes indica uma predisposição a socializar e compartilhar bens simbólicos, e, no caso específico do nosso objeto, a memória (individual, coletiva e, também, organizacional) aparece como um promissor elemento relacional a ser explorado na comunicação organizacional. / This thesis seeks, in the first place, to understand the relational space established between organizations and their audiences in environments of shared knowledge on the World Wide Web. By establishing the parameters about the publics of an organization from a perspective of power, an assumption of public was developed, which was called organizational fan. The same reinforces the guidelines identified in cultural fans, especially with regard to socialization precepts and the sharing of symbolic goods. From this perspective, the memory-element is highlighted, as understood as one of these symbolic constituents to be shared by the fans, reinforce feelings of identification and identity of the public and organizations. The object of study of this thesis is the Canal Viva– broadcaster that is part of the Grupo Globo, whose raw material of its products is memory itself. By using the Grounded Theory as a methodological north, the platforms of Canal Viva on the Internet were analyzed and divided into three movements: Facebook, Portal and Parallel Content. The conversations of the public in these three environments were categorized and analyzed so that at the end of the thesis, we could present a new dimension of public (organizational fan), whose behavior in these environments indicates a predisposition to socialize and share symbolic goods, and in the case of our object, the memory (individual, collective and also organizational) appears as a promising relational element to be explored in organizational communication.

El presente trabajo de investigación busca identificar las características que comprende el proceso de participación de las mujeres dentro de espacios de comunidades de fans, también llamados fandom, a través de la actividad del fanfiction. El análisis se realizará en torno al fandom del anime, explorado a través del sitio web Archive Of Our Own, y con un enfoque en el punto de vista de mujeres escritoras. El fanfiction, dentro del mundo del entretenimiento digital, se ha convertido en otro medio de expresión creativa que resulta especialmente atractivo en comunidades de fans conformadas mayoritariamente por mujeres. Para examinar los comportamientos individuales de estas mujeres y su relación con otros individuos pertenecientes al fandom, se aplicarán entrevistas individuales a creadoras de fanfiction y una guía de análisis de contenido. Con esto se pretende principalmente estudiar la participación femenina dentro de los espacios fandom, además de identificar otros aspectos como su desenvolvimiento con otros individuos en un espacio digital. / This research work seeks to identify the characteristics that comprise the participation process of women within fan community spaces, also called fandom, through the activity of fanfiction. The analysis will be carried out around the media fandom, and specifically the anime fandom, explored through the Archive Of Our Own website, and with a focus on the point of view of female writers. Fanfiction, within the world of digital entertainment, has become another means of creative expression that is especially attractive in fan communities made up mostly of women. To examine the individual behaviors of these women and their relationship with other individuals belonging to the fandom, individual interviews with female fanfiction creators and a content analysis guide will be applied. This is mainly intended to study female participation within fandom spaces, in addition to identifying other aspects such as their development with other individuals in a digital space. / Trabajo de investigación

Debido a la ola coreana, también llamada “Hallyu”, que significa la recepción del público de productos y material coreano, es que hoy en día se ha popularizado su amplio contenido audiovisual (García, 2020). Esta ha traspasado el continente asiático para instaurarse en territorios latinoamericanos. Entre lo más destacado se encuentran los dramas coreanos que atraen al espectador debido al tratamiento, así como la producción y realización de sus historias y personajes, los cuales los encuentra diferentes y entretenidos (Arriojas & Réquiz, 2019). Este proyecto de investigación tiene como objetivo principal analizar las dinámicas de los fandoms de dramas coreanos en los miembros del grupo de Facebook “Los chicos son mejores q las flores”. Además, de identificar y analizar los contenidos que se crean dentro del grupo de fans del K-drama, así como el uso de entrevistas para conocer las identificaciones e interacciones que se generan dentro del mismo. / Due to the Korean wave, also called “Hallyu”, which means the reception of Korean products and material by the public, its extensive audiovisual content has become popular today (García, 2020). This has crossed the Asian continent to establish itself in Latin American territories. Among the highlights are the Korean dramas that attract the viewer due to the treatment, as well as the production and realization of their stories and characters, which they find different and entertaining (Arriojas & Réquiz, 2019). The main objective of this research project is to analyze the dynamics of Korean drama fandoms in the members of the Facebook group “Los chicos son mejores q las flores”. In addition, to identify and analyze the contents that are created within the group of K-drama fans, as well as the use of interviews to know the identifications and interactions that are generated within it. / Trabajo de investigación

Diploma thesis TV series Třicet případů majora Zemana (Thirty cases of major Zeman) after the year 1989: revitalization, reflection and deideologization analyzes the overall return of the normalization propaganda series within media, political and social discourse after the year 1989. To fulfill this purpose, it examines not only changes in the reception of the series and the development of the audience interest both in the mass and network platforms, but it also offers detailed insights at the audience structure and the first release in the Czech television. In the next part the thesis also deals with satirical and mythological aspects exploring a wide range of representations in literature, music or film and also captures revelatory the establishment, structure and communication processes of the fandom subculture, which is in the Czech cinematic discourse completely beyond the common categories and whose observation fills an empty space in Czech academical research regarding the audiance behavior. The presented text further analyzes the learning potential of series and evaluates current efforts on its implementation. In the conclusion the diploma thesis outlines, based on the previous findings, actual questions whether the series is being deideologizated and what character such de-ideologization has....

Submitted by Cristiane Chim (cristiane.chim@ucpel.edu.br) on 2016-11-07T16:08:05Z No. of bitstreams: 1 catarina barbosa.pdf: 3490870 bytes, checksum: fff3ba5a6f2800003928ae33c749a6d8 (MD5) / Made available in DSpace on 2016-11-07T16:08:05Z (GMT). No. of bitstreams: 1 catarina barbosa.pdf: 3490870 bytes, checksum: fff3ba5a6f2800003928ae33c749a6d8 (MD5) Previous issue date: 2016-03-29 / This thesis constitutes a study of ethnographic nature in a virtual environment, combined with concepts of Bakhtinian thought, such as the effective enunciation, dialogism, interaction and authorial architectonics form. The work is also based on studies that relate to the construction of online sociabilities and collective writing practices associated with studies of online fandoms formation and community creation of fan fictions. The case study focuses on the analysis of the online trajectory of the Snapetes group, which is formed by Brazilian authors of fan fiction centered on the potterian character of Severus Snape. In broad terms, the study showed that the performing interactions of the authors tend to self-insertion in the fictional universe as well as creative appropriations of this universe and its characters. In a more specific way, the study also showed the role of the collective as a motivator for writing, which highlighted the importance of social capital and affective social ties concepts involved in such practices. Finally, a discursive (or enunciative) intersubjectivity emerges in the form of a group style or community authorial architectonics / Esta tese constitui um estudo, de cunho etnográfico em meio virtual, combinado a conceitos do pensamento bakhtiniano, como os de enunciado concreto, dialogismo, interação e forma arquitetônica autoral. O trabalho ainda se fundamenta em estudos relativos à construção de sociabilidades online e práticas de escrita coletiva, associadas aos estudos acerca da formação de fandoms online e criação comunitária de fan fictions. O estudo de caso focaliza o levantamento da trajetória online do grupo Snapetes, formado por autoras brasileiras de fan fictions centradas na personagem potteriana Severus Snape. De forma ampla, o estudo evidenciou que as interações performáticas das autoras tendem à autoinserção (self-insertion) no universo ficcional e a apropriações criativas desse universo e de suas personagens. De forma mais específica, o estudo mostrou ainda o papel do coletivo como elemento motivador para a escrita, o que evidenciou a importância das noções de capital social e laços sociais afetivos envolvidos nessas práticas. Por fim, das interações comunitárias emerge uma intersubjetividade discursiva (ou enunciativa) na forma de um estilo de grupo ou arquitetônica autoral comunitária.