This thesis addresses how female beauty was understood in the eighteenth century and aims to build on and expand the existing scholarship from Robert Jones, Tita Chico, Tassie Gwilliam, G. J. Barker-Benfield and Naomi Baker, amongst others. Each of these scholars has discussed various areas of beauty, including taste, cosmetics, sensibility, gender and, for Baker, the opposite to beauty, ugliness. Building on these areas of study, this thesis will address the concept of beauty in both its physical and moral sense. That is, the connection of the beautiful body with the ideas or associations it has come to signify. For example, the beautiful female body usually informs readings of virtue, morality, goodness, but, in some cases, beauty can be read as wantonness, immorality and foolishness. In order to navigate these contradictory associations, the thesis has been split into category chapters and divided into two parts. The first part will examine beauty's physiognomic origins, its role in aesthetic philosophy, and its artistic expression. In the second part, with a more literary focus, the concept of beauty will be discussed in connection to its moral associations, the effects of cosmetics and health, and how concerns for reading the body are considered in the mid-century's moral novels. The evidence for the thesis will include various types of literature, including scientific and artistic treatises, fairytales, letters, advertisements, recipe books, cosmetic manuals, poetry and prose fiction. Although the scope of this thesis is wide reaching, the relationship between the body and mind, that is, the legibility of the inner qualities on the external signs of the body, remains very much at its centre. These numerous and varying examples have been chosen to demonstrate how influential this connection really was in the period, and how it informs the understanding of female beauty in the eighteenth-century.

In relation to the women¡¦s consumption gradually increasing, the female consumption market is becoming larger than before. In the current media, definitions of beauty image created by the media has become the standards of self-examination, it even has great influences on female consumption preference. Thus, this study aims to investigate what kind of female image the female beauty TV program represents¡H What is the relationship between the female images represented by female beauty TV program and the cognition of beauty of female audiences? And what affects the level of exposure in TV program and the life style of the female consumers influence has on the female audiences¡¦ cognition of beauty¡H This primary research expects to describe the relationship between the female images shaped by TV medias and the cognition of beauty of female audiences. Since the start of female beauty program Queen in TVBS-G on TV, there have been many fashion programs like Beautyplan, Beautyworld in CTITV, E-line secret garden in GTV, and Perfect beauty in FTV following in Taiwan. This research is going to discuss whether these fashion programs will lead to the myth of beauty for female consumers. And does the female image built by the TV media influence the purchasing preference of female cosmetic. All of these are issues this study will be discussing. This study applied the methodology of quantitative content analysis approach and internet questionnaire survey. First, it analyzes the content of the female beauty program during Jan,2005 to Jul,2007 and focuses on the female internet users whose ages are between 15 and 45. Then, these internet questionnaires are divided into four parts, including heavy viewers, light viewers, high involvement, and low involvement. According to the compared analysis of the group samples, it aims to acquire an understanding of the viewpoints of female image and the differences of consumption preference, after female consumers watched the fashion programs. In terms of the outcomes of the research, it shows the between the participants of heavy/light viewers, high/low involvement and different lifestyle, there are obviously differences in the cognition of beauty. Therefore, the exposure of the fashion program, involvement and lifestyle make a huge impact on the cognition of beauty. Besides this, the difference of high/low involvement and the lifestyle of the participants will influence the consumption preference of the audiences, but there are no apparent differences for the consumption preference between the different participants of heavy/light viewers.

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Trinidad's history is both multi-ethnic and multi-cultural. Contemporary Trinidad society reflects this history; and many ethnicities and cultures can be found within Trinidadian culture. However, advertising media, I have found, usually does not reflect the total ethnic composition of Trinidad. Instead, a 'Brown', racially ambiguous, face is used as a brand ambassador. Viewing this phenomenon through the lens of women in media imagery, this work sought to investigate this phenomenon further.

6 Abstract The presented thesis deals with the portrayal of female beauty or rather of how it was seen and what was believed to be the essence of it in the time of the first republic. The basic presumption I work with is that the ideal of beauty is culturally, socially and historically conditioned as well as is its appraisal. A goal of this paper is to analyze and to compare images of beauty described in woman magazines of the Czech production which were published during 20s and 30s of last century, a period in which the media already have been contributing to the creation and reproduction of normative femininity, stereotypes and standards of physical appearance significantly. Now the development of mass communication technology could lead to the spread of the ideal image of female beauty among the public and so in this way patterns of femininity became the part of everyday life in society. Key words: ideal of female beauty, body, beauty myth, gender, gender stereotypes, media

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Afrikaans text / Hierdie studie spreek die beperkte en eensydige beriggewing oor vroue en vroulike skoonheid in die Hebreeuse Bybel en ander antieke geskrifte aan, asook die ondergeskikte posisie wat vroue in die patriargale Ou Testamentiese samelewing beklee het. ‘n Argeologiese benadering word gevolg en beskikbare literêre bronne word gebruik. Daar word gelet op die redes waarom ‘n mooi voorkoms vir vroue so belangrik was. Hul posisie ten opsigte van staatkundige, wetlike, godsdienstige, ekonomiese en huishoudelike aangeleenthede en hul lewensverloop word bespreek. Die studie fokus hoofsaaklik op vroue van ou Israel en Egipte – vir ‘n goeie vergelyking. Inligting oor vroue van die ou Nabye Ooste en Mediterreense wêreld word waar van toepassing ook in aanmerking geneem. Vroue se skoonheidsmiddels, parfuums, juweliersware en kleredrag word bespreek – asook die invloed van vroue se skoonheidspraktyke op die ekonomie en handel van antieke tye. Die slot- hoofstuk maak sekere afleidings en dui enkele onderwerpe vir verdere navorsing aan. / This study addresses the limited and one-sided reporting about women and female beauty in the Hebrew Bible and other ancient literary sources, as well as the subservient position the women experience in the patriarchal Old Testament society. An archaeological approach is followed, although literary sources are also used. Attention is given to women’s position with reference to governmental, legal, religious and domestic issues, their course of life and the reasons why a beautiful and attractive appearance was important. The research focuses mainly on the women of ancient Israel and Egypt – for the purpose of comparison. Information on women of the ancient Near East and Mediterranean world is also taken into account. Women’s cosmetics, perfumes, jewelry and clothing are discussed – as well as the influence of women’s beauty practices on the economy and trade of ancient times. The final chapter makes certain deductions and some aspects are recommended for further study. / Old Testament & Ancient Near Eastern Studies / M. A. (Biblical Archaeology)

Made available in DSpace on 2016-04-26T18:11:31Z (GMT). No. of bitstreams: 1 Denise Marciano de Aquino.pdf: 9251290 bytes, checksum: 1af551e1fc9d03478f8c9e731f49fac2 (MD5) Previous issue date: 2012-03-01 / The "body" transcends its material condition of existence, marks, designs and shows a being staying in a world shaped by realities which make it tactile, albeit subjective, vibrating, and at the same time encased in standards. Volatile, even if you want it to be everlasting. These realities are embroidered by ideals of beauty, which converge into aesthetic standards that are persistently. Which are the Processes that reflect the representation of a "body" that is considered ideal? The initial hypothesis is that the media aimed at female audiences defile / is contaminated by aesthetic standards of beauty woven into a kaleidoscope in which cultural practices embroider a mosaic bio-political and socio-cultural.It is worth remembering that when I consider the female audience, I assume that the "beauty" is often related to it. In this study, therefore, I believe that women's magazines are an important source to investigate the question posed: by means of linguistic and visual resources this media establishes a will and a duty to be "beautiful." The female reader has access to a kind of knowledge and power that can be incorporated to make her "beautiful", sanctioned by the society and the public for whom it is aimed. The magazine that introduced the photo-story in Brazil will be analyzed in this study: it is the Grand Hotel, whose weekly editions circulated between 1947 and 1980.Covers published in its first year of service are being analyzed; a kind of "artistic work", they are drawn by hand and function as an identification of the journal. The choice of this analysis material is due to the cultural ideology of the late 40'sThe analysis is grounded in a proposal which, in addition to a system of signs, the culture is understood as a light of traditional theories of communication and arts magazines and translated into a new dimension of knowledge - which considers the need for a change of fields and methods of application .This research focuses on how a media production is related to cultural series, redesigning and distributing porous and non-orthogonal forms of beliefs, values and ways of life, exchanging cross bordering translations whose threads I intend to investigate. This work is based therefore on theoretical aspects of communication and the arts (especially in the semiotic work of the Slavic extraction, among which, Tynianov, Lotman and others). Three chapters compose the dissertation: the first chapter checks cases in which the contamination between codes, sets and languages inscribed in bodies (considered ideal) embroidered in a double subjectivity in which the natural and cultural are intertwined. Chapter 2 covers "printed aesthetic universes" it deals with the emergence of the magazine, relating this media with an aesthetic language of the universe. The proposed analysis of the corpus are developed in Chapter 3. Some final remarks close the paper, and opportunities for future research in the area are also highlighted / O corpo transcende sua condição material de existência; marca, projeta e mostra um ser e um estar no mundo, moldado por realidades que o tornam tátil, ainda que subjetivo; vibrátil, e ao mesmo tempo enclausurado em padrões. Volátil, mesmo que se queira perene. Essas realidades são bordadas por ideais de beleza, que confluem em padrões estéticos insistentemente perseguidos. Que processos traduzem a representação de um corpo considerado ideal? Este é o problema central desta dissertação. A hipótese inicial é a de que a mídia voltada ao público feminino contamina/ é contaminada por padrões estéticos de beleza tecidos num caleidoscópio em que práticas culturais bordam um mosaico bio-político-cultural. Vale lembrar que, quando considero o público feminino, parto do pressuposto de que a beleza é frequentemente relacionada a ele. Nesta pesquisa, pois, considero que as revistas femininas constituem um lugar importante para investigar a questão proposta: por meio de recursos linguísticos e visuais, esta mídia instaura um querer e um dever ser bonita . A leitora tem acesso a um saber e a um poder passíveis de serem incorporados para fazê-la bonita , sancionados pela sociedade e também pelo público a que se dirige. A revista que introduziu no Brasil a fotonovela será analisada nesta pesquisa: trata-se da Grande Hotel, cujas edições semanais circularam entre 1947 e 1980. São analisadas capas publicadas em seu primeiro ano de circulação; espécie de obra artística , são desenhadas à mão e funcionam como identificação do periódico. A escolha por este material de análise se deve à ideologia cultural de finais dos anos 40. A análise se embasa em uma proposta na qual, para além de um sistema de signos, a cultura é compreendida à luz de teorias tradicionais da comunicação e das artes revistas e traduzidas para uma nova dimensão de conhecimento na qual se considera a necessidade de alteração de campos e métodos de aplicação. Esta pesquisa se debruça sobre o modo como uma produção midiática se relaciona com séries culturais, redesenhando e distribuindo formas porosas e não-ortogonais de crenças, valores e modos de vida, intercambiando traduções interfronteiriças cujos encadeamentos investigo. Este trabalho se fundamenta, pois, em vertentes teóricas da comunicação e das artes (principalmente em filiação a trabalhos semióticos de extração eslava, dentre os quais, Tynianov, Lotman e outros). Três capítulos compõem a dissertação: o capítulo inicial verifica processos em que a contaminação entre códigos, séries e linguagens inscrevem em corpos (considerados ideais) subjetividades bordadas num duplo em que o natural e o cultural se entrelaçam. O capítulo 2 aborda universos estéticos impressos : trata do surgimento da revista, relacionando esta mídia com linguagens do universo estético. As análises do corpus proposto são desenvolvidas no capítulo 3. Algumas considerações finais encerram a dissertação, e também são apontadas possibilidades de pesquisas futuras na área

Afrikaans text / Hierdie studie spreek die beperkte en eensydige beriggewing oor vroue en vroulike skoonheid in die Hebreeuse Bybel en ander antieke geskrifte aan, asook die ondergeskikte posisie wat vroue in die patriargale Ou Testamentiese samelewing beklee het. ‘n Argeologiese benadering word gevolg en beskikbare literêre bronne word gebruik. Daar word gelet op die redes waarom ‘n mooi voorkoms vir vroue so belangrik was. Hul posisie ten opsigte van staatkundige, wetlike, godsdienstige, ekonomiese en huishoudelike aangeleenthede en hul lewensverloop word bespreek. Die studie fokus hoofsaaklik op vroue van ou Israel en Egipte – vir ‘n goeie vergelyking. Inligting oor vroue van die ou Nabye Ooste en Mediterreense wêreld word waar van toepassing ook in aanmerking geneem. Vroue se skoonheidsmiddels, parfuums, juweliersware en kleredrag word bespreek – asook die invloed van vroue se skoonheidspraktyke op die ekonomie en handel van antieke tye. Die slot- hoofstuk maak sekere afleidings en dui enkele onderwerpe vir verdere navorsing aan. / This study addresses the limited and one-sided reporting about women and female beauty in the Hebrew Bible and other ancient literary sources, as well as the subservient position the women experience in the patriarchal Old Testament society. An archaeological approach is followed, although literary sources are also used. Attention is given to women’s position with reference to governmental, legal, religious and domestic issues, their course of life and the reasons why a beautiful and attractive appearance was important. The research focuses mainly on the women of ancient Israel and Egypt – for the purpose of comparison. Information on women of the ancient Near East and Mediterranean world is also taken into account. Women’s cosmetics, perfumes, jewelry and clothing are discussed – as well as the influence of women’s beauty practices on the economy and trade of ancient times. The final chapter makes certain deductions and some aspects are recommended for further study. / Biblical and Ancient Studies / M. A. (Biblical Archaeology)

In today's society a beauty ideal exists in America, which attempts to define female beauty as fitting into a certain mold. Certain characteristics have been deemed the most attractive when it comes to female physical attractiveness, and an ideal image of beauty has been presented by the media. This research focuses on whether or not everyone buys into that beauty ideal, and examines the impact that a person's sex and race has on the physical characteristics which that individual defines as the most appealing. Surveys were administered to 300 UCF students age 18-35. Participants were asked about ten different physical characteristics relating to women, and were asked to choose the characteristic among each group that they found the most physically attractive or beautiful. The study showed that both sex and racial differences do exist, and that there are variations in what different people consider beautiful. Not everyone has the same opinion on what is attractive in regards to the physical appearance of women.