In the post-Napster era of disruptive innovations, independent artists are managing more nonmusical roles and more revenue streams to remain competitive and earn a living wage from their music. The purpose of this single case study was to explore the financial management strategies that one independent rock band needed to understand music royalties. Disruptive innovation was the conceptual framework used to guide the study. The sample was comprised of 4 members of an independent rock band based in Northeast Ohio. The selected band met the criteria for the study as members who earned revenue from copyrighted works, merchandise, and CD sales. The multiple data sources included face-to-face interviews with band members; public document review of ReverbNation standard policy, Fox licensing agreement, and the IRS W-9 Form; and direct observations of band members during a rehearsal and live performance. Member checking was used to strengthen the credibility and trustworthiness of interpretations. Four themes emerged from the data analysis: organizational governance of band member responsibilities, financial management education and skills, developing multiple revenue streams from royalties, and financial strategies to manage all revenue streams. Social change from this study might include college-level financial training certificate programs designed for artists given their time constraints, mobility, and need to attract financing sources other than major labels.

La presente investigación tuvo como objetivo general formular estrategias financieras para mejorar la gestión financiera de la empresa SerminMac EIRL periodo 2020 – 2022. El tipo de investigación desarrollado fue de enfoque mixto, tipo aplicado, nivel descriptivo y diseño no experimental. Las técnicas e instrumentos que permitieron la recopilación de la información fue el análisis documental y la entrevista aplicada al gerente y su contador de la empresa. Los resultados obtenidos son los siguientes: Se desarrolló un diagnóstico económico y financiero que nos permitió identificar deficiencias en sus ingresos y gastos; así como, determinar que la empresa no cuenta con un modelo de gestión financiera que le permita planificar, ejecutar y controlar los diferentes proyectos simultáneos que le son requeridos; ante esa problemática, como aporte de la presente investigación se ha diseñado estrategias financieras para que la empresa pueda tener en cuenta y aplicarlas en su modelo de gestión y así procurar mejores resultados. / The general objective of this research was to formulate financial strategies to improve the financial management of the company SerminMac EIRL period 2020 - 2022. The type of research developed was a mixed approach, applied type, descriptive level and non-experimental design. The techniques and instruments that allowed the collection of information were documentary analysis and the interview applied to the manager and his company accountant. The results obtained are the following: An economic and financial diagnosis was developed that allowed us to identify deficiencies in their income and expenses; as well as, determining that the company does not have a financial management model that allows it to plan, execute and control the different simultaneous projects that are required of it; Given this problem, as a contribution to this research, financial strategies have been designed so that the company can take them into account and apply them in its management model and thus achieve better results.

Fastighetssektorn har traditionellt betraktats som en stabil och långsiktig investering. Trots detta har sektorn vid upprepande tillfällen påverkats av ekonomiska kriser, vilket har belysts under flera historiska perioder. Denna studie undersöker de finansiella strategier som sex stycken svenska börsnoterade fastighetsbolag har implementerat för att hantera ekonomiska svängningar orsakade av ränteförändringar, Covid-19-pandemin och Ukraina-kriget under perioden 2018-2023. Syftet är att ta reda på vilka finansiella strategier som tagits fram samt hur bolagens nyckeltal har påverkat deras aktiekurs. Studien använder sig av både kvantitativa och kvalitativa metoder. Resultaten visar att majoriteten av fastighetsbolagen har anpassat sina strategier beroende på rådande marknadsförhållanden. Under pandemin utnyttjade de lägre räntor för att expandera sina fastighetsportföljer genom förmånliga lånevillkor. När räntorna senare steg på grund av inflation och ökade osäkerheter från kriget i Ukraina, skiftade bolagen sitt fokus mot att säkra stabila hyresintäkter och refinansiera sina lån. Fastighetsbolagens kapitalstrukturer har ändrats under åren, från att ha finansierat sig från både banker och kapitalmarknad har man istället gått över till mer traditionell bankfinansiering. Beroende på hur hög bolagens belåningsgrad har varit har förvärv och avyttringar påverkats. Vidare framkom det att bolagens nyckeltal har haft en påverkan på deras aktiekurs. / The real estate sector has traditionally been considered a stable and long-term investment. Despite this, the sector has repeatedly been affected by economic crises, which have been highlighted during several historical periods. This study investigates the financial strategies six Swedish-listed real estate companies implemented to manage economic fluctuations caused by interest rate changes, the COVID-19 pandemic, and the war in Ukraine from 2018- 2023. The purpose is to find out which financial strategies have been developed and how the companies' key figures have affected their stock price. The study employs both quantitative and qualitative methods. The results indicate that the majority of real estate companies have adjusted their strategies based on current market conditions. During the pandemic, they took advantage of lower interest rates to expand their property portfolios through favourable loan terms. When interest rates later rose due to inflation and increased uncertainties from the war in Ukraine, the companies shifted their focus towards securing stable rental income and refinancing their loans. The capital structures of real estate companies have changed over the years; they have shifted from financing through both banks and capital markets to relying more on traditional bank financing. Depending on the companies' leverage ratios, acquisitions and divestments have been impacted. Furthermore, it was found that the companies' key figures have had an impact on their stock prices.