The present study examines r/WitchesVsPatriarchy, a subreddit hosted on the popular social media platform Reddit, which centres around the themes of women and witchcraft. This thesis employs a mixed methods approach to investigate various aspects of the subreddit. A critical discourse analysis is conducted in conjunction with a netnographic study. Content that is being analysed consists of a forum thread where users get to describe what witchcraft means to them, an introductory post written by the moderators of the subreddit, as well as content posted to the site by other members. The content that was posted was sorted into five different categories: uplifting content, crafts and marketplace, memes and humour, political content, and magic and rituals. The analysis concludes that the r/WitchesVsPatriarchy community exhibits a distinct feminist undertone, specifically embracing the principles of fourth wave feminism. Furthermore, it also reveals characteristics associated with subcultures.  The role of witchcraft is analysed and what way the users engage with it. Within this context, witchcraft is predominantly perceived as a tool for self-care and empowerment, rather than being strictly associated with religious or magical beliefs. Notably, the majority of users express scepticism regarding the magical aspects of witchcraft. Instead, witchcraft is seen as a tool used for empowerment and even as a symbol for feminism.  Regarding subculture theory, the community can be seen as a part of a larger subculture where members use witchcraft for non-religious reasons. Various forms of aspects relating to subculture theory, such as shared identities, sacred objects, resistance, and marginalization.  The thesis contends that this witchcraft community inherently encompasses a feminist dimension, whereby users harness feminist and political connections with witchcraft to empower both themselves and the broader community. Keywords: modern witchcraft, witchcraft communities, Reddit, fourth wave feminism

Vilka erfarenheter har enskilda medlemmar av den svenska separatistiska facebookgruppen Heja Livet? Ur ett feministiskt perspektiv har vi genomfört kvalitativa personliga intervjuer vilket gav ett resultat som visar att gruppen bidrar med något betydelsefullt. Det personliga är politiskt och genom att ta del av andras berättelser kan enskilda kvinnor få ett högre feministiskt medvetande som kan bidra till feministiska handlingar. Det visar sig också att gruppen kan fungera som ett stöd i olika frågor för enskilda kvinnor i deras vardag. Vi presenterar ett teoretiskt resultat, omdefinierar innebörden av ett högre feministisk medvetande och argumenterar för att Heja Livet kan ses som en medvetenhetshöjande grupp. Faktumet att de flesta av våra intervjupersoner inte delar med sig av sina erfarenheter i facebookgruppen hotar dock konstruktionen av Heja Livet som en subalternativ offentlighet som utmanar dominerande offentligheter. Den vita medelklass cis-kvinnan är idealet i gruppen och det bristande intersektionella perspektivet gör att vi kritiserar Heja Livet som ett ett lyckat feministiskt projekt. / What experiences do individual members have of the Swedish separatist Facebook group Heja Livet? We have conducted qualitative personal interviews from a feminist perspective and have come to the conclusion that the group is contributing with something meaningful. The personal is political and by reading other women’s stories, individual women can achieve a higher feminist consciousness which can contribute to feminist actions. Another finding is that the group can also function as a support in different matters for individual women in their everyday lives. We are presenting a theoretical result, we redefine the meaning of a higher feminist consciousness and argue that Heja Livet can be seen as a consciousness raising group. The fact that most of the interviewed did not share their own experiences in Heja Livet, threatens the construction of the group as a subaltern counterpublic that challenges dominant publics. The white middle class cis-woman is the norm in Heja Livet and we criticize it for not being a successful feminist project because of the lack of an intersectional perspective.

In the last few years, there has been an explosion of Facebook groups specifically directed at a female audience. One topic that seems to organize and interest Swedish women especially is money. This study explores the biggest Swedish financial group of them all: Economista – women who enjoy stocks and private economy, currently hosting 146 thousand members.  The group is studied through a theoretical lens of fourth wave feminism, characterized by the use of digital tools for feminist action, as well as a revival of the feminist collective action from the second wave feminism, and a continuation of a feminist individual empowerment of third wave feminism. The study aims to investigate how feminism, and the empowerment of women is negotiated within the group. It also investigates what defines and delimits the female discursive object of the Economista. Methods used are a critical feminist discourse analysis and an explorative netnography, combined with focus group discussions with members of the group. The study shows that Economista can be seen as a collective space as members experience the group as a safe space where they educate each other about the stock market – a field historically dominated by men, that many are reluctant to enter. It also functions as a space for consciousness raising about patriarchal structures playing out in their everyday economic lives. However, the group can also be viewed as a limited emancipation, as it only includes a limited scope of individuals. The economically liberated subject that comes forth – The Economista – is a neoliberal, feminine version of a Homo economicus, who is responsible for making deliberate, rational decisions regarding her economy. In this postfeminist discourse, feminist analysis is no longer needed, as women have all the possibilities in the world to live a rich and happy life – if they just put their minds into it. The study shows that it is precisely these instances of “empowerment” that are important to dissect, as these often conceal limiting structures. In this case, the implications that this notion of freedom and “lack of governance” has for feminist struggle is that it masks norms, hierarchies and structural power relations producing economic inequality. Economista thus becomes part of the problem that it sets out to solve, as the group pictures itself as a solution to women’s economic inequality, at the expense of other solutions.

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