The present study aimed to apply the framing effects in prospect theory to examine college students¡¦ risk tendencies under the context of educational marketing. Prospect theory proposes that framing effects result in a preference for risk-averse choices in gain situations and risk-seeking choices in loss situations. Frame in this research was treated as a between-subjects factor. Participants were randomly assigned to either the gain or loss condition with the counter-balanced method. The decision tasks consisted of four domains of marketing mix, i.e., product, price, place, and promotion. The results showed that participants¡¦ risk tendencies were in accordance with the predictions from the perspective of framing effects. Reference points were employed by participants to determine gain or loss framing. Specifically, risk-averse tendencies were more prominent in gain situations than those in loss situations, whereas risk-seeking tendencies were more pronounced in loss situations than those in gain situations. Hence, in order to produce desirable outcomes of marketing mix in educational marketing, marketers in higher education should take the influences of reference point and framing effects on decision-making into consideration.

In recent years, research has focused more on the importance of language in crisis communication instead of just developing frameworks and strategies. A phenomenon that has recently become a relevant part of this is Framing theory and how this tool can change individual behaviors in situations that require such input. This paper aims to investigate the use of framing within a swedish region’s, Region Västerbotten, crisis communication during covid-19. This in order to underline the importance of language in communication for crises with uncertain time courses. This study examines the region’s press conferences and press releases in order to crystallize important themes related to framing. The method used for this purpose is qualitative content analysis. The results of this study show that the region has used framing to a large extent in terms of measures and facts. This communication has changed over time from being more individual-oriented and rational during the pre-crisis stage, to focus more on measures and used emotional stories during the acute and chronic phases of the crisis. In resolving the crisis, the region has hardly used this type of framing at all. This can be explained by the fact that the communication followed the development of the crisis and used more measures when the individuals in society needed to change their behavior.

This PhD study examines some of what happens in an individual’s mind regarding creativity during problem solving within an organisational context. It presents innovations related to creative motivation, cognitive style and framing effects that can be applied by managers to enhance individual employee creativity within the organisation and thereby assist organisations to become more innovative. The project delivers an understanding of how to leverage natural changes in creative motivation levels during problem solving. This pattern of response is called Creative Resolve Response (CRR). The project also presents evidence of how framing effects can be used to influence decisions involving creative options in order to enhance the potential for managers get employees to select creative options more often for implementation. The study’s objectives are to understand: • How creative motivation changes during problem solving • How cognitive style moderates these creative motivation changes • How framing effects apply to decisions involving creative options to solve problems • How cognitive style moderate these framing effects The thesis presents the findings from three controlled experiments based around self reports during contrived problem solving and decision making situations. The first experiment suggests that creative motivation varies in a predictable and systematic way during problem solving as a function of the problem solver’s perception of progress. The second experiment suggests that there are specific framing effects related to decisions involving creativity. It seems that simply describing an alternative as innovative may activate perceptual biases that overcome risk based framing effects. The third experiment suggests that cognitive style moderates decisions involving creativity in complex ways. It seems that in some contexts, decision makers will prefer a creative option, regardless of their cognitive style, if this option is both outside the bounds of what is officially allowed and yet ultimately safe. The thesis delivers innovation on three levels: theoretical, methodological and empirical. The highlights of these findings are outlined below: 1. Theoretical innovation with the conceptualisation of Creative Resolve Response based on an extension of Amabile’s research regarding creative motivation. 2. Theoretical innovation linking creative motivation and Kirton’s research on cognitive style. 3. Theoretical innovation linking both risk based and attribute framing effects to cognitive style. 4. Methodological innovation for defining and testing preferences for creative solution implementation in the form of operationalised creativity decision alternatives. 5. Methodological innovation to identify extreme decision options by applying Shafir’s findings regarding attribute framing effects in reverse to create a test. 6. Empirical innovation with statistically significant research findings which indicate creative motivation varies in a systematic way. 7. Empirical innovation with statistically significant research findings which identify innovation descriptor framing effects 8. Empirical innovation with statistically significant research findings which expand understanding of Kirton’s cognitive style descriptors including the importance of safe rule breaking. 9. Empirical innovation with statistically significant research findings which validate how framing effects do apply to decisions involving operationalised creativity. Drawing on previous research related to creative motivation, cognitive style, framing effects and supervisor interactions with employees, this study delivers insights which can assist managers to increase the production and implementation of creativity in organisations. Hopefully this will result in organisations which are more innovative. Such organisations have the potential to provide ongoing economic and social benefits.

The United States has been increasingly concerned with the transnational threat posed by infectious diseases. Effective policy implementation to contain the spread of these diseases requires active engagement and support of the American public. To influence American public opinion and enlist support for related domestic and foreign policies, both domestic agencies and international organizations have framed infectious diseases as security threats, human rights disasters, economic risks, and as medical dangers. This study investigates whether American attitudes and opinions about infectious diseases are influenced by how the issue is framed. It also asks which issue frame has been most influential in shaping public opinion about global infectious diseases when people are exposed to multiple frames. The impact of media frames on public perception of infectious diseases is examined through content analysis of newspaper reports. Stories on SARS, avian flu, and HIV/AIDS were sampled from coverage in The New York Times and The Washington Post between 1999 and 2007. Surveys of public opinion on infectious diseases in the same time period were also drawn from databases like Health Poll Search and iPoll. Statistical analysis tests the relationship between media framing of diseases and changes in public opinion. Results indicate that no one frame was persuasive across all diseases. The economic frame had a significant effect on public opinion about SARS, as did the biomedical frame in the case of avian flu. Both the security and human rights frames affected opinion and increased public support for policies intended to prevent or treat HIV/AIDS. The findings also address the debate on the role and importance of domestic public opinion as a factor in domestic and foreign policy decisions of governments in an increasingly interconnected world. The public is able to make reasonable evaluations of the frames and the domestic and foreign policy issues emphasized in the frames.

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This thesis seeks to be a contribution to a broader debate on how public opinion builds up its perceptions on foreign policy and foreign affairs. Its two main objectives are to examine: (a) which are the determinants that explain public opinion knowledge on foreign affairs; and (b) whether public opinion is sensitive to framing effects on this issue. The analysis was done by mixing quantitative methods and survey experiments, while its novelty is that brings unprecedent evidence from Latin America. The main findings of the thesis are two-fold. On the one hand, Latin American public opinion knowledge on foreign affairs is low. In this regard, both traditional individual variables and contextual ones, namely the size of the city, are useful to predict a person\'s knowledge. On the other, public opinion perceptions regarding foreign policy, either presented on a general or specific way, are sensitive to framing effects. / Esta tese procura ser uma contribuição para um debate mais amplo sobre como a opinião pública constrói suas percepções sobre política externa e assuntos internacionais. Os dois principais objetivos são examinar: (a) quais são os determinantes que explicam o conhecimento da opinião pública a respeito de assuntos internacionais; e (b) se a opinião pública é sensível a efeitos de enquadramento sobre esta questão. A análise foi feita misturando métodos quantitativos e pesquisas de opinião pública experimentais, enquanto sua novidade é que traz evidências sem precedentes da América Latina. As principais conclusões da tese são duplas. Por um lado, o conhecimento da opinião pública latino-americana sobre assuntos externos é baixo. A este respeito, tanto as variáveis individuais tradicionais como as contextuais - o tamanho da cidade - são úteis para prever o conhecimento de uma pessoa. Por outro lado, as percepções da opinião pública em relação à política externa, apresentadas de forma geral ou específica, são sensíveis aos efeitos de enquadramento.

This thesis seeks to be a contribution to a broader debate on how public opinion builds up its perceptions on foreign policy and foreign affairs. Its two main objectives are to examine: (a) which are the determinants that explain public opinion knowledge on foreign affairs; and (b) whether public opinion is sensitive to framing effects on this issue. The analysis was done by mixing quantitative methods and survey experiments, while its novelty is that brings unprecedent evidence from Latin America. The main findings of the thesis are two-fold. On the one hand, Latin American public opinion knowledge on foreign affairs is low. In this regard, both traditional individual variables and contextual ones, namely the size of the city, are useful to predict a person\'s knowledge. On the other, public opinion perceptions regarding foreign policy, either presented on a general or specific way, are sensitive to framing effects. / Esta tese procura ser uma contribuição para um debate mais amplo sobre como a opinião pública constrói suas percepções sobre política externa e assuntos internacionais. Os dois principais objetivos são examinar: (a) quais são os determinantes que explicam o conhecimento da opinião pública a respeito de assuntos internacionais; e (b) se a opinião pública é sensível a efeitos de enquadramento sobre esta questão. A análise foi feita misturando métodos quantitativos e pesquisas de opinião pública experimentais, enquanto sua novidade é que traz evidências sem precedentes da América Latina. As principais conclusões da tese são duplas. Por um lado, o conhecimento da opinião pública latino-americana sobre assuntos externos é baixo. A este respeito, tanto as variáveis individuais tradicionais como as contextuais - o tamanho da cidade - são úteis para prever o conhecimento de uma pessoa. Por outro lado, as percepções da opinião pública em relação à política externa, apresentadas de forma geral ou específica, são sensíveis aos efeitos de enquadramento.

No description available.