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The critical effect : evaluating the effects and use of video game reviewsLivingston, Ian James 15 July 2011
Game reviews play an important role in both the culture and business of games the
words of a reviewer can have an influential effect on the commercial success of a video game. While reviews are currently used by game developers to aid in important decisions such as project financing and employee bonuses, the effect of game reviews on players is not known. Additionally, the use of game reviews to improve evaluation techniques has received little attention. In this thesis we investigate the effect of game reviews on player experience and perceptions of quality. We show that negative reviews cause a significant effect on how players perceive their in-game experience, and that this effect is a post-play cognitive rationalization of the play experience with the previously-read review text. To address this effect we designed and deployed a new heuristic evaluation technique that specifically uses game reviews to create a fine-grained prioritized list of usability problems based on the frequency, impact, and persistence of each problem. By using our technique we are able to address the most common usability problems identified by game reviews, thus reducing the overall level of negativity found within the review text. Our approach helps to control and eliminate the snowballing effect that can be produced by players reading reviews and subsequently posting their own reviews, and thus improve the commercial success of a game.
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The critical effect : evaluating the effects and use of video game reviewsLivingston, Ian James 15 July 2011 (has links)
Game reviews play an important role in both the culture and business of games the
words of a reviewer can have an influential effect on the commercial success of a video game. While reviews are currently used by game developers to aid in important decisions such as project financing and employee bonuses, the effect of game reviews on players is not known. Additionally, the use of game reviews to improve evaluation techniques has received little attention. In this thesis we investigate the effect of game reviews on player experience and perceptions of quality. We show that negative reviews cause a significant effect on how players perceive their in-game experience, and that this effect is a post-play cognitive rationalization of the play experience with the previously-read review text. To address this effect we designed and deployed a new heuristic evaluation technique that specifically uses game reviews to create a fine-grained prioritized list of usability problems based on the frequency, impact, and persistence of each problem. By using our technique we are able to address the most common usability problems identified by game reviews, thus reducing the overall level of negativity found within the review text. Our approach helps to control and eliminate the snowballing effect that can be produced by players reading reviews and subsequently posting their own reviews, and thus improve the commercial success of a game.
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The reasons that contributed to the different success stories of space RTS games Homeworld and O.R.B. / The effect of different game design decisions on the success of space RTS games Homeworld and O.R.B.Paulauskas, Rokas January 2021 (has links)
Sometimes games that belong to the same genre achieve different levels of success among the playerbase of the genre. As an example, of two space RTS games Homeworld (released in 1999) and O.R.B. (releasedin 2002), which feature a similar setting and similar gameplay mechanics, Homeworld has beenmore successful. The purpose of this paper is to investigate the reasons for the different popularityof the two games, using game reviews as the primary source of data to learn about the strengths andthe weaknesses of the two games. Thematic analysis has been applied to a total of 27 game reviewsof space RTS games Homeworld and O.R.B. Codes describing various strong and weak aspects of bothgames have been extracted from the texts. The codes have been grouped into various categories traditionallydescribed in game reviews, such as the story line, the UI, the graphics, etc. Using these codesas a basis, a number of explanations have been suggested as to why the game Homeworld has beenmore successful than the game O.R.B. The main reasons discovered are that Homeworld was releasedseveral years before its competitor and that some of important game features of O.R.B. suffered frompoorer technical execution in comparison to equivalent features in Homeworld.
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Spelindustrins Paradox : En eventstudie om lansering av tv-spels påverkan på aktiekursenDegardh, Anton, Shafiee, Poian January 2014 (has links)
Purpose: To examine how video-game releases affect the share price, and if video-game reviews have any impact on the share price of gaming corporations. Method: A quantitative deductive research approach is applied with event study methodology used as basis. The investigated companies were the five largest gaming companies listed on the U.S. NASDAQ exchange. A total of 29 video-game launches and 85 reviews where examined. Theory: The study is based on The Efficient Market Hypothesis, Agent Theory, Public Relations Theory, Nextopia and previous research. Results: The result contains 114 observations in five companies. The result accounts for the cumulative abnormal return for each video-game. It also accounts for the cumulative average abnormal return for each company ten days after release. Analysis: The hypothesis test accounts for a statistical significant correlation between negative abnormal return and the release. It is also accounted for a cumulative average abnormal return of -2,29 % of the video-game companies stocks. Conclusion: There is a negative abnormal return for shareholders ten days after a video-game release. The result and the analysis dose confirm a direct correlation between video-game reviews and the abnormal return.
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