El presente trabajo consta en implementar y desarrollar un emprendimiento de negocio con alto potencial de crecimiento y escalabilidad, apoyándonos con las nuevas tecnologías que el mundo nos brinda hoy en día. Nosotros tuvimos la libertad de formular el emprendimiento que nosotros consideramos posible, siempre y cuando éste cumpla con los requisitos legales, morales y teniendo en cuenta los principios de la Universidad Peruana de Ciencias Aplicadas. Nosotros optamos por desarrollar un producto tecnológico que consta de un collar con GPS para mascotas de 4 patas. Este producto fue desarrollado pensando en las personas que aman y cuidan a sus mascotas ya que existe el problema de que hoy en día se extravían al salir a la calle o son robadas; pues el dueño sufre y se preocupa por su mascota ya que muchos de ellos lo consideran como un miembro más de la familia. Este trabajo consta del desarrollo de los fundamentos principales de investigación, las validaciones del modelo de negocio para sustentar que es aceptado en el mercado, las ventas realizadas por medio del canal online, el desarrollo de plan operacional, el plan de recursos humanos, plan de marketing para incrementar las ventas e impulsar el producto, plan de responsabilidad social corporativa, las proyecciones financieras, el financiamiento a usar para desarrollar el negocio, sus respectivas recomendaciones al trabajo, y las conclusiones que hallamos. / The present work tries to implement and develop a business venture with high potential for growth and scalability, supporting us with the technology that the world offers us today. We had the freedom to formulate the endeavor that we consider possible, as long as it complies with the legal, moral and taking into account the principles of the Peruvian University of Applied Sciences. We chose to develop a technological product that consists of a collar with GPS for 4-legged pets. This product was developed thinking about the people who love and care for their pets since there is a problem that today they get lost when going out or got stolen and the owner suffers. The owners care for his pet because they consider them as family members. This work consists of the development of the main foundations of investigation, the validations of the business model to support that is accepted in the market, the sales made through the online channel, the operational plan development, the human resources plan, marketing plan to increase sales and boost the product, the corporate social responsibility plan, financial projections, the financing to be used to develop the business and their respective recommendations to the work and the conclusions we found. / Trabajo de investigación

Migratory birds, some small and light weight as matchboxes, engage in seasonal inter-continental journeys in order to take advantage of the long summer days and abundance of food at northern latitudes to breed and raise their young, and then escape the harsh winters by migrating to lower latitudes. This thesis deals with two important aspects of migration, the routes taken during migration and the birds’ behaviour at stopovers. The migratory routes are for many species unknown, whole or in part, and this is especially true for species that migrate nocturnally. At stopovers birds replenish fuel reserves that powers migratory flight, and studying how birds utilise stopovers is important in order to understand how migration is organised. In this thesis I have used modern tracking technology to study both continental wide movements of thrush nightingales (Luscinia luscinia) and common rosefinches (Carpodacus erythrinus) using small light-level geolocators, and smaller scale movements at a single stopover site of garden warblers (Sylvia borin) using miniature radio-transmitters. I have also studied the fuelling behaviour of garden warblers during autumn migration in the field and in the lab, and great reed warblers (Acrocephalus arundinaceus) at a stopover site on Crete during spring migration after the Sahara crossing. The thesis discusses the significance of several aspects of migration shown by the birds that would have been very difficult to detect without the aid of modern tracking technology, such as loop migration, prolonged stops during migration, multiple wintering sites, and nocturnal relocations at stopover sites. Studies carried out at stopover sites also show that garden warblers and great reed warblers can attain large fuel loads even at sites where they have no barrier to cross and this might be a result of good foraging conditions. The thesis also highlights the importance of combining different techniques when studying stopover behaviour to get reliable estimates on stopover durations and fuel deposition rates as well as the importance of choosing sites preferred by birds when planning stopover studies. / <p>At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 4: Manuscript. Paper 5: Manuscript.</p>

In the extensive and remote sub-Antarctic forests of South America, birds are the dominant terrestrial vertebrates. Despite considerable efforts to understand the ecology of birds breeding in these forests, our current knowledge for many species is still incomplete. During three breeding seasons (2014 – 2017), I studied the breeding ecology of the five most abundant open-cup forest-dwelling passerines in the sub-Antarctic forest of Navarino Island, Chile (55°04′S, 67°40′W). There were differences in some of the breeding strategies used by birds breeding on Navarino Island versus conspecific populations breeding at lower latitudes. Milvago chimango was the main nest predator of open-cup nesting forest passerines, and the main cause of nest failure. In addition, I found that species built their nests in sites with higher density and taller understory; however, these two factors decreased their nest survival. This mismatch could be due to a change in depredation risk on Navarino Island, and thus, passerines breeding there may be in an ecological trap. In addition, using light-level geolocators, I determined that the migratory connectivity of Elaenia albiceps is weak as a result of the large spatial spread of individuals on the wintering ground, and that the distances among individuals on the breeding grounds are not maintained in the wintering grounds. My study opens further questions about the mechanisms driving differences in breeding strategies among populations. In addition, further research is needed to assess hypotheses that could explain the mismatch between nest-site selection and nest survival and to understand what drives elaenias' movements, not only during winter but throughout their annual cycle.

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