This study focuses on the convergence of audiovisual media, which is one of consequences

This masters diploma thesis deals with the topic of shared services centres as a factor of development of the region. It ispects the issue from both the aspects of the companies as providers of the business support services and their clients and the aspects of the region. It analyzes location factors for setting up this type of companies in the region and the effect of these companies on the development of the region. The focus of the thesis is oriented on the European area. The work contains the definition of the term shared services centre including fitting the concept in the topics of globalization, internalization and multinational corporations as they stand behind the formation of the whole concept. The work further names location factors and, according to these, compares current situation in European countries. The following part provides with profiles of selected European countries serving as destinations for shared services, and comparison with the development in the Czech republic which today serves as one of the progressive European destinations in terms of this sector. The last part of the work is based on a case study which was carried out in cooperation of a shared services centre providing support to an international company retailing electronic goods.

Medunová, P. Globalization on equity markets. Diploma thesis. Brno: Mendel university in Brno, 2013 This diploma thesis engages in measuring correlation between European countries and studies its impact on portfolio diversification possibilities. Theoretical work deals with the concept of globalization, financial integration and also describes process of Europe integration. In the thesis are also described the most important stock exchanges and indexes connected with them. In the last part there is dissected problem of risk diversification focused on international diversification. In practical part there is made correlation analysis and Granger causality test.

We can feel side effects of globalization primarily in the economic area, with far-reaching impact on further spheres of social life, including the level and perspectives of moral principles etc. We live in a society with the substantial feature of ambivalence when almost each social phenomenon and process is ambiguous. The theoretical part of the work defines the concepts like ethics, moral, their significance and role in the society in connection with the issue of globalization and describes some impacts of the globalization process on the society or environment. The information was ascertained with the help of the method of quantitative data collection through the data collection technique in form of anonymous questionnaire. The goal of the work was to ascertain the opinion of a selected population sample on the perspective of moral in progressing globalization of the world and, at the same time, to find out the awareness of the society on the issue of the globalization process. 75 students of the Faculty of Health and social Studies were addressed in form of the anonymous questionnaire and only 70 of them took part in the research. All the goals I had set at the beginning were successfully met. The results of the work can serve to inform broad and expert public on the displays of globalization in moral sphere and their acceptance or refusal by representative (or specific) sample of the society.

Diploma thesis analyses connection of sponsorship and sales support in transnational corporations. It defines how these corporations direct their sponsorship strategies, if globally or locally. In the first chapter, it describes connection of sponsorship and commercial communications from the law, tax and mostly marketing point of view. In the second chapter, it describes possible forms of sales support in sponsorship projects. The third chapter analyses the impact of the globalization on sponsorship and sales support and describes integrated marketing communication. Telefónica S.A. and McDonald's Corporation are described as practical examples of the connection of sponsorship and sales support in transnational corporations.

Globalization is a phenomenon that has been influencing human existence for a long time. However, processes of globalization as well as its periods have not been unified yet. This paper seeks to describe basic milestones of globalization as well as its historical reflexion. The description is put in the context of the World Bank's approach to economic history. Globalization is inherent to many problems. Nevertheless, many authors point out positive effects of globalization. It is substantial to be aware of what the benefits of globalization are and to know why to support it. It is also important to monitor its negative impacts showing us warnings for the future and indicating what we should avoid in the present. The goal of this paper is to point out the influence of globalization within nowadays information and from the economic point of view. Present financial crisis which effects the whole world is closely associated with globalization. Therefore, one section of the paper is dedicated to this topic.

The thesis examines the impacts of globalisation on the spheres of economy, politics and culture of the developing world, in the sense of understanding globalisation as interconnecting the civilisational, regulatory and spiritual human constructs into a global system. This scheme is extended to the environmental dimension as a reflection of the conflict between the global system created by man and the pre-existent and superior global system of the ecosphere. In each dimension, the aim is to identify the particular impacts of globalisation on developing countries considering the positive or negative influences on their situation and problems.

Master Thesis in her theoretical part contains a brief indication of the development of marketing, completed by factors which influenced the current marketing the most. Subsequently, the work offers a comprehensive overview of modern trends, together with the positives, but barriers as well. The practical part is devoted to an analysis of one of the trends, guerilla marketing. This analysis is based on a comparison of three Czech guerilla campaigns in order to evaluate their effectiveness, in order to find out why guerilla campaign in the Czech Republic are not used very often, as in other countries and consumers attitude to these non-traditional campaigns. The analysis consists of qualitative research in the form of focus group, in the form of a quantitative questionnaire and supplemented by interviews with professionals. In conclusion there is a summary of results based on different methods.

This thesis deals with possible convergence/divergence in evaluation of globalization between pro-market economists (represented by author of this thesis) on the one hand and Mr. Joseph Stiglitz (major American economist) on the other hand. Taken into account and scrutinized are hereby some selected aspects of globalization, namely those treated in Joseph Stiglitz's recent book Making Globalization Work. The author, on the basis of economic theory and its application on those selected aspects, comes to conclusions that differ completely from the ones of Mr. Stiglitz. Differences and divergences in conclusions between Mr. Stiglitz and the author stem, indeed, from their individual preferences in the field of economic theory.

In 1999, France, Germany, the United Kingdom and Italy jointly signed the Bologna Declaration and proposed to establish an open European Higher Education Area (EHEA). The Bologna Process promoted the integration of higher education in Europe, and counteracted the integration of European politics and economy. Currently, 48 countries have joined the Bologna process. The influence of the Bologna process has also developed from Europe to other countries in Asia, Africa, and North America. The Bologna Process has established six goals at the beginning: credit system, degree system, student mobility, lifelong learning, quality assurance and European research area. From 1999 to 2000, the Bologna Process has accomplished these goals and put forward a plan for the new decade. The dissertation takes 2010 as the node and divides the Bologna Process into policy objectives and policy subjects through the policy network analysis framework, and analyze the correlation between policy subjects through the neo-functionalism. The result shows that the Bologna process will further deepen its goals in the next decade and attract more countries to join in the context of globalization. However, due to differences in economic and political backgrounds, there will be an differentiate integration based on their own...