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Působení zahraničních obchodních firem na Českém trhu / Effects of MNC on the Czech marketFraňová, Katarína January 2008 (has links)
My thesis concentrates on a specific Czech company, owned by a foreign multinational corporation and its effects on the Czech market. The name of the company is Eurest, Ltd., its owner is a british company Compass Group PLC. The thesis is dividend into two main parts. First, theoretical, deals with globalization, FDI and multinational corporations in general. The second, practical part is focused on the description of the company's activities, offered products and services and the internal affairs. This thesis also describes relationships with customers, suppliers and other important subjects involved in business with Eurest. It also describes and analyzes particular effects and indicators it has had on the Chech market over the period from 2002 to 2007. The future plans of the company are also described.
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Komparace služeb bankovních institucí v ČR a v USA / Comparison of Bank Services in Czech Republic and United StatesŤopková, Alena January 2008 (has links)
The Diploma thesis deals with two different banking systems. The first and second chapter have theoretical character and talk about marketing in services and changes in today's global banking world.The third chapter gains both from theoretical and practical knowledge and describes banking system in Czech republic and USA. The most important chapters are the 4th, 5th and 6th. They include bank services analyse, fee politics, type of distribution, and communication with clients. The result is mostly in comparison of the value and convenience for the client.
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Národní státy a globální ekonomické procesy / Nation-State and Globalized Economic ProcessesČápová, Dagmar January 2008 (has links)
The thesis deals with the role of nation-state in globalization. In the beginning, the nation-state and state are defined. Afterwards, the interaction of the state with market and non-profit sector is analyzed. The third chapter talks about globalization, so that the gained knowledge can be used in the chapter four as the main characteristics of state are here analyzed with the emphasis on the economic aspects of globalization.
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Optimalizace chování a struktury středního podniku pod vlivem fin. a hosp.krize / Optimalization of medium-sized enterprise‘s behavior and structure in conditions of financial and economic crisisVránková, Anna January 2009 (has links)
My diploma thesis deals with the problem of financial and economical crisis and its impact on economy of medium-sized enterprise (MSE). First part defines the crisis phenomena themselves and discusses their upraise in the USA following by their expansion into the rest of of the world. Major part of my work addresses the situation in the Czech Republic, primarily the analysis of impacts onto the MSE. Another part of my work is a questionnaire research within the company employees. Company's effectiveness and efficiency evaluation are based on the research results. Concluding part proposes particular solutions and procedures suitable for the economical situation improvement of this particular MSE.
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Aktéři ekonomické globalizace, občanská společnost a stát / Actors of economic globalization, civil society and the stateRohrbacher, Tomáš January 2006 (has links)
Presented thesis focuses on civil society within the context of ongoing processes of globalization. The core of disputed issues lies in creation of relationships between the actors of civil society (with stress on alter-globalization movement) and institutions of international governance (with accent on multilateral economic institutions -- WB, IMF, WTO). The thesis analyzes concepts of (global) civil society and functions which civil society fulfills in relations to centres of political power -- traditionally towards the state, currently also towards international governance institutions. It deals also with preconditions of creation and existence of global civil society (post-material middle-class, cosmopolitism and the role of the internet). Theoretical chapters are supported by empirical datas which are analysed especially regarding alter-globalist discourse, self-definition of the actors and current state of relationships between civil society and WB, IMF and WTO. Applied research shows that these institutions open themselves to the control of public and civil society (although with different pace) in levels of transparency, accountability and access, and thus civil society contributes to their democratization.
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Mocenská elita v procesu globalizace / The Power Elite in the Process of GlobalizationSvobodová, Hana January 2004 (has links)
The topic elites, respectively political elites comes alive with the authors and their texts of different levels and it is examined philosophers, political scientists, sociologists. The concept of the elite, but also inflects common language of everyday life. We hear f. e. "elitists, verchuska, barons, peacocks etc. So, terms of showing the pejorative tinge. This so-called ordinary perception is often influenced by the actual operation of the representatives of this group, class, and of reflection to what occurs in practice, seen and perceived by the people in everyday life, in mutual contact or indirectly (own experience), but also media, reading and absorption of available evidence and their own conclusions about them. It is therefore a reflection of some subjective effects as a result of the power brokers and their recipients, who are but one way or another subject objectively shaping the conditions in which they operate. The topic elites, respectively the role of powerful groups and individuals, even if their social significance "fettered" the nature and evolution of human society is experiencing in its so-called turning moments (alternating power, the crisis of society, an important political, but also cultural changes, etc.) its "boom." It should not remain only in succumbing to a kind of fashion, historically conditioned atmosphere, even the media-mediated, but it should be a responsibly organized social discussion on the very foundations of the functioning of today's power elite, in which special importance is the concept of the liberal governance. This is not just about the more familiar "powerful" or look through "gossip" in a keyhole finder for this or that politician, celebrity or her family, but also the need to seriously begin to deal with issues of power, its functioning in terms of content and form, impact on other areas of the social life, and the need to reflect on just how far today's elite meet them as well as the importance progressive award or the progressive part of society that one way or another manages, organizes, and generally affects the lives of most companies. Today, even many emphasized the global meaning and context.
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Vstup automobilky Hyundai na český trh a její marketingová strategie / Hyundai Motor Company access to the Czech market and company’s marketing strategyElšík, Michal January 2013 (has links)
The main topic of the final thesis is Hyundai Motor Company access to the Czech market and company's marketing strategy within the country. As the Korean company gains respectable share on the passenger car market in the Czech Republic, the thesis describes a process of building its factory in Nosovice, Moravia, standing for the highest direct foreign investment in Czech to date, as well as another operational activities having direct relation to its success. The diploma thesis consists of several thematically oriented blocks. The first parts are focused on marketing principles, terminology and strategies related to companies in general seeking international expansion and activities abroad. Next paragraphs analyse Czech car market and its characteristics. History of Hyundai Company and description of its global marketing activities and tactics are depicted in the next chapters. Following parts illustrate a strategy employed in the Czech Republic, explaining "New Thinking. New Possibilities" vision and a comparison with the local SKODA Auto manufacturer. The work discloses Hyundai's activities leading to the growth on the market, currently positioning company as the second most successful brand in the year 2013. Concept of a "Czech car" maker is included further in the thesis. Final chapters are dedicated to a market research focusing both on brand awareness, insights and interpreting basic overview of the Czech customers and their attitudes regarding automotive industry.
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Komparace japonského a německého modelu kapitalismu / The Comparison of the japanese and the german model of capitalismMikešová, Veronika January 2012 (has links)
The paper deals with the comparison of the japanese and the german model of capitalism and the search for the answer to the question asking if these two models are becomming closer to each other thanks to globalization or not. The research is based on work with historical sources, reports published by international organizations and also articles available on the Internet. The first chapter defines the term of economic policy and globalization and describes historical development of japanese and german economy. The second chapter describes development between the world wars. In the third chapter I focus on the World War II and its influence on the economy of both states. The final chapter follows the development from the 70s of the 20th century to nowadays. At the end of each chapter I summarize the main features of both states in the researched period that enable me to answer the main question of my work.
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Youth tourism jako nová forma cestovního ruchu v globalizovaném světě / Youth tourism as a new form of tourism in the globalized worldTrsková, Lucie January 2016 (has links)
The topic of this diploma thesis is constantly expanding segment of tourism, known as youth tourism. This diploma thesis describes and examines possibilities of a new form of tourism, a type of tourism aimed at young travellers and which developed along with globalization. The aim of the thesis is to explore this new emerging segment, including its specifications that relate to the development of current society. In the second part there is the evaluation of the questionnaire survey as supportive instrument for validation of described segment and comparison to young travellers from the Czech Republic. The conclusion offers suggestions for service providers focused on target segment.
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Deflation – Real Problem to be Solved or Inevitable Consequence of Globalization? / Deflace - skutečný problém k řešení nebo nevyhnutelný důsledek globalizace?Mudra, Martin January 2016 (has links)
The aim of this paper is to examine the striking inverse co-movement of decreasing inflation rates and increasing degree of globalization in developed economies during the current wave of globalization beginning in the 1980s. Our analysis stands on theoretical identification of channels through which globalization affects inflation in developed economies and the role of monetary policy in the process. Econometric estimation of the impact of advancing globalization on the rate of inflation carried out on a sample of high-income OECD countries over the years 1980 - 2013 supports our hypothesis that advancing globalization has a significant negative impact on the rate of inflation in advanced economies.
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