The diploma thesis deals with the origin and adaptation of the concept of CNN Prima NEWS on the Czech market and its possible hybridization. The expansion of global media corporations is a phenomenon of the 20th century that affects persisted till present. The television companies set up centers, branches or, through the sale of licenses, reach its audience through localized television stations. This thesis approaches the theory of globalization with a focus on the concepts of global culture, glocalization and hybridization. With standardization of successful patterns the companys strengthen the its positions in the global market, expand their influence and, last but not least, it is a profitable prosperous activity that does not require high costs. The thesis captures the arrival of the licensing concept of a global television station on Czech media market. The thesis develops connection of the global news brand CNN with Czech commercial television. These connections and deviations are elaborated and compared on the basis of three confrontable areas. At the same time, it is evaluated what creates this concept and what are its possible forms of hybridization.

Thesis "Activists on the Road to Zapatista Territory" gives a resonance of actual results of my research among activists in Chiapas and Germany with contemporary theories. Based in theories of globalization and social movement and in dialogue with fieldwork data, it elaborates proper analytical concepts. These concepts enable to study journeys of activists to the Zapatista territory in Mexican state of Chiapas. Thesis aims to follow concepts of neo- zapatistas networks, which emerged around indigenous Zapatists and spread all over the World. Middle-Class activists from Germany enter these networks while travelling to Chiapas. Thesis scrutinize the nature of six months' journeys of activists and especially focus on transformation of so-called Imaginative knowledge of the World to Experienced knowledge of the World in the context of exoticism, poverty and Zapatista resistence.

This thesis deals with advertising and its specifics characteristic for contemporary media environment. Research is realized on the example of five visual adverts which are parts of Absolut vodka advertising campaign. Absolut London, Absolut Brussels, Absolut Barcelona, Absolut Bangkok and Absolut Prague were chosen and conquered in the semiotics and visual analysis. The main part of the thesis is focused on character of adverts. The attention is also drawn to Mukařovský's aesthetics, Peirce's icon-index-symbol, Barthes's denotation, conotation, myth or theory of photography. There are mentioned not only qualities of imaging of objects but also its anchoring in the media environment. The results of the analysis are connected with processes of globalization. The principles of Ulrich Beck are applied to visual adverts of Absolut vodka. The main question is if and how the globalization influences the adverts and their visual form. It is shown at the example of internet and television media. One part of thesis is also devoted to phenomenon of glocalization and its influence on advertising.

In 1953, Howard R. Bowen gave rise to the debate on social responsibility, and since then it has become very widespread. The concept of Corporate Social Responsibility gained a lot of forms during the second half of the twentieth century and from the university campuses got into practice and also into the Czech Republic. On the background of changing theoretical approaches toward CSR we can see changes of business environment - especially in the change of the conceptualization of the enterprise - from shareholder perspective to stakeholder perspective. Stakeholder theory extensively influenced the approach to CSR. Based on the thematic analysis and interviews with the actors, I identified two main practiced approaches towards CSR. Some actors understand the corporate social responsibility on the background of moral values, on the contrary, other understand this concept on the background of economic interests of the company. Firms can be responsible from both reasons on the basis of external pressures. But, some companies "play a game on social responsibility" and society does not perceive it positively. This negative experience can be transferred to other companies with "CSR label". However, many researches have repeatedly shown that citizens expect from the companies involvement in social issues...

Title: Sporting immigrants and their effect on sport growth and popularity in a culture: A case study in Czech basketball Keywords: Sport migration, globalization, figurational theory, basketball Statement of the Problem: This study will examine the influence that immigrant athletes have on attendance and youth development in the Czech basketball league. This study is a descriptive, non- experimental, longitudinal case study in the genre of globalization in sport. This study examines the use of immigrant athletes to build non-primary sport popularity at the micro level (team, club, entity) and macro level (league, federation and nation). Purpose of the Study: This study is being undertaken to evaluate the practice of using immigrant athletes in the Czech basketball league as a cornerstone of the club business plan and sport growth. The long-term growth of the sport both to be consumed and to be partaken needs to be examined in light of the globalization which is taking place. Increasing knowledge of these trends in the Czech basketball league may provide insight into the effects of immigrant athletes on sport popularity in other receiving cultures. Research Questions: 1. What is the correlation between usage of immigrant athletes on a team in Czech basketball and fan attendance? 2. What is the...

The objective of the Master's Thesis Global problems of the current world according to National Geographic magazine is an analysis of the National Geographic magazine approach to informing about contemporary environmental problems. Using a qualitative content analysis the author aims to find out whether there are some specific routines or phenomenons appearing in the articles when covering the environmental topics in media. The theoretical part focuses on general description of the environmental problems media coverage, on explanation of the term globalisation and on contemporary global problems definitions. It also summarizes the 125-year history and the most important milestones of the National Geographic magazine. The practical part consists of research on media reflection of global environmental problems in reportages and their thematic anchoring. It is based both on local and international studies on similar topic. The summary presents and interprets the results of the analysis.

in English This diploma thesis encompasses the idea of the economic role of a state in relation to trends of globalization applying political science, political economy and economic geography. The idea goes on by progressively defined conceptions of societal institutions - the concept of a state and political nation on basis of the social contract, the conception of the fair society on basis of the work called Justice as Fairness by John Rawls, conception of globalization in terms of its trends in the area of changing division of work and rising income inequality, and conception of the character of changing roles of a state in relation to globalization and economy. Reference state is a small, internationaly opened, democratic and developed society, which holds western values and norms. It is assumed that in such society individuals pursue their own happiness as a notion of good life. In this aspect Justice as Fairness theory was chosen as a framework for society of equal citizens where economic transactions are considered fair and everybody is given the chance to pursue their own vision of their lives and such state of society shall remain preserved in time. Two main economic roles of a state are concluded by the analysis of consequences of chosen trends of globalization in relation to the...

The aim of this diploma thesis is to describe how successfully are global television formats adapted in the region of Central Europe. Media systems in the Czech Republic, Hungary, Poland and Slovakia were considerably transformed after the fall of communism in the 1990s. Television markets started to be built within the new media systems. This thesis describes a globalization theory with focus on the concepts of cultural imperialism and cultural globalization. Emergence of the global television formats is one of the most visible processes within the globalization. There is a prevailing opinion presently that the global formats contributes in some ways to cultural heterogenization and pluralization. Local adaptations of global formats acquire meanings of national culture. The term glocalisation is connected with spreading of the global formats. This term is nowadays used more often than the term globalisation in relation to global formats. This diploma thesis is concerned with the adaptation of formats in the countries of Central Europe. Popularity of global formats in this region is compared on the basis of ratings. There is also evaluated which format has the most universal impact in the region and if audiences in these countries have similar cultural preferences. Afterwards, other trends typical...

Mgr. Petr Mareš Land Use Changes Under the Influence of the Process of Societal Integration ABSTRACT The PhD. thesis discusses impacts of a long term process of socio-economic integration on the changing Land Use structure in the Czech Republic and Slovenia and puts forward a hypothesis that "together with the integration of socio-economic relations into hierarchically higher structures, sub-areas tend to be more specialized within every such structure". For the Czech Republic, the main data source used was the LUCC Czechia Database comprising information on 7 Land Use categories in 8 903 CTUs (Comparable Territorial Units, derived from cadastres) in four time horizons 1845-1948-1990-2000 (at the national level) and detailed analyses of maps of four selected CTUs in 1845-2005 (at the local level). For Slovenia we tested our hypothesis using the trial version of the LUCC Slovenia database where data for four Land Use categories had been completed for 2 403 CTUs in 1825-1900- 1961-2002. In order to understand the specialization processes the following indicators were used: the coefficient of variation; the frequency of CTUs in classes of percentage share of selected land use categories and the development of selected different land use categories in diverse areas at the national level (database); then the map...

The diploma thesis called ?Globalization ? sociological reflection. Conception of globalization by Anthony Giddens, Zygmunt Bauman and Ulrich Beck? reflects the question, how sociological thinking deals with the phenomenon of globalization. In the introduction part of the Thesis is a basic outline of sociological perspective on globalization issues and this historical roots. The main part is devoted to comparing the concept of globalization of the three major sociological theorists, Anthony Giddens, Zygmunt Bauman and Ulrich Beck, which includes a detailed analysis of the works related to the theme of globalization. The relevant sections of the Thesis pays attention to the key topics that are discussed in the context of globalization in the field of contemporary social theory (globalization, localization and glocalization, denacionalization, the convergence of global culture, etc.). This Thesis is based on the key works of these authors, their reaction in the scientific community and my own critical analysis.