Esta dissertação é um estudo sobre o cinema de Eugène Green. A sua estrutura se dividirá de acordo com o que se supõe ser - do ponto de vista da recepção do espectador - o aspecto central de seus filmes: de um lado, Green conduzirá o seu espectador a se relacionar com o filme pela via da \"leitura\"; de outro, pela via do \"empirismo\". Essa importante distinção dará início a uma série de desdobramentos que serão tratados ao longo da análise de dez cenas selecionadas dos seus dois primeiros longas metragens: Toutes les nuits (2001) no primeiro capítulo e Le Monde vivant (2003) no segundo. Na conclusão da dissertação, trataremos ainda de uma questão suscitada a partir da colocação, lado a lado, dos dois filmes acima citados. / This dissertation is a study of Eugène Green\'s films. Its structure will be divided according to what we suppose to be - in terms of the spectator\'s reception - the central aspect of his films: on one hand, Green will lead the spectator to establish with the film a connection based on the \"reading\"; on the other hand, a connection based on the \"experience\". This important distinction will be developed throughout the analysis of ten selected scenes from Green\'s first two feature films: Toutes les nuits (2001) in the first chapter, and Le Monde vivant (2003) in the second. At the end of the dissertation, a final question will be brought to light by putting together both films.

Thesis (Ph. D.)--Ohio State University, 2007. / Title from first page of PDF file. Includes bibliographical references (p. 191-178).

Current water shortages in the United States and Texas are expected to only worsen so that by 2050, approximately 40% of both U.S. and Texas residents will live in areas of water scarcity (U.S. House Committee, 2003; Texas Water Development Board, 2003). In response to these grim projections, both lawmakers and environmentalists are calling for conservation measures so that future shortages or costly new supply initiatives are avoided. One area where substantial consumption decreases could be made is the municipal sector, which is projected to account for 35% of all water consumed in Texas by 2050 (Texas Water Development Board, 2002). Both organizations and voluntary programs have been established to reduce water consumption in this area. One of the largest and most innovative programs in the state is the Austin Green Building Program (AGBP). It was the first program of its kind in the U.S. that rates new homes and remodels in regards to five categories related to sustainability: energy efficiency, water efficiency, materials efficiency, health and safety and community (City of Austin, 2001). This research identified the factors (weather, home size, lot size, appraised value, and existence of a pool) that effect water consumption for residences qualifying as "Austin Green Homes", and identified those green features or designs that had the greatest effect on water consumption, that were most commonly included, and the reasons why contractors incorporated them. Non-green features such as temperature, rainfall, home and lot size, appraised value and a pool seemed to have the greatest impact on water consumption, from an analysis of R2 values, albeit a positive relation for each variable. When green features were investigated, findings showed that different features were effective in reducing water consumption for different builders and in many cases, water-conserving features actually led to increased use. Finally, results showed that large builders incorporated fewer water-related green features in their homes and achieved lower star ratings in general than small green builders.

Purpose: To explore how a company can make its marketing mix, the four Ps, greener. This is done with a case study of the Rockwool Group. Background: The Rockwool Group is the world’s leading producer of stone wool. It consists of twenty-one factories in three continents and its primary business area is within insulation. The Rockwool Group’s products improve the quality of life and helps to alleviate environmental problems, such as the greenhouse effect, smog and acid rain.   Problem: Today many companies want to improve their greenness. A way to do this is by greening the marketing mix. The current green marketing literature only touches upon certain aspects of the marketing mix, but there are no recognized studies that provide guidelines on how to green the marketing mix.   Methodology: The data collection consists of several semi-structured interviews with employees from different departments. The authors interviewed employees from three subsidiaries from different parts of the world – Scandinavia, North America and the Balkans. Conclusions: Through the case of the Rockwool Group the authors have explored how to green the marketing mix. This has shown that product, place and promotion have several factors that can be greened. However, this specific case study only shows how prices set a premium are greened. Another case focusing on standard prices can provide further suggestions to green the price.

The near for several year Taiwan various metropolises city, steps out one after another footsteps of the city style transformation, simultaneously penetrates the successful city style transformation, not only causes the city transformation, to be reborn, also promotes the people to the city centripetal force and the honorable feeling. But lets the city continue forever, the health development must penetrate the space, the landscape, the environment, the ecology, the economy, the society, the culture, educates each good government. Again by way of each way city marketing, establishes its image localization to this city with his city populace or the foreign tourist. In recent years the whole world climatic change fierce change, the cause continues discharging to hundred years coming person for the greenhouse gas which has not controlled, the humanity since 19th century Industrial Revolution until now, discharged in the atmosphere CO2 (carbon dioxide) to have absorbs the infrared which the surface diverged, enable to approach the surface the temperature rise, this kind of approximate greenhouse increased the warm function to be called the greenhouse effect, but its function gas was the greenhouse gas.

Abstract Purpose: The aim of this thesis is to explore the impact of environmental friendly wine packageson wine consumption in Sweden. While there are many different factors influencing this issue,the overall focus of this thesis has been on the perception of the quality of 'Green wine packaging'on behalf of the consumers. Method: A quantitative approach in form of an online survey was followed by an qualitativeapproach in form of semi-structured interviews. While the quantitative approach was the mainapproach, the qualitative approach was used for further interpretation. Conclusions: Despite a great environmental awareness and a great engagement in recyclingactivities in Sweden, the results of this study shows that consumer prefer wine in traditional glassbottles. Quality is considered to be the most important element when purchasing wine and itappears that consumer perceive a low level of quality of wine in Green packages which in turnlowers their aesthetical and hedonic expectations. The quality of the wine appear also to be moreimportant than the environmental issue.

In the vacation choice structure, denoting how vacation choices such as choice of destination, travel mode, and accommodation, are related and prioritized by tourists, every choice plays an important and unique role. Although it has been recognized that vacation choices inter-relate in several different aspects, previous research has primarily studied the primacy aspect. It can however be argued that to only study the primacy of vacation choices is too limited and that it is necessary to also include other aspects, especially how important a certain vacation choice is to the tourist. This knowledge is important in order to get a more holistic picture of the vacation choice structure, but also for understanding the demand for green tourism. It can be argued that the vacation choice structure has an influence on tourists’ possibility to make green choices. This thesis extends present knowledge by analyzing the inter-relation between vacation choices and providing a framework for how the vacation choice structure is related to tourists’ green choices. The influence of personal factors such as values and green attitudes on the vacation choice structure and tourists’ green choices are also examined. Four studies with quantitative data are included in the present thesis. The findings of the first study show that the vacation choice structure varies with regard to primacy, importance, inflexibility, and impact on other choices, which further explains the inter-relation between vacation choices. The findings also show that familiarity with a destination has an effect on how important and inflexible the destination choice is experienced. The second study shows how value orientation mediates the relationships between socio-demographic factors and tourists’ green attitude. The findings suggest that the relationships vary depending on what vacation choice that is in focus, indicating that it is not possible to talk about a general green attitude in tourism. The study thus contributes to the knowledge about how values and green attitudes in tourism are related. In the third study, the findings from the second study are advanced by showing a positive relationship between the value type universalism, green attitudes, and tourists’ green buying intentions. This further enhances the knowledge about determinants for tourists’ green buying intentions. In the final study, the inter-relation between vacation choices are examined by studying the trade-off tourists make between and within various choices in a vacation package. If and when green alternatives are included in the different choices are also studied, as well as the influence of value orientation of tourists’ green choices. The study advances the knowledge about the vacation choice structure and its relation to green tourism. The results also suggest that value orientation does not directly affect the vacation choice structure. To conclude, the findings of the present thesis show that it is not possible to define a universal vacation choice structure. It is suggested that the motive of the vacation and the choice situation play important roles here. Further, it can be concluded values do influence green buying intentions through green attitudes, but that it is not likely that this intention results in an actual green behavior if the behavior does not give any individual benefits to the tourist. Finally, the findings demonstrate that the vacation choice structure can influence tourists’ possibility to make green choices as the most important vacation choice governs to what extent other less important choice alternatives are possible to consider. Taken together, the findings develop theory about the vacation choice structure and its relation to values and green tourism as well as it provides practitioners with important knowledge and suggestions on how to make their work more efficient.

Background: Green tea is rich in catechin, a polyphenolic antioxidant. Consumption of green tea or extract from green tea has been shown to result in weight loss, increased fat oxidation, and elevated energy expenditure in mice and humans. Green tea consumption has also been shown to result in increased exercise endurance in mice and improved maximal oxygen uptake (VO2max) in humans. It is not clearly known whether green tea consumption would increase exercise endurance in humans. Objective: The aim of this study was to determine if the daily consumption of decaffeinated green tea extract for 4-5 weeks, would improve exercise endurance in humans, as measured by running 2.5 miles on an indoor track. Subjects, Design, and Methods: This study was based on a randomized, double-blind design. Fourteen, normal, healthy individuals volunteered for participation and completed the study. They were divided into two groups (n= 7 for each group). All participants completed 2 endurance trials, 1 at the baseline and 1 at the conclusion of the study. Each trial consisted of a 2.5 mile run around the GSU Recreation Center indoor track. One group consumed green tea extract pill containing 900 mg catechins and the other group consumed a placebo for 4-5 weeks between run trials. Results: Green tea and placebo groups improved their running times, however, there was no significant difference between these two groups in mean end time (P = 0.74). Under one statistical analysis, the green tea group significantly improved their running time compared to baseline (P = 0.019), while the placebo group did not. However, under another statistical analysis (removing one participant due to possible skewing effect), both groups significantly improved their running time over baseline (P< 0.05). Conclusions: This study was not able conclusively ascertain whether or not the daily consumption of green tea improved endurance performance as measured by 2.5 mile run times. Results of this study should be used with caution due to small sample size. Future studies are warranted on the impact of green tea consumption on exercise endurance, using a longer duration and a larger sample size than has been studied.

BackgroundThe biggest issue of our time is the environmental damage we have caused. Publics are becomingincreasingly aware of this challenge: environmental concern has risen. This change toward greenvalues is commonly referred to as “greening of society”. Having generally been considered theenvironmental villains, companies are now also seen as the solution to the environmentalproblem. More and more companies are going green as they have realized the potential of greeninnovations to yield competitive advantages. Therefore, a greening of the business domain canalso be observed. However, only little research has been conducted on why and howenvironmental issues are integrated into the development of new products. Considering thatchemical companies are the epitome of the environmental villains, investigating the case of amanufacturer of branded chemical goods that has been the market leader in the highly contesteddetergent market for more than a century – despite or even because of – pursuing an ecoleadershipstrategy becomes more intriguing.AimThe aim of this study is to investigate the how and part of the why of integrating environmentalissues into product development by analyzing and discussing Henkel’s environmentallycompatible product innovations and their relation to the greening of society.MethodThe method of choice is content analysis. Drawing on secondary data, the research strategy isqualitative and the design is longitudinal while the approach is descriptive and idiographic.ResultsSocietal values and Henkel’s product portfolio seem to move in the same direction as both havebecome greener and greener ever since the 1970s. However, concluding that the portfolio changesas a response to the value change is premature, especially because the innovations are often theresult of decades of research and development. Also, the portfolio has not become greener at anincreasing pace because the corporate goals have changed. Rather, the greening progress has beenaccelerated by technological progress. While over the years Henkel’s innovations have offeredgreen benefits at an increasing proportion, this development is not strongly reflected inadvertisement. Until recently green values have – if at all – only been addressed rather as an aside;the most emphasis has always been on performance. While the latest positioning of innovations astruly green indicates that promotional strategy now acknowledges that preserving the environmenthas become a mainstream value, societal value change has been more strongly reflected inadvertisement in terms of values associated with convenience rather than with the environmentand sustainability.

From the Mexican gulf oil spill of British Petroleum to Fukushima nuclear crisis of Japan. The awareness of impact on climate change, environmental pollution and natural resource depletion has led a wide range of stakeholders such as government, consumer and non-profit organization to put pressure on the companies to act in a more environmentally and socially responsible way. This study adopts both qualitative and quantitative approaches. Five Taiwanese green enterprises were interviewed along with thirty three questionnaires which were collected from other green enterprises for further analysis. This study attempts to explore how green entrepreneurial leader brings sustainable competitive advantage through building green human capital for the firm in the growing pressure of industrial environmental protection. The findings indicate that green entrepreneurial leaders articulate green vision, act as ethical role model, and identify environment related opportunity for exploitation. This leadership style influences the management practices on green human capital selection, development, and leverage which then lead to innovation, cost saving, and profitability.