The concern for environmental sustainability is constantly growing within tourist destinations. Environmental concern is leading to increased consumer awareness of green sustainable destinations. The growing interest in sustainability-based practices contributes to companies using green marketing communication to attract green conscious consumers. The study contributes to understanding how green marketing communication and green practices can create misleading perceptions and affect the consumer experience of a surf destination, before versus after arriving in Bali, Indonesia. The study was conducted using an abductive and qualitative research approach. The data was collected from ten semi-structured interviews with visitors at a surf camp in Canggu, Bali. Observations of communication material were also conducted to complete the interviews. The results indicated that there was a difference between the perceived destination image compared to what the consumers experienced on site. The company misled their consumers through claims about their green efforts in their marketing communication. These occurrences can be seen as greenwashing, since the surf camp insists to be more ecologically sustainable than they actually are.

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The diets of green turtles from five dissimilar aggregations of juvenile C. mydas on the East Coast of Florida were analyzed. C. mydas were captured by tangle net from four of the study sites and a dietary sample was collected by an esophageal flushing technique. The gut content of stranded individuals was collected for the fifth site. The vegetation in these study areas differs in varying degrees of abundance and diversity. Analysis of the samples revealed the alga types preferred by green turtles from each population and provided the basis for examination of similarities and differences in their diets. Large numbers of the juvenile C. mydas worldwide are infected with a disease called Fibropapillomatosis (FP). The herpes-type virus that appears to cause the disease manifests as tumors normally on the fleshy parts of the body. The placement and size of the tumors can eventually impede the green turtle’s ability to swim and forage. Severe conditions of the disease lead to death either by starvation or the inability to evade predators. While the herpesvirus initiates FP, there are other environmental cofactors that may play a role in promoting the disease. Some toxic microalgae (dinoflagellates) of the genus Prorocentrum produces a known tumor promoter called okadaic acid. The acid has been shown to promote cutaneous tumors in laboratory mice. These Prorocentrum species live primarily as epiphytes, forming a mucilaginous attachment to seagrasses and macroalgae. Chelonia mydas may be consuming the toxic microalgae when they forage on vegetation. Samples of available vegetation at each study area were collected and examined to determine if C. mydas were potentially consuming Prorocentrum. Prorocentrum were quantified for diet items by counting the number of cells per wet weight of macroalgae. In most cases, the diet analysis and microalgae quantification results showed an association between the consumption of substrates utilized by Prorocentrum spp and a high prevalence of FP in that population.

The seasonal and diel movements of fourteen immature green turtles (Chelonia mydas) in Mosquito, Lagoon, Florida were monitored using sonic telemetry. The feeding ecology of this turtle population was also studied using dissection and stomach flushing techniques. An attempt was made to relate the movement patterns of the turtles to their feeding habits. The immature green turtles were found to make seemingly random, long distance movements (X̄km moved/day=7.79) and to remain in deeper waters (X̄depth=1.63m), apparently not feeding, when water temperatures fell below 19°C. When average water temperatures ranged between 19-25°C, the turtles were found primarily in shallow waters (X̄depth=1.1m) and demonstrated a decrease in agility (X̄km moved/day=3.14). At water temperatures above 25°C, the animals became even less agile (2.58 km moved per day) and adopted a home range area that included a "center of activity" and a "home site." A "shuttling" behavior was observed when water temperatures averaged 31°C and higher. In the early mornings, turtles were found feeding on the grass flats. When shallow water temperatures rose above 30°C at midday, the turtles would relocate to deeper water. In late afternoon, they would return to the grass flats for a short period of time. Sea grasses made up 88% of the lagoonal turtle diet, with manatee grass (Syringodium filirorme) alone constituting 77%. No significant difference was found in per cent composition of stomach contents obtained in January via dissection and August via pumping.

Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. The study has also analyzed the mediating effect of environmental knowledge in the relationship between green marketing practices and consumer buying behavior. The research useda quantitative approach and a structured survey questionnaire to collect data from 300 respondents. The study results revealed that green advertising and green branding has a significant positive relationship with consumer buying behavior while eco-labeling is not a significant predictor for this purpose. Moreover, environmental knowledge partially mediates the relationship between green marketing and consumer buying behavior. In this way, the current study has contributed to literature by analyzing the green marketing practices with and without the presence of environmental knowledge in Pakistan. The results of the research are helpful for marketers to emphasize more on green advertising being the strong predictor of consumer buying behavior. It also urges them to make their environmental friendly activities closer to reality in order to gain greater acceptability from consumers. However, the study has not taken into account alldimensions of green marketing and the sample responses belong to the population in only urban areas of Pakistan.

There has been a continuous interest in academia with regard to the venture capital (VC) as themain flourishing aid to new business. Nowadays, academia and the public consider it ‘hot‘ to argue and invest in business that define their activities with sustainable goals, and callthemselves ‘green’, ‘clean’ or ‘eco’. Furthermore, circles of discussions about sustainability, triple bottom line, green, clean, eco, and other terms related with positive impact towards society environment alongside financial returns have created uncertainty with respect to what defines an entity as green and how this can be used as a competitive advantage in the attractiveness of the business in the very first steps of its existence. However, green startups are considered a strong tool for the emergence of the environmentally friendly solutions needed in order to avoid dangerous and irreversible climate change. Furthermore, venture capitalists (VCs) are a key provider of financial capital for emerging firms. Therefore, given the complex nature of the VC investment decision, it is paramount to understand the VCs perspective on what are the factors andcharacteristics that attract and repel investors toward green startups. By undertaking this investigation, we seek to create an understanding of the evaluation criteria, as well as, characteristics and challenges related to VC investments in green startups. Therefore, contributing to the fields of environmental entrepreneurship and entrepreneurial finance, by identifying what VCs take in consideration when evaluating green startups. To develop this understanding of the VCs perspective on green startups we first developed an in-depth literature review of the extant research, then we conducted in-depth semi-structured interviews with practitioners from the mainstream and the greenVC industry operating in Sweden. Furthermore, we implemented an interpretative approach which enabled us to analyze the individual perspectives of VC depending on the context in which they operate. This study provided interesting results that complement the existing literature and provide useful insights on the current state of green VC. Combining the findings of our study with the theories discussed in our comprehensive literature review on green entrepreneurs, green startups and venture capital, we provide an understanding of the evaluation criteria and investment thesis relevant to green startups as well as, insight on characteristics, challenges and opportunities related to investments in green startups. Therefore, this study generates new knowledge in this scarcely studied area of research and provide interesting insights for future research. To the end of this continuum, both actors involved - VCs and green entrepreneurs - will benefit from the findings which provide: green entrepreneurs with the tools to develop green startups with more potential to attract investors; and VCs with an understanding of the nature, challenges and opportunities of green startups´ investments.

This is a comparative, qualitative study conducted through comparing three different companies that are in some extent using Green marketing in their marketing communication. The issue that this study addresses is the problematics connected to the use of green marketing. To address this problem, the purpose of this study will be to investigate how companies relates to the phenomena and how the attitudes differ between these. The thesis will target companies within the clothing and accessory industry and will furthermore investigate why the concerned companies choose to use green marketing. The empirical data collection consists out of interviews with key-persons that have a deep understanding of their respective company. Three beginning interviewees was performed and later on supplemented with a in-depth interview with representatives from each company’s market department. The selected interviewees are all representative for the respective companies attitudes in this thesis. The three companies compared in this thesis are Sandgrens Clogs, Houdini and Tenson. After conducting the interviews, the interviews were transcribed and analyzed, thereafter the empirical data collection could be compared to each other. Through the interviews we could distinguish three themes: Green marketing, Greenwashing and sustainability.The result from the thesis will provide an understanding of why companies choose to use green marketing. To get a deeper understanding, the thesis will also cover the different attitudes towards the phenomena green marketing and sustainability. Furthermore it will give an understanding of why and how Sandgrens Clogs, Houdini and Tenson uses green marketing in their market communication. Companies as well as consumers could gain from the awareness of the usage of green marketing that this thesis are contributing with.

<p><strong>Purpose:</strong><strong></strong></p><p>The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. <strong></strong></p><p><strong>Theoretical Frame work</strong></p><p>This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. In conceptual frame work authors adopt consumer decision model, and strategic model which will answer research question and strategic question respectively..</p><p><strong>Methodology /Research Limitations</strong></p><p>Primary data collected through questionnaire. Quantitative method will be used for analysis of the data. Sample size is limited and research findings are presented in the papers. This study examines few factors influence on consumer in decision making, further researcher needed to study and examine the consumer behavior including more factors.</p><p><strong>Findings/ Analysis/Recommendation</strong></p><p>Lower Price, Quality of Service and, Green Marketing efforts influence and develop the consumer behavior towards choosing the green energy. Survey result shows that consumers are willing to pay more for sustainability of environment, but they perceive that the price of green energy is high as compared to the conventional energy. For developing awareness in consumers mind companies should use advertisement and positioned themselves as a socially responsible.</p><p><strong>Key word: </strong>Green Energy, Green Marketing, Green. Consumer Behavior, Consumer Decision. Social Responsibility</p><p>Paper Types<strong>:</strong>   Master These Academic work</p> / Thesis Project for ” Tobias Project ”