Green marketing is now recognised amongst academics as a reputable area of study and conventional marketing has taken a step back as green marketing comes into prominence in the fight against unsustainability. A number of organisations are using green marketing as a tool to differentiate their market offerings from those of their competitors in an effort to gain a strong position in today’s markets. These organisations are seeking to exploit consumers‟ growing environmental concerns and increasing green purchase intentions in order to acquire market share in the newly developed green consumer markets. The Generation Y cohort, born between 1986 and 2005, are the most technologically astute generation to date. When segmenting the Generation Y cohort, the black Africans hold the majority share, comprising 84 percent of the Generation Y cohort and approximately 32 percent of the entire South African population. Owing to its sheer size, the black Generation Y cohort presents as an attractive and lucrative market segment, especially those who hold a tertiary education. Individuals who pursue a higher education are linked to higher future earning potential. The primary objective of this study was to propose and empirically test a model of the antecedents of black Generation Y students‟ green purchase behaviour within the South African context. The proposed model suggests that environmental knowledge, subjective norms, and perceived behaviour control have a direct positive influence on environmental attitude, which, in turn, has a direct positive influence on green purchase intentions. Moreover, the model infers that green purchase intensions have a direct positive influence on environmental purchase behaviour, while accounting for the mediating effects of perceived price (price) and perceived quality (quality). The sampling frame for the study comprised the 25 public registered HEIs situated in South Africa. From this initial list of 25 registered institutions, a judgement sample of four institutions in the Gauteng province was chosen, of which two included country-based universities and two city-based universities. Of the four universities, two were traditional universities, one a university of technology and one comprehensive university. Lecturers at each of the four campuses were contacted and asked if they would act as gatekeepers to the student participants. A convenience sample of 500 students across these four campuses was taken in 2014. Of the questionnaires completed, 332 were usable. The statistical analysis of the collected data included exploratory factor analysis, descriptive statistical analysis, correlation analysis, structural equation modelling and independent sample t-tests. The findings of this study indicate that South African black Generation Y students are knowledgeable about the environment, consider the opinions of their peers regarding the environment, perceive their actions as having a positive effect on the environment and display strong pro-environmental attitudes towards the environment. Moreover, they display positive intentions to purchase green products and aim to behave in a pro-environmental manner. The influence of green purchase intentions on green purchase behaviour is partially mediated by the perceived price and quality of green products. This may explain the noticeable gap between environmental awareness and lack of actual green product purchases. Environmental knowledge and perceived behaviour control had a significant direct effect on black Generation Y students‟ environmental attitude, which, in turn, has a significant direct influence on black Generation Y students‟ green purchase intentions. Similarly, subjective norms and environmental knowledge had a significant direct effect on green purchase intentions. This study contributes to developing the green consumer profile of the black Generation Y consumer in South Africa. Furthermore, the study will aid in identifying the green consumer behaviour patterns amongst the South African youth. This study offers a conceptual model that illustrates the antecedents of black Generation Y students‟ green purchasing behaviour. The findings of this study will be helpful to national and international marketers seeking to profile and target the lucrative green market segment in South Africa. / PhD (Marketing Management)--North-West University, Vaal Triangle Campus, 2015

The current green marketing industry is growing due to increasing consumer demand in combination with current environmental issues. Even so a common definition of the term green does not exist which creates both company and consumer confusion. Generally the expression is perceived by consumers to only describe environmentally friendly products but it is also further applied to different activities such as production, distribution and retailing. Due to the consumer lack of knowledge companies are having continuous difficulties satisfying the consumer’s changing needs and simultaneously protecting the environment. Companies are hoping to create awareness regarding environmental issues with the use of green marketing; however some companies are claiming to be green as a concealed marketing ploy, known as greenwashing.This study’s purpose aims to reveal and analyze whether there are gaps of knowledge in the topic green products and predominantly green cosmetics between Swedish green consumers and green companies. Lush Cosmetics has been chosen as a case company for this dissertations explorative kind and the empirical findings have been collected by a semi-structured interview with a product & people developer at the company. Answers from green consumers have been retrieved through focus group meetings with suitable respondents.Analysis of the empirical information was subsequently completed through the study’s theoretical framework to find what types of dissents exist between the two parts and why these have been generated. Results of the analysis showed that confusion as well as different opinions is present between the two parts. The knowledge gaps are prominent between the company and the consumers in the subjects of understanding marketing terms, price, ingredients and efficiency. / Program: Textilekonomutbildningen

Unchecked anthropogenic climate change has the potential to destroy human lives and wealth on an unprecedented scale. This dissertation analyzes from an economic perspective various public policy options to correct the market failures caused by climate change. The widespread adoption of environmentally friendly consumer products can reduce the impacts of climate change. The first chapter analyzes various methods of encouraging the market performance of these products. I build a model of observational learning in which a "green" consumer good enters a market to challenge an established "dirty" product. Among other results, I provide conditions for when financial incentives or informational campaigns should be more effective at encouraging the market performance of green products. I also provide a discussion and an empirical analysis of the performance of compact fluorescent light bulbs in the U.S. residential market, and compare the findings to the predictions of the theoretical model. The second chapter provides a critic of the macroeconomic models economists have used to determine optimal climate change abatement policies. I build a model that can incorporate more realistic ranges of uncertainty for both the occurrence of catastrophic events and societal risk aversion than economists have used in the past. Numerical simulations are then used to calculate a range of risk premiums, the magnitude of which display that previous calculations of optimal carbon dioxide taxes are too imprecise to support any particular policy recommendation. Government-backed energy-efficiency programs have become popular as components of local and national strategies to combat climate change. The effectiveness of such policies hinges on whether they provide the appropriate incentives to both energy consumers and program implementers. The third chapter analyzes evaluations of California's energy-efficiency programs to assess their effectiveness at improving our understanding of the programs' performance and providing a check on utility incentives to overstate energy savings. We find, among other results, that evaluations are useful tools to achieve both of these goals because the programs largely did not meet their energy-savings projections, and the utility savings estimates are systematically higher than the third-party savings estimates of the evaluations. / text

Theatre is an art form that combines the art of storytelling with the visual arts. Every production begins with a blank canvas, and it is up to the director and a team of designers to discuss concepts and decide on an artistic vision for the piece. Skilled artisans work quickly as a team to produce the vision of the designer and director. During the production process waste is generated in the scene shop, props shop, costume shop, and rehearsal space. The products that are used to create the design can often contain harmful ingredients for both the artisan and the environment. No longer willing to ignore the responsibility that theatres have as stewards to the environment many artisans are leading the way by exploring safer practices and products. The research for this thesis is focused on the theatrical costume shop and examines dry cleaning, fabric painting and dyeing, and waste disposal. Alternatives to regular dry cleaning practices and commonly used and otherwise toxic products are available for a variety of processes we use in the theatre. For this study I conducted one hundred and sixty five surveys, ten interviews and a quality test amongst the dry cleaning alternatives in Austin, Texas. Three sets of seven different fabric samples were cleaned using the standard solvent and the alternative methods for dry cleaning. Four professional dyers and painters were interviewed about their dyeing process, disposal practices, and the impact that “green” products have on their work. I spoke with two experts working in wastewater about the impact dyes and paints have on wastewater treatment plants. Finally, I conducted an anonymous survey in 2010 to find out what new products or methods are in use amongst costume shop managers, dyers and painters, and production managers. / text

The aim of this study to explore the green products purchases intentions of the young & native Swedish consumers. Many studies have done on the green products and consumers of green products. Researcher also focused on the consumers’ and their purchase intention based on the age. Some studies conducted only on the young consumers of a particular country. However, this study focused on the young consumers of Sweden. Attitude, knowledge and friends and family influences are considered as the three basic factors of this study. I tried to investigate the influence of these three factors on the green purchase intentions of young Swedish. The Theory of Planned Behavior is used to predict human behavior. The theory is on the basis of three factors, those factors are attitude to the behavior, subjective norms and perceived behavior control. As mentioned before that I have considered three factors for this study and theses three factors are related with the other three factors of the Theory of Planned Behavior. This research used quantitative method, and quantitative method requires large numbers of sample. To fulfill the quantitative method’s requirement on sample numbers, I have considered 190 young Swedish from different places of Umeå and Stockholm. Analysis of the consumers’ response showed me positive response of young consumers on green products. The TPB helped me to explain my three factors as these factors are related with the factors of TPB. All the factors I have considered are positively explained and supported by Theory of Planned Behaviors. Findings of this study describes that Swedish are environment conscious consumers. They have positive knowledge, attitude on green product and intention to buy green products. As this study was based on young Swedish and they have showed their positivity on the green products and indented to purchase green products in future.

Thesis (M.S.)--Oregon State University, 2010. / Printout. Includes bibliographical references (leaves 121-126). Also available on the World Wide Web.

Thesis (Ph. D.)--University of Oregon, 2004. / Typescript. Includes vita and abstract. Includes bibliographical references (leaves 93-96). Also available for download via the World Wide Web; free to University of Oregon users.

Thesis (Ph.D.) - University of Queensland, 2005. / Includes bibliography.

Aim: The aim of this study is to determine the factors that may influence the purchasing behaviour of the students of the University of Gavle with regards to green products. This study aims to answer the question if the following factors such as: gender of the students, price of the green product, level of green awareness and the green behaviour of the students and whether they have a significant difference with the purchasing behaviour of the students. Design/methodology/approach: The framework is structured on the bases of examining the correlation between the following variables, green behaviour, gender, level of green awareness of the respondents and the price of the product with regards to the purchase of green products. Data was collected via randomly distributed questionnaires and an online survey. SPSS version 22.0 was used to analyse the results of the questionnaires through correlation analysis and linear regression analysis. Findings: Our findings show that the genders of the respondents, level of green awareness and the green behaviour have a significant, positive influence on their purchase behaviour, whilst the price of the green product has a negative influence on the purchasing behaviour of the students of the University of Gavle. Limitations and Suggestions for further research: The limitations of the study were the time, size of the sample group as well as the language of the questionnaire. To enhance the representation of the sample, future research should aim at targeting a larger sample group and a wider variety of variables should be examined. Originality: The study examines a variety of factors other than the green awareness of the respondent, that influences the purchasing behaviour of the respondents and this information could provide important results for companies when it comes to marketing a green product.

Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. Conclusion: It was found that green cosmetic products are important in reaching the various needs of customers as consent remaining environmentally friendly and sustainable is concerned. There are possible factors that impact consumer behavior, such as the social influences and eco-awareness, causing a change in buying behavior and attitudes.