Global ETD Search

1	Consumer behavior towards green cosmetic products in Sweden Stita, Ayham, Alkhayyat, Abdulmoaz January 2021 (has links) Date: 2021-06-02 Level: Bachelor Thesis in Business Administration, 15 hp Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alkhayyat Abdulmoaz (97/01/01), Stita Ayham (93/06/18) Title: Consumer Behavior towards green cosmetic products Tutor: Michela Cozza Keywords: Green products, purchase intention, eco-awareness, green cosmetic products, consumer behavior Research question: What are the factors influencing consumer purchasing choices when choosing green cosmetic products over synthetic cosmetic products? Purpose: To study the consumer behavior towards green products by analyzing the attitudes of customers choosing to purchase organic cosmetics and to further investigate the factors that affect their purchasing behavior. Method: This research followed a quantitative approach with a deductive reasoning, done by conducting a survey to collect primary data and interpret the results in order to reach a reasonable conclusion. Conclusion: It was found that green cosmetic products are important in reaching the various needs of customers as consent remaining environmentally friendly and sustainable is concerned. There are possible factors that impact consumer behavior, such as the social influences and eco-awareness, causing a change in buying behavior and attitudes. Green products purchase intention eco-awareness green cosmetic products consumer behavior Business Administration Företagsekonomi
2	EXPLORING THE EFFECTIVENESS OF DIGITAL GAMES IN PRODUCING PRO-ENVIRONMENTAL ATTITUDES AND BEHAVIORS Shamila Janakiraman (9613781) 14 December 2020 (has links) This dissertation consists of three journal articles that explored the effectiveness of a digital game, called EnerCities, in producing pro-environmental attitudes and behaviors by using a mixed-methods study approach. The first study was conducted as a quasi-experimental study among undergraduate students in the United States. Based on the Attitudinal Learning Instrument (ALI), this study found that the attitudinal learning gained from EnerCities influenced participants’ pro-environmental behavioral intentions significantly. This learning was retained until five weeks after game play according to the qualitative results of the study. The second study, conducted in India, used EnerCities to study the differences in attitudinal learning among high school students who played the game collaboratively or individually, using the ALI and Theory of Planned Behavior (TPB). Results showed that the attitudinal learning and its effect on pro-environmental behavioral intentions between collaborative and individual players was similar. This study also showed that EnerCities had significantly impacted the environmental attitudes and behaviors of the game players when compared to students who did not play any game, although all students had studied environmental studies through traditional instructional methods since elementary school. The third study, conducted among high school students in India, compared the environmental attitudes between game players and students who did not play any game based on the New Ecological Paradigm (NEP) scale. Both the unidimensional and multi-dimensional properties of the NEP were considered. It was found that EnerCities had impacted game players’ environmental attitudes significantly. All the three studies showed that digital games are more effective in promoting attitudinal (cognitive, affective, behavioral and social) learning compared to traditional instructional methods. This supports the implementation of digital games as a pedagogical tool in influencing environmental attitudes and behaviors. Education Educational Technology and Computing digital game based learning environmental sustainability instruction lifelong learning attitudinal learning eco-awareness Pro-environmental behaviors mixed methods study
3	Hållbart jordbruk? : En studie om ekobönders förvaltarskap / Sustainable agriculture? : A study on the stewardship of organic farmers Strandberg, Hans January 2015 (has links) The term sustainable agriculture may be formulated, but not yet practically integrated in agriculture. This thesis investigates the organic farmers´ ideas and experiences of what they consider sustainable or not sustainable in agriculture. Using unstructured phone interviews and "walk-alongs" with KRAV-farmers in Kristianstad, I have sought to understand their ideas and experiences, inspired by the phenomenological approach. The thesis communicates the experiences of organic farmers of sustainable agriculture based on an explicit role as stewards of the same. How come they express themselves and act the way they do? Why are these issues important and how do they relate to each other? The result, using the three dimensions of economical, ecological and social sustainability, is presented. How farmers experience profitability, eco-awareness and influence in their stewardship are important. The overlapping areas for sustainability describe the need of fair terms in socioeconomic terms. Agroecologically, the stewards need to experience the work to be practically feasible, both financially and ecologically. Socioecologically, their stewardship becomes more acceptable within an eco-aware market, which adds to their individual creation of meaning. Even though there are ideas and experiences of what sustainable agriculture includes, this does not necessarily mean that this is what the farmers find in their work. In the eyes of these farmers, their experiences need to be more just, feasible and acceptable for sustainability. How farmers continue to handle complex choices in agriculture for economic, ecological and social sustainability is interesting; not only for the farmers themselves, but also in a societal perspective for long-term domestic food security. What they see as sustainable depends on the choices of other stakeholders and how the farmers themselves formulate goals and purpose with regard to their own farming. They argue that one thing leads to another, which the thesis gives plenty of practical examples of. The thesis should be seen as a normative contribution to the public debate about what is sustainable, listening to the voices of organic farmers. Sustainability sustainable agriculture society stewardship steward robust Kristianstad farmer organic farmer profitability influence eco-awareness agroecology agroecological socioeconomy socioeconomic socioecology socioecological Hållbarhet hållbart jordbruk samhälle förvaltarskap förvaltare robust robusthet Kristianstad bönder bonde ekobonde ekobönder lönsamhet inflytande ekomedvetenhet agroekologi sociekonomi socioekologi

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