In the internet era,many small-and-medium enterprises begin to engage in e-commerce field.There have been many legends of internet in many contries for the last decade. Traditional enterprises set up their websites and step in the e-commerce continuously. They try to create new entrepreneurial stories. In the past, only large corporations have the capability to perform global business and operate twenty-four hours a day. Because of the sufficient manpower and financial resources, they are proactive in the marketing and customer service. However the internet technology and e-commerce have transformed the traditional business model. Nowadays, small or median enterprises.also can reach global customers and perform the transactions through the internet for twenty-four hours a day. This thesis is about the small and median enterprises to start the e-commerce by joining the H company that is an ISP vendor in Taiwan. This is a multiple cases research containing six internet companies. The research method is the grounded theory. After the interviews and associated data collection, we analyzed the data according to the three steps of grounded theory; they are open coding, axial coding, and selective coding. The internet venture can be described as three stages: starting a business idea, the start-up process, and the internet venture performance. For those internet startups with satisfactory performance, the research summarizes the following characteristics. The entrepreneurs well understand the web skills for internet transaction. Therefore, they pay much attention to the e-business procedures so that they are able to well maintain their websites,and make the best use of the websites to promote their merchandises and to conduct long-term customer¡¦s relationship.On the other hand,for those internet ventures with worse performances, the entrepreneurs usually know little about the e-commerce. They hardly participate their e-shops and have no time to manage their websites. Because they also have low expectation of the e-commerce, they don¡¦t learn the management tactics of inernet venture. For one extreme case, the entrepreneur has never done anything on his website. In this research, it is found that the internet venture performance is positively correlated with the expectation level. The type of merchandise is not the most critical factor to succeed an internet venture. Whenever the entrepreneurs have the higher understanding of the internet technology and the more participation to conduct the e-commerce activities, the performances are always better. Usually, for those startups with proactive entrepreneurs, they have higher possibilities to gain satisfactory financial performance.

The research was focus on exploring the growth strategy of small and medium business in Taiwan. We are interested in finding the orbit and the logic of Taiwan¡¦ small and medium business, which are growing rapidly and becoming global business recently. However, how to explicit the competitive advantage of business growth is a complicated and tacit task. The methodology of the research applied the grounded theory to do the qualitative analysis. After sampling from Taiwan passive component industry base on the strategic group, we will proceed the in-depth interview with the top management team of the businesses. The first-hand data and information from interview will be analysis, comparative, and coding repeatedly and iteratively. Gradually, the category and abstract concept will be emergent from the outcome of coding. The theory will be constructed from the relation of the concepts until the saturation it reached. The research founded that to catch the "strategic timing fit" was the orbit and the logic of Taiwan¡¦ passive component industry. There were three timing in the rapidly changing and creative environment: a) timing of technological paradigm transition; b) timing of production transition; c) timing of entrance and existence of competitors. The leaders of the firms in the case showed that they built the strategic capabilities and resources within the organization to meet the "strategic timing fit", which was the key factor of rapid growth in the past decade.

Abstract The Chinese government has fulfilled the policy of ¡§revolution opening¡¨ since 1979, and it has taken ¡§outside economy¡¨ and ¡§region incline¡¨ course to fulfill the programming development with ¡§southern, middle, and western¡¨ three-route region. The Chinese government has given the programming development to keep the initiative in its own hands to attract foreign capital, technology, and enterprise management experiences. Such a development has made Chinese economy grow up rapidly, and set up a political economic environment of socialism which has been filled with Chinese characteristics. The Chinese government has carried out the policy of ¡§the ninth five-year national development program prospect goal suggestion¡¨ in 1996. The policy indicates that Shanghai is the nuclear window which can be the connection between China and the world and plans to build Shanghai to be the center of international economy, trade, finance and shipping. Thus, Shanghai has started a diversely development that can attract international enterprises¡¦ investment largely. In the demand of market institution, the process of being developed has faced a serious problem that is a lack of enough enterprise management elites. Education funds and resources, total amounts of high colleges and equipments have shown up the imbalance of the Chinese government. In order to achieve the goal of training professional elites, the Chinese government takes ¡§building nation with technology education¡¨ as a main policy and ¡§distance education¡¨ as a main artifice, and uses communication channel as network and television to train enterprise management elites of ¡§fast, effort-saving, excellent, and few amount¡¨ to make development of human resource in China, which can grow up with Chinese economy at the same time. ¡§Shanghai long-distance education group¡¨ belongs to Shanghai City Government. It is the first long-distance institute allowed by China National Council to set up with grouping. It expands Chinese education resources, merges Shanghai Television University, Shanghai Education TV Company, Shanghai Electric Education Institute, Shanghai Television Secondary Training School, and Shanghai Calculator Assessment Application Office to set up the large information platform, and uses the entire development of Shin-shi Harbor in Shanghai City to provide with the service of elites-training in all kinds of fields, and improve the competitive ability of internationalization after participating in WTO by the way. The thesis takes qualitative research of ¡§grounded theory¡¨ to combine with document probe, personal participation, deep interview, and induces the practical development situation of prospect, mission, goal, and strategy of research objects with ¡§open coding¡¨, ¡§axial coding¡¨, and ¡§selective coding¡¨. The thesis also probes deeply the regulation and market-opening policy of the Chinese government, the evaluation of putting in education market with enterprise resources, vertical and horizontal revolution of internal organization, motivation of learning, position of marketing, institution of competition, effect of internationalization, and potential of development, contrasts with the relationship between dependent and dependent variables to prove those issues near the real situation, and predicts the prospective trend. The thesis is practical and marketable. Besides probing China long-distance education of training enterprise management elites, the thesis also expects to provide Taiwan¡¦s enterprises with some related criterions of investing in China and economic competition and cooperation between Taiwan and China. Moreover, the thesis finds out Chinese electric learning and the market opportunity of electronic commerce. It will be good for integrating the resources between Taiwan and China and it will create a peaceful and prosperous environment.

As trend toward liberalization, telecom industry in Taiwan is getting more and more saturated. It means that competition between telecoms firms is getting more and more sharp. As a result, all telecoms firms are striving to gain and keep their customers and trying so hard to understand comsumer behavior on choosing telecoms firms. In the past, researches on consumer behavior are usually base on quantitative methodology. Quantitative researches on consumer behavior focused on specific moment of customers. This research is base on qualitative methodology to extend consumer behavior on choosing telecoms firm from a specific moment to a dynamic model and establishing a thorough consumer behavior on choosing telecoms firm model. This research on consumer behavior on choosing telecoms firm is base on grounded theory. By the analysis and coding process of the interview data that collected from eighteen interviewers in a theorical sampling process, this research generalizes eighty three open coding and fifteen axial coding. In the selective coding process, this research generalize three major concepts of consumer behavior on choosing telecoms firm and establishes a model of consumer behavior on choosing telecoms firm.

Despite the widely recognised importance of knowledge as a vital source of¡@competitive advantage, there is little understanding of how groups actually create and manage knowledge dynamically. Knowledge conversion is a continuous, self-transcending process through which one transcends the boundary of the old self into a new self by acquiring a new context, a new view of the world, and new knowledge. An organisation creates knowledge through the interactions between explicit knowledge and tacit knowledge. Through the conversion process, tacit and explicit knowledge expands in both quality and quantity. There are four modes of knowledge conversion. They are: (1) socialisation; (2) externalisation; (3) combination; and (4) internalisation. We try to use the conversion model to be our theorical base. And use grounded theory to be out research mehod. Through the real data, we come out some factors impacting the Information System Develop Team¡¦s knowledge conversion.

A Study of factors Influencing Consumers¡¦ Trust in Fortune-Telling Websites Abstract Many people still worry the security problem of shopping on the Internet, although Internet shopping is getting more and more popular. Based on a survey in Asia Pacific region in 2001 by VISA, Taiwanese interviewees have the lowest trust in online shopping. It would seriously impede the development of electronic commerce. However, on the other hand, Fortune-Telling, a very popular activity in Chinese community for thousand of years, has been embedded in almost every hot portal website and become its milk cow. Consumers are willing to not only pay a fee for the service, but also disclose personal information such as birth date, etc. If we can understand more about how consumers¡¦ trust in Fortune Telling website are influenced, it would give some implications for a website to get more trust from its consumers. The purpose of this research is to find factors influencing consumers¡¦ trust in Fortune-Telling websites. This research adopts three major research methods: experiment, interview and grounded theory. Based on literature review and an interview to a professional fortune-teller, a primitive conceptual research framework is developed and an experimental fortune-telling web site is thus established. There are twenty subjects joining the experiment. Most of subjects are interviewed twice, before and after learning the fortune telling results. Then the grounded theory research procedure is applied to the conversations of interviews. Finally, a consumer trust model of the fortune-telling website is established. The model shows that Well-Known, Product, Profession& Integrity, and Content of Website are main factors influencing customers¡¦ trust. Key words: trust, electronic commerce, fortune-telling, grounded theory, trust model

<p>Background: Information technology (IT) has drastically changed the traditional way to do business. In theory,</p><p>coordinating information sharing among organisational partners offers notable advantages through cost savings,</p><p>productivity, improved decision making, and better customer service. Supported by modern information technology,</p><p>business processes can change and be developed into new more effective forms, both internally and externally.</p><p>However, as IT facilitates new business opportunities, it requires a steady flow of information and information</p><p>exchange, both within intra- and inter-organisational contexts where a consensus on terms and definitions</p><p>coordinating the uniform communication is vital.</p><p>Purpose: With the focal point on inter-organisational information exchange, the purpose of the thesis is to define</p><p>a set of guidelines for AI that can be used and adjusted according to the needs of a specific situation or context.</p><p>Method: The thesis was carried out with a Multi Grounded Theory approach. Interviews were conducted at a local</p><p>IT-company and with an associate professor of Informatics at Jönköping International Business School.</p><p>Results: Five categories were discovered which impact AI: integration governance, project management, context, integration</p><p>content, and testing. The result also implied the importance to distinguish between an operational and strategic level</p><p>when working with Application Integration.</p>

Thesis (Ph.D.)--University of Wollongong, 2001. / Typescript. Bibliographical references: leaf 287-297.

Thesis (Ph. D.)--York University, 1999. Graduate Programme in Psychology. / Typescript. Includes bibliographical references (leaves 113-130). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://wwwlib.umi.com/cr/yorku/fullcit?pNQ43417.

Sankt Gallen, Universiẗat, Diss., 2009.