This thesis focuses on the emergence of the teenaged consumer as a market segment in Canada during the 1930s, 1940s, and 1950s. It challenges the notion that teenagers were of little interest to retailers until economics and demographics shaped the more numerous and prosperous post-war teenagers of the Baby Boom generation. Using evidence from corporate records and analysis of mail order catalogues, the study examines how department store retailer, the T. Eaton Company, Limited, began to cultivate a distinct and lucrative teenaged consumer in the 1930s, and thereby began shaping the teenaged consumer. The thesis contextualizes the case study of Eaton’s by exploring the varied expectations that adults had of young people at the time, using census records and magazines (Chatelaine, Canadian Home Journal and Mayfair) to explore concerns about young people’s transition to adulthood. It then focuses on how Eaton’s made a concerted and sustained effort to attract teenager customers to its catalogue and stores. Analysis of its semi-annual catalogue highlights the emergence of specialized clothing size ranges and styles, revealing that Eaton’s increasingly viewed the teenaged years as an important in-between life stage. Eaton’s also instituted teenage advisory councils to both glean market trends and provide a venue for what it considered education for novice consumers. Eaton’s presented consumption as a way to prepare young people for adult roles, legitimizing teenaged participation in the consumer marketplace and contributing to wider debates about when and how teenaged Canadians should reach maturity.

Abstract This thesis focuses on an analysis of a publicly available monograph, which was chosen deliberately. It deals with an autobiographical story of a girl who grew up in institutional care since the age of four. The work is conceived as a systematically organized set of information. It consists of a theoretical and an empirical part. The theoretical part discusses issues concerning the child's personality, development and basic needs, including family influence on the child. It also describes the system of alternative educational care for children with emphasis on the psychosocial aspects, concerning a child living outside its own family. The empirical part presents the research itself. The aim of the thesis is to find out more about the girl´s personal experience and the way the child perceived the education outside its own family. The main research question reads: How has the institutional education affected the life of the child? This relatively broad research question was further divided into several specific questions: 1. What impact has the child's relationship with its parents had on the life of the child growing up outside its family? 2. What influence has the child's relationship with its siblings had on the life of the child growing up outside its family? 3. What effect has the child's relationship with the educators and to the children's home in which the kid lived had on the life of the child growing up outside its family? The research was conducted as a qualitative investigation on the principle of grounded theory using analysis of the monograph in the form of data collection technique. For our individual case we utilized the method of intensive study with emphasis on a categorized overview, including basic characteristics of the individual's personality, its development, significant experience and attitudes, as well as the individual´s relationships with parents, siblings and wider social environment. The detection of the personal experience and of the opinion of the child on its education outside its own family was carried out by means of qualitative research using grounded theory technique. The data was transferred into the hermeneutic matrix program ATLAS.ti and evaluated using a three-stage coding. The methodological analysis procedure was based on inductive procedures according to the grounded theory technique. In the first step, the data was reduced to the information related to the research. After that, particular codes were created through open coding. These codes were divided into individual categories. In the chapters graphics are used, formed as a part of the coding in the analytical software ATLAS.ti. The results were described, analysed and processed. By research survey, we concluded that the personal view of the child concerning the education outside its own family is positive. This thesis could be beneficial for children's homes and diagnostic institutions. The results of the research could be used to better understand the situation of children in institutional or foster care, by the members of staff and foster parents, as well as by the people who grow up or are brought up outside their own family. This paper could also represent an incentive to perform more extensive research, which would focus on the verification of the generated hypotheses.

This thesis focuses on the emergence of the teenaged consumer as a market segment in Canada during the 1930s, 1940s, and 1950s. It challenges the notion that teenagers were of little interest to retailers until economics and demographics shaped the more numerous and prosperous post-war teenagers of the Baby Boom generation. Using evidence from corporate records and analysis of mail order catalogues, the study examines how department store retailer, the T. Eaton Company, Limited, began to cultivate a distinct and lucrative teenaged consumer in the 1930s, and thereby began shaping the teenaged consumer. The thesis contextualizes the case study of Eaton’s by exploring the varied expectations that adults had of young people at the time, using census records and magazines (Chatelaine, Canadian Home Journal and Mayfair) to explore concerns about young people’s transition to adulthood. It then focuses on how Eaton’s made a concerted and sustained effort to attract teenager customers to its catalogue and stores. Analysis of its semi-annual catalogue highlights the emergence of specialized clothing size ranges and styles, revealing that Eaton’s increasingly viewed the teenaged years as an important in-between life stage. Eaton’s also instituted teenage advisory councils to both glean market trends and provide a venue for what it considered education for novice consumers. Eaton’s presented consumption as a way to prepare young people for adult roles, legitimizing teenaged participation in the consumer marketplace and contributing to wider debates about when and how teenaged Canadians should reach maturity.

The thesis Catcher in the Rye and A Perfect Day for Bananafish - Motif analysis deals with motif analysis of these two literary works by J. D. Salinger. Analysis of the basic motifs of these works reveals the symbolism of Salinger's literary world, where the main themes are childhood, growing up and alienation. Essential role when presenting motifs goes to the main characters, who in these works are very distinctive, therefore they also need to be analyzed. In question of theory, the thesis is based on Boris Tomashevskyˈs concept of motif and narratological perspective of Tomáš Kubíček or Lubomír Doležel. Apart of the analysis itself the theses deals with questions of the relevance in the genre classification of the novel Catcher in the Rye as a Bildungsroman and whether Salinger idealizes childhood in his works or not.

English abstract The thesis deals with the theoretical and the practical level, the views of adolescents on the issues of the elderly. Represents the characteristics of adolescence and its stages. Describes the basic physical, psychological, emotional and social changes of adolescence and their impact on this age period. Subsequently defines old age, aging, elderly, and the phase of old age. With regard to the stage of old age outlines the basic physical, psychological, and social changes in the period of old age. The third chapter focuses on the issue of the views and attitudes of the society on the elderly and the factors, which affects them. The fourth chapter describes the opinions and attitudes of adolescents to the elderly and the factors which influence. The third and the fourth chapter is enhanced by research with this issue. The final chapter consists of the research of the investigation describing the views of adolescents to the elderly. Research survey consists of ten lines with the selected issues of the elderly, dealing with the characteristics of the elderly, the expectations and concerns of the elderly, the advantages and disadvantages of the elderly, the work of the elderly, care for the elderly, living with seniors, the situation of today's older people benefit from contact with the senior...

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The purpose of my dissertation is to conduct an intertextual study of two fantasy texts — Alice in Wonderland by Victorian author Lewis Carroll, and Stardust by postmodern fantasy author Neil Gaiman — and their filmic re-visionings by Tim Burton and Matthew Vaughn respectively. In scrutinising these texts, drawing on insights from feminist, children’s literature and intertextual theorists, the actions of ‘growing up’ and ‘falling down’ are shown to be indicative of a paradoxical becoming of the text’s central female protagonists, Alice and Yvaine. The social mechanisms of the Victorian age that educate the girl-child into becoming accepting of their domestic roles ultimately alienate her from her true state of being. While she may garner some sense of importance within the imaginary realms of fantasy narratives, as these female protagonists demonstrate, she is reduced to the position of submissive in reality – in ‘growing up’, she must assume a ‘fallen down’ state in relation to the male. / English Studies / M.A. (English)

The purpose of my dissertation is to conduct an intertextual study of two fantasy texts — Alice in Wonderland by Victorian author Lewis Carroll, and Stardust by postmodern fantasy author Neil Gaiman — and their filmic re-visionings by Tim Burton and Matthew Vaughn respectively. In scrutinising these texts, drawing on insights from feminist, children’s literature and intertextual theorists, the actions of ‘growing up’ and ‘falling down’ are shown to be indicative of a paradoxical becoming of the text’s central female protagonists, Alice and Yvaine. The social mechanisms of the Victorian age that educate the girl-child into becoming accepting of their domestic roles ultimately alienate her from her true state of being. While she may garner some sense of importance within the imaginary realms of fantasy narratives, as these female protagonists demonstrate, she is reduced to the position of submissive in reality – in ‘growing up’, she must assume a ‘fallen down’ state in relation to the male. / English Studies / M.A. (English)